IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category.
For years, complaint resolution has been manual, slow and expensive. Compensation as a Service changes that, enabling brands to resolve consumer product complaints instantly through secure, managed digital payments delivered in seconds.
The platform enables brands to issue digital goodwill payments within defined financial guardrails, turning reactive complaint spend into a controlled and measurable engagement channel.
Already deployed across the UK and Europe with brands including Unilever, Colgate, Fever-Tree and BOL Foods, Rezolve operates at both SME and enterprise level.
“Moving to digital vouchers has completely simplified our current process. It’s quicker, easier, and fits how we work today especially with more of us working remotely. The team have been great – collaborative, responsive, and always open to feedback and quick to find solutions when we’ve needed them. It just feels like a much more modern, simple way of working now.”
Sarah Samtani – Consumer Care Manager, Organix
“Working with the team at Rezolve is great. The level of service and attention we receive is excellent – the team is so responsive, professional, and clear in their communications. The platform itself is so incredibly intuitive, which makes it easy for new agents to get up to speed quickly. It streamlines our consumer care process and helps us respond to queries faster and more effectively than ever. Rezolve has become an integral part of how we strive to deliver great service.”
Nika Bureick – Consumer Experience Capabilities Expert Germany, ABInBev
How does it work?
While brands invest heavily in incentives and loyalty programmes, complaint-related compensation has remained manual and inefficient.
Rezolve enables organisations to:
- Issue compensation via instant at-till redemption, cashback or direct payout
- Distributed digitally in seconds – zero P&P costs
- Reduced cost per resolution and driving significant time savings
- Capture structured consumer insight
- Drive retention and increase lifetime value
In effect, Compensation as a Service formalises complaint spend as a measurable,
performance-driven channel. “Compensation has historically been treated as an administrative task,” said Mark Fraser, Founder of Rezolve. “Yet it represents significant spend. Compensation as a Service brings speed, structure and accountability to that spend, turning complaint handling into a strategic revenue lever.”
Rezolve positions Compensation as a Service as a core component of modern consumer
engagement infrastructure.
