PrettyGreen the independent, award-winning agency for PR less ordinary has today announced it has been appointed as the consumer PR agency for SMARTY, the sim-only mobile network that gives money back on unused data.
PrettyGreen was asked to work with SMARTY as part of a non-competitive brief through its recent retainer win with Three UK, where PrettyGreen is responsible for looking after the consumer PR for the mobile network.
As part of the PR remit, PrettyGreen is tasked with helping SMARTY raise its profile, grow its customer base, drive brand awareness and help create excitement around the brand.
With a growing consumer audience that is focused on value for money and paying for what you use, PrettyGreen has been tasked to position SMARTY as a disruptive brand within the mobile industry to educate consumers, excite and engage audiences to deliver brand fame and PR Less Ordinary.
Sarah Henderson, Managing Director at PrettyGreen, said: “SMARTY has a great consumer offering and we’re very excited to help this progressive and customer focused network achieve the fame and recognition it deserves. We’re looking forward to creating a number of campaigns that excite and engage consumers to get SMARTY on their radar and encourage them to switch and only pay for what they use in terms of data. Working with a challenger brand like SMARTY sits well with our agency ethos of creating PR less ordinary and delivering exciting creative marketing for the brand.”
Sayed Hajamaideen, Head of Marketing at SMARTY, said: “SMARTY is on a mission to put the trust back into the mobile network industry by doing things properly. Being able to communicate our offering in a fun and engaging way and position SMARTY as a disruptor in a crowded market is core to our communications objevtives. We believe PrettyGreen will enable SMARTY to differentitate itself in the market and help tell our story of being simple, honest, and straight-forward when it comes to mobile service and data. We’re excited to be working with PrettyGreen and look forward to deliveing some exciting and engaging campaigns to drive our brand awareness to the next level.”