Nestlé introduces Milkybar Mix Ups, newly invented Milkybar chocolate buttons that mix white chocolate with milk chocolate.
The sweets will begin appearing in shops across the UK and Ireland from this week in both sharing bags and single packs. Each selection contains a mix of classic Milkybar white chocolate buttons with a cocoa filling and milk chocolate buttons with a milky filling.
Last year, the world’s first 30% less sugar chocolate bar, Milkybar Wowsomes, became the first under the Milkybar brand to use two different types of chocolate in the same product and now the Milkybar Mix Ups ensures milk and white chocolates mixed up in the Milkybar range at last.
The new method of creating this combination of chocolatey flavours in a single button has been created by Nestlé’s chocolate experts to meet a very particular demand.
“Milkybar is famously white chocolate so it needed to be something special if we were going to mix things up. We think Milkybar Mix Ups are special, and if they are as popular out there as they have been at Nestlé HQ then we’re sure our fans will absolutely love them!”
Milkybar Mix Ups are being made at Nestlé’s factory in Fawdon, Newcastle which is also the home of Rowntree’s Fruit Pastilles, Jelly Tots, Matchmakers, Munchies, Caramac and Rolo. It’s the Rolo, which has helped to make Milkybar Mix Ups possible.
The individual Milkybar Mix Up chocolate buttons are made using a very similar technique to the Rolo and are being produced on the Rolo production line with the same, tried and tested, milk chocolate recipe. Along with Milkybar mini eggs, it is the first Milkybar product that has been made away from its usual home at York.