Leading marketing company, Cherry London, renowned for delivering ground breaking strategic partnerships, is delighted to announce today the appointment of industry heavyweight Mark Stevenson, as Managing Director.
Mark is a charismatic and multiple award-winning commercial leader with significant big client, early stage ‘start-up’ and agency experience. He has led multi-year and multi-million-pound commercial sponsorship programmes, developed one of the most successful customer acquisition and retention programmes of all time, and significantly improved the commercial performance and efficacy of the brands and companies he has represented.
Mark built several game changing propositions in the UK Telecoms market, including launching the iPhone and making O2 the UK’s No1 Telecoms brand. It was at O2, that Mark first met the Cherry London team, where together they created the extraordinary with O2 Priority, the UK’s largest digital loyalty and engagement platform. Eight years later, Cherry London continues to develop the O2 Priority strategy and partnership programme, delivering exclusive content, offers and inventory for millions of O2 customers who spend more and stay longer.
Cherry London has changed the partnership and loyalty landscape, unlocking value for clients through visionary strategic programmes that often involve co-creation.
Tamara Gillan, Cherry London CEO and Founder, said: ‘Mark is an Award-winning commercial leader with significant big client – O2 Telefonica, Centrica British Gas, Dulux Paints & Chubb Security, and early stage ‘start-up’ – Bink, iDoc experience. He is an excellent leader and relationship builder, that has been responsible for developing and delivering some of the biggest and commercially successful, game changing Partnerships in UK Corporate history.
Mark is the proud father of three wonderful daughters and a dog called Nala: “The best experiences of our lives are nearly always with partners – be it family members, friends or simply other acquaintance’s. For many of us they are a massive source of inspiration, enrichment and joy – giving us tremendous pleasure, so it’s surprising to me that so many businesses are yet to wake up to and embrace the possibilities and opportunities that mutually beneficial partnerships can present for them and their customers. I am thrilled and excited that my new role at Cherry London, provides me with the opportunity to work with ambitious brands that recognise the value of partnerships.”
The addition of Mark to the senior leadership team comes at a time of exciting developments for Cherry London, who recently created and launched The WealthiHer Network, representing major financial companies, including JP Morgan, Barclays Private Banking, Brewin Dolphin, Brown Advisory, Chubb, HSBC Private Banking, Investec, Kleinwort Hambros and Close Bros Asset Management.