The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – has announced its latest event collaboration with the IPA’s EffWeek (15th to 18th October 2019), the annual global initiative championing effective marketing.
The thought-leadership and networking event taking place on Wednesday 16th October 2019 from 3pm hosted by Field Day at HKX in St Pancras Square, London, will focus on the role of sustainability in marketing services, and its contribution to campaign effectiveness.
The topic – ‘The future of sustainability: why reducing your impact on the planet needn’t reduce the impact of your campaign’ – is one which is impossible to ignore, as sustainability strategy becomes core to many companies’ business and action groups such as Extinction Rebellion go mainstream.
This not-to-be-missed event will examine the challenges from the point of view of a sustainability expert, brands and agencies, and will cover a diverse range of areas in the marketing services mix. After the presentations, there will be a Q&A session and the opportunity to network with the speakers and guests.
Paul Cope, Managing Director of the IPM, said: “We are delighted to once again be part of the IPA’s EffWeek for 2019 – one of the most vital initiatives of the year which focuses on what really matters in our industry: effectiveness. Our event will certainly raise some interesting and difficult questions, and hopefully provide a platform for constructive debate – and perhaps a few good ideas and some new contacts to take away!”
Kathryn Patten MIPA, Head of Marketing Strategy at the IPA, added: “EffWeek 2019 is the culmination of a year-long R&D programme into how to improve business and brand performance. So we are delighted that the IPM are addressing the important issue of how to ensure marketing is both sustainable and effective. We look forward to amplifying the learnings from the event within Effworks.co.uk – the hub of our global marketing effectiveness movement.”
A limited number of tickets are available for this event here: https://www.theipm.org.uk/events/EventDetails.aspx?id=1279342
This event has been curated by the ‘Promotional Marketing Services’ and ‘Incentive, Prize & Loyalty’ IPM Communities. For more information on the IPM Community initiative, click here: https://www.theipm.org.uk/page/What_are_the_IPM_Communities.