Greggs has revealed a ‘next level VIP’ service for with BRIT Award winner Stormzy being the first lucky member.
Hot from his awards success on Tuesday night, where he scooped up the British Male Solo Artist Award, Stormzy, was honoured by the high street favourite earlier on Thursday 20th Feb.
In an Instastory, the star shared a video of him unboxing the surprise gift en route to the airport for his European leg of his H.I.T.H World tour.
Broadcasting to his 3.1 million followers on his @stormzy account he excitedly said: “Public Service Announcement: The game has changed forever. Check this” before playing the video.
He also thanked Greggs via Twitter saying “Are you mad the first Greggs black card @GreggsOfficial I have peaked this is brilliant.”
It featured a slick membership card displayed in bespoke packaging along with a welcome video and a pair of size-12 Greggs slippers. This follows the grime artist making headlines recently after accidentally forgetting to change out of his slippers before appearing live on BBC Breakfast and admitting that he’d go everywhere in them if he could.
Whilst Greggs are staying fairly tight-lipped about the special service, in the video, its Concierge service boasts special pastry privileges with the option to order whatever he wants, whenever he wants.
However, reportedly no amount of Steak Bakes or Vegan Sausage Rolls can buy you membership to this private club – as Greggs has since confirmed it’s strictly by invite-only.
A Greggs spokesperson said: “Our Concierge card is strictly by invite only to some of our biggest fans. That’s all we can say.”
Greggs are working with creative PR agency Taylor Herring on the campaign.