Activation - Grants Whiskey promotion - 29 April 2020

Grant’s ‘Triple Chance’ On-Pack Promotion

A new on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience – from TV bundles to a new sofa!

The Grant’s ‘Triple Chance’ on-pack promotion was originally created to make the experience of watching a brilliant summer of live sporting events on TV with a whisky even more enjoyable.

Even with the COVID-19 related changes to live sport this year, the ‘Triple Chance’ promotion offers valuable and relevant prizes for consumers at a time when they have a great need for entertainment at home.  The promotion offers three chances to win prizes including daily prize draws for Whisky Glasses, weekly prize draws of TV bundles, and a top prize draws for an ultimate home sports TV package including a year of Sky Sports, 50 inch. Smart TV and a new Sofa!

This on-pack promotion uses receipt upload and validation as means of proof of purchase validation, with consumers entering the promotion by uploading a valid purchase receipt to the dedicated campaign website at www.grantswhisky.com/win 

The promotion was developed by Activation, and runs as a Tesco specific on-pack promotion in-store and is open until September 2020.

For info contact Matt Ramsey at matt.ramsay@weareactivation.com