Category: Opinion
The Attention Economy and your business’ scarcest resource in 2019
Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’. Marketers are facing an ever-increasing scarcity when they...
What your brand can learn from Love Island Partnerships
Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...
Exclusive opportunities in Northern Ireland
Sara Callanan, Managing Director at Elevator Promotional Marketing, shares how brands should consider marketing opportunities in Northern Ireland. As the IPM’s only...
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
The value of cinema promotions
Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...
How have sales promotions changed?
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly...
The benefits to building a co-branded content strategy
Chris Wilson, Head of Partnerships at Ingenuity shares why brands must start thinking about how to engage audiences through partnerships The traditional media ecosystem...
This Summer’s big sporting events – football fever and tennis thrills
Lauren Miles, Senior Account and Marketing Executive at Mando shares the marketing opportunities with this summer’s big sporting events. Rewind 365 days, the...
Love Island – It is what it is
Brass agencies Content, PR and Media teams come together to share their thoughts on Love Island and what marketers can learn from it. Whether you love it or hate it (and...
How SMBs create business success through a specialist fulfilment partner with global expertise
Iain Lindsay, Business Development Manager at Sykes shares how small and medium businesses can create business success through a specialist fulfilment partner. For small...
