News

Kinder Bueno is offering purchasers the chance to win £100 Virgin Experience Days cards in its ‘Win a Bit of Different’ on-pack promotion.

Kinder Bueno ‘Win a Bit of Different’

Kinder is offering purchasers the chance to ‘Win a Bit of Different’ in its latest on-pack promotion for its Kinder Bueno brand, with up to 30,000 £100 Virgin...

Brexit: questions?

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...

Mars has launched a new £4.1m campaign in support of the England, Wales and Northern Ireland national football teams in advance of the Euro 2016 football tournament in France.

Mars launches #Believe campaign 2016

Mars has launched a new campaign in support of the England, Wales and Northern Ireland national football teams in advance of the Euro 2016 football tournament in France....

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry

Next Generation Loyalty

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...

TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions, live events and media partnerships.

Discovery UK supports Conway TV show

  TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.

CAP Code launches consultation

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...

Volvic Juiced is launching its biggest-ever campaign, including media partnerships, OOH, experiential, sampling and digital couponing.

Volvic Juiced launches #smallvictories

Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...

The world's largest brand experience agency, Freeman, has appointed Brea Carter as content manager and copywriter, covering the EMEA region.

Freeman appoints content manager

Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance...

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities.

Event Industry charity ‘Netwalk’

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...

Dairy firm Müller is celebrating its partnerships with Team GB and Team Ireland with a Gold Medal competition to win one of five £50,000 prizes.

Müller Team GB gold medal promo

Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...