News

Greene King has launched What’s The Story, an interactive experiential and social campaign for London Glory ale, engaging the capital's inhabitants.

Greene King: ‘What’s the Story’, London Glory

UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...

UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France, carried on a special train.

UEFA EURO 2016 Trophy Tour

UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France between April 1st and June 9th, carried on a special...

Levi's is rolling out its clothes recycling initiative in the UK, with a 10% discount on Levi's products for consumers who donate old clothes and shoes.

Levi Strauss brings recycle discounts to UK

Levi’s is rolling out its clothes recycling initiative in the UK, with a 10% discount on Levi’s products for consumers who donate old clothes and shoes....

Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’.

Vita Coco Simple Island competition

Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’. The promotion, which is...

Shreddies breakfast cereal is partnering ITV’s Britain’s Got Talent and will be offering tickets to BGT shows as prizes in an on-pack promotion.

Shreddies partners Britain’s Got Talent

Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...

Kettle Chips is running its Taste of Luxury prize promotion for the third year running with hundreds of prizes including a two day luxury trip to Monaco.

Kettle Chips Taste of Luxury returns

Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize...

Students on the IPM Diploma and the IPM Incentive & Motivation Diploma collected their certificates at a graduation ceremony at the House of Commons in February 2016.

IPM Diploma and Incentive and Motivation graduation

The IPM, the UK industry body for promotional marketing, has just celebrated a phenomenal 100% success rate for the 2015 intake for both its IPM Diploma and its IPM...

Dr. Oetker Ristorante, the thin and crispy frozen pizza brand, is launching a £3m integrated campaign including its biggest ever sampling drive.

Dr. Oetker Ristorante £3m integrated push

Dr. Oetker Ristorante, the UK’s leading thin and crispy frozen pizza brand, is launching a £3m integrated support campaign including its biggest ever sampling drive....

Spanish winemaker Barbadillo has launched a rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology.

Leo Burnett/Arc and Thinfilm partnership

Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promo across its Walkers Market Deli potato and pita chip sharing bags.

Walkers Emma Bridgewater promo

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promotion across its Walkers Market Deli potato and pita chip sharing bags. The...