Category: News
The IPM welcomes Sidiqa Hazara as its new Membership Manager
The IPM, the UK trade body representing the promotional marketing and brand activation industry, has announced Sidiqa Hazara as its new Membership Manager to lead the...
i newspaper launches new trade initiative for independent retailers
Johnston Press Plc publisher of the i newspaper has launched a new news trade initiative targeted at independent retailers; “i’m on your side.” Created by...
Vodafone creates interactive Internet of Things showcase
Haygarth has created an innovative and dramatic showcase within Vodafone’s flagship Westfield White City store to promote and build awareness of the Internet of...
Britax Römer to give customers a free £30 family pass when they buy a car seat
Britax Römer are helping parents enjoy family time by offering its customers a free £30 Britax Römer Mastercard with every i-Size car seat purchased in-store or...
J2O create Snapchat glassware to mark the return of Glitterberry flavour
J₂O’s favourite limited-edition flavour, Glitterberry, is back, and this year it’s available much earlier than ever before. In stock now, it allows operators to...
Häagen-Dazs trials delivery-on-demand mobile service
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables...
TRO launches well-being initiative
Omnicom Experiential Group agency, TRO, is making its workforce well-being a priority with the launch of a new initiative in collaboration with POINT3 Wellbeing....
WKD engages students with sampling at key events
This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...
Lurpak Softest runs touring roadshow experience
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. The...
Five effective ways to motivate your staff
Alex Agertoft, Sales & Marketing Executive at Black Tomato Agency details five ways to ensure great team performance. It’s a challenge that faces every...
