industry

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Brass wins new campaign for Symington’s

Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...

travel retail

The weird but wonderful world of travel retail

Alex Palmer from Haygarth explores the far-from-normal retail experience in major airports and what shoppers are looking for when travelling. Between packing your bags...

love island

Summer 2019 marketing opportunities worth entertaining

Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that...

Loyalty

What promotions can learn from loyalty programmes

YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...

TRO Board Directors

TRO promotes senior leaders

Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief...

Molly & Charlie

Black Tomato Agency new hires

Prize Management specialists Black Tomato Agency have recently added to their team with the appointment of Molly Harrison as a Prize Executive in the London Office and...

black and white-min

Promoting on a budget?

Lauren Miles from Mando gives advice on how to create promotions within a strict budget. When there is little or no marketing budget, it doesn’t necessarily give...

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Q&A with Jake Xu: The future of grocery retail

Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future.  A few weeks back, I stumbled...

Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students

Local vs Global: Who wins at Freshers?

Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students With the new...

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on ‘sales promotion’, at +4.0.

IPA Bellwether shows increase in promotional marketing spend in Q2 2018

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...