industry

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Certificate in Promotional Marketing, the IPM Diploma in Promotional Marketing and the IPM Incentive & Motivation Diploma.

IPM graduation 2017

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...

Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government considers its work to be one of the UK’s “major success stories” and also “vital for the success of the UK.”

LEAD 2017: Marketing vital for UK, but must look beyond London

Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.

IPM Awards 2017 deadline just six weeks’ away!

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...

The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive economic growth across the EU.

Advertising delivers powerful economic benefits across Europe

The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount of sugar children are consuming even before they get to school.

Change4Life barcode scanning app targets pre-school sugar

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...

John Sylvester named as IPM Chairman

John Sylvester named as IPM Chairman

John Sylvester, Chairman of Sodexo Benefits & Reward Services UK, takes up the role of Chairman of the Institute of Promotional Marketing (IPM) from January 1st...

Supermarket loyalty is decreasing, according to the latest research: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%) shopping across two to three different stores. The number of shoppers loyal to just one supermarket has nearly halved since 2014, when it was 22%. The figures, from a new survey by Valassis Limited, the UK’s largest coupon and voucher services provider, reveal that there is even less loyalty during the festive season, particularly among female shoppers, with just 10% of women stating they would stay loyal to their main regular supermarket.

Valassis: coupons grow in popularity as store loyalty falls

Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...

Laura Kelly, Legal & Regulatory Advisor at the IPM, discusses the ASA's new commitment to stamping out gender stereotyping in marketing communications

Why HFSS marketing needs to change

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...

Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or soft drink products in children’s media.

CAP changes HFSS food and drink ad and promo rules

Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards 2017 Handbook.

IPM Awards 2017 entry now open!

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...