Cat Among The Pigeons Are The Natural Choice


Cat Among The Pigeons have won a six figure marketing campaign with Natural Balance Foods, a young British company making natural wholefood alternatives to everyday processed foods.  The award-winning Leeds agency will create a promotional and shopper marketing campaign for its range of TREK protein bars.

TREK is the UK’s No.1 plant-based protein bar.  With sales of £20.9 million per annum, it has grown +27% over the last year.  The TREK brand offers a wide range of flapjack bars and power bars, each with up to 15g of plant-based protein and no artificial ingredients to help deliver natural energy and keep you fuller for longer.

TREK is on a mission to inspire consumers to choose more sustainable plant-based protein bars made with all natural ingredients. Historically the domain of hardcore gym enthusiasts, protein bars can help anyone looking for a boost during a busy day.

Cat Among The Pigeons will be responsible for creating an impactful promotional and shopper campaign that adds value to the TREK brand and encourages more new shoppers to see and buy them. The goal is to help the TREK brand differentiate and broaden appeal in the fiercely competitive cereal bar category.

Commenting on the appointment, Alice Boardman, Senior Brand Manager at Natural Balance Foods said “the pitch from Cat Among The Pigeons really stood out and their passion for the TREK brand was clear. Their 360 shopper marketing approach captured the adventurous spirit of the brand and we can’t wait to get started on developing the campaign with them.”

Paul McGann, founder of Cat Among The Pigeons added “we’re naturally thrilled to be working with TREK, which tastes great and is a better choice for consumers and the planet with 100% plant-based ingredients. We’re huge fans already and can’t wait to introduce these tasty plant-based protein bars to an even bigger audience.”