Cadbury Boost has just created the first ever real-life Human Charging Points to give consumers that much needed boost to take on the rest of the day.
Cadbury Boost unveiled the kiosk with the shortest ever opening hours, opening its doors for just one minute at 2:58 on 6th and 7th September to mark the start of the much needed Boost Time.
According to a Cadbury poll, nearly all Londoners (85%) say they face a lull in the afternoon – and more than one-in-four say that chocolate is what helps to get them through the afternoon lull.
To beat the lull, the Kiosk and Human Charging Points was positioned next to Canary Wharf tube station. Lucky passers-by were supplied with a free Cadbury Boost bar – alongside uplifting pearls of wisdom from none other than energetic Capital DJ, Roman Kemp.
Each Human Charging Point contained headphones to give participants the chance to take one minute out of their day, while enjoying a Cadbury Boost, before heading back to the office – or wherever else you are on your travels to.
Capital FM’s Roman Kemp said: “I have to get up ridiculously early for my radio show, so I know about the afternoon lull more than the average person. And Cadbury Boost is the perfect way to make the most out of your afternoon. If you are facing the lull then get yourself down to the Cadbury charging points at Canary Wharf for a much needed BOOST!”
Richard Weisinger, Senior Brand Manager at Mondelēz International, said: “Most of us experience the afternoon lull, which is the time of the day we could do with a boost the most. We know people want to feel re-energised – physically or emotionally – so we wanted to do something to help them take on the rest of their day. We’re looking forward to seeing Londoners come down for some much needed BOOST-time, and to try our new Boost + Protein.”