Manchester marketing agency, Blue Chip, have developed a soft and cuddly on-pack promotion for Essity-owned Cushelle toilet tissue. Consumers have the chance to bring the brand’s adorable mascot Kenny the Koala home, and win their dream family holiday.
The aim of the activity is to bring family shoppers back to the brand, with 50 of the Kenny Soft Toys given away every day via prize draws. All valid entries will be submitted into a grand prize draw for the chance to win a dream family holiday of the winners, worth £10,000.
The promotion has seen packs redesigned with different dream holiday destinations including Sydney, New York, Greece, Dubai and Bali.
Promotional packs will be on shelves until 26th August 2019, and will be supported with shopper media across all major supermarkets.
Jess Harper, Senior Account Director at Blue Chip, said: “We know Cushelle’s audience love Kenny, so what better way to bring lapsed shoppers back into the brand than offering them the chance to win their very own cuddly Kenny toy.”