Following the success of Mando’s previous Promotions white papers released in 2021 and 2023, What Brits want from Promotions 3.0 has arrived and is readily available to fuel your next promotional marketing campaign.
Their data has come from leading online market research and data firm YouGov. Primarily, through their audience intelligence and targeting platform Profiles. Utilising a panel of over 2.5 million people from the UK, it provides a comprehensive cross-section of the population. This makes it perfect to capture what Brits really do think, feel and want from promotions.
The white paper is the perfect guide to plan the framework of a promotion. It includes findings into The Ideal Entry Platform and The Ideal Reward, based on what British consumers say they find most appealing and what they participate in. This enables promoters to make informed decisions for planning campaigns in 2026 and beyond.
Mando have carefully analysed the key changes to consumers’ views on the promotions sector since 2021, providing a comprehensive understanding of which metrics are crucial to consider and even anticipate where trends are headed.
- How can you build trust in your promotion?
- Which promotional channels capture people’s attention?
- Should you repeat a successful promotion?
The paper is packed with inspirational case studies with expert commentary from the likes of McDonald’s, Sky, Just Eat, Merlin Entertainments and Cadbury who demonstrate how to drive maximum engagement with exceptional creative flair.
Whether you’re a seasoned promotional marketing pro or at the very beginnings of considering a promotional campaign for your brand, the data and the insights will ensure your efforts are effective at meeting your marketing objectives.
Mando are a promotions management partner, supporting brands and agencies with promotional campaigns from concept to completion. Looking after everything except the creative, they’re a one-stop shop for all your promotion operational needs.
Beccy Purvis, Business Development Director at Mando said: We’ve not only provided the latest data but have provided insightful in-depth analysis and actionable tips, to collectively help with the design of promotions and support the sell-in process.
Leonie Walker, Managing Director at Mando said: It’s great to see the data proving that promotions can attract new customers, increase brand appeal and drive sales. There’s no better time to get in touch and let us support you with planning your next campaign.
Mando’s full white paper is available by request HERE.
