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The IPM COGS Awards 2016 opens!
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...
Four ways for brands to build trust with consumers
Dec 02, 2016
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...