Category: industry
New campaign targets prize scams
Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...
INITIALS puts Bateman on board
Integrated agency INITIALS has promoted Rachel Bateman, director and head of live engagement, to its senior leadership board as part of the agency’s ongoing...
Grass Roots acquired by Blackhawk
Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company...
IPM COGS Awards 2016 nominations
The Institute of Promotional Marketing (IPM) has revealed the companies which have made it to the shortlist of its prestigious annual awards program for the best...
Wow appoints Diffusion for UK launch
Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is...
CAP Code Consultation: IPM Explains all…
In May, CAP launched a public consultation to discuss proposed amends to the CAP Code. CAP aim to make key changes to the CAP Code following investigation into...
Brexit: View from the IPM
As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As a key part of the self-regulatory process,...
Case Study: Sparks hits the mark for M&S
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...
Doner London adds to team
Full service creative agency Doner London has announced a number of new hires following the recent success of its multi-million euro global campaign for Italian footwear...
Y&R adds to Labstore shopper leadership
Y&R has appointed a new leadership team to drive network integration and accelerate growth within its Labstore Europe shopper marketing business, following rapid...
