Cross-platform creative marketing and content agency Above+Beyond has made three new hires in its Strategy and Design teams, to work across the agency’s client base including Amazon, Betway, Meantime Brewing Company and Unilever.
Toby Steinberg joins Above+Beyond as Strategist to focus on developing branded content strategies for the agency’s client brands. He joins from Vice magazine’s creative agency Vertu, where he held the same title.
Ipar L’Aimable has been recruited by the agency as a Senior Content Creative, working across the business and reporting to Executive Creative Director Dave Billing. He joins from Hogarth Worldwide where he was Senior Broadcast and Content Creative. He has agency experience at McCann London and Adastra Creative and is won a BAFTA Children’s Award for BBC TV show ‘Grandpa in My Pocket’ and a D&AD Award for Momondo’s “Friend Compass”.
Greg Beer is Above+Beyond’s new Design Lead. He will work across the agency’s accounts and also report to Dave Billing. Greg joins Above+Beyond having previously worked at W+K, M&C Saatchi and TBWA. For the past 10 years, Greg has art directed and designed VeryNearlyAlmost, a quarterly magazine with global distribution which features the world’s best urban artists, illustrators and photographers.
The picture shows (l-r) Greg Beer, Ipar L’Aimable and Toby Steinberg.
Above+Beyond’s latest appointments are in line with the agency’s drive to hire creative talent from diverse backgrounds, in a quest to develop ideas that live in culture and bridge the ever-growing gulf between brands and audiences.
Zaid Al-Zaidy, CEO at Above+Beyond, says: “We had a great end to 2016 with a number of new client wins such as Unilever & Meantime Brewing Company, that have helped us build our team further. We’re delighted to welcome Ips, Greg and Toby on-board – each of them comes with a core skill and a set of wings adorned with beautiful feathers.”
Above + Beyond describes itself as “the creative agency for the audience age, bringing together diverse talents from the worlds of film, music, PR, branding and advertising, to help clients create enduring cultural connections between their brands and their audiences.”
The agency launched in September 2012 and in 2016 was listed at number 37 in Campaign’s Top 100 UK agencies.