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Kerry Foods and Ryvita partner for experiential campaignLowLow, the healthier cheese brand is partnering up with Ryvita in a unique sampling collaboration this month as both brands embark upon key activity for 2012.
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Upfront hire branded entertainment heavyweight Matt JaggerContent promotions and branded entertainment agency, Upfront, has hired Matt Jagger as its new director and equity partner in the business.
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Amaze appointed by LateRooms.com to create a Facebook appThe discount hotels specialist, LateRooms.com, has appointed full service marketing and technology company, Amaze, to create a Facebook app that socialises its hotel booking process.
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Opinion: Loyalty my arse
Craig Smith, planning director at Wax Communications, looks at how even the most loyal coffee drinker can be encouraged to switch their allegiance by constantly being offered something new and excitin ...
Opinion: Sports-related promotions in 2012
Philip Penlington, director of fixed fee promotional risk management company - Fotorama, on running sports promotions in 2012.
Opinion: Why brands should make more of vouchers
John Watson, managing partner, Watson Phillips Norman comments on why it’s time to revive the use of vouchers and coupons in promotional marketing.