San Miguel

San Miguel partners with Somerset House to launch London terrace bar experience

Premium Spanish beer brand San Miguel will launch Somerset House Terrace bar and experience on the 29th March, providing world beer drinkers with the chance to experience a great range of San Miguel variants, tapas-style food and live music, at one of the capital’s most scenic terrace bars.

The Somerset House Terrace will also become the exclusive UK home of the San Miguel Tap Station. The unique innovation will serve five blended speciality beers, only available at Somerset House, and inspired by the brand’s journey around the world. The Tap Station beers have varying degrees of hops, malts and ABV, and tasting notes inspired by cities, from the floral hops of Hong Kong, to hints of coffee and caramel notes of Munich.

Dharmesh Rana, Director of Marketing for World Beer at Carlsberg UK, commented: “The terrace has been infused with San Miguel’s authentic Spanish origins and we’re confident it will be one of London’s most sought-after drinking locations this summer. By day, our guests will experience a warm and relaxed atmosphere, inspired by the Mediterranean way of life. As the sun sets offering breath-taking views over the Thames and London’s skyline, and the terrace is transformed into the city’s trendiest night-time venue, guests can sit back to enjoy an ice-cold San Miguel and delectable dishes with friends, all whilst surrounded by chillout white isle Balearic beats.

Somerset House perfectly embodies culture and passion, two values that San Miguel holds close to its heart. We see the partnership as a perfect fit, as Somerset House provides rich experiences to their audience, which is a quality reflected in our brand and accumulated through its journey, since its first brew in Manila in 1890. The Somerset House Terrace with San Miguel is not just a destination, it will become London’s most sought-after terrace bar. We look forward to a summer of shared moments with our beer at the heart of the experience.”

Not only will the Somerset House Terrace Bar be the destination for socialising this summer but San Miguel will also be the official beer partner of Somerset House, this includes being available at both the Summer Series with American Express and Film4 Summer Screen.