Activation - Ella campaign 27 04.2020

Deliciously Ella E-commerce Launch

With brands currently seeking out new routes to market, the Activation team have very quickly launched full e-commerce capability for consumers to get their favourite Deliciously Ella products delivered directly to their door.

Given the many challenges presented by the coronavirus situation, from distribution to changes in shopping habits, the team at Deliciously Ella were very keen to offer a direct-to-consumer proposition so that consumers could easily find and purchase their favourite Deliciously Ella products.

We developed a new website for Deliciously Ella last year, with any sales being handled via retail stockists or Amazon. This has now been enhanced with full e-commerce capability (via WooCommerce) to handle the direct-to-consumer sales, alongside existing retail stockists and Amazon.  The delivery of the shop function was delivered in a matter of weeks from start to finish, and we plan to enhance the shop and the shopping experience over time. See the shop here – https://deliciouslyella.com/buy/

For info contact Matt Ramsey at matt.ramsay@weareactivation.com