Category: industry
Online retailer Boohoo to create experiences with experiential agency N2O
After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand...
Major sponsorship deal puts historic Axbridge Pageant on the road
Enable Promotional Marketing is providing a package of funding and expertise in support of one of the UK’s most famous community pageant, the Axbridge Pageant in...
Mark Stevenson appointed Cherry London, Managing Director
Leading marketing company, Cherry London, renowned for delivering ground breaking strategic partnerships, is delighted to announce today the appointment of industry...
IPM announces final deadline extension to the IPM COGS 2019 entries
The IPM has announced an extension to the upcoming IPM COGS 2019 entry deadline to 9am on 5th August, giving entrants a whole extra weekend to submit a their very best...
Confidence in the European advertising business increases marginally in Q2/2019
Business confidence in the European advertising and marketing sector has taken a marginal turn upwards, according to the latest European Advertising Business Climate...
UK ad spend hits £6bn in Q1 2019
UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
Brass celebrates with VARTA Batteries to recharge its brand proposition
Following a 4-way pitch at the end of 2018, Leeds based integrated marketing agency, Brass, has launched its first PR and social media campaign with VARTA, the German...
Gressingham Foods appoints Activation to handle their digital business
Gressingham Foods has appointed Activation to handle their digital business, following a competitive pitch process. From their Red Tractor assured farms in East Anglia,...
How have sales promotions changed?
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly...
