Introducing Passport to Happiness
As consumers increasingly prioritise experiences over possessions, travel incentives are emerging as one of the most powerful ways for brands to create emotional connection, deepen loyalty and deliver moments of genuine joy and lasting memory.
To explore this shift, and to mark 15 years leading the prize and incentives sector, Cloud Nine Incentives, the agency behind campaigns for brands including Nestlé, Heineken, Kellogg’s, Mastercard, Paramount and ASICS, has launched Passport to Happiness, a new report bringing together insights and research from across the travel, marketing and HR sectors.
In a world that often feels busy, uncertain and digitally overloaded, one thing remains clear: travel matters. Not just as a reward, but as a proven driver of happiness, human connection, wellbeing and long-term loyalty. From the anticipation of planning a trip to the memories created long after returning home, travel continues to hold unique emotional value for consumers.
Alongside case studies, the report also found that*:
- 75% of Brits already engage with promotions
- 81% of consumers are more likely to engage with brands that offer prizes or rewards
- 85% believe travel creates long-term happiness
- 76% say they feel happier simply by planning a trip
- 80% directly link holidays to improved mental health
Celebrating 15 years in business, Cloud Nine has delivered experiences for more than 100,000 winners and evolved from a specialist travel prize agency into an end-to-end incentives partner spanning prize fulfilment, campaign management, group incentives, events and multi-market European delivery.
