NOWTV Appoints TracyLocke London As Retail and Shopper Agency


Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland.

TracyLocke will partner with NOWTV on the strategic retail and shopper approach, campaign concept development, retail design and full execution of campaigns across all retailers and further development of NOWTV’s online offering. Together, TracyLocke London and NOWTV will redesign the brand’s approach to traditional instore formats and retail space both in-store and online, with an aim to unlock incremental space and to develop the brand to become the #1 UK & Ireland streaming service.

Of the partnership, Angus Gibson, Director at TracyLocke said: “NOWTV has a fantastic brand and product offering and we’re incredibly excited and proud to be working with them to bring this to life in both the physical and online store environments and to implement impactful shopper experiences that will drive both engagement and purchase.”

The first work is set to go live in April 2020.

For more information contact Lille Cooper at | 020 89713666

About TracyLocke:

TracyLocke is a global shopper marketing agency within the DDB group – part of Omnicom Group Inc. (NYSE-OMC) – with offices in North America, South America, Europe, Asia and Australia. Named a Top 5 Shopper Marketing Agency since 2008, TracyLocke UK clients include SC Johnson, Ferrero (Ferrero Rocher and Thorntons) and HP.

Using design thinking, TracyLocke crafts brand experiences that create value at every relevant touchpoint. From in-store merchandising, digital/social/mobile applications and retailer initiatives, to local marketing, packaging development and content creation, TracyLocke’s purpose is to get consumers to buy into a brand and lead them to purchase.

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