IPM Bitesize
ZEAL adds retail and shopper PR to its FMCG activation offer with launch of Joe Public
The move comes just weeks after fast-growing brand activation agency ZEAL’s acquisition of social-first studio Tommy, as the group builds a specialist FMCG...
Mando reveal what Brits really want from Promotions (and how to implement the insights into your next campaign)
Following the success of Mando’s previous Promotions white papers released in 2021 and 2023, What Brits want from Promotions 3.0 has arrived and is readily available...
Cat Among The Pigeons creates Lucky Dinners on-pack promotion for Wasabi
Promotional marketing agency Cat Among The Pigeons has created a major on-pack instant win campaign for Wasabi, the UK’s No.1 oriental chilled ready meal brand....
PrettyGreen Acquires PinPoint Media
Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing ...
Absolut Vodka takes over Charing Cross Tube station in bold tribute to Keith Haring’s iconic Absolut artwork
For two days only, Londoners will find themselves travelling through history and art. The ticket hall and escalators at Charing Cross, one of the capital’s busiest...
Staffwise Launches Retailwise as Experiential Retail Gains Ground
Retailwise, a new platform brought to you by leading SaaS specialists Staffwise, comes at a moment when UK marketing budgets are recovering and brands are doubling down...
Nemiroff Serves Up Premier League Promotion That’s Top of the Table
Nemiroff is turning supermarket shelves into stadium seats with a new campaign that celebrates the beautiful game. In partnership with IPM Members Activation, this...
Momentum Worldwide Creates ‘Heathrow Sounds’ A New Immersive Music Experience For Heathrow
Global experiential agency Momentum Worldwide UK have created a new immersive music experience for Heathrow. Designed to help travellers relax and reset at the airport,...
TRO Launches Activate Live! A New Creative Production Division Bringing Bold Brand Ideas to Life
Leading experiential marketing agency TRO has announced the launch of Activate Live, a specialist creative production division designed to transform big ideas into...
Activation Brews a ‘Proper’ On‑Pack Promotion with St Austell Brewery
“Win a Taste of the South West” bottles Cornish heritage, foodie fandom, and a dash of instant‑win theatre, creating a campaign as packed with flavour...
