IPM Bitesize
The All England Lawn Tennis Club and Ocean Outdoor present The Wimbledon Experience
Flagship viewing zone will be hosted at Battersea Power Station throughout the Wimbledon Fortnight The Wimbledon Experience makes a welcome return to London’s...
Haygarth brings NIVEA SUN and Cancer Research UK’s 2026 Sun Safety Tour to life across the UK
Experiential agency develops and produces “It’s All Sun & Games”, a family-focused brand experience for Beiersdorf’s NIVEA SUN and Cancer Research UK...
PrettyGreen Launches AI Fame Tracker™
New Recommendation Intelligence Platform helps Marketers understand whether AI is choosing their Brands (and what to do when they’re not) PrettyGreen, announces the...
Warburtons appoints Activation as UK shopper marketing agency
Activation, an award-winning creative shopper marketing agency, has been appointed by Warburtons, the UK’s largest bakery brand, as its sole UK shopper marketing...
IPM Member Cloud Nine Incentives Marks 15 Years With a New Report
Introducing Passport to Happiness As consumers increasingly prioritise experiences over possessions, travel incentives are emerging as one of the most powerful ways for...
N2O launches THE UK’s first experiential Manchester Pride Village.
N2O unlocks exclusive brand access to THE UK’s first experiential Manchester Pride Village. Exclusive access via N2O for brands to activate within Manchester Village...
N2O brings Beauty of Joseon To Life With Immersive Pop-up
IPM members N2O bring Beauty of Joseon’s heritage-led k-beauty credentials to life with immersive Westfield Stratford pop-up. Easter Bank Holiday activation...
Rezolve defines a new engagement category: Compensation as a Service
IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category. For years, complaint...
Primark Challenges Perceptions With Immersive Fictional Fashion Label Experience
IPM Members Momentum Worldwide partner with Primark in dynamic new social experiment to challenge perceptions of the fashion brand. London, 1st April 2026. Global...
ZEAL adds retail and shopper PR to its FMCG activation offer with launch of Joe Public
The move comes just weeks after fast-growing brand activation agency ZEAL’s acquisition of social-first studio Tommy, as the group builds a specialist FMCG...
