IPM Bitesize
TRO Gears Up to Help Arc’teryx Scale an Unforgettable Lake District Climbing Experience
Experiential marketing agency, TRO, has been chosen by leading outdoor apparel company, Arc’teryx, to create an unforgettable three-day experience for the UK’s...
Win Trips With Chips! Birds Eye & Jet2holidays Bring the Sunshine to Supermarket Freezers
Birds Eye are bringing fun and sun to supermarket freezers with ‘Win Trips With Chips’. Created by Cat Among The Pigeons, this major on-pack promotion teams up with...
Dale Farm Scoop Up Family Fun with ‘Delicious Little Wins’ Promotion
Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream range is no exception....
Momentum Worldwide Appoints its First-Ever Chief AI Officer
Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in...
TRO & Brompton Gear Up to Celebrate 50 Years with London World Championship
Iconic British folding bicycle manufacturer, Brompton, has appointed experiential marketing experts, TRO, to deliver the Brompton World Championship in London this...
Join the Club! Peroni Nastro Azzurro Launches Always-On Loyalty Programme
London, UK – 14th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing,...
Raise the Bar. Make Your Mark. Enter the IPM Awards 2025
The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are excited to...
TRO Launches BYD’s Sealion 7 With Immersive UK Brand Experience
Experiential marketing experts, TRO, were recently chosen by BYD (Build Your Dreams), to spearhead the highly anticipated launch of their latest model, SEALION 7, into...
Kallø Launches Innovative In-Store Experience at Waitrose to Celebrate Breakfast Range
Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building...
Why the Marketing Industry Would Benefit from Embracing a Breatholution
Breathwork has exploded in popularity in the west this last decade, and what was considered a quirky woo woo technique has...
