Media giants, Sky and Netflix, have joined forces to give customers the best TV, all in one place, with Sky Q. To celebrate, Sky and independent agency, RPM, have created an epic launch party and truly immersive experiential event.

The House of Sky Q experience is now live in London’s bustling Soho, bringing the most iconic Sky and Netflix shows to life in four impressive themed rooms.

From Sky Atlantic, guests will be transported into the cold beyond the wall in Game of Throne’s Castle Black, followed by the eerie Wild West setting of Westworld, where sherry punch is on the menu at the Mariposa Saloon. Tavern girls and cowboys fill the bar but guests shouldn’t relax too much, as there could be some drama coming their way.

From Netflix, guests will step into Buckingham palace and sup from the Queen’s finest china in The Crown room. Finally, things will get tense in the Stranger Things room, where guests will be encouraged to help in the search for Will.

The event was launched last night with a star-studded event, attended by the cast of Sky Atlantic’s show Riviera, alongside Daisy Lowe, Hugo Taylor, Mollie King, Dave Berry, Owen Teale, Jamie Laing and Kay Burley, to name just a few. Kiss DJs, the Dixon Brother’s, helped to create the party atmosphere with a Kisstory set to get everyone on their feet. Today, the experience is open exclusively to Sky customers who registered through Sky’s new rewards app ‘Sky VIP.’ The experience is will be open to the rest public this weekend.

Sky’s Director of Promotions, Partnerships and Experiential, Bob Suppiah said: “We wanted to unite the two worlds of Sky Q and Netflix at this event, enabling us to showcase some of the great entertainment that’s now all in one place on Sky. We knew that RPM would help us to deliver an unforgettable experience and we’re excited to be able to surprise and delight our customers in this way.”

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Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England Cricket. The campaign will include TV sponsorship, a partnership with Sky, print advertising and prize promotions offering the chance to win cricket tickets and cricket merchandise.

The Rules According to Hardys puts the UK’s most trusted wine brand at the heart of family life with a warm and engaging theme about the different rules and quirks around families and the game of cricket.

The Hardys campaign will feature heavily during the cricket season including TV sponsorship of Channel 5 Cricket Highlights, which reaches 10.4m adults, a partnership with SkySports.com and cricket print media advertising. There will be a strong brand presence in England cricket grounds across the UK with perimeter boards, promotional activity and branded bars.

Hardys will be promoted in both the on- and off-trade including gondola ends, summer seasonal aisles and competitions to win cricket tickets and related branded products to drive awareness and purchase at point of purchase.

David White, Marketing Director for Accolade Wines, says: “We have consistently invested in Hardys sponsorship of the England cricket team over the last few years and now established our credentials as a long term supporter of English cricket. We are confident that this new campaign, The Rules According to Hardys, will connect with our consumers by raising a smile at the quirky ways British families interpret the rules and enjoy time together, especially when playing cricket.”

The campaign will extend to Hardys social channels through a partnership with the England and Wales Cricket Board to create a series of posts revealing the quirky personal family rules of those that grew up around the game.

The Hardys brand, with retail sales worth in excess of £275m a year, will also front a search to celebrate the unsung heroes of local grassroots crickets, and will be revealing its support for some unusual cricket traditions during the season.

Accolade Wines, which owns the Hardys brand, is a major global wine business based in Australia. It began as Thomas Hardy and Sons, founded in 1853, and now has operations in North America, the United Kingdom, Ireland, mainland Europe, South Africa, Australia, New Zealand and Asia. At the beginning of April 2018, US private equity firm The Carlyle Group bought Accolade for Aus $1bn. The sellers were Australian private equity firm Champ, which owned 80% of the business, and US alcohol group Constellation, which owned the remaining 20%.

Accolade’s Echo Falls brand recently signed up as the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

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McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018.

This is the 13th consecutive year that McDonald’s has teamed up with Monopoly’s owner, global toy and game company Hasbro, for a promotion themed around the classic board game. The annual McDonald’s Monopoly campaign is one of the biggest promotions in the world, if not the biggest, in terms of prizes.

The promotion is open to consumers aged 16 or over who are UK, Isle of Man or Channel Islands’ residents. There is a No Purchase Necessary route for Northern Irish consumers.

There are four ways consumers can win prizes by collecting the game stickers which come with McDonald’s menu items:

• Instant Win – peel and reveal one of millions of prizes to win instantly. Prizes include £25,000 cash, MINI cars, Xbox One X game consoles, cameras, speakers, experience vouchers, cinema tickets, fashion vouchers and Sky passes.
• Collect to Win – collect and complete property sets from the classic Monopoly board to win prizes including £100,000 cash, holidays to Universal Orlando theme park, games consoles, speakers, NOW TV passes, fashion vouchers and experience vouchers.
• Online Win – all stickers carry a unique 10 character code which can be entered online at mcdonalds.co.uk/monopoly for the chance to win instant prizes every minute including cash, Deezer premium subscriptions and CeX vouchers, Sky Store vouchers and millions of other prizes.
• Finally, the ‘Got 10 Spares Game’ allows consumers to turn any 10 property sticker combinations into a Sky pass allowing them to get one day of Sky Sports or one month of Sky Entertainment, Sky Cinema or Sky Kids. Players can claim up to three passes during the lifetime of the promotion, but they have to be different.

The total prize pool on offer includes four lots of £100,000 (for getting both Mayfair and Park Lane), four lots of £25,000 in cash (instant win prizes), 20 MINIs, 20 Universal Orlando trips, 500 Xbox One X games consoles, 13,000 bundles of a NOW TV box and annual pass, Best Western Hotel breaks, Red Letter Day vouchers, Missguided or Mennace fashion vouchers, KitSound Wireless Speakers, Sony Action cameras, Mello skateboard kits, cinema tickets, PrezzyBox.com vouchers plus a range of online retailer discount vouchers and free McDonald’s menu items.

The promotion was created by The Marketing Store, which has been working on the McDonald’s Monopoly promotions for many years, with advertising created by Leo Burnett London.

Full terms and conditions and a full list of all prizes are available on the promotional website, monopoly.mcdonalds.co.uk.

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LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.

This is the first project that tpf has delivered for LG, after the agency won a five-way pitch for the business.

‘The Perfect LG Experience’ was at Westfield, Stratford between October 26^th to 29^th. It will be at Bluewater from November 2^nd to 5^th and The Bullring in Birmingham from November 9^th to 12^th.

The activation has been designed to position LG at the forefront of TV innovation with continued development of first class OLED technology as well as premium LED/LCD models in the SUPER UHD range.

The activity brings this to life, enabling members of the public to enjoy the ultimate viewing experience across three zones – Sports, Home Entertainment and Gaming – with each highlighting the key features and benefits of LG’s SUPER UHD and OLED TVs.

Consumers will also be able visit The Perfect Black Room located at the centre of the stand to watch high quality 4K UHD content in perfect blackness on one of LG’s OLED TVs.

tpf has also helped secure partners for each of the zones: Sky Sports for Sports, Netflix for Home Entertainment and Activision for Gaming. Each of the partners will feature some of their finest 4K UHD content on LG’s high-quality TVs.

Consumers will be able to win instant prizes at each of the zones, from Netflix passes to Destiny 2 games and Sky Q packages for a year, as well as some of LG’s premium TVs. tpf has created a simple instant win mechanic which asks consumers to answer a short survey asking about their TV viewing preferences. Consumers will also be able to claim an exclusive discount from John Lewis for SUPER UHD and OLED TVs.

tpf designed the stand in line with LG’s style, combining premium finishes on the build with an inviting look. The Sports zone, in partnership with Sky Sports, highlights the features of LG’s new SUPER UHD TV, demonstrating the ease of viewing sport content from any angle. The Home Entertainment zone has been furnished to feel homely and welcoming, with a comfy sofa located right in front of an OLED TV, consumers are invited to relax and enjoy some high quality Netflix content, as it they were right at home. The Gaming zone is designed for gamers to play the hugely popular new Destiny 2 on an LG OLED TV.

Carolyn Anderson, Marketing Director, LG, says: “Our new OLED and SUPER UHD products offer viewers the ultimate way to enjoy great TV and films at home, and tpf’s approach to this experiential activation really brings that to life. Members of the public will be able to take some time out from shopping to relax and discover a whole new way of enjoying TV.”

Gail Middleton, Director, tpf, adds: “LG is one of the world’s leading technology brands so we’re delighted to work with them on this project. The Perfect LG TV Experience perfectly showcases the amazing clarity, sharpness and accuracy of LG’s product range. We were very keen to work with LG, so winning a competitive pitch against other agencies makes this an extra special project for tpf.”

tpf is an independent award-winning agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment.

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Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself.

Working in partnership with the Premier League and Sky Sports, the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take the Premier League trophy back to their home, their workplace, their local pub or even their own grassroots football club.

Running until the end of September, consumers who purchase promotional packs of Carling will be in with a chance of winning Premier League prizes every day. To enter the competition, consumers will need to download the Carling Tap app on iPhone or Android devices and use it to scan any Carling can or bottle in a promotional pack for their chance to win. Within seconds of scanning, fans will find out whether they are one of that day’s many winners.

The promotion is available across packs of Carling lager, Carling Premier, Carling Apple Cider, Carling Black Fruits Cider and Carling Citrus Twist which are labelled with ‘Win Premier League Prizes Every Day’.

On top of the trophy, other prizes include Sky Q packages for an entire year with all Sky Sports channels included and an Ultra High Definition TV, Premier League tickets, signed Premier League shirts, Now TV Sky Sports day passes, official Nike Premier League footballs and more.

There are 12 Sky Q packages to be won, including a year’s subscription including Sky Sports and Sky Cinema plus a 43” UHD TV; 10,000 NOW TV Sky Sports day passes; 92 sets of four Premier League Football match tickets; 500 Nike Strike Premier League Footballs; 40 signed Premier League shirts; 1000 coupons redeemable for a four pack of Carling Premier lager; and the star prizes, eight Premier League Trophy days.

Each Premier League Trophy day prize consists of one day with the Premier League trophy (9.00am until 9.00pm) at a location chosen by the winner (but approved by the Premier League) before the start of the 2018/2019 season. Security staff will be required to stay with the trophy at all times.

The campaign will also be supported by Out of Home advertising and social media content.

Jim Shearer, Carling Brand Director, says: “Our latest promotion gives fans a chance to get even closer to the league they love through a whole raft of exclusive Premier League prizes. The Premier League and Carling go hand in hand, and we know that big sporting occasions drive sales of alcohol for the off-trade, so this promotion has the potential to be one of our most successful to date.”

At the start of last season Carling became the Official Beer and Cider of the Premier League, having previously been title partners of the Carling Premiership from 1993 up until the 2001 season.

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Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.

The activity will see thousands of Sky Mobile-branded phone cases distributed to the public, as well as offering the chance to win prizes on the spot through a ‘Photo Pod’ selfie experience.

tpf is managing the distribution of Sky Mobile-branded phone cases to commuters at London’s Waterloo, Victoria and Liverpool Street stations, and the agency has also created ‘Photo Pods’ to immediately reward on the spot winners to celebrate the launch of the network.

The Photo Pods were designed by independent agency tpf, and feature a bespoke algorithm that randomly select winners throughout the eight-day activation. To be in with a chance of winning a prize, entrants are encouraged to take a selfie in one of the photo pods showing off their new Sky Mobile phone case.

The campaign began on Friday March 31st and will last until Friday April 7th.

In addition to the station activations, roaming brand ambassadors will be handing out more free branded Sky Mobile phone cases to businesses in London.

tpf has managed the project from conceptualisation through to on-the-day organisation, planning the logistics of activity which runs across 96 hours it total, with more than 2,000 prizes to be won, including iPhones, Samsung Galaxy S7 Edges, Sky Q Packages and Sky Mobile sweets.

Bob Suppiah, Director of Promotions and Partnership Marketing at Sky UK, says: “The activity is a great example of all our agencies working together across media planning, outdoor, and promotions; with tpf instrumental in pulling this together for the live experiential activity.”

Dan Meiland, Director, tpf, adds: “Helping with the launch of Sky Mobile is an exciting and ambitious project for the company, and we’re pleased to lead the campaign on the ground with activity that will raise awareness amongst a very large and engaged audience. The Photo Pods will allow Sky to communicate key messaging to consumers in an interactive and fun way and signal the launch of Sky Mobile on a grand scale.”

The project follows on from tpf’s similar promotional activations with Sky, including the launch of Sky Q, Sky One drama Lucky Man, Sky Broadband Minions and Sky Cinema Christmas campaigns.

tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment, visit tpf.london for further information.

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Sky Arts has appointed tpf to build and manage a website for a new series which tests the art knowledge of the British public.

Fake! The Great Masterpiece Challenge is based on a month-long national art competition which has seen seven masterpieces – all by celebrated British Artists – worth millions of pounds removed from the collections of galleries and museums around the UK and replaced with copies.

Throughout July, members of the public of all ages and experience have been invited to try and spot the seven copies hiding in plain sight on the walls of six galleries in Cardiff, Edinburgh, Liverpool, London and Manchester.

tpf has built the competition website skyartsfake.com, on which all seven displays are also available for investigation online, and where all entrants have to submit their guesses. In addition, the independent agency developed the creative that was used in the galleries.

Those who manage to correctly identify the ‘fakes’, stand the chance of being invited to take part in the series finale. The finalists will compete to win a specially commissioned copy of their very own. Only the museum curators, the production team from IWC Media and presenters Giles Coren and art historian Rose Balston know which pictures are real and which have been replaced.

Alex Gill, Head of Creative and Digital Development at tpf, said: “Fake! The Great Masterpiece Challenge is a brilliantly innovative piece of television, so we’re very proud to be involved with such an integral part of the show. All entries have to come via the website, while it also allows people to inspect the paintings if they can’t get to the galleries. We’re really looking forward to watching the show and seeing how people have done.”

tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment, visit tpf.london for further information.

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Sky Sports, headline sponsor for The British Master’s, has been running experiential marketing at the event, which ran from October 7th – 11th at Woburn Golf Course and which saw an estimated 60,000 visitors over the four days.

This year is the first time The British Masters returned to The European Tour International Schedule in seven years. Working with The European Tour and its leading players, Sky Sports want to engage, excite and inspire new and existing golf fans through its on-air coverage, promotion and event staging and activation.

To support Sky in this mission, experiential agency RPM created an experience that allowed spectators to try their hand at putting on the panoramic 18^th green at Woburn, by recreating a replica green inside a giant 14m diameter dome, creating real stand out within the sponsors’ village.

By taking part in the challenge of putting a hole in one, fans are entered a draw to win a trip to the Ryder Cup 2016, in the US.

The dome and replica green were also the setting for daily golf master classes hosted by Sky Academy,  with golfing stars including three time European Tour winner Nick Dougherty  trying to explain the rudiments of the game.  The master classes were broadcast live on Sky Sports.

The dome also featured the Sky Sports News HQ experience, giving fans the opportunity to try their hand at presenting a news report which they could then download and share across their social media channels.

Sky Sports also hosted question and answer sessions each day with Ian Poulter, Luke Donald and Lee Westwood.

All of this activity follows on from the ‘Sky Sports Thursday’ initiative that saw 15,000 tickets given away for the first day of the British Masters to generate buzz and footfall for the event.

Amanda Marsden, Promotions Manager at Sky Sports, says: “The British Masters is a great opportunity for Sky Sports to showcase our superiority in Golf, and provides a great platform for us to engage our golfing audience. RPM have helped us produce a fantastic experience for fans to enjoy throughout the tournament.”

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