Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

The Jaguar Land Rover Top Trumps app is available for iOS and Android from July 9th, and players will be able to compete against each other for a ranking on a live leaderboard as well as the chance to win daily prizes including trip for two to the Ice Drive Academy in Sweden, including flights, tuition and luxury accommodation, year’s membership of a David Lloyd Club for two or £200 to spend in the Jaguar Land Rover boutique.

Visitors to the Festival will receive a Super Top Trumps card (a card that can be added to a Top Trumps pack) when they enter. This card will encourage them to go to the Top Trumps area situated within the JLR stand and download the app via Wi-Fi to receive their exclusive JLR pack of Top Trumps. They can also book test drives and order brochures, while JLR will use the opportunity to capture data on interested visitors.

The app has two games, a single player mode called the Goodwood Challenge and, a Multi-player Shootout.

The Goodwood Challenge will feature a live leader board, with the highest ranked players in line to win the daily prizes. Players will also have the opportunity of boosting their leader board scores by viewing JLR’s cars on the stand and in the paddock.

The Multi-player Shootout enables players to challenge other players randomly or by username.

JLR worked with the owner of the Top Trumps brand, games company Winning Moves, which owns IP rights to a number of classic games in the UK, Europe, South Africa, North America and Australasia. As well as owing the hugely popular Top Trumps brand, Winning Moves has a license from Hasbro which allows it to create special versions of games such as Monopoly, Cluedo, Trivial Pursuit, Connect 4 and Guess Who, which are often used in promotional campaigns. Winning Moves has worked with companies including Shell, Sky News, McDonald’s, Kerry Foods, Ferrero, Mirror Group Newspapers, Singapore Airlines, BMW, Peugeot, BT TV, Hovis, British Gas, Merlin Entertainment, Metro Group, Cadbury’s, Nestlé Purina, Coca-Cola and Weetabix.

Located alongside the Jaguar Land Rover stand will be Jaguar’s F-TYPE Drift Experience, allowing fans to see, hear and feel the raw performance of a Jaguar sports car drifting in the hands of a professional driver. The experience will be running throughout the show, accessed from the Jaguar Land Rover stand.

Jeremy Hicks, Jaguar Land Rover UK Managing Director, says: “This year at Goodwood Festival of Speed we’re celebrating everything that the modern Jaguar brand is about; stunning design, innovation, heritage and incredible performance. From F-PACE SVR roaring up the hill and F-TYPE on the drift track to the XJ50 and all-electric I-PACE on the Jaguar Land Rover stand, we’re looking forward to putting on an astonishing show for all Festival of Speed visitors.”

The 5.0-litre supercharged V8 F-PACE SVR will be tackling the Goodwood hillclimb at its UK debut, as will the most powerful Jaguar ever – the 600PS XE SV Project 8 and the Invictus GT4 Racing F-TYPE SVR. Festival of Speed visitors will also have their first opportunity to see the Jaguar XJ50, a special-edition model designed to celebrate 50 years of the iconic XJ saloon. The XJ50 will appear alongside Jaguar’s revolutionary new I-PACE all-electric SUV on the Jaguar Land Rover stand, as part of the brand’s largest ever presence at Festival of Speed. The company is also celebrating the 70th birthday of the Land Rover.

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Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83^rd consecutive year.

This year, Robinsons will support Wimbledon with a £1m marketing campaign, including limited edition merchandise and packs, sampling activity, social media support and a Robinsons pop up café, to drive even further brand exposure throughout The Championships.

With sustainability front of mind, to help reduce the amount of plastic at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year, Britvic has introduced new Robinsons personalised reusable drinks bottles. Visitors will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.

Kevin McNair, GB Marketing Director, Britvic says: “Providing consumers with reusable drinks bottles at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.”

To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range.

Robinsons Squash’d packs have also been given a makeover with a limited-edition Wimbledon pack design.

A supporting social media competition is being run around The Championships, with four pairs of ‘money can’t buy’ VIP tickets and 100 reusable drink bottles prizes given away per week for four weeks, up until July 5^th. To be in with a chance of winning, consumers have to create and name a new Fruit Creations flavour.

The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

From its beginnings as a one flavour brand, Robinsons now has six ranges in its portfolio, having launched Robinsons Fruit Creations earlier this year and Robinsons Refresh’d in 2017, which was named as the No.1 soft drinks NPD launch of 2017.

The Robinsons brand is owned by Britvic.

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Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Creating, storing, distributing and activating point of sale and marketing materials for the world’s biggest brands including Heineken, Coca-Cola, Mars, Unilever, Diageo and Mercedes-Benz, mda, which recently celebrated 30 years of business, becomes part of a £250m Europe-wide fulfilment group with operations across France, Spain, Germany, Italy, Poland, BeNeLux and now the UK.

Wayne Chapman, mda Managing Director, says: “This is genuinely fantastic news for our clients and teams and we’re extremely excited about the years ahead. We’ve operated from the UK for 30 years, but in the last 24 months we’ve seen clients’ desire to operate facilities in multiple European territories under a single contract significantly increase.”

Mda, which currently has turnover of £5m a year, has 350 employees at five fulfilment centres across the UK.

Staci is the European leader in the B2B retail logistics segment for a large group of networks: retail, GMS and GSS, oil companies, agribusiness, hotel and restaurant chains, banks, insurance companies, operators telephone companies, car manufacturers, the pharmaceutical and cosmetics industry and the public sector.

Prior to the mda acquisition, Staci had 35 sites in Germany, Belgium, Spain, France, Italy and the Netherlands with a workforce of 1,550 employees.

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Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its biggest-ever integrated campaign, celebrating its sponsorship of the FIFA World Cup 2018.

The marketing activity kicked off this week in more than 50 countries, with the unveiling of the beer brand’s new global advertising campaign, “Light Up the FIFA World Cup”, featuring drones delivering Budweiser to fans around the world. The TV ad goes live in the UK on May 13th during the football Premier League Final.

Every beer at official 2018 FIFA World Cup stadiums will be served in a Budweiser Red Light Cup. For fans in the UK, the Red Light Cups will be given away at Budweiser viewing parties and events, and in special Budweiser packs in ASDA stores nationwide, as well as being available via on-pack competitions.

In the UK, Budweiser’s “Light Up the FIFA World Cup” will have a significant TV presence through Budweiser’s partnership with ITV, which has exclusive broadcast rights to half of all FIFA World Cup games, including the opening match on June 14th, and England’s final group game against Belgium. Through this, Budweiser will have direct TV ad presence in and around the live games, driving prime brand association with the tournament.

The ad shows thousands of drones carry bottles of the FIFA World Cup tournament’s Official Beer from its brewery in St. Louis, Missouri, where Budweiser has been brewed since 1876. The journey of the drones comes to an end when bottles of Budweiser are delivered directly into the hands of spectators across the globe; the UK’s footage shows football fans celebrating in the local pub, since current UK law bans alcohol from being consumed in stadia.

Brian Perkins, VP Global Marketing at Budweiser, said: “As the most watched sporting event on the planet, the FIFA World Cup is the ultimate opportunity for Budweiser, the world’s most enjoyed beer, to connect with billions of passionate football fans globally. Our campaign is the largest in our company’s history, and it demonstrates how we are bringing together fans from around the world over a beer and their shared passion for football… [it] captures the celebratory, upbeat and premium experience of the Budweiser brand, and fans will continue to see this come to life through our ongoing activations for the 2018 FIFA World Cup.”

In the UK, Budweiser will be deploying a Chatbot –named the Bud Bot – to provide the ultimate FIFA World Cup guide for the UK’s football fans, driving meaningful relationships between consumers and Budweiser over the course of the tournament.

The Bud Bot will create a hub for avid football fans, offering a platform to vote for the official Man of the Match and enter once-in-a-lifetime competitions, signposting Budweiser-stocking bars and stores, and offering home deliveries of Budweiser to enjoy while watching games.

As part of celebrating euphoric moments on and off the pitch for the tournament, Budweiser has created the Bud Boat, which will be cruising down London’s River Thames hosting screening parties, DJs, bars and more. Fans are being invited to apply for tickets for the boat.

Sascha Cordes, Senior Brand Manager at Budweiser UK, observes: “Football, the beautiful game, is more than just a sport – and the 2018 FIFA World Cup is more than just an event. It’s an epic global party that promises to bring not just the nation, but the world together. We’ve been more ambitious than ever with our ‘Light Up the FIFA World Cup 2018’ campaign and want to celebrate the unrivalled energy of our football fans with unmissable experiences and surprises throughout. We can’t wait to get the celebration started!”

Fans can engage with the “Light Up the FIFA World Cup” campaign through Budweiser’s social channels. Twitter: @BudweiserUK, Instagram: @budweiser, Facebook: @BudweiserUK or https://www.budweiser.co.uk/.

Budweiser has a strong commitment to football globally, having served as official beer sponsor of the FIFA World Cup for over 25 years. It has an ongoing commitment through the 2018 and 2022 tournaments.

While Budweiser will serve as the official beer of the 2018 FIFA World Cup Russia, Anheuser-Busch InBev will leverage its high-quality portfolio of beers around the world by once again extending local sponsorship rights to its leading brands in select football markets, including, but not limited to, Brahma (Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The Netherlands), Siberian Crown (Russia), Hasseröder (Germany) and Beck’s (Italy), among others.

Anheuser-Busch InBev, which owns the Budweiser brand, is a publicly traded company based in Belgium with 2017 sales of $56.4 billion. It has a diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden and Leffe; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona and Skol. Its brewing heritage dates back more than 600 years.

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Hovis, the iconic British bread brand, is running a Christmas on-pack promotion on its Best of Both loaves offering consumers the chance to win a Grand Prize of a family holiday to Lapland plus winter experiences or one of 1,000 Hovis Christmas egg cup and toast cutter sets.

Most ‘family holiday’ prizes are for two adults and two children aged 12 and under; however, for this promotion, Hovis has taken the unusual step of specifying in the terms and conditions that only the entrant needs to be over 18; if they win, then the second traveller can be of any age and the third and fourth travellers must be 17 or under. This allows for a much wider range of family groups to enjoy the prize. Anyone under 16 will have to have written parental consent to be allowed to travel.

Just under six and a half million promotional packs featuring a temporary Christmas pack design went live in store mid-November. To enter, UK mainland consumers have to buy a promotional pack, visit the www.hovischristmas.com website and enter their details and the 10 digit code found on the best before tag. They will then be entered into a draw to win either the Grand Prize or the branded egg cups and toast cutters.

There is a No Purchase Necessary entry route for consumers who live in Northern Ireland or the Republic of Ireland.

The Grand Prize is a five-night trip to Lapland, Finland, for up to four people, plus flights, travel insurance, £1,000 spending money and up to three activities, such as a husky safari, a Northern Lights viewing tour and a reindeer farm visit by snowmobile, including a reindeer sled ride and Lappish dinner. Activities are dependent on time of year and weather conditions.

The Grand Prize cannot be taken during Christmas and New Year (23rd December 2018 – 2nd January 2019), Easter Sunday (1st April 2018) and Bank Holiday periods in the UK (30th March, 2nd April, 7th May, 28th May and 27th August 2018); aside from these dates, however, it appears there are no exclusion for school holidays.

Hovis has a long history of promotional campaigns – in fact, the product’s name was the result of a competition run in 1887; a London student won £25 for his suggestion, which is a contraction of the Latin phrase hominis vis – “the strength of man”. The Hovis brand is now owned 51% by global private equity company, The Gores Group, and 49% by Premier Foods.

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Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.

The promotion, running on 1kg packs of Quaker Oats, is intended to support a new campaign tapping into the current obsession with ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked), which Quaker hopes will drive purchase during the summer months, traditionally a low period for oats.

Consumers can collect one of five different jar designs by entering unique codes printed on each promotional pack of 1kg Traditional or Jumbo Quaker Rolled Oats at the promotion’s dedicated microsite, https://www.quaker.co.uk/overnight, providing their name and address, choosing the design they want and paying postage costs of £1.95 by credit or debit card.

The promotion opened on May 1 and closes July 31 2017.

Quaker Oats marketing manager Eric Williams said: “We are confident this partnership with MissPrint will further promote the overnight oat sensation and resonate with shoppers. With 62% of cereal occasions including fruit, there is a huge opportunity for retailers to drive sales in the summer months outside of the usual season for porridge with this chilled format. Consumers love and trust the Quaker brand and we’re thrilled to be able to promote an alternative breakfast in a beautiful jar, with the same goodness of Quaker.”

One code is redeemable for one jar (plus lid) and a maximum of five jars can be claimed per household. Each jar sent to a household must be different, subject to availability.

The promotion is only open to UK and Republic of Ireland residents.

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The Bisto frozen ready meals range has launched a new promotion which commits Kerry Foods, which makes the products under licence from Bisto brand owner Premier Foods, to donate a minimum of £25,000 to the UK charity for wounded, injured and sick Veterans and Serving armed forces personnel, Help for Heroes.

An on-pack offer running for 17 weeks until the end of July 2017 will offer consumers who buy four promotional frozen ready meal packs the chance to claim a free Bisto and Help for Heroes branded hot pan holder.

Each entry will see 80p donated to Help for Heroes, with a guaranteed minimum donation from Bisto totalling £25,000 for the charity.

The promotion is open to UK residents (excluding Northern Ireland). To claim a pan holder, consumers have to buy four promotional packs, go online to bistodinners.co.uk/claim/ and input the unique codes from the four packs. For every valid claim received, Kerry will donate 80p to Help for Heroes.

This is the second promotion that Bisto has run linking with Help for Heroes. In May 2016, the frozen ready meal brand launched its first ever on-pack promotion, giving consumers the chance to win £5; for every winner, Bisto pledged to give another £5 to Help for Heroes.

That promotion featured on 5 million Bisto frozen ready meals packs, with a potential contribution of £250,000 to Help for Heroes.

The partnership between Help for Heroes and Bisto was negotiated by London agency MINT which also developed the on-pack promotion and digital, advertising and media initiatives.

Claire Lynch, brand manager for Bisto frozen ready meals, comments about the new pot holder promotion: “It was clear from the thousands of entries in the first phase that Bisto’s core customer base is engaged with Help for Heroes and the essential services it provides to support our armed forces. As well as continuing to raise valuable funds for our partner charity, the campaign is designed to attract new consumers, drive sales among existing consumers and increase penetration by providing additional reasons to purchase.”

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Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the charity seeks to promote its life-changing services for the Armed Forces community in a new way.

Seed Sticks, produced by specialist environmentally-friendly promotional products company Buddy Burst, come in a matchbook format, with each ‘match’ containing seeds. When stuck in the ground or in a pot, the seeds grow into plants. This is the first time the product has been used by a charity.

Best known for running the Scottish Poppy Appeal, Poppyscotland will use the Seed Sticks to help maintain visibility and boost awareness throughout the rest of the year, particularly with those Scots who have served or are still serving in the UK Armed Forces and their families, who may need the charity’s support.

Fraser Bedwell, Head of Marketing at Poppyscotland, says: “We know that our beneficiaries can be reluctant to come forward and ask for help. Having something innovative and discreet like the Seed Sticks is a powerful reminder that Poppyscotland will always be there for them. Since they first grew amongst the devastation of the First World War battlefields, poppies have always symbolised remembrance, hope and renewal. We hope that those who need help today will see their own poppies grow, which will in turn encourage them to come forward so that Poppyscotland can support them towards a better future”.

Jamie Gray, New Business Director at Buddy Burst, adds: “We’re delighted to work with our first charity, Poppyscotland. We believe our poppy Seed Sticks will promote their brand in a unique and relevant way while helping them to continue raising over £3 million each year.”

Poppyscotland provides life-changing support to the Armed Forces community. Money raised from the Scottish Poppy Appeal and from Poppyscotland’s year-round fundraising enables the charity to deliver support to members of the Armed Forces community in Scotland by providing tailored funding and assistance. The charity also funds services in advice, employment, housing, mental health, mobility and respite.

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Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract new customers to the brand.

The ‘With love from Clipper’ initiative incentivises purchases of Clipper’s Fairtrade Everyday Tea (£2.55 for 80 bags), Organic Everyday Tea (£2.60 for 80 bags) and Pure Green Tea (£2.79 for 80 bags). It offers fans the chance to own a series of limited edition tea caddies and tea towels, each featuring colourful designs linked to the established brand’s distinctive packaging. An online competition also provides the opportunity for tea-lovers to own the whole set.

The promotion looks to build on Clipper’s success as the UK’s fastest-growing black tea brand; Clipper has grown its value sales by 8% in the last 12 months (IRI w/e 8 October 2016). It also takes place during Clipper’s 20th anniversary of selling Fairtrade green tea in UK supermarkets.

“Life’s too short for bad tea,” comments Gill Green, Marketing Director at Wessanen UK. “Quality drives everything we do here at Clipper, from the way in which we source our tea right through to the experience that our customers receive when purchasing. We’re committed to getting tea from crop to cup in the best possible way.”

Gill Green adds: “We know how important it is to keep tea in tip-top condition; that’s why we have designed this limited edition range of caddies and tea towels to reward and delight fans of our brand.”

Sourced from some of the world’s finest tea estates across East Africa, India and Sri Lanka, Clipper’s signature teas have been blended and packed in Dorset since Clipper first launched in 1984. Clipper was the first UK tea brand to carry the Fairtrade mark in 1994, and has been fiercely committed to ethical tea sourcing ever since.

The Fairtrade tea brand owned by Wessanen UK believes that “life’s too short for bad tea”

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New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them, 73% of those will go on to purchase from that company and a massive 83% will be able to recall a branded product on their desk without having to refer to it.

The research has been released in advance of this year’s Promotional Products Week, which runs from 12^th to 16^th September 2016.

According to bpma director general Gordon Glenister: “Over the years research compiled by the bpma suggests that it’s one of the most effective advertising mediums, with most organisations using to create greater brand awareness. Promotional products are four times likely to make the recipients feel appreciated than the mediums of web, print and TV.”

The theme for this year’s Promotional Products Week is ‘Blow your own trumpet and Promote your brand.’ Glenister observes: “We have learnt from the past economic downturns that it is those companies that promote themselves more that stand out against their competitors.

bpma research shows that the average time someone keeps a promotional item is around 2.5 years, longer if it’s more expensive or has a particular memory associated with it.

This year, the bpma has teamed up with Pancreatic Cancer UK to try and raise £10,000 for the charity by encouraging companies to promote themselves using a promotional product or garment in a photograph or video, and at the same time to donate £3 or more to https://www.justgiving.com/fundraising/bpmapromoteyourselfday

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