Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional bottle or pack. Consumers will have access to thousands of movies at the touch of a button, including many of the biggest cinema blockbusters.

Expected to hit 10m consumers and supporting its ‘Just Av An Ooch’ campaign, the limited-edition promotion will encourage drinkers to enjoy a Big Night In courtesy of the brand and is the result of extensive consumer research by Global Brands Ltd, who distribute and market the brand.

To redeem their free movie offer, consumers scratch off a panel on the Hooch pack to reveal a unique code which they then input at Hoochmovies.com. They will then be taken to a site operated by Global Brands’ partner, Rakuten, where they can browse thousands of movies and select the ones they want to watch. Each code is worth 350 Rakuten points, or £3.50 worth of downloads; multipacks carry two codes and individual bottles one.

Christian Sarginson, brand controller at Global Brands, says: “Continued research into our consumers’ habits and behaviours has been key in developing our latest campaign. Hooch has such a diverse drinker base that finding common interests can often be tricky, however this promotion enables us to reward all our key drinker types as well as recruit new consumers to the brand. With the World Cup over and Love Island coming to an end there is a gaping hole in prime-time TV, so we’re providing the perfect solution to fill it!”

Hooch conducted substantial market research earlier in the year to support their activity, building their plans around key understandings of their audience. The research revealed that video is a key element for their audience with up to 33 hours consumed per week and that 55% of them usually drink at home.

The brand will support the on-pack promotion with an engaging social media campaign and on-trade activity across the summer. The social media campaign will comprise of comical videos and parody clips from popular Hollywood movies which will be creatively executed by seven relevant, carefully selected social influencers, planned to be live on their social feeds throughout the rest of summer.

The promotion was created and managed in-house.

Originally launched – as alcoholic lemonade Hooper’s Hooch – by UK brewers Bass in the 1990s, Hooch was at one time the leading FAB or alcopop in the UK, with 70% of the market, and had massive international success. It was discontinued in 2003 but relaunched, with a lower alcohol formulation, in 2012 by Global Brands

Global Brands is a leading UK drinks brand development business which owns, markets and distributes a range of brands across the spirit, beer, RTD and energy drinks categories. These include VK, Hooch, Corky’s and Amigos Tequila Beer.

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Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a romantic trip for two to Paris, including a helicopter tour from Paris to Versailles.

The Rollover Hot Dog trays will feature artwork from the movie and will direct consumers to the Rollover Facebook page, where they will be able to enter the competition to win the trip to Paris. There are also Mission: Impossible movie products to be won.

The campaign aims to reach over 3 million shoppers and is being supported with extensive POS materials for retailers.

Rollover negotiated the partnership deal with the films’s UK distributor, Paramount Pictures, according to a Rollover spokesman.

Tony Owen, Sales and Marketing Director for Rollover Ltd, says: “This movie, starring Tom Cruise, is set to be one of the biggest releases of the summer and we’re extremely thrilled to renew our partnership with a film that our consumers will really love. It’s a fantastic promotion to make shoppers aware of the Hot Food To Go category and specifically Hot Dogs, which remain in huge growth due to the continued trend around Street Food.”

Owen adds: “Mission: Impossible’s core demographic of 16-30 year olds matches our brand personality: young, lively, and fun. We expect a lot of engagement with our fans on this promotion and it will encourage new discussions at the point of purchase.”

The Mission: Impossible campaign started on July 9th and runs for eight weeks.

Rollover Hot Dogs, which is part of Kerry Foods Group, is the UK’s largest hot dog brand, selling over 25 million a year. It supplies preparation equipment and marketing collateral (steamers and POS) free to stockists and sells them the consumable items (sausages and buns). Customers include sports venues such as Old Trafford, theme parks, cinemas, universities and contract caterers. It regularly runs partnership campaigns with hit movies.

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Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13^th.

Manchester-based marketing agency Blue Chip has created an on-pack promotion for Plenty which runs across two million Plenty ‘The Stylish One ‘packs. The activity aims to recruit younger families into the category by offering the chance to instantly win one of 10,000 Incredibles 2 plush toys. Plus there is a prize draw to win an adventure holiday for a family of five to visit Queenstown, New Zealand.

To enter, consumers must visit www.plentywins.co.uk/incredibles2 and provide their full name, contact telephone number and a genuine email address along with the unique code found on the inside of every promotional pack. There are 10,000 Disney∙Pixar Incredibles 2 plush toys to be won instantly online. The toys are around 7 inches tall and represent the main characters of the Incredibles 2 film – Bob Parr (Mr Incredible), Helen Parr (Elastigirl), and their children Dash, Violet and Jack Jack.

Winner selection is via ‘winning moments’.

In addition to the instant win, everyone who enters their unique code online at the microsite, whether they have won a toy or not, will be put into a random prize draw to win a holiday to Queenstown, New Zealand for a family of five.

There is a No Purchase Necessary entry route for Northern Ireland. In the Republic of Ireland, where the law requires that brands operating prize draws where consumers have to buy a product to enter must partner with a charity which has been granted a lottery license, Plenty is working with LauraLynn Children’s Hospice.

The promotion went live this week and will be supported with a full media campaign including TV, social and in-store throughout the summer months.

Jess Harper, Account Director at Blue Chip, says: “This promotion will really inject some fun and excitement into the Household Towel category, not only by adding value with every pack, but also through recruiting younger families into the category and ultimately driving incremental volume.”

The release of the Incredibles 2 film sees Helen (voiced by Holly Hunter) being called on to help bring Supers back, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home. Meanwhile, a new villain hatches a brilliant and dangerous plot that only the Incredibles, working together, can overcome.

Consumers can enter on the microsite until 30^th November 2018. All valid entrants will be submitted into the prize draw for the holiday prize, the winner of which will be drawn on 3^rd December 2018.

The Plenty brand is owned by Essity, formerly part of SCA, the giant Swedish paper products group. Other Essity brands include Cushelle paper towels and the TENA range of personal hygiene products.

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Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to Rome, two nights’ accommodation plus sightseeing and a meal at a top restaurant.

Finding Your Feet stars Imelda Staunton as ‘Lady’ Sandra Abbott, a middle class, judgmental snob on the verge of retirement who discovers that her husband of 40 years is having an affair with her best friend. Devastated, she moves in with her estranged bohemian older sister, Bif, played by Celia Imrie, who lives on an impoverished inner-city council estate. Bif forces her to re-engage with life, taking her to a community dance class to meet her friends, played by Timothy Spall, Joanna Lumley, and David Hayman. Staunton and Spall take a trip to Rome in the film. The film opens in the UK on February 23^rd, 2018.

The Applewood Smoked Cheddar promotion started at the beginning of February and runs until the end of March 2018. There will be a draw on April 1st. Entrants must be UK residents aged 18 or over, excluding anyone who works for brand owner Norseland or professionally connected to the running of the promotion.

Entry is via the brand website, www.applewoodwin.co.uk, and the winner will be chosen at random. Multiple entries are allowed, but shoppers must buy an Applewood promotional pack every time they enter. Promotional packs and till receipts must be retained.

Applewood is a blended English cheese made by the Ilchester Cheese Company, which is a subsidiary of Norseland Ltd, based in Ilchester, Somerset. Norseland is owned by Norwegian dairy co-operative, Tine SA. Brands distributed in the UK include Applewood, Mexicana, Ilchester, Norwegian cheeses Jarlsberg, Snofrisk and Gudbrandsdalen, a range of Italian cheese under the Michelangelo name, and Marmite cheese (under license from Unilever).

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Dairy company Yeo Valley is running an on-pack promotion linked to the new Aardman film, Early Man, offering consumers the chance to win one of two Caveman breaks or one of 1,000 Early Man goodie bags.

The Caveman breaks star prizes consist of a two-night family break for two adults and two children, staying one night at a local country pub and one night in Yeo Valley with all meals included, a tour of Cheddar Caves, a ‘Foraging for food’ experience, tuition in building a primitive shelter, a fire-lighting skills workshop, a lesson in ancient food preparing and cooking techniques and a course in primitive tool making.

To enter, consumers need to buy a promotional pack of Yeo Valley yogurt, Little Yeos or milk and enter the 14 digit unique code found on the pack at earlyman.yeovalley.co.uk.

The promotion is only open to residents of the United Kingdom, Channel Islands and Isle of Man aged over 18 (excluding employees of Yeo Valley, their families and anyone associated with the promotion). Consumers can enter as often as they like, but each entry must be accompanied with a different URN and one person can only win a prize once.

The main competition is running until March 22nd 2018, with a final wrap-up draw (for some of the goody bags) on May 3rd. Prizes for the main draw are being allocated by ‘Winning Moments’, where times have been randomly selected in advance (down to the second) and the first person to enter after that time wins.

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Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the chance to win their own break to the home of Peter Rabbit and Beatrix Potter, the Lake District, plus other Peter Rabbit-themed prizes including tote bags, bunny ears and carrot pens.

Promotional packs will be available across the brand’s family sharing and gifting ranges. In addition, there will be a Cadbury Dairy Milk Peter Rabbit Easter Egg and Toy pack, containing a Cadbury Easter egg and a plush toy of either Peter Rabbit or Flopsy Rabbit from the new film.

Hortense Rothenburger, Senior Brand Manager for Easter at Mondelēz International, says: “Our purple Cadbury egg has been seen as icon of the Easter season for decades and we’re excited to combine this with another British icon with heritage on a number of products in our shell egg, family sharing and novelty ranges.

“This new collaboration allows us to offer something more to consumers and drive even more excitement during the season with a range of joyful prizes that will help families create memories. What’s more, toys are the third biggest gift category after chocolate and flowers at Easter so we believe we can drive more value to the category with our new NPD.”

The star prizes are five Lake District short breaks, including travel and three night’s hotel accommodation for a family of two adults and two children (aged 15 or less), and activities which could include bike hire, a tree top adventure, entry to a Lake District Farm Park or entry to The World of Beatrix Potter Attraction.

Tier 2 prizes include 200 Peter Rabbit carrot pens, 517 Peter Rabbit tote bags; and 300 pairs of Peter Rabbit ears.

Consumers enter by buying a promotional pack and looking for winning coupons inside. Winning coupons have been randomly distributed amongst the stocks of promotional products. Winning coupons have a Unique Reference Number on, and consumers who find one have to go to the promotional website, www.cadburypeterrabbit.co.uk. The promotion is open to resident s of the UK and Republic of Ireland aged 18 and over (there is a No Purchase Necessary route available for consumers living in Northern Ireland).

The new Peter Rabbit movie is based on the characters created by Beatrix Potter. It has been filmed in 3D and combines live-action and CGI animation. Peter Rabbit is voiced by James Corden. Margot Robbie, Elizabeth Debicki and Daisy Ridley as Peter’s sisters Flopsy, Mopsy, and Cottontail, and Sia as Mrs. Tiggy-Winkle. It has been produced by Columbia Pictures and is being distributed by Sony Pictures.

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Panasonic  has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming.

The promo offers consumers the chance to win Spider-Man themed prizes and the star prize of a family trip to New York. Promotional packs are also offering extra batteries for free.

To enter the competition, consumers have to register on the competition website and then start building a ‘digital web’ by inviting friends and family to link with them.

The person with the largest web when the competition closes at midnight on December 31st, 2017 will win the star prize of a four-day family trip to New York – Spiderman’s home town – plus a range of experiences including a Spiderman-themed ‘escape room’, stunt training, a trip to The Museum of the Moving Image in Peter Parker’s home neighbourhood of Queen’s and a trip up the One World Observatory, one of the tallest buildings in the world.

The next 29 ranked entrants will win goody bags with a range of Spider-Man merchandise in them.

The competition runs in all European countries except Italy (due to local Italian laws on prize promotions).

Tim Clark, Panasonic Energy UK sales and marketing manager, says: “Previous film associations have successfully helped us engage with our core audience of families with children. I am confident that by teaming up with such a recognised and popular franchise as Spider-Man, it will really increase sales in the category.”

Panasonic promotional packs are available now until 31 December 2017, and branded POS tools are available for retailers in more than 30 European countries.

The Panasonic Corporation is a leading company worldwide in the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. Panasonic, based in Osaka, Japan, posted sales of around 57.28 billion EUR last year.

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation.

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The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer with a refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie.

The tour will be visiting cities across the country this summer, welcoming fans aboard the toy range’s signature pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive power of this unique children’s brand.

New for 2017, children will have the chance to ‘Get Ponified’ with free cutie-mark face painting at one of the tour’s new Ponification Stations.

Kids will be able to play with the latest toys, watch clips from the new movie, and enjoy a series of unique My Little Pony experiences including creating their own My Little Pony Selfie GIF with scenes from the new movie or favourite locations from the My Little Pony: Friendship is Magic TV show.

Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.

The tour started in Liverpool on July 26^th, 2017, and finishes at The Big Feastival at the end of August. In addition to Liverpool, it has already visited the Bullring, Birmingham; Fosse Shopping Park, Leicester; Cribbs Causeway Retail Park, Bristol; Castlepoint Shopping Park, Bournemouth; Gunwharf Quays, Portsmouth; Two Rivers, Staines; Gallions Reach Shopping Park, London; Bluewater; and the Bristol Balloon Fiesta. Its next appearance is at the St. David’s Centre, Cardiff on August 15^th, followed by Middlebrook Retail Park, Lancashire (August 19^th), Ravenhead Retail Park, St. Helens (August 20^th) and The Big Feastival at Alex James’s farm in the Cotswolds (August 25^th-27^th).

More information is available via the My Little Pony UK Facebook Page.

Experiential agency iD created and is managing the activation on behalf of Hasbro.

Hasbro is a global play and entertainment company with interests including toys and games, television, movies, digital gaming and consumer products. In addition to My Little Pony, Hasbro also owns iconic brands including NERF, Transformers, Play-Doh, Monopoly, Littlest Pet Shop and Magic: The Gathering.

iD is a multi-award-winning specialist experiential and retail marketing agency established in 1993 which delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Hasbro, Britvic, PepsiCo, Mars and Unilever.

Additionally, iD provides teams of highly trained expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden, COTY and Sage Appliances.

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Movie fans across England, Scotland and Ireland visiting selected Vue Cinemas are being offered free samples of new Pop’n Sprinkle popcorn flavouring.

Available in salt & vinegar, candy caramel, cheesy onion, sweet chilli, creamy butter and sour cream & chive varieties, Pop’n Sprinkle comes in sachets which consumers simply tear open and sprinkle over their popcorn and shake lightly.

The new campaign, run by face-to-face marketing specialist StreetPR, gives cinema-goers at selected Vue sites the chance to sample the delights of Pop’n Sprinkle for free.

The brainchild of popcorn-loving South Africans Shannon Teague and Michèle Duplessis, Pop’n Sprinkle was created because the pair missed the huge variety of popcorn flavours available in their home country when they moved to the UK.

“We were accustomed to flavoured popcorn from a very young age,” says Teague. “We loved the popcorn at cinemas almost more than the actual movie itself. After moving to the UK a few years ago you can imagine our disappointment when we realised there were only two options and we decided to do something about it. Our flavours contain no MSG or artificial colouring and are a perfect accompaniment to freshly popped homemade popcorn, standard microwave popcorn and cinema popcorn. They also taste great on fries!”

Michael Hamilton Brown, Client Manager at StreetPR, adds: “Pop’n Sprinkle is now available at Vue cinemas up and down the country, and when launching a completely new product, it’s vital that people get the chance to try it out for themselves before they buy. Our trained brand ambassadors will introduce cinema audiences to Pop’n Sprinkle, showing just how easy it is to transform their popcorn, letting them try the different varieties and daring them to mix and match flavours to create different taste combinations.”

StreetPR will be taking the Pop’n Sprinkle campaign to selected Vue cinemas in Edinburgh, Dublin and London (Fulham Broadway, Romford, Westfield Stratford and Westfield Shepherds Bush).

Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies.

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Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products will be able to claim free cinema tickets. Mars says it is its biggest bitesize activation in 2017.

In order to claim their free cinema ticket, consumers need to buy two promotional ‘More To Share’ pouches or blocks or five promotional Standard pouches, and visit www.sweetsundays.co.uk to register the codes and select their preferred cinema chain. Promotional codes must be registered between 00:01 on July 13th, 2017 and 23:59 on October 19th, 2017.

Sweet Sundays follows this year’s successful Sweet Nights In promotion which offered consumers money off the latest in-home entertainment through Google Play (see Mars UK partners Google Play for Sweet Nights In).

Brands in the latest Sweet Sundays promotion include Maltesers, M&M’s, Galaxy and Milky Way. For the first time in 2017, the promotion will also include Bars to Bites pouches, M&M’s Crispy and Chocolate More To Share pouches, and Galaxy and Maltesers Large and More To Share blocks.

Bep Dhaliwal, Trade Communications Manager at Mars Chocolate UK, says: “Bitesize is the fastest growing Chocolate segment and Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favourite out-of-home activity. Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend, and our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets.”

Sweet Sundays will benefit hugely from Mars’ media investment across major participating brands including Maltesers and M&M’s ensuring they are front of mind for consumers when they are in-store. Retailers are also being offered new PoS materials to support in-store activation and help boost sales.

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