To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and interior takeover of All Bar One in Windsor.

Full branding and decorative touches inside and out will encourage drinkers to choose fun over the norm and to ‘live rose tinted’. The Chambord takeover includes a large flower arch entrance, a bespoke ceiling installation, striking neons and a photo booth area. An additional scratch-to-win promotion every Thursday gives drinkers a chance to win Chambord compact mirrors, a free Chambord Spritz at the bar or one of five Selfridges vouchers.

Laura Watts, brand manager at Chambord, said: “We believe Chambord has the power to transform an ordinary drink or situation into something special and fun…any day of the week. The All Bar One takeover does just that. With decorative touches both inside and out, drinkers are encouraged and empowered to make the most of any given moment, to choose Chambord and live rose tinted.”

Jo Curtis, Co-founder of Jackanory, said: “We believe that a drinking experience shouldn’t just be about taste. It should be so much more than that. We want drinkers to enjoy a multi-sensory, immersive experience that will surprise and delight on all levels. We’re thrilled to be working with Chambord to create rose-tinted experiences for drinkers at All Bar One.”

The All Bar One takeover went live on April 17^th and will be running for 6 months.

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Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the UK, with their nationwide sampling campaign and training programme. Hel’s Angels will be handling all consumer activations in the off-trade and frontline training in the casual dining groups where Seedlip is listed. Specially trained Seed Sowers will sample the three sophisticated spirits, Garden 108, Spice 94 and Grove 42 at luxury grocers and independents giving consumers the opportunity to discover a more complex alcohol-free alternative.

Dry January 2019 was record breaking- with more people taking part than ever before. Approximately 3.1 million people in the UK put down their glasses, and luckily for them, Seedlip is changing the way we drink by offering three unique spirits which act as a luxury, grown up alternative to the traditional – non alcoholic options.

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Carlsberg UK have launched an innovative new “Snap Pack” – bonding cans together with glue technology instead of the traditional plastic rings.

To support the UK launch, LIFE developed an experiential campaign exclusively for Tesco, offering shoppers the chance to make a Snap Pledge to use less plastic and win a £50 Tesco voucher.

Alana Daly, Customer Marketing Manager at Carlsberg UK commented: “ The new Snap Pack packaging is a hugely exciting development for Carlsberg and will reduce our plastic waste globally by more than 1,200 tonnes a year — the equivalent of 60 million plastic bags. The work LIFE Agency have done is bringing this initiative to the attention of UK shoppers and encouraging them to think about their own plastic usage.”

The experiential stands ran in 20 stores from 16^th – 27^th October across the UK.

“We are thrilled to be playing a part in this exciting new launch” said Chris Walker, Managing Partner at LIFE Agency.  “Our agency proposition is focused on ‘Making Brands Famous for Good Reasons’ and there can be little better than working with our clients to take steps to help the planet”.

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Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families about environmental sustainability and brings to life Yorkshire Tea’s passion for trees. This campaign also features a partnership with Guardian Labs, aiming to drive a deeper understanding of the project through longer form content.

The introduction of the AR experience comes during year four of Yorkshire Tea’s five-year pledge to plant one million trees across the UK and Kenya. Aimed at families with young children, the campaign looks to increase understanding of why trees are important in a fun and engaging way.

Using Zappar’s augmented reality platform, ZapWorks, the experience is accessed by scanning full page press adverts using the camera feature on Shazam. AR technology then transports users into the forests of the UK and Kenya. Users are given interactive challenges which include planting seeds, learning about various tree species, picking avocados for farmers to take to market and tapping to oxygenate clouds of carbon dioxide with trees. A friendly narrator acts as a play-a-long guide, highlighting the importance of trees at every stage.

The campaign will run across a series of magazine titles and supplements within newsbrands such as The Evening Standard, The Times and The Observer, as well as being distributed via activity sheets in schools across the UK. In tandem, a partnership with Guardian Labs will drive a deeper understanding of the project through longer form content.

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J₂O’s favourite limited-edition flavour, Glitterberry, is back, and this year it’s available much earlier than ever before. In stock now, it allows operators to add a festive sparkle to their outlets while maximising seasonal sales opportunities such as Bonfire Night, Halloween and Christmas. The team has been hard at work to create new, limited-edition glassware which for the first time features a snapcode that links to a special J₂O snapchat filter. These are available to all J₂O customers on request, as well as new POS kits, including bar runners, drip mats and strut cards.

Although available for a limited time each year, Glitterberry made a huge impact in the category in 2017, when £9 out of every £10 spent on the flavour was incremental to the category. This emphasises the huge opportunity for operators to offer their customers something different for the festive season.

Britvic will be supporting the launch with a variety of J₂O Glitterberry and orange and passionfruit inspired tools available through www.sensationaldrinks.com. These include a portfolio-led selection of cocktail recipes and serves, to help operators attract customers looking to treat themselves, as well as those moderating their alcohol consumption.

“We know consumers are more social in the run up to Christmas, as well as wanting to drink less alcohol over the festive season. This Christmas we want to help retailers make the most of the sales opportunities this presents, as well as other key occasions like Halloween and Bonfire Night. The early return of J₂O Glitterberry certainly helps to do this, and the Snapchat element to the glassware adds a new level of consumer excitement for this year so we’re encouraging outlets to stock up and register for free POS kits now.”

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Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game franchise Tomb Raider. This activation comes as part of Lucozade Energy’s new partnership with the upcoming game release of Shadow of the Tomb Raider, the twelfth and much-anticipated entry in the franchise which has sold over 63 million copies worldwide. With 27m adult gamers across the UK, this is set to drive additional sales of Lucozade Energy.

The campaign was delivered by brand owner, Lucozade Ribena Suntory, in partnership with Tomb Raider publisher, Square Enix.

The limited edition bottles, designed by BrandMe, which hit shelves in July, will feature an on-pack competition that gives adult gamers and Tomb Raider fans the chance to win from The Prize Tomb which features guaranteed prizes every day. Prizes to be won will include Xbox One X consoles, Tomb Raider games, over £40,000 of cash prizes and in-game currency with every bottle.

For a limited time only, more than 80 million of these promotional Larazade bottles will be available in Lucozade Energy Orange and Original flavours. To further drive the buzz around the new bottles for shoppers, a special edition flavour, Larazade Croft Apple, will also be introduced at Tesco and independent retailers.

Steven Hind, Head of Marketing from Lucozade Energy at Lucozade Ribena Suntory, stated that: “Putting Lara Croft and a competition on our bottles presents a great sales opportunity for retailers by ensuring the brand is front of mind in the run-up to the game launch, while also giving all drinkers the opportunity to win some amazing prizes. Building Lucozade Energy’s association with the Tomb Raider franchise provides retailers with the chance to capture a unique new audience and boost their soft drinks sales.” Lara Croft has featured in Lucozade’s advertising since its sponsorship in 1998. Following its recent successful partnership with the new Tomb Raider film back in March, this new promotional activity continues to build on Lucozade’s association with the Lara Croft character.

Recently, Square Enix, publisher of the Tomb Raider game series, appointed Brand & Deliver, entertainment marketing specialist agency, to secure UK brand partnerships for the upcoming game release.

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Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83^rd consecutive year.

This year, Robinsons will support Wimbledon with a £1m marketing campaign, including limited edition merchandise and packs, sampling activity, social media support and a Robinsons pop up café, to drive even further brand exposure throughout The Championships.

With sustainability front of mind, to help reduce the amount of plastic at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year, Britvic has introduced new Robinsons personalised reusable drinks bottles. Visitors will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.

Kevin McNair, GB Marketing Director, Britvic says: “Providing consumers with reusable drinks bottles at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.”

To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range.

Robinsons Squash’d packs have also been given a makeover with a limited-edition Wimbledon pack design.

A supporting social media competition is being run around The Championships, with four pairs of ‘money can’t buy’ VIP tickets and 100 reusable drink bottles prizes given away per week for four weeks, up until July 5^th. To be in with a chance of winning, consumers have to create and name a new Fruit Creations flavour.

The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

From its beginnings as a one flavour brand, Robinsons now has six ranges in its portfolio, having launched Robinsons Fruit Creations earlier this year and Robinsons Refresh’d in 2017, which was named as the No.1 soft drinks NPD launch of 2017.

The Robinsons brand is owned by Britvic.

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Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a Snapchat lens) and digital, a partnership with student-focused viral content site Unilad, experiential sampling and what it says is an industry-first: personalised Video on Demand (VOD) and cinema.

The new ‘I See Vimto in You’ campaign, which launches during Love Island on June 4th, 2018 and runs throughout the summer, repositions the popular soft drinks brand with its target audience of 15-19 year olds. Nichols says the ad is engaging, disruptive and taps into the teen desire to be themselves in a world of constraints.

Its anti-advertising approach even goes as far as to suggest viewers should close their eyes rather than watch the advert. The new campaign also marks the end of brand representative, the Vimtoad, an animated character created by Aardman and introduced in 2014 to represent the product’s disruptive and anarchic element.

Emma Hunt, Head of Marketing at Nichols, says: “The approach is refreshingly different, just like Vimto. We want the ‘I See Vimto in You’ campaign to be a celebration of individuality and a catalyst for fun, encouraging teens to be themselves and take enjoyment from the everyday – like they do when they drink Vimto.”

Nichols says the campaign shouldhelp Vimto significantly increase its current sales value of £78m, claiming that the brand is in one in five households in the UK and continues to outperform the category, growing at +6.0% YOY.

Hunt adds: “The Vimtoad, who has starred in our campaigns over the past four years, has successfully helped us to deliver the message that Vimto is a multi-fruit soft drink. Under his watch, we’ve seen Vimto rise to its highest levels of brand awareness, but now it’s time to appeal to our core target audience in an innovative and contemporary way.”

The ‘I see Vimto in You’ national multi-media campaign will reach over three million teens across the country. This includes the Vimto brand’s return to TV, with the Love Island launch spot on June 4th. It will also break new ground with its unique personalised advertising across cinema and VOD, as well as experiential sampling, social influencer programme, the Snapchat lens and the partnership with Unilad.

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Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating the soft drink brand’s sponsorship of the 2018 FIFA World Cup.

Running across the whole Coca-Cola portfolio, the promotion – designed to appeal to the 14 million people expected to tune in for each game – will see unique codes printed on promotional packs of Coca-Cola Classic and Coca-Cola Zero Sugar from now until June 17th. Consumers can enter the codes online to unlock exclusive in-game content within FIFA 18 for the Xbox One and PlayStation4 consoles. They will also be entered into a draw to win a rare player and Coca-Cola jersey for their team.

CCEP says research shows that more than half the UK population are planning to watch this year’s World Cup.

The promotion will be supported by a £2.5 million marketing campaign that includes POS, digital, social and out-of-home advertising.

Simon Harrison, customer marketing director at Coca-Cola European Partners, says: “89% of consumers watched the 2016 UEFA Euros at home and 33% consumed soft drinks during matches. Our latest promotion is designed to capture the excitement of the nation ahead of the 2018 FIFA World Cup by partnering with the world’s biggest sporting game.”

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

CCEP makes, sells and delivers the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Fuze Tea, HONEST, AdeZ, Abbey Well, glacéau smartwater, Powerade, Oasis and Appletiser. In GB, it also makes, sells or delivers Monster, Relentless and Capri-Sun.

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of the FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. FIFA and The Coca-Cola Company have now extended their long-time partnership to 2030.

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Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition, first run a year ago, offering consumers the chance to win one of 20,000 prizes, ranging from Fitbits to holidays for two.

The on-pack activity will be supported by a £5m Through-the-Line ‘Made to Move’ campaign to inspire consumers to be more active over the summer. Fronted by Lucozade Sport brand ambassadors, boxer Anthony Joshua and footballer Harry Kane (pictured), a combination of TV, proximity, digital and social activity will show the nation that no-one ever moved forwards standing still. The campaign will culminate at point of purchase with bespoke ‘Made to Move’ POS, developed to maximise the opportunity in-store and encourage purchase of the special packs.

To enter the competition, consumers have have an iPhone with Apple Health Kit installed, a smartphone with Google Fit installed; or a smartphone and a FitBit device. They then need to download the Lucozade ‘Made to Move‘ app and sign up for an account. They can then log eligible exercise activities (either walking, running, cycling or swimming), which translate into ‘Exercise Contributions’. Every day they complete an Exercise Contribution entitles them to be entered into that day’s prize draw. If consumers achieve three Exercise Contributions on separate days during a week, then they can enter the weekly draw.

Prizes for daily draws include Fitbit Charge 2 devices, Lucozade Sport drink bottles, vouchers for 500ml bottles of Lucozade Sport, pairs of Tough Mudder tickets, PureGym passes, and Goals sessions. There will be a maximum of 50 daily prizes awarded.

Every week, one entrant will win a bigger prize, which may be a Fitbit Ionic, a trip for two to the British Grand Prix, a trip to Paris to watch the finish of the Tour De France, holidays for two in San Francisco, New York, Florence or Dubai, or fitness weekends in the Peak District.

Lucy Grogut, Lucozade Sport Brand Director at Lucozade Ribena Suntory (LRS), says, “With the biggest event in the football calendar just around the corner, our new limited-edition packs will allow retailers to capitalise on the increased interest in sports drinks this summer. We know Lucozade Sport sales spike by up to 12% during sporting tournaments, so this presents a huge opportunity for our customers. We’ve got 20,000 prizes up for grabs – that’s 100 per day – so we know shoppers are going to be incentivised to pick up even more Lucozade Sport this summer season.”

The on-pack competition will run on all major pack variants from April 23rd until October, with the latest phase of Lucozade Sport’s ‘Made to Move’ ATL campaign kicking off on June 4th. Consumers can enter via the app for the chance to win prizes including Fitbits and holidays for two.

Lucozade ran a similar promotion under the same name a year ago.

Lucozade Ribena Suntory is one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014 and is part of Suntory Beverage & Food Europe. Its soft drinks brands include Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water.

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