Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and design of the jar they get.

Last year’s promotion saw 40,000 Mason Jars despatched to consumers, but they had to choose from one of five different designs. In the latest version of the promotion, there are three designs, each in three colourways.

The promotion, running on 1kg packs of Quaker Oats, supports Quaker’s ongoing campaign tapping into the interest in ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked). Because they are eaten chilled rather than hot, they are proving more popular during the summer months, traditionally a low period for cooked oats.

The promotion runs until the beginning of June. To claim their jars, consumers have to find the unique codes from promotional packs of 1kg Traditional and Jumbo Rolled Quaker Oats, enter them online at www.quaker.co.uk/overnight and pay postage and packing (which starts at £1.99 for one jar and goes up to £9.99 for nine jars). Each code entitles consumers to one jar, and there is a limit of nine jars per household.

Eric Williams, Quaker Oats Marketing Manager, says: “Last year, we gave away 40,000 mason jars as part of the on-pack promotion – a huge success! This year we are mixing things up by offering consumers the chance to interact with the designs. We know that overnight oats are an increasingly exciting breakfast trend continuing to gain momentum, so we expect some great engagement with the campaign. As 62% of cereal occasions include fruit, especially in overnight oat recipes, and a real skew towards fruit options in the summer months, there is a huge opportunity for retailers to drive sales outside of the usual porridge season.”

In addition to the on-pack promotion, Quaker will be showcasing new overnight oat recipes online to inspire shoppers. The brand will also encourage further interaction across social media channels and via a partnership with popular recipe video creators, TWISTED.

The Quaker Oats brand is owned by PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2016, driven by a food and beverage portfolio that includes Frito-Lay and Walkers savoury snacks, Gatorade, Pepsi-Cola, Quaker and Tropicana drinks and Quaker. PepsiCo’s product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

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Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support.

The promotion runs until May 31st 2018, and consumers have the chance to win prizes every week, including 55 inch, Sound Bars, Fitness Trackers and Crabbie’s branded merchandise including key rings, mini rugby balls, sunglasses, beanie, canvas bags and bottles and cans.

To enter, consumers need to enter a code found on limited-edition promotional packs of 330ml and 500ml Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry, on the Crabbie’s promotional website, www.crabbiesrugby.co.uk. In addition to allowing entry into the consumer draw, the codes are also worth points to participating rugby clubs.

As part of the entry process, consumers are asked which rugby club they want to give the points they collect to (there is a ‘no club’ option). Amateur rugby clubs which are registered with the rewards programme can use points given to them by consumers to trade in for Crabbie’s-branded equipment including rugby balls, training bibs, contact pads and tackle bags.

The promotion was created for Crabbie’s by integrated agency ATOM Marketing.

Anja Weise-O’Connor, senior marketing manager for Crabbie’s at Halewood Wines & Spirits, said: “Thanks to limited-edition packaging the promotion gives retailers the opportunity to increase sales, as well as maximise opportunities for repeat purchases with the weekly prize draw, which will run for the duration of the season.”

The brand says its previous “Try and Win” promotion saw more than 34,000 entries.

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Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products will be able to claim free cinema tickets. Mars says it is its biggest bitesize activation in 2017.

In order to claim their free cinema ticket, consumers need to buy two promotional ‘More To Share’ pouches or blocks or five promotional Standard pouches, and visit www.sweetsundays.co.uk to register the codes and select their preferred cinema chain. Promotional codes must be registered between 00:01 on July 13th, 2017 and 23:59 on October 19th, 2017.

Sweet Sundays follows this year’s successful Sweet Nights In promotion which offered consumers money off the latest in-home entertainment through Google Play (see Mars UK partners Google Play for Sweet Nights In).

Brands in the latest Sweet Sundays promotion include Maltesers, M&M’s, Galaxy and Milky Way. For the first time in 2017, the promotion will also include Bars to Bites pouches, M&M’s Crispy and Chocolate More To Share pouches, and Galaxy and Maltesers Large and More To Share blocks.

Bep Dhaliwal, Trade Communications Manager at Mars Chocolate UK, says: “Bitesize is the fastest growing Chocolate segment and Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favourite out-of-home activity. Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend, and our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets.”

Sweet Sundays will benefit hugely from Mars’ media investment across major participating brands including Maltesers and M&M’s ensuring they are front of mind for consumers when they are in-store. Retailers are also being offered new PoS materials to support in-store activation and help boost sales.

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Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma Bridgewater by collecting and redeeming on-pack tokens.

The token collect promotion is being supported with social media activity including a Facebook competition to win one of 10 bundles of Homepride Emma Bridgewater products.

The first products to be available through the token collect promotion will be an Emma Bridgewater Half Pint Mug and 8.5” Easter Plate – celebrating Hot Cross buns and Simnel Cake – with further items to follow later in the year including a batter jug, cake plate and tea towels.

Consumers can claim the promotional products by collecting tokens from packs of Homepride plain, self-raising and strong white bread flour and then paying an extra amount depending on which item they want. The plate, for example, costs £9 with three tokens, while the mug costs £12 with two tokens.

The prizes in the Facebook draw include two Homepride Emma Bridgewater plates, two Homepride Emma Bridgewater mugs and one Homepride baking bundle, consisting of a set of measuring spoons, a Jute bag, a flour shaker, a pastry brush and packs of plain flour and self-raising flour.

Entry is via Facebook, and the draw is open from now until April 16^th 2017.

Kate Wells, brand marketing manager for Homepride Flour at Kerry Foods, which makes Homepride flour, says: “Homepride flour and Emma Bridgewater share common values as well as a similar discerning audience, making our collaboration the perfect partnership. We are confident that our campaign will appeal to our consumers whilst driving sales and category growth.”

The Homepride brand is owned by Premier Foods, which uses it for pre-prepared cooking sauces. Premier licenses the brand to Kerry Group for the production of flour. Brand icon Fred the Flour Grader was created in 1964, a year after the brand itself was launched.

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Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is giving away one character glass for every three promotional packs purchased.

Running from March 20^th 2017 until August 20^th 2017, the campaign gives consumers the chance to collect seven different ‘morning mood’ glass designs.

To claim, shoppers need to purchase three promotional Tropicana cartons, enter their details via the dedicated website, upload a picture of their receipt and then pay a certain amount for postage – £1.95 for one glass ranging up to £16.95 for seven glasses.

Tropicana Brand Manager Sophie Giraudel says: “We believe this latest ‘Little Glass’ promotional offer from Tropicana is a fun way to reinforce our messaging from last year, that one glass serves as a convenient and easy way for people to get important vitamins, minerals and one of your five a day.”

Giraudel adds: “There is a Little Glass design for every morning mood, whether you’ve bounced out of bed or pressed the snooze button, the seven designs such as ‘Friyaay’ and ‘Sleepy head’, can perfectly capture this.”

Tropicana ran a ‘Little Glasses with Little Bottles’ promotion at the end of 2016, offering one free glass for every two packs of six 150ml small bottles of juice, with no contribution for postage.

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Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.

Taking place at The O2 on January 12th 2017, the Denver Nuggets will take on the Indiana Pacers in the NBA’s seventh regular-season game in London.

Tasty B, the rapping bear which is Muller Rice’s brand character, will be at The O2 on the evening engaging with fans, alongside Müller Rice branded courtside signage and concourse sampling.

As an official marketing partner of NBA Global Games London 2017, an on-pack promotion on millions of packs of Müller Rice allows consumers to redeem codes to claim their own NBA-branded mini hoop and basketball. In addition, through a multimedia campaign, one consumer will have the opportunity to win a pair of tickets to be there on the night.

An on-pack promotion will allow consumers to redeem codes to claim their own NBA-branded mini hoop and basketball, while there will also be a prize draw offering one consumer a pair of tickets to be there on the night via a multimedia promotion.

The promotion opened at the start of October and runs until February 24th 2017. Each promotional pack contains a Unique Code; codes from four packs are worth two points and codes from six packs are worth three points. Codes can only be used once. Consumers go online to www.mullerrice.com to save their points; once they have amassed 12 points, they can redeem them for a free mini basketball hoop and ball.

Müller Chief Marketing Officer Michael Inpong says: “Our relationship with The NBA goes from strength to strength and we are delighted to be partners once again at The NBA Global Games London 2017. We believe a long term partnership with sport will help us, to empower consumers to make active and healthy lifestyle choices.”

Marc Armstrong, NBA EMEA Vice President, Global Marketing Partnerships, adds: “The NBA is pleased to announce our expanded partnership with Müller Rice as we prepare for our seventh regular-season game in London. We look forward to engaging fans in the UK and Ireland through the new Müller Rice promotional packs and other exciting marketing activities.”

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Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for free cinema tickets for Sunday screenings.

New pack designs feature the promotion across the company’s bitesize range of Maltesers, Galaxy Minstrels, Galaxy Counters, M&M’s Peanut, M&M’s Chocolate, M&M’s Crispy, Revels, and Milky Way Magic Stars.

Bep Dhaliwal, Trade Communications Manager at Mars Chocolate UK, says: “With both in front of the TV occasions and UK cinema takings on the rise, it’s clear that sharing occasions continue to play a key role in driving consumption, and we recognise that there is scope for category leaders like Mars Chocolate to do more in this space. Sweet Sundays has been proven to drive bitesize category growth, increasing incremental value of the bitesize category by 13% last year. Returning bigger and better than ever, we’re confident the promotion will continue to increase in popularity with consumers.”

Consumers collect the codes by setting up an online account at the www.sweetsundays.co.uk website, then inputting codes found on promotional packs. Standard size pouches are worth one point and large pouches two. Individuals can claim two free tickets each over the course of the promotion, with tickets valid until November 6th 2016.

The website also list participating cinemas (the Odeon chain is not taking part) and consumers can find their nearest venue by typing in their postcode of by allowing the site to use their location.

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