Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in partnership with music and discovery app, Shazam.

Running until August 31st, the on-pack prize draw means Foster’s fans who buy a multipack and ‘Shazam a Can’ could win a variety of items including chill disks, chiller seats and slings, as well as well as the ultimate trip to “the thirstiest place on earth”.

Shoppers just have to scan the Shazam icon on the can with their mobile devices to enter the competition. They will be notified instantly if they have won one of the thousands of instant prizes.

The winner of the trip to Australia will be selected via a prize draw at the end of the campaign.

Foster’s says it is activating its “For the thirsty” platform throughout the summer months to drive penetration at a time when shoppers are looking for crisp, cool refreshment.

Toby Lancaster, Category and Shopper Marketing Director for Heineken, says: “With 52% of beer and cider value sales taking place over key seasonal periods, our on-pack promotion throughout the summer offers a great opportunity for retailers at a time when shoppers are looking for crisp, cool refreshment. Activating on-can means that we that we are able to cover a greater number of our SKUs, incentivising purchases and driving additional sales for retailers over the summer months. We are very much looking forward to revealing the lucky winner at the end of August.”

Foster’s on-pack promotion is available across 4 x 440ml, 10 x 440ml, 12 x 440ml and 18 x 440ml can pack formats and also Foster’s single 440ml and 568ml cans.

Heineken is the UK’s leading pub, cider and beer business. The company owns around 2,900 pubs as part of its Star Pubs & Bars business, and employs almost 2,200 people. Its portfolio of brands includes Foster’s, Heineken, Strongbow, Desperados, Kronenbourg1664, John Smith’s, Bulmers, Amstel, Birra Moretti and Old Mout, as well as a range of niche and speciality beers.

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O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers (worth £89.99) when they buy an eligible handset either instore, online or over the phone.

The activity aims to drive awareness and sales of flagship Android handsets from brands like Sony, Huawei and LG. To leverage the superior camera features and high-quality photography capabilities of the latest handsets, O2 wanted to create an added-value reward that could really bring these elements to life at point of purchase

The campaign was created by integrated agency Blue Chip, which is managing creative, concept development and print production, including devising a scratchcard mechanic to enable customers to claim their free printers, which will be delivered by post within 28 days of consumers registering a claim.

Dan Selas, Account Director at Blue Chip, says: “We know these handsets are appealing to a certain type of audience that love to be creative and take lots of high quality photos, and the Kodak Mini 2 Bluetooth printer is the perfect companion for these handsets as it allows you to produce amazing vibrant prints from your best pictures.”

The promotion runs until the end of June across the O2 state nationwide.

Blue Chip is a multi-award-winning Manchester-based integrated agency that works for clients including Essity, Kellogg’s, SPAR and Muller.

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Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through to Christmas.

The campaign was created and is being managed by promotional marketing agency TBK in partnership with digital promotions specialist Brandmovers.

Prizes consist of five Mini Coopers, 40 Samsung QLED TVs, 5,000 sets of JBL Bluetooth headphones, 200,000 Starbucks Cards, 100,000 Odeon Cinema Tickets and over 450,000 tastecard memberships. There are also 60 plus cash prizes with a total prize value of £250,000 to be won instantly.

Customers are encouraged to visit the £10 Million Giveaway microsite and click on the Christmas Cracker to reveal their guaranteed prize. Participants must upload their qualifying receipt to redeem their prize.

Georgina Bramall, head of brand and advertising at Dixons Carphone, says: “This has been a big footfall driver in terms of driving traffic into our store estate. We’ve already given away £10,000 to two winners, a Mini Cooper and a 40 Samsung QLED TV. It’s a sales promotion that’s designed to give customers a hook, an attraction.”

The campaign also features selected shopping centre events to support the campaign, run by Wolf Experiential, the experiential part of TBK group. The events, sponsored by Samsung, give shoppers the chance to play a table-based game against the clock to win a new Samsung Galaxy S8. A steady hand is required to remove the metal ‘app’ icons from the game using the electromagnetic wand; if people touch the side, the app piece will drop back into the game.

The roadshow will be visiting a total of five venues around the UK. It has already been to The Bullring in Birmingham, Braehead Centre in Glasgow and The Trafford Centre in Manchester in November; in December, it will be visiting Bluewater in Kent and Stratford Shopping Centre in London.

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Its key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK and Ireland.

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Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities, including London’s Waterloo Station.

At the end of September, Waterloo Station was decked out in eye-catching images of the device encouraging commuters to “Do bigger things.” Waterloo is the busiest rail station in London with a footfall of 4,196,748 every two weeks, and contains the largest indoor advertising screen in Europe in the form of JCDecaux’s 40 x 3 metre Motion@Waterloo.

Commuters and other visitors to Waterloo were given the chance to have their image displayed on the station’s digital screens or have it emailed to them to share on social. They could also enter a competition to win the new tablet device.

Cities including Berlin, Rome, Paris, Singapore, Milan and New York have been the backdrops for a global campaign which communicates the creative possibilities powered by Samsung’s latest flagship smartphone through immersive Galaxy Note8 signage.

The campaign follows a similar one held in New York City’s Times Square on September 15^th. The iconic entertainment centre and tourist destination , which sees an estimated 380,000 visitors every day, was illuminated with S Pen-embellished portraits, animated illustrations and whimsical images of the Galaxy Note8 across 43 screens.

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VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among the UK’s university communities.

Kicking off on September 25^th, 2017, at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme, devised and delivered by specialist student engagement agency Seed, builds awareness and drives sales through a range of activities, experiential as well as digital.

Bringing to life VOXI’s ‘Endless Possibilities’ proposition, which is based on the brand’s endless social data offer, the first term’s activity focuses on the VOXI Pick Me Up Truck. The Truck will offer freshers free barista-style coffees served in cups with attached VOXI SIMs, which can be unlocked to unleash endless possibilities. The coffees will be personalised to feature stencils of each student’s favourite emoji.

The second term sees the launch of the VOXI Shorts platform, a digital hub that allows students to film what the brand’s proposition of ‘Endless Possibilities’ means to them. The platform’s content will be amplified through a voting system that ensures contender films are pushed out via entrants’ peer-to peer-networks.

Prizes include creative bursaries of up to £5,000 and a chance to spend a day with one of VOXI’s 60 creators, who make up a community of young artists, filmmakers and designers from across the UK.

These high-impact VOXI activities are supported by a year-round student ambassador programme: always-on campus promoters will spearhead exclusive referrals designed to drive excitement and conversion across major UK universities.

In addition to devising VOXI’s student ambassador programme, Seed has also been tasked with establishing a similar programme for staff aged 25 and under within Vodafone.

Daniel Lambrou, Head of VOXI, said: “We created VOXI, a transparent new mobile service that gives our audience a platform to connect to the things that matter to them, whatever they’re into. Seed has created a unique ambassador programme that will bring VOXI to life on campus and engage with students in an authentic way.”

Seed’s Founder and CEO, Celia Forshew, added: “As a completely new brand, we needed to establish awareness quickly but authentically. Fortunately, VOXI’s brand and proposition is spot-on for this market and the team at VOXI have really allowed us to design the perfect programme for helping them reach their ambitions.”

Seed specialises in engaging students with brands in the UK and across most major territories. It works with major brands including Spotify, Budweiser, Nike, Amazon and ASOS to create authentic campaigns and experiences that a student audience will connect with and has a network of influential students as brand ambassadors in almost every University in the UK.

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Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on the move, to deliver a virtual reality (VR) experience as part of its Go Roam campaign.

The VR experience is part of Three’s recent campaign launching even more destinations to its Feel At Home service, where you can use your phone abroad at no extra cost in 60 destinations worldwide.

Kinetic Active and Mindshare has created an experiential VR activation which sees shoppers taken on a five-stop world tour of Three’s Feel At Home destinations. From hang-gliding around Christ the Redeemer in Rio and chilling on a Miami beach, to sightseeing in Australia and watching a lantern festival in Hong Kong.

The activation ran on June 17-18 in London’s Westfield shopping centre and will be running again on June 23-24 in Birmingham’s Bullring shopping centre.

The VR experience utilises assets from Three’s recent TV advertising campaign for Go Roam which features a unique animal character that combines a giraffe with a flamingo. The CGI spot, contrasting the ‘nervy’ feelings of a wobbly baby giraffe with the strut of the ‘Giraffe-amingo’, demonstrates the power of Three’s roaming offering that gives customers the freedom to use their phones as they would here in the UK, in more destinations than any other UK mobile network.

Natalie Fowler, marketing communications manager at Three, says: “Our work with Kinetic has truly enhanced our Go Roam campaign. The team provided us with an inspired approach to demonstrating the value of our roaming offering, Kinetic Active’s VR brings Go Roam to a whole new audience in a highly engaging way. We’re excited for consumers to experience the fun and cannot wait to see their reactions.”

The VR experience was developed by Kinetic Active, Mindshare UK, Somewhere Else VR and Ambient. The creative for the ‘Giraffe-amingo’ TV spot was developed by W+K London.

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Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.

The activity will see thousands of Sky Mobile-branded phone cases distributed to the public, as well as offering the chance to win prizes on the spot through a ‘Photo Pod’ selfie experience.

tpf is managing the distribution of Sky Mobile-branded phone cases to commuters at London’s Waterloo, Victoria and Liverpool Street stations, and the agency has also created ‘Photo Pods’ to immediately reward on the spot winners to celebrate the launch of the network.

The Photo Pods were designed by independent agency tpf, and feature a bespoke algorithm that randomly select winners throughout the eight-day activation. To be in with a chance of winning a prize, entrants are encouraged to take a selfie in one of the photo pods showing off their new Sky Mobile phone case.

The campaign began on Friday March 31st and will last until Friday April 7th.

In addition to the station activations, roaming brand ambassadors will be handing out more free branded Sky Mobile phone cases to businesses in London.

tpf has managed the project from conceptualisation through to on-the-day organisation, planning the logistics of activity which runs across 96 hours it total, with more than 2,000 prizes to be won, including iPhones, Samsung Galaxy S7 Edges, Sky Q Packages and Sky Mobile sweets.

Bob Suppiah, Director of Promotions and Partnership Marketing at Sky UK, says: “The activity is a great example of all our agencies working together across media planning, outdoor, and promotions; with tpf instrumental in pulling this together for the live experiential activity.”

Dan Meiland, Director, tpf, adds: “Helping with the launch of Sky Mobile is an exciting and ambitious project for the company, and we’re pleased to lead the campaign on the ground with activity that will raise awareness amongst a very large and engaged audience. The Photo Pods will allow Sky to communicate key messaging to consumers in an interactive and fun way and signal the launch of Sky Mobile on a grand scale.”

The project follows on from tpf’s similar promotional activations with Sky, including the launch of Sky Q, Sky One drama Lucky Man, Sky Broadband Minions and Sky Cinema Christmas campaigns.

tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment, visit tpf.london for further information.

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While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK, according to the latest Adobe Digital Insights.

Europe appears to be following the trend of the US market, where mobile app installs are down by 38% since 2014, with a 28% decrease in apps opened. In Europe, app use is noticeably plateauing, with app installs declining 5% in the same period and the number of apps opened increasing only marginally by 4%. Western European markets like the UK and France are expected to see similar declines to the US in the coming years.

Previous years’ figures suggest that globally, January tends to bring a 9% rise in mobile and app traffic following Christmas mobile device sales; but the gain is immediately lost in February and is not recovered during the year.

While app use is generally on the decline, Google’s Accelerated Mobile Pages (AMP) seem to be here to stay, Adobe’s research suggests. Since April 2016, Google AMP page hits have grown almost fivefold, and now account for 7% of all news article clicks globally. Traffic peaked in November, with an 896% global increase in Google AMP growth driven by news around the US presidential election.

John Watton (pictured), EMEA Marketing Director, Adobe, commented: “Five in 10 apps are still used more than 10 times after download, showing that brands still have a large, captive mobile audience and an opportunity to capitalise on this usage. If marketers get mobile apps right, they can be crucial in boosting repeat visits and loyalty. With this in mind, it is critical for brands to look at ways of making the mobile app and browsing experience more compelling and relevant for their consumers, whether through more personalised experiences or with the integration of new technologies such as mobile wallets or location beacons.”

The report found that developing economies continue to outpace affluent countries in smartphone adoption by as much as 34%. While the US and Europe have reached internet saturation, booming smartphone growth in India, China and Brazil is now the exclusive driver of new internet users in those countries.

South American countries are now the fastest growing smartphone adopters, with countries like Brazil and Argentina seeing their share of smartphone traffic grow by an average of 43% year-on-year.

Meanwhile, tablet share of traffic in 2016 decreased or stayed flat in every country analysed. In the United States, there was a 19% decline in tablet traffic, going from 10% share in 2014 to 8% in 2016. Europe remains, comparatively, a stronghold of tablet use, with tablet share of traffic averaging a decline of 2% between 2014 and 2016 in the UK, France and Germany. However, tablets now account for only around 10% of online visits in Europe.

Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of anonymous and aggregated data from Adobe Digital Marketing Cloud, Adobe Analytics and Adobe Mobile Services to obtain real-time data and analysis of global mobile use.

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Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time at the start of December.

The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside the Kodak Ektra Smartphone.

The pop-up was designed by experiential and events agency Jack Morton Worldwide, and is a creative hub for photography enthusiasts. It will offer experiences and creative expertise through tutorials, exhibitions and exclusive trials of the Kodak Ektra Smartphone.

The Kodakery is the latest iteration of Kodak’s brand experience creative concept, developed by Jack Morton in partnership with Kodak, which first appeared earlier this year in Kodak’s brand experiences at CES (Consumer Electronics Show) and drupa, the print industry’s biggest trade show.

Building on the concept’s urban regeneration theme, the pop-up shop reflects the creative renaissance of the iconic brand: taking influence from dark-rooms, the design speaks to the romance of the iconic brand’s heritage, while showcasing Kodak’s state-of-the-art technology.

Danielle Atkins, Vice President of Brand at Kodak, says: “Kodak is a creative brand for creative people and it’s very exciting to be able to bring the brand to life in such an authentic way at The Kodakery.”

Mike Kunheim, Managing Director, Jack Morton Worldwide, adds: “Kodak is a brand which embraces both creativity and change. It’s this forward-thinking and open attitude that has enabled us to develop an exciting concept that can evolve with the brand and always offer an extraordinary experience.”

Jack Morton Worldwide is an award-winning global brand experience agency, focused on event marketing, promotional marketing, sponsorship marketing, content marketing, digital, social and mobile and employee engagement.  It is part of the Interpublic Group of Companies.

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Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th on the UK’s first ‘biometric stage’, powered by the Samsung Gear S3 smartwatch.

The choirs will perform at London’s famous Eros statue in Piccadilly Circus to celebrate the Gear S3 smartwatch.

London-based choirs made up of people from 24 countries, from Ireland to Bangladesh, will take to the stage each day between 1st and 24th December, forming the Gear S3 World Choir, bringing to life festive songs from around the globe.

The choirs will include: Les Fauristes Chamber Choir, the only French choir in London; the LOL Choir from Latin America; the Reggae Choir from Jamaica; and The Chopsticks Choral Society from China.

The ‘Gear S3 World Choir’ event was devised by agency Cheil London to capture the cultural heartbeat of the UK capital this Christmas. It takes place on a high-tech biometric stage that measures the heartbeat, movements and even calories burnt of each choir in real time as they perform, via the new Gear S3 smartwatch.

A select number of choristers from each performance will wear a Samsung Gear S3 smartwatch that will collect live biometric data, which will be turned into stunning real time visuals on the eight giant screens built into the stage, showing the power music has on people’s health and wellbeing. The choir’s heart rate, calories burnt and movements will be presented as a live data visualisation, created with Oscar-winning VFX studio Framestore.

Framestore Labs designed and developed the real-time reactive system powering the stage’s screens, and the stunning graphical outputs of the choirs’ biometric and audio data.  The Framestore Labs team, led by Global Head of Creative Robin Carlisle, built a string of applications to manage the chain of events involved in Samsung’s World Choir activation, incorporating live data drawn from the Gear S3 watches worn by the choristers as well as audio gathered from the stage’s microphones. The custom network generates bespoke real-time data visualisations for the duration of the choirs’ performances.

Caitlin Ryan, Executive Creative Director of Cheil London, said: “I am so excited about this project because it marks the start of a journey for Cheil London. A journey where we explore what happens when creativity and technology collide to create transformational branded experiences.   It is also a reminder that technology is not something cold and frightening and data is actually just the footprints that humans leave behind.  And this can be very beautiful.”

There will also be experiential activity taking place on site to provide visitors with Samsung product demonstrations.

The event will be running between 1.00pm and 8.00pm Monday to Saturday and from 11.00am to 6.00pm on Sundays. On Christmas Eve it will be open between 9.00am – 4.00pm.

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