Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

The partnership encourages consumers to buy a pack in store, take a selfie of themselves holding up the back of the cereal box and then share it on the Kellogg’s Facebook page, Instagram or Twitter with the hashtag #KelloggsCerealDater.

UK and Irish consumers are being offered the chance to win a two day trip to Mallorca plus a pair of tickets to the poolside Love Island live final, with additional limited edition Love Island fridge magnet sets available for runners up.

The on pack promotion will be available on Kellogg’s Corn Flakes and Crunchy Nut and aims to drive engagement with consumers in store and brand awareness on social media.

Niamh Cribbin, Senior Marketing Manager for Kellogg’s Europe, says: “Love Island was one of last year’s most talked about TV shows. The partnership allows us and the retailers to tap into consumers who wouldn’t necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales and brand awareness, by tapping into a younger and trends influenced shopper.”

The offer runs until July 31^st.

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Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and Win a Flight”.

Players are being invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a European destination every hour throughout every day of the month-long promotion.  The DOOH campaign has been designed to amplify the social media campaign and will harness the real-time capabilities of the medium by featuring the social photos of each hourly winner in real-time on panels close to point of purchase.

The campaign runs until 16th April on six-sheet digital panels outside key Tesco and Asda stores nationwide.

OOH campaign planning is by location marketing specialist Posterscope and Carat, with creative produced by promotional marketing agency ZEAL.

Emily Dutton, Assistant Brand Manager, UK & I Pringles, says: ”Easter is a time for friends and family to get together and celebrate, and Pringles plays a big part in this sharing occasion.  Our ‘Take a Bite and Win a Flight’ adds another sharing opportunity into the holiday, and with our winners celebrated on advertising panels close to purchase points, we want to encourage shoppers to grab a tube and get involved.”

Lee Mabey, Agency Strategy Director at Posterscope, adds: ”Research has shown that people are more likely to enter a competition if they feel that they have a real chance of winning.  Our ability to feature real-time, user-generated content from our competition winners on panels right next to purchase points, taps directly into this and will help to drive interest and desire for this fantastic Pringles promotional.”

Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion and over 1,000 staff in 57 offices in 34 countries worldwide.

The Pringles brand is now owned by Kellogg’s, which bought it for $2.7 billion in May 2012 from Procter & Gamble. It is one of the world’s most popular snacks,

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Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by posting pictures of themselves taking a bite of a Pringles chip to social media.

The promotion opens on February 1^st and closes on April 16^th 2018. There will be one winner drawn at random every hour from 11.00am to 7.00pm, with a final ‘mop-up’ draw for entries received after the closing date and before the end of July. There will be 601 prizes awarded in total, consisting of £300 towards a return direct flight to a European destination for one person. Winners will be able to put the £300 towards a more expensive flight and pay the excess, but may be charged a handling fee by the prize management agency working on the promotion.

To enter, UK and Republic of Ireland consumers (aged 18+) have to take a picture of themselves taking a bite of a Pringles chip and then share it via either Facebook (posting it to the Pringles UK Facebook page), Instagram or Twitter. If they use Instagram or Twitter, they have to include the hashtag #PringlesTakeaBite.

Consumers are restricted to entering once per person per day and can only win one prize during the promotion.

Winners will be informed via Direct Message on Facebook, Instagram or Twitter within seven days of the hourly draw taking place. They will then have seven days to respond, or the prize will be re-awarded.

Winners will be notified via Direct Message on Facebook, Instagram or Twitter within 7 days of the hourly window and will be required to provide personal details to progress with prize fulfilment.

There is a No Purchase Necessary entry route for residents of Northern Ireland, while those from the Republic of Ireland whose names are drawn will have to answer a tie-break question correctly in order to be deemed a winner. This is because both Northern Ireland and the ROI have slightly different laws governing prize draws to the UK (and to each other).

Prize management and fulfilment is being handled for Pringles by Cloud Nine Incentives, which is a member of the Institute of Promotional Marketing.

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Kellogg’s has announced that its exclusive ‘Grown-ups Go Free’ promotion with Merlin will return from January 2018, this time increasing the voucher value by 20%.

By cashing-in the voucher found on Kellogg’s promotional packs shoppers have the opportunity to save up to £60 off the usual ticket price of one adult ticket at a number of Merlin attractions. Consumers can also skip the queues on the day by booking online ahead of their visit.

Available across nearly all Kellogg’s snacks and cereals, the annual promotion will be accessible for shoppers planning days out for family or friends from January next year.

Consumers will be able to use their vouchers at 50 participating venues across the UK and Republic of Ireland, including: Alton Towers Resort; UK SEA LIFE centres; The Blackpool Tower; LEGOLAND Windsor Resort; and Shrek’s Adventure! London.

Kellogg’s impulse sales category lead, Simon Smith, says: “Our Grown-Ups Go Free promotion offers incredible value for shoppers and is completely unique to Kellogg’s. We know consumers actively hunt for it in the run up to holiday periods and it plays an essential part of retailers’ Easter displays. We saw almost two million voucher redemptions last year and with the call-out being more valuable than ever, it’s set to be the on-pack event of the year.”

Kellogg’s cereals including Crunchy Nut, Rice Krispies, Krave, Corn Flakes, Frosties, Variety Packs, Fruit n Fibre and Coco Pops and Kellogg’s snacks including Rice Krispies Squares, Winders, Choco Bakes, Frosties/Coco Pops/Rice Krispies Cereal Bars and Nutri-Grain Elevenses/Fruit Bars are all included in the promotion, which will be running from January 1^st 2018 until mid-April. Vouchers will be valid until June 30^th 2019.

The maximum £60 value for the vouchers is calculated against the full price adult peak entry ticket to LEGOLAND Windsor Resort.

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Kelloggs ‘Grown-ups Go Free’ Merlin promotion returns

Kelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments – and this time the cereal company is highlighting the potential £50 value on-pack.

The promotion started in March in the run-up to the Easter Bank Holiday and school holidays.

By using vouchers from promotional packs of Kellogg’s cereal, cereal bars, Nutri-Grain products, Squares and Fruit Winders, families can claim free tickets to Merlin attractions such as Thorpe Park Resort, Warwick Castle and the Dungeons, saving up to £50.

Consumers just cut out the voucher and take it along to the attraction of their choice. As long as they buy at least one full-price child or adult ticket, one adult can get in for free.

The giveaway is designed to support and encourage family days out. Kelloggs family favourites such as Rice Krispies, Fruit ‘n Fibre, and Crunchy Nut Corn Flakes are all included in the promotion.

All of Merlin’s UK attractions, including Chessington World of Adventures Resort, Sea Life Centres around the country and the Blackpool Tower, are included in the promotion making a total of 51 sites.

To celebrate the return of Kelloggs Grown-ups Go Free for 2017, the two partners are also running a free entry prize draw offering the chance to win one of five Family Short Break prizes at Merlin attractions with accommodation on-site, such as the new CBeebies Land Hotel at Alton Towers Resort, the LEGOLAND Windsor Resort Hotel or the new Knights Village at Warwick Castle. There is no need to buy a product to enter the draw.

Kelloggs sales director for the speciality channel, Nick Dawson, says: “Our annual Merlin partnership is the on-pack event of the year, which families are waiting for. We know consumers are expecting it and they actively hunt for it in stores in the run up to holiday periods. We hope this promotion will encourage retailers to stock up, ensuring consumers can collect their vouchers in their local store.”

A full list of attractions can be found at www.grownupsgofree.kelloggs.co.uk or on the Merlin website. Entry is via https://www.merlinfun.com/.

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Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies, Frosties and Coco Pops Croc Prints. The new promotion kicks off in January 2017.

The extendible spoons, which double-up as straws, follow on from Kellogg’s Colour-changing Magic Spoons promotion launched in the UK earlier this year, where special spoons were given away that changed colour in hot or cold milk.

The ‘Stretch ‘n’ Sip’ promotion will be running from January until spring 2017. The spoons are available in three different designs, featuring Coco the Monkey, Tony the Tiger and Croc.

Kellogg’s Sales Director for the Speciality Channel, Nick Dawson, says: “Kellogg’s has a long-standing tradition of bringing fun to the breakfast table. Over the years, families have loved collecting our giveaways and there is a real nostalgia for our gifts. Therefore, we have decided to launch the ‘Stretch ‘n’ Sip’ spoon as part of an on-pack fun box promotion as a driver for sales in the first quarter of the year.”

Dawson adds: “Our customers are loyal to our brands and love our gifts, in the last year alone we have shipped more than eight million ‘Magic Spoons’. We understand the power of the gift and believe it will be a real sales driver to kick off 2017.”

The promotion will feature across promotional packs of Coco Pops 800g, Rice Krispies 700g, Frosties 750g and Coco Pops Croc Prints.

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Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive live gig with singer Olly Murs in May. Guests will also be able to meet Murs personally at the Pringles-branded live event, which will take place in London on May 19th.

The savoury snack brand is offering 50 pairs of tickets to the performance, one pair a day for 50 days. No purchase is necessary; UK consumers just have to visit www.partywithpringles.com or www.pringles.com and register their details to enter. Residents of the Republic of Ireland will also need to correctly answer a skill based question before they can enter.

Prize allocation is via ‘winning moments’, and the entrant who is first to submit their details on or after the randomly selected time will win that pair of tickets. Winners will be told instantly if they have won.

The prize also includes accommodation and travel to London.

The competition is being supported with a fully-integrated campaign including shopper, in-store, digital, radio and TV. Promotional videos featuring the singer will appear online on sites including Snapchat, Spotify and Facebook.

Wolf Brand Experience has been working with Pringles on the campaign.

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Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000 prize trip to the games.

The food giant has signed a deal giving it marketing rights across its brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.

Kellogg’s will bring the sponsorship to life throughout 2016 with a marketing and activation programme including what the company says will be “category-driving events” across multiple channels.

Consumers will have the chance to win tickets to the as part of a prize package worth in excess of £15,000 in the build up to the Games as well as being able to take part in an ‘instant win’ prize promotion during the Games which will feature on pack across Kellogg’s portfolio.

Kellogg’s will also be signing up a number of big name former and current athletes as team ambassadors to support the campaign in the coming months.

Jonathan Myers, managing director of Kellogg’s UK, says: “Kellogg’s products can be found in 8 out of 10 British households – we are a staple of the British breakfast table and synonymous with getting the nation off to a great start in the morning. We are the “champion of great starts”.”

British Olympic Association chief executive Bill Sweeney adds: “It’s great to welcome Kellogg’s back into the Team GB fold and join us on the road to the Rio 2016 Olympic Games. As an established and leading British household name, Kellogg’s is an ideal fit for Team GB and they come on board during an exciting time for our athletes, fans and partners with the Games less than 10 months away.”

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