Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk Remembrance Bar, in partnership with the Royal British Legion.

The confectionery brand will be donating 30p from every bar sold to the Legion, to help its work with the British Armed Forces, veterans and their families. In addition to this financial contribution, Cadbury is supporting the Legion through a year-round calendar of fundraising events and activities.

The 360g bar bears an almost identical wrapper design as Cadbury Dairy Milk bars sold during First World War, but with the addition of poppies, which became a symbol of Remembrance after the war’s end.

Cadbury is also supporting the Legion’s Thank You movement. The campaign aims to thank all who served, sacrificed and changed our world during the First World War. Cadbury will be sharing remarkable stories of the First World War generation who shaped the world we live in today – including those of the Cadbury workforce who supported the war effort on the battlefield and the home front. This included the ‘Cadbury Angels’, women who took up roles within the business during war time and sent almost 30,000 care packages to men serving on the frontline.

While more than 2,000 Cadbury employees joined the armed forces, many others provided critical care for injured soldiers through the Friends Ambulance Unit, established by Laurence Cadbury. Many of the wounded were brought back to Bournville where Cadbury properties were converted to hospitals.

Beth Cameron, Brand Manager, Cadbury, says: “Through our Remembrance Bar and partnership with the Royal British Legion, we are saying ‘Thank You’ to all who served, sacrificed, and changed our world during the First World War. The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of WWI.”

Catherine Davies, Head of Remembrance at the Royal British Legion, comments: “It is right and fitting that Cadbury is a Thank You partner given its proud history dating back to the First World War.  Cadbury made a great contribution to the First World War by sending morale-boosting gift packages to soldiers on the front line and converting Cadbury buildings to hospitals for the injured back home.  We are grateful to Cadbury for continuing its long standing support for our Armed Forces community and donating to the Legion through the sale of this special chocolate bar.”

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Baxters Food Group will be donating a proportion of sales from its Favourites soups to its charity partner Macmillan Cancer Support, marking the food brand’s 150^th anniversary.

The on-pack activity is part of a fundraising pledge which will see the family-run food producer raise over £100,000 for the charity. The limited-edition Baxters Favourites soups will be available in supermarkets nationwide this autumn, with over a penny donated to Macmillan for every tin sold.

By 2020, almost one in two people will get cancer at some point in their lives, which is why Baxters Food Group and Macmillan Cancer Support are working together to help raise vital funds for people living with cancer.

This promotion could pay for two Macmillan nurses for 12 months, helping people living with cancer and their families receive essential medical, practical and emotional support. Over this period two Macmillan Nurses on average will help 336 patients with cancer with many friends, family and colleagues supported too.

Laura Foreman, Fundraising Manager for Macmillan, joined Baxters’ Chef and Group Innovation Manager Darren Sivewright in the kitchen at the company’s headquarters in Edinburgh to launch the initiative, which will serve up much-needed funds.

Commenting on the partnership, Audrey Baxter, Executive Chairman at Baxters, said: “Macmillan Cancer Support is a charity we are passionate about supporting in our anniversary year as cancer has touched so many of our lives. Many of our staff have already got involved with the fundraising, and now every customer can show their support too.”

A donation will be made to Macmillan for every tin purchased from a range of 14 Baxters Favourites soups, including Cream of Tomato, Chicken Broth, Scotch Broth, Cock-A-Leekie, Chicken and Vegetable, and Minestrone.

Laura Foreman, Fundraising Manager at Macmillan, comments: “We are delighted to be launching this promotion with our partners Baxters. This partnership will have a huge impact on the lives of those in need, helping us to provide vital support and services across the country. We want to send a huge heartfelt thank you to Baxters staff and customers for their enthusiasm, commitment and support.”

Throughout its 150th anniversary year, Baxters staff from all over the UK are raising money for Macmillan, with activities ranging from sky diving and bungee jumping to raffles and race nights.

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Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank.

Burt’s Bees products make extensive use of honey and beeswax as ingredients, and last year the company partnered with the British Beekeepers Association on a #BringBackTheBees campaign aimed at encouraging consumers to help save bees, which have seen catastrophic collapses in numbers in recent years.

Experiential agency Ambient is working alongside Talon Outdoor and Omnicom Media Group’s PHD on the ‘Honey Bee Health’ activation, which will challenge consumers to ‘Be a True Force of Nature’ with a Burt’s Bees “Wall of Seeds” installation at the Queen’s Walk on London’s Southbank Centre on 26^th and 27^th May 2018 from 10.00am to 8.00pm. People will be able to collect their own bee-friendly wildflower seed packet to help support the #BringBackTheBees movement.

Burt’s Bees will be giving away 6,000 wildflower seed packets over the Bank Holiday weekend, making a total of 12 million seeds. Consumers will be told they do not need a large garden – they can sow the seeds on a balcony, porch, window box or patio plant pot create a thriving bee-friendly habitat.

Becci Dive, Media Group Manager at Omnicom Media Group’s PHD, says: “We took on board feedback from customers in 2017 that they wanted even more ways to be involved with the cause and help Burt’s Bees to bring back the bees. PHD’s campaign strategy was rooted in this, with the OOH activation acting as the perfect vehicle to do just this, equipping people with both seeds and information to make an impact on the crisis themselves.”

In addition to the experiential “Wall of Seeds”, the brand is launching a Limited Edition Bring Back the Bees Strawberry Lip Balm, and, in partnership with the British Beekeepers Association, will plant 5,000 bee-friendly wildflower seeds in selected areas nationwide.

Last year, Burt’s Bees #BringBackTheBees campaign resulted in 192,852,000 wildflower seeds being planted across the UK by the British Beekeepers Association.

Ambient is an award-winning marketing agency specialising in innovative ambient media, full-service experiential marketing and promotional staffing.

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Frozen food brand Aunt Bessie’s will be donating all profits from the sale of its Homestyle Yorkshires to homeless charity Shelter again this year, to mark National Yorkshire Pudding Day (February 4th, 2018).

Last year, the brand raised £20,000, and has said that it hopes to double the amount this time around.

Aunt Bessie’s promotional packs, with a flash advertising the Shelter partnership, went in store at the end of January.

The Aunt Bessie’s brand is owned by Yorkshire-based food company, The William Jackson Food Group, which also owns bread brand Jacksons Bakery, freshly prepared salad and vegetables brand Myfresh, organic food delivery company Abel&Cole and healthy snack brand The Food Doctor.

In addition to Shelter, Aunt Bessie’s has previously worked with charities including Age Concern, Help for Heroes, and local Yorkshire charities.

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Stella Artois, AB InBev’s premium beer brand, has announced a new UK promotional campaign as part of its global partnership with Water.org, aimed at helping give people in the developing world access to clean water. In the US, consumers can help provide water for third world inhabitants by buying special limited edition Stella chalices designed by local artists (image above shows the Indian chalice).

In the UK, Stella Artois x Water.org is hoping to motivate retailers and shoppers nationwide to take action and join its mission to end the global water crisis. The campaign is open to all retailers and runs for a month from February 4th 2018.

For every new co-branded limited-edition bottle or can of Stella Artois purchased, AB InBev will provide funding for access to one month of clean water to someone in the developing world. The donation mechanic is running across the range, with the donation mechanic remaining the same – for example, for every limited-edition 12-pack of Stella Artois sold, Stella Artois will help Water.org provide 12 months of clean water for one person in the developing world.

The campaign provides a tangible and easy way for customers and consumers to contribute to ending the global water crisis – the on-pack donation mechanic means that by simply selling or buying a pack of Stella Artois, customers and consumers are supporting the cause.

The two partners point out that one in 10 people lack access to safe water. Every day, millions of people in the developing world spend up to six hours collecting it – taking valuable time away from work, school and caring for families. In 2017, Stella Artois and Water.org announced a four-year partnership to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.

To help retailers support the initiative further, Stella Artois is providing in store point of sale materials and digital advertising assets to drive awareness of the activity, and sales of Stella Artois. The campaign will also be supported by On Trade activity, PR, digital (inclusive of social), and advertising activations.

Jerry Maguire, Off Trade Sales Director for Stella Artois, says: “With the support of our customers and consumers, so far we have donated more than $8m to Water.org, helping to change the lives of more than 1 million people. However, there is still work to be done and we strongly believe that our customers in the Off Trade can play a key part to helping address the issue. Research shows that 70% of millennial shoppers consider a brands ethics and values when making a purchase. This is why we’ve created an Off Trade package that not only raises awareness of the cause, but also supports our customers from a business and reputational perspective.”

The UK activation follows the announcement of the latest US promotion in support of the partnership, which sees Stella Artois and Water.org selling a range of limited edition Stella chalices, designed by artists from developing world countries. A special TV ad featuring Matt Damon, co-founder of Water.org, will run during the Super Bowl. For every chalice sold, Stella will provide up to five years of water for one person in the developing world.

AB InBev UK Ltd is the UK trading subsidiary of Brazilian-Belgian global conglomerate Anheuser-Busch InBev, the biggest beer company in the world. Its global brands include Budweiser, Corona and Stella Artois; international brands include Beck’s, Leffe, and Hoegaarden; and UK local brands include Bass and Boddingtons.

Water.org has been at the forefront of developing and delivering solutions to the global water crisis for more than 25 years. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to ensure all people have access to safe water and sanitation — giving women hope, children health and communities a future. To date, Water.org has positively transformed the lives of more than nine million people around the world.

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Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for everything they do for expecting families. The campaign will also raise money for the Benevolent Fund of the Royal College of Midwives.

For every ‘thank you’ shared on social media with the hashtag #ThankYouMidwife, Pampers will donate £1 to the charity. In its first week, the campaign delivered 777,242,956 impressions, with nearly 14,000 ‘thank yous’ (7664 on Instagram, 5111 on Twitter and 1134 on Facebook).

Pampers points out that while the rest of the UK will be tucking into thei turkey, midwives will be delivering 1,400 babies. Whilst 80% of UK mums say it is important to thank their midwife, only 58% admit they actually do so. As a result, one in three midwives feel underappreciated despite putting new life into the arms of parents every day.

The festive 60” TVC was developed by Saatchi & Saatchi London. It features the maternity wards at the Princess Anne Hospital in Southampton and New Forest Birth Centre and showcases the diverse tasks midwives undertake, with passion and care, in order to help bring the most precious gift into the world: babies. It features real footage of midwives going about their daily duties with real families and is set to the Christmas carol, “The 12 Days of Christmas” with a wry twist on the lyrics.

The TV and VOD campaign, with media planning and buying executed by Publicis Media, will run until December 31^st 2017 and is also being amplified across social media channels including 5” GIFs and conversation cards on Twitter. A targeted consumer PR and influencer outreach campaign will be executed by MSL featuring Katie Piper as Pampers Brand Ambassador.

Earlier this year, Pampers released the campaign ‘Little Fighters’, which launched its Preemie Protection nappies for premature babies. The emotive TVC followed nine real families, their premature babies, and the hospital staff at the Neonatal Unit at the same Southampton hospital.

Caroline Gorrie, Pampers Brand Manager, says: “Pampers want to support the UK’s midwives for their important role in the happy, healthy development of every baby. After working so closely with midwives on our Preemie campaign, we’ve seen how much they give. In return, we want to give midwives a national celebration this Christmas, and all year round.”

Gill Walton, Chief Executive and General Secretary at the Royal College of Midwives (RCM), comments: “The RCM is delighted that Pampers have designed a campaign to thank midwives for the incredible work they do. Midwives and Maternity Support Workers (MSWs) work tirelessly to deliver the very best care and support to women and their babies and often in difficult circumstances.

Walton adds: “The RCM now has over 47,000 members and some of our members do fall into financial difficulty. The Benevolent Fund of the RCM Trust is a charity that supports our members in times of financial need. The Benevolent Fund has little income compared to the need and there is always a need for additional funds in order for the fund to help more midwives in need. That is why every single hashtag used during this campaign can really make a big difference.”

Pampers is a part of The Procter & Gamble Company and is the #1-selling nappy worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. P&G serves consumers around the world with a brand portfolio including Always, Ambi Pur, Ariel, Fairy, Febreze, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene and SK-II. P&G operates in approximately 70 countries worldwide.

The Royal College of Midwives’ Trust Benevolent Fund is a charity whose main aim is to support midwives and maternity support workers in times of financial need, helping to get lives and careers back on track. It works in partnership with the Cavell Nurses’ Trust to meet this aim.

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Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London.

Tozer’s aim was to give away thousands of free food samples, presenting Kalettes in different concoctions including a smoothie, a stir fry and a soup. Consumers were also be able to buy a bag of Kalettes at the special price of £1 with all proceeds being donated to Cherry Trees, a British charity that provides home from home respite care for children and young adults with severe learning and physical disabilities.

David Rogers, UK sales director at Tozer Seeds, says: “We want to bring Londoners the chance to sample the product and interact with our brand, but moreover we want to do it for a good cause.”

Jill Cook, head of fundraising and communications at Cherry Trees, explains: “We’ve been working with Tozer Seeds for a few years already and are very excited about this initiative. It will surely help to make a difference for many families.”

Kalettes are currently stocked in Sainsbury’s, Tesco, Waitrose, M&S, Lidl, Aldi, Co-op, Morrisons, Home Bargains and Whole Foods.

As well as its taste credentials, suppliers are keen to emphasise the health properties of Kalettes, which NHS dietician and writer Maria Dow says contain double the amount of vitamin B6 and twice the level of vitamin C than standard sprouts. They are also rich in vitamin K.

The pop-up is part of a marketing campaign including PR, promotions, events, social media and advertising which is running the UK, Germany, the Netherlands, Switzerland, the Nordics and Spain. The campaign has been created and is being managed by Mint, an international marketing services agency that specializes in food. Mint is part of the Fruitnet International network. Other clients include Pink Lady apples, Manchego cheese, Jabugo ham, the Peruvian government, Portugal Fresh and Fruit Logistica.

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Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that the charity cares for.

Created for Dogs Trust by GOOD Agency and launched at The Ideal Home Show in London in November, people were given the chance to experience Dogs Trust rehoming centres as they had never seen them before.

The film places the audience in the middle of the rehoming centre, allowing them to experience the care, attention and love each of the dogs receive in the state-of-the-art facilities, It offers a rare behind the scenes glimpse into the care and facilities that Dogs Trust give to the UK’s favourite four-legged friends.

Following on from the launch, Dogs Trust will roll this VR experience out to face-to-face fundraising campaigns deploying the V R experience in locations across the UK.

Reuben Turner, creative director of GOOD Agency, says: “Virtual Reality is the perfect tool to rouse the curiosity of passers-by and make them want to investigate. It’s completely new for Dogs Trust, but shows the important work they do in a fun and uplifting way – and we hope it helps the face-to-face fundraisers attract lots of new sponsors.”

Kayleigh Barker, Head of Donor Acquisition at Dogs Trust, observes: “Sponsor a Dog is a hugely important scheme for Dogs Trust and we needed to engage busy people going about their days. This VR experience will show people the incredible work that really happens in our centres, something we couldn’t offer in real life.”

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Hugh Robertson, Founder and CEO of experiential and event agency RPM, is joining a ski trek to the South Pole to raise money for charities The Prince’s Trust and The Roundhouse Trust.

Two years ago, Robertson completed an expedition with Team Enterprise to the North Pole to raise funds for The Princes Trust; now, he and the rest of the team are heading to The South Pole to raise more funds.

The team’s expedition to the North Pole in 2015 raised £468,000.  The programmes this supported directly improved the life chances of 250 people in the UK.  This time, thanks to the generosity of a number of organisations which have already committed their support, they have already raised over £543,000, meaning the two expeditions have already raised more than £1m.

The team will make its way from London to Santiago, Chile, and then on to Punta Arenas at the Southern tip of Chile.  From there, they head across the Southern Ocean to Union Glacier in Antarctica before starting their expedition to ski to the South Pole.

Hugh Robertson says: “The expedition is to ski the last hundred kilometres or so to the Geographic South Pole.  Amundsen was the first there in December, 1911, and while we can hardly pretend (or hope) this expedition is close to the extremes of his or Scott’s expeditions, we nonetheless will face the same environment, including temperatures which even in the Antarctic summer we can expect to reach minus 50 – before the effect of wind chill.  We are preparing therefore for an arduous but rewarding journey.”

The expeditions are a monumental feat for any ordinary person, but Hugh has suffered 30 years of back problems after being paralysed after a rugby accident when he was 16.  He’s since had three operations and countless procedures, making these expeditions major personal goals for the entrepreneur.

He admits “this expedition will be tough both physically and mentally,” but adds “I am doing something which I never dreamt would be possible, will drive me forward, as well as raising significant funds for two incredible charities. The simple act of embarking upon this expedition is the result of seven years of retraining and on-going treatment. The successful completion of this journey is in recognition of and thanks to the hugely talented people whose help, guidance and support have made this possible.”

The two charities which the team is supporting, the Prince’s Trust and the Roundhouse Trust, share a focus on giving life opportunities to young people, many of whom have faced considerable challenges in their childhoods and early years.  The Prince’s Trust helps young people by supporting their entrepreneurial ideas and plans, while the Roundhouse brings equally transformational opportunities through its very wide programme of arts engagement.  Both have very strong track records of making lasting changes to the lives of many.

Anyone who wants to support the expedition can follow their journey at www.antarcticenterprise.com as well as on Instagram and twitter (both @antarctic_ent17). Hugh Robertson says: “It would be great if people could follow and encourage us on our way.”

A fundraising page is available on the website or donations can be made directly at http://uk.virginmoneygiving.com/team/antarcticenterprise

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Every Sub made in Subway stores across the UK today (November 3^rd 2017) will trigger a 5p donation to a the Fare Share food bank charity, to help feed people in need.

The promotion marks World Sandwich Day and the fast food chain will also be handing out free Six Inch Subs to people who downloaded and registered the Subcard app by October 30^th. Anyone who did hit the deadline was rewarded with 500 points – the value of a Subway Sub – to spend today in store. If the points aren’t spent by midnight today, they will disappear.

FareShare has 20 regional centres in the UK focusing on providing nutritious meals to vulnerable people. Donations to the charity will be triggered both by purchases of Six-inch Subs and also by redemptions of the free sub offer both on World Sandwich Day and the day before.

All Subway Stores accepting Subcard are participating in the promotion.

Subway is the world’s largest submarine sandwich franchise, with more than 44,800 locations in more than 113 countries. It is a committed partner to the UK Government’s Public Health Responsibility Deal and is the only QSR to have endorsed eight of the nutrition-related pledges. The Subway brand has reduced salt, eliminated trans fats, displays energy information on menu boards, cut KJ/Kcal across the product range and increased access to fruit and vegetables as part of a balanced diet and reduced saturated fat.

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