IKEA Greenwich has designed a unique remote-controlled boat that clears rubbish from polluted waterways. Created by Mother and introduced as part of the launch of IKEA Greenwich, the ‘Good Ship IKEA’ has been modelled to look like the retailer’s best-selling bath toy, SMÅKRYP.

The two boats are currently in action at Deptford Creek, south east London. Each one uses cutting-edge ‘Orca’ technology developed in China, which allows them to collect up to 20kgs of rubbish at one time. Founded in 2017, ‘Orca’ is an unmanned environmental protection boat, which has been equipped with rubbish clearing capabilities. Measuring nearly three metres in length and weighing up to 70kgs, the boats are highly durable and anti-corrosive, making them as effective as possible in clearing rubbish and debris from water.

IKEA is partnering with Creekside Education Trust in Deptford on the Good Ship IKEA project to provide a half-term educational experience for local families. As part of the initiative, the public is being invited down to ‘captain’ the boats remotely and the rubbish collected will be upcycled into a unique sculpture that will take pride of place at the newly opened IKEA Greenwich store.

In London alone, 300 tonnes of rubbish are cleared from the Thames every year. Various types of rubbish enter the waterways around Deptford and Greenwich every year and the most commonly found items are water bottles, crisp packets and footballs.

IKEA Greenwich is committed to having a positive impact on the local community, and following the half-term activity, the Good Ship IKEA boats will be permanently donated to the sustainability charity, Hubbub, as part of its ongoing programme to educate people on plastic pollution in our waterways.

Helen Aylett, IKEA Greenwich Store Manager, said: “IKEA is committed to playing a key role in the community and the Good Ship IKEA is just one of many ways we are demonstrating this. In partnership with Creekside Education Trust and Hubbub, we are taking on the important issue of plastic pollution with a playful activity and encouraging children and families to join us in cleaning up the local area.”

Jill Goddard, Chair of Creekside Education Trust said: “We have over 7,000 local school children and their families visiting us every year and we are primed to educate them on plastic usage, the harm it causes our local wildlife and how it ends up in Deptford Creek, the Thames and eventually the ocean. We are delighted to be teaming up with IKEA on delivering a fun but educational activity for the local community during half-term. So much plastic rubbish comes through the river water course and we strongly believe that if we all do a little bit, our waterways will be hugely improved for all of us.”

IKEA Greenwich opened on the 7^th February and is IKEA’s leading sustainable store in the UK, designed to have a positive impact on the environment and promote healthy and sustainable living.

The Good Ship IKEA is currently running during half-term at Deptford Creek. As well as opportunities to steer the boats, the Creekside Discovery Centre is offering a range of activities including a recycled plastics workshop and a chance to sign a plastics pledge.

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Unibail-Rodamco-Westfield and Virgin Pure have launched purified water refill stations in Westfield London and Westfield Stratford City, in a move to encourage the 77m shoppers who use the centres each year to move away from single-use plastic.

Visitors will be able to sample the brand’s popular table-top WaterBars and stay hydrated whilst they shop the January sales and enjoy their time spent in Unibail-Rodamco-Westfield’s London centres. One refill station has been permanently installed in each destination, with plans to introduce another four by the end of 2019.

In-centre media screens will help direct people to the stations, where signage welcomes visitors and passers-by to ‘Refill Here’ with unlimited, perfectly chilled, pure water at the touch of a button. Virgin Pure’s WaterBars remove bacteria, chemicals and toxins, reducing chlorine by 99%, while retaining essential minerals like calcium and magnesium. The result is great tasting and refreshing water, ideal to keep hydration levels up whilst at home or out and about.

Paul Buttigieg, Director of Commercial Partnerships, Shopping Centre Management, Unibail-Rodamco-Westfield, said: “We’re hugely excited to launch these water refill stations in association with Virgin Pure at both Westfield London and Westfield Stratford City. This is a brand partnership that will help our visitors stay hydrated during a busy time of year, and in an environmentally friendly way, while showcasing Virgin Pure WaterBars to a high footfall audience.”

Virgin Pure previously had a kiosk at Westfield London, allowing visitors to sample pure water and discover a new way to drink water at home. The WaterBars offer unlimited, chilled and boiling pure water on tap and include smart features such as energy saving sleep and wake-up modes, auto fill levels and precise temperature controls.

Tom Stazicker CEO, Virgin Pure, added: “Virgin Pure water always tastes crisp, clean and refreshing, which is why 90% of our customers tell us they drink more water once they have a WaterBar installed. We’re looking forward to keeping shoppers at Westfield London and Westfield Stratford City hydrated, while reducing plastic bottle waste.”

As part of the commercial partnership, Virgin Pure’s WaterBars have also been installed in Unibail-Rodamco-Westfield’s UK offices at each centre for company employees.

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Professional rugby team Saracens are adding their considerable weight and sense of fun to Harrogate Water’s recycling message. Saracens are staying hydrated in defence of their Premiership title with Harrogate Spring Water – whose PET bottles are made using more than 50 per cent recycled content.

The partnership will include humorous social media video activity featuring players playing a game of flipping bottles but with a serious message about recycling.

Harrogate Water marketing manager Erin Boswell said: “We are thrilled to become ‘Preferred Water Supplier’ to Saracens, one of the rugby world’s greatest clubs. Healthy hydration in elite sport is essential for peak performance, something for which Saracens are renowned in the Premiership and European Champions Cup.

“Having professional rugby stars joining our online recycling campaign is a real boost for our latest recycling initiative. We are also proud to be using more than 50 per cent recycled content, the highest use of UK post-consumer recycled PET of any water producer.

“We are an active partner of Keep Britain Tidy and together we are behind the Incredible Shrinking Bottle recycling campaign, urging consumers to ‘twist it, cap it, recycle it’. The more we can spread the recycling message, the more recycled material will become available, enabling us to increase recycled content even further. It’s all about creating a real circular economy.”

Saracens partnerships manager Emily Marshall said: “Healthy hydration is an integral part of the health and fitness regime at Saracens and as a club, we are striving to be better at recycling. We are delighted to support Harrogate Water, a great British company with international appeal that is leading the way in recyclability and sustainability.”

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Strathmore, the A.G.Barr-owned Scottish water brand, will be supporting this August’s Glasgow 2018 European Championships, the new multi-sport event which brings together the existing European Championships of some of the continent’s major sports including Aquatics, Cycling, Gymnastics, Rowing and Triathlon, as well as a new Team Golf Championships.

Scottish athlete Ross Murdoch (left of picture), Glasgow 2018 sporting ambassador and official ambassador for the Strathmore brand, joined the Glasgow 2018 mascot, Bonnie the Seal, and Jonathan Kemp (right), Commercial Director at A.G.Barr, to help the company launch the partnership.

Strathmore, which has been named as Official Partner of the championships, will be supplying its water to hydrate around 3,000 athletes expected to compete in venues across Scotland between 2nd and 12th August, as well as officials, staff, volunteers and medical teams on the ground.

Strathmore, Glasgow 2018 and Glasgow City Council are working together to ensure the Games are as environmentally-friendly as possible. There will be over 500 recycling bins distributed across venues to encourage the recycling of all Strathmore water bottles consumed at the Championships along with other recyclable waste.

Jonathan Kemp, Commercial Director at A.G.Barr, says: “We’re incredibly proud of the work that Strathmore does to encourage more people to take part in sport as part of its Do More campaign, so to be the Official Water of Glasgow 2018 European Championships, a multi-sport event which will engage and inspire so many people, highlights our ongoing investment and commitment to all levels of sport.”

Strathmore water joins Atos, Gleneagles, Harper Macleod LLP, Avid, NVT Group, Aggreko, Glasgow Airport and Arco as part of the Glasgorowing, w 2018 sponsor family.

The Strathmore water brand is owned by AG Barr. It is currently the official water supplier of British Athletics and IAAF World Indoor Championships Birmingham 2018. The brand is also a water partner with Scottish Swimming, Scottish Athletics, and Scottish Rugby, and supports many other mass participation events including Edinburgh Marathon, and the UCI Mountain Bike World Cup.

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Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, has launched a new campaign featuring unified heavyweight boxing champion and Lucozade Sport brand ambassador, Anthony Joshua. The campaign will include Above The Line (ATL) advertising as well as Out Of Home (OOH), digital and in-store activity.

Since launching last August, Lucozade Sport Fitwater has become the second largest functional water brand in the UK market. This electrolyte water is made by purifying spring water then adding four key electrolytes specifically designed to help replenish what is lost in sweat.

The new ATL campaign is supported by a £3.5 million cross-channel spend. The ATL will incorporate a range of eye-catching outdoor creatives, designed to attract consumers to the still water segment and appeal to the growing demand for functional drinks to enjoy as part of an active lifestyle.

Lucy Grogut, Lucozade Sport Brand Director at Lucozade Ribena Suntory, comments: “We’ve developed Lucozade Sport Fitwater’s latest ATL campaign to grab the attention of existing sports drink consumers, while also appealing to a new audience with a drink perfect for the exercise occasion but with no sugar or calories. We’re confident that this new ATL promotion and £3.5 million investment will support the brand’s offering in the water segment and drive awareness of the product.”

Lucozade Ribena Suntory is one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014 and is part of Suntory Beverage & Food Europe. Its soft drinks brands include Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water.

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Water brand Highland Spring is running a new on-pack campaign that celebrates everyday bravery, offering 10,000 experience prizes that promise ‘Life, with added H2Oomph’.

Each of the prizes has been tweaked to be more exciting and unforgettable. For example, a luxury break prize could be a stay in a secluded tree house, or a medieval camping experience at a castle. Trips to the cinema are for 4DX blockbuster showings, and free swimming lets winners loose on a fantastic aqua assault course experience.

The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by Nature encourages individuals to ‘go for it’ every day, supporting them in accomplishing the little wins that make life more colourful, whether it’s trying out a new dinner party recipe, wearing a more daring outfit, taking on a DIY task, or skipping the lift and using the stairs.

Reinforcing the message that Highland Spring helps individuals to be naturally driven to do more, ‘H2Oomph’ shows consumers how being hydrated can allow them to make the most of their everyday.

The promotional campaign was created for Highland Spring by creative agency Space. It is open to residents of the United Kingdom, Channel Islands, Isle of Man, Republic of Ireland and Northern Ireland aged 18 and over. No purchase is necessary for residents of Northern Ireland and the Republic of Ireland.

There are 100 Tier One prizes, including 50 train journeys on The Northern Belle, including five course meal and overnight accommodation, and 50 family stays in unusual locations. There are 9,900 Tier Two prizes, including Aqua Assault Courses, Segway Expriences and 4D Cinema Experiences.

Prizes are revealed through an instant win mechanic. Shoppers purchase promotional bottles or multipacks of Highland Spring and are driven online by an on-pack URL and POS in-store. Upon entering their details and the batch code from their bottle, they will be automatically notified if they are a winner or not.

The campaign aims to build overall awareness of Highland Spring and help make it a first-choice brand for more consumers in a sector that is fiercely competitive and where own label has significant share.

Karen Crowley, Head of Consumer Marketing, Highland Spring Group, says: “One of our key priorities at Highland Spring is promoting healthy hydration options for all, and this is what ‘Brave By Nature’, and ‘H2Oomph’ is all about; encouraging people to stay hydrated to help them turn every day into a good day. Whether it’s taking an iconic train journey or one-upping the everyday cinema experience, we’re offering consumers the tools to do this with added oomph.”

David Atkinson, managing partner, Space, adds: “Highland Spring has fantastic brand heritage and a portfolio of naturally sourced products ideal for health, hydration and refreshment. We want to remind people that these characteristics also make it the perfect partner in encouraging them to ‘go for it’ in achieving their own fist pump moments. People don’t often think about their own little moments of every day bravery – they take them for granted, but it does feel good when they take the plunge or conquer life’s little challenges. It helps you to squeeze the most out of every day.”

Space is an award-winning agency with a client list including Heineken, Arla Foods, William Grant & Sons, General Mills, Eurostar, Sky, Coral, Bundesliga, UEFA, NBA and AELTC.

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Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors.

As the countdown gets underway to the IAAF World Indoor Championships Birmingham 2018, 24-year-old Scottish middle to long distance runner Muir joins forces with World Champion T53 wheelchair racer Samantha Kinghorn and Commonwealth Gold Medal swimmer Ross Murdoch on Team Strathmore. They will help the brand to deliver its ongoing ‘Do More’ campaign which aims to inspire more people of all ages and ability to try and take up entry level exercise such as running, swimming and cycling.

The campaign will include athlete advice and inspiration, tips and techniques for all levels, plus once-in-a-lifetime opportunities to inspire and motivate active participation.

Laura says: “I am really pleased to be teaming up with Strathmore water and their existing sports ambassadors to help encourage more people to enjoy the benefits of running. Our aim is to get more people on the move – to just try to be more active and see what benefits it can bring to your life. A water brand is such a natural partner for me as hydration is so important for athletes – I am really looking forward to getting involved in the Do More campaign.”

Strathmore water is bottled at source in the Vale of Strathmore, near Glamis Castle in Scotland, and has a long-standing reputation for supporting mass-participation events across the UK, helping world class athletes and spectators stay hydrated.

Last year, the brand strengthened its commitment after signing a major three-year partnership with British Athletics to provide bottled water at all British Athletics events through to 2019 and is the official water supplier at the IAAF World Indoor Championships Birmingham 2018.

This was followed by a successful partnership with the organisers of London 2017 in which Strathmore delivered more than one million bottles of water, as the official water supplier for the IAAF World Championships and the IPC World Para Athletics Championships last summer.

Adrian Troy, Marketing Director for AG Barr, comments: “Strathmore water has a proud record for supporting top class athletics and we’re really pleased at the prospect of this new partnership with one of the country’s leading athletes. Laura has emerged as one of the most talented runners on the world circuit and is an inspirational role model for other people to do more, epitomising what can be achieved through hard work, determination and a passion for the sport.”

The Strathmore water brand is owned by AG Barr. It is currently the official water supplier of British Athletics and IAAF World Indoor Championships Birmingham 2018. The brand is also a water partner with Scottish Swimming, Scottish Athletics, and Scottish Rugby, and supports many other mass participation events including Edinburgh Marathon, and the UCI Mountain Bike World Cup.

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Nestlé Waters is running an exclusive retailer competition to find Britain’s ‘most hydrated community’ this August. The competition is aimed to get retailers to stock up on Nestlé Pure Life, which Nestlé says is the number one water brand worldwide, and help drive consumption of bottled water during August.

To be in with a chance of winning, retailers need to request a hydration tool kit containing POS materials, including a barker, wobbler and poster, which will help to spread healthy hydration messaging in-store. Once they have received it, retailers will need to send in pictures of their store with the POS implemented, giving a short description of why they deserve to win the title of ‘Britain’s most hydrated community’.

By requesting tool kits and spreading summer hydration messages to shoppers, retailers could win a water-themed superhero mascot in-store for a day plus some free stock throughout the year.

There appears to be no consumer facing element to the promotion.

Silika Shellie, Head of Category and Shopper Development at Nestlé Waters, comments: “The average person in the UK consumes 44 litres of bottled water per year which is low in comparison to other European countries, so this competition is designed to encourage retailers to educate shoppers on how to stay hydrated during August. We are excited to see the results and to have retailers on board to help spread the importance of staying hydrated to their shoppers particularly during August.”

To enter, retailers have to e-mail nestlesummer@cirkle.com to request a free tool kit. Entries close on the Thursday 18^th August and will be judged by an independent panel.

Nestlé says Pure Life is worth £177m in the UK.

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Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis sets plus an active holiday.

Karen Crowley, head of consumer marketing at Highland Spring Group, says: “Following the success of last year’s ‘Everyone for Tennis’ campaign, we’re determined to help even more families get active and spend time together, while adopting healthier hydration habits. We’re hoping the campaign can showcase how tennis can be played by anyone, any age, anywhere and at any time.”

The new on-pack promotion will run across the entire Highland Spring still range, excluding glass bottles.

To enter, consumers have to buy a promotional bottle of Highland Spring water, then go to www.anywherefortennis.com and enter their full name, email address and unique code from the bottle. If they have won, they will be notified immediately.

The promotion opens on April 4^th 2016, with the online instant win element closing at 23.59 on June 27^th 2016. There is a late entry draw which closes December 12^th 2016.

In total there are 15,686 Tennis Sets to be won, consisting of two 21” tennis rackets, one head case and three tennis balls, in the instant win element of the promotion. Everyone who enters a code online will also be asked if they want to enter a prize draw to win £750 in activity holiday vouchers, which is open until December.

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