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Channel 4 has unveiled its own ‘Brexit Bus’ this morning ahead of tonight’s airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch.

Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’. The campaign was designed and executed by creative agency Taylor Herring.

The promotional bus was unveiled in Westminster as part of a tour that takes in London, Manchester, Leeds, Birmingham, Nottingham, Leicester and Bristol.

To mark the launch of the new film, the broadcaster also commissioned an exclusive study into the national conversation about Brexit, and obtained data from Twitter revealing just how much it has dominated our thoughts since the referendum.

Research reveals that Brits can’t avoid Brexit, as we have over 92 million conversations about it every 24 hours, while the term ‘Brexit’ is heard more than 507 million times a day in the UK.

New figures from Twitter show there have been 180 million tweets globally mentioning Brexit since the beginning of January 2016 – but only two thirds of those have come from the UK.

Channel 4’s new film stars Benedict Cumberbatch as Leave campaign director Dominic Cummings, telling the new story of how the campaign ran behind the scenes.

Brexit: The Uncivil War airs on Channel 4 tonight, Monday 7^th January, 9pm

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Media giants, Sky and Netflix, have joined forces to give customers the best TV, all in one place, with Sky Q. To celebrate, Sky and independent agency, RPM, have created an epic launch party and truly immersive experiential event.

The House of Sky Q experience is now live in London’s bustling Soho, bringing the most iconic Sky and Netflix shows to life in four impressive themed rooms.

From Sky Atlantic, guests will be transported into the cold beyond the wall in Game of Throne’s Castle Black, followed by the eerie Wild West setting of Westworld, where sherry punch is on the menu at the Mariposa Saloon. Tavern girls and cowboys fill the bar but guests shouldn’t relax too much, as there could be some drama coming their way.

From Netflix, guests will step into Buckingham palace and sup from the Queen’s finest china in The Crown room. Finally, things will get tense in the Stranger Things room, where guests will be encouraged to help in the search for Will.

The event was launched last night with a star-studded event, attended by the cast of Sky Atlantic’s show Riviera, alongside Daisy Lowe, Hugo Taylor, Mollie King, Dave Berry, Owen Teale, Jamie Laing and Kay Burley, to name just a few. Kiss DJs, the Dixon Brother’s, helped to create the party atmosphere with a Kisstory set to get everyone on their feet. Today, the experience is open exclusively to Sky customers who registered through Sky’s new rewards app ‘Sky VIP.’ The experience is will be open to the rest public this weekend.

Sky’s Director of Promotions, Partnerships and Experiential, Bob Suppiah said: “We wanted to unite the two worlds of Sky Q and Netflix at this event, enabling us to showcase some of the great entertainment that’s now all in one place on Sky. We knew that RPM would help us to deliver an unforgettable experience and we’re excited to be able to surprise and delight our customers in this way.”

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Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83^rd consecutive year.

This year, Robinsons will support Wimbledon with a £1m marketing campaign, including limited edition merchandise and packs, sampling activity, social media support and a Robinsons pop up café, to drive even further brand exposure throughout The Championships.

With sustainability front of mind, to help reduce the amount of plastic at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year, Britvic has introduced new Robinsons personalised reusable drinks bottles. Visitors will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.

Kevin McNair, GB Marketing Director, Britvic says: “Providing consumers with reusable drinks bottles at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.”

To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range.

Robinsons Squash’d packs have also been given a makeover with a limited-edition Wimbledon pack design.

A supporting social media competition is being run around The Championships, with four pairs of ‘money can’t buy’ VIP tickets and 100 reusable drink bottles prizes given away per week for four weeks, up until July 5^th. To be in with a chance of winning, consumers have to create and name a new Fruit Creations flavour.

The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

From its beginnings as a one flavour brand, Robinsons now has six ranges in its portfolio, having launched Robinsons Fruit Creations earlier this year and Robinsons Refresh’d in 2017, which was named as the No.1 soft drinks NPD launch of 2017.

The Robinsons brand is owned by Britvic.

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Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

The partnership encourages consumers to buy a pack in store, take a selfie of themselves holding up the back of the cereal box and then share it on the Kellogg’s Facebook page, Instagram or Twitter with the hashtag #KelloggsCerealDater.

UK and Irish consumers are being offered the chance to win a two day trip to Mallorca plus a pair of tickets to the poolside Love Island live final, with additional limited edition Love Island fridge magnet sets available for runners up.

The on pack promotion will be available on Kellogg’s Corn Flakes and Crunchy Nut and aims to drive engagement with consumers in store and brand awareness on social media.

Niamh Cribbin, Senior Marketing Manager for Kellogg’s Europe, says: “Love Island was one of last year’s most talked about TV shows. The partnership allows us and the retailers to tap into consumers who wouldn’t necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales and brand awareness, by tapping into a younger and trends influenced shopper.”

The offer runs until July 31^st.

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Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England Cricket. The campaign will include TV sponsorship, a partnership with Sky, print advertising and prize promotions offering the chance to win cricket tickets and cricket merchandise.

The Rules According to Hardys puts the UK’s most trusted wine brand at the heart of family life with a warm and engaging theme about the different rules and quirks around families and the game of cricket.

The Hardys campaign will feature heavily during the cricket season including TV sponsorship of Channel 5 Cricket Highlights, which reaches 10.4m adults, a partnership with SkySports.com and cricket print media advertising. There will be a strong brand presence in England cricket grounds across the UK with perimeter boards, promotional activity and branded bars.

Hardys will be promoted in both the on- and off-trade including gondola ends, summer seasonal aisles and competitions to win cricket tickets and related branded products to drive awareness and purchase at point of purchase.

David White, Marketing Director for Accolade Wines, says: “We have consistently invested in Hardys sponsorship of the England cricket team over the last few years and now established our credentials as a long term supporter of English cricket. We are confident that this new campaign, The Rules According to Hardys, will connect with our consumers by raising a smile at the quirky ways British families interpret the rules and enjoy time together, especially when playing cricket.”

The campaign will extend to Hardys social channels through a partnership with the England and Wales Cricket Board to create a series of posts revealing the quirky personal family rules of those that grew up around the game.

The Hardys brand, with retail sales worth in excess of £275m a year, will also front a search to celebrate the unsung heroes of local grassroots crickets, and will be revealing its support for some unusual cricket traditions during the season.

Accolade Wines, which owns the Hardys brand, is a major global wine business based in Australia. It began as Thomas Hardy and Sons, founded in 1853, and now has operations in North America, the United Kingdom, Ireland, mainland Europe, South Africa, Australia, New Zealand and Asia. At the beginning of April 2018, US private equity firm The Carlyle Group bought Accolade for Aus $1bn. The sellers were Australian private equity firm Champ, which owned 80% of the business, and US alcohol group Constellation, which owned the remaining 20%.

Accolade’s Echo Falls brand recently signed up as the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

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Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s extensive sampling will see seven million ice-cold orange 150ml cans being circulated during this campaign will drive sales of Lucozade Energy by getting the drink into the hands of consumers.

The brand is also handing out vouchers as part of the sampling campaign, giving consumers 50p coupons to be redeemed against any Lucozade Energy or Lucozade Zero SKU.

Sampling for the UK’s number one energy drink will be activated nationwide, in high footfall cities and the surrounding areas throughout England, Scotland and Wales. The brand is spending a total of £28m on the Energy Beats Everything campaign, which will also include nationwide TV, outdoor and digital activity, alongside in-store marketing.

Bridget Hirst, Brand Manager at Lucozade Ribena Suntory, says: “In the past, our extensive sampling campaigns have proven to drive a 9% sales uplift on Lucozade Energy.”

Lucozade Ribena Suntory is one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014 and is part of Suntory Beverage & Food Europe. Its soft drinks brands include Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water.

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Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite confectionery brands including KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles.

The promotion, which went live this week, offer consumers the chance to win either a monthly Sky Cinema, Entertainment or Kids pass, or Sky Sports day pass, with 1,000 passes to be won every hour for eight weeks.

The promotion can be entered from 8.00am to midnight every day from May 21^st to July 15^th, with 1,000 winning moments each hour. Entries outside these daily start and finish times will not be accepted.

To enter, consumers need to go online to the promotional site – www.nestle-promotions.co.uk/nowtv – and input a code found on the inside of a promotional wrapper. They will then be told instantly if they are a winner; if they are, they will be able to select the pass that they prefer. Consumers who win will be asked for their card details as part of setting up a free subscription; they will have to cancel the subscription or they will be charged once the free period has run out.

In the Republic of Ireland, companies can only run prize draws linked to purchase if they partner with a charity which has a lottery licence; for this promotion, Nestlé has partnered with Down Syndrome Ireland.

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Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Running from May 9^th until June 26^th, 2018, the ‘Get your TV for Free’ promotion requires customers to purchase a 55” size TV or larger from Currys PC World online, in-store or via the retailer’s call centre. To participate, customers must then register at www.currys.co.uk/FreeTV and click on the TV they see on screen to reveal if they have won. The winning prizes will be randomly assigned to a one in 20 win ratio using an independently audited and verified process. Participants must upload their qualifying receipt to redeem their prize.

The campaign has been created and is being managed by promotional marketing agency tbk, in partnership with digital promotions specialist Brandmovers.

The ‘Get your TV for Free’ campaign will be supported by a TV campaign, radio, social media and related POS materials in stores.

The Currys PC World brand is a British electrical retailer operating in the United Kingdom and Republic of Ireland, owned by Dixons Carphone. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street shops. Smaller shops also trade under the Currys Digital brand in the United Kingdom.

tbk is a multi-award winning, independent promotional marketing agency that creates ideas and experiences that drives ‘buzz’ and sales for brands. Carlsberg, Pringles, Lucozade, Krispy Kreme, Boots and Wickes are just a few of the brands it works for.

Brandmovers is a global leader in digital engagement promotions and loyalty. With over 15 years’ experience and with offices on three continents, Brandmovers provides global reach and digital expertise in all aspects of promotional activity, working with agency partners and world- leading brands like MasterCard, Manchester United and Nestle on innovative consumer or trade marketing campaigns which engage target audieences via multiple channels and devices.

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Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

Accolade says that since its launch in 2003, Echo Falls has grown to be the second largest wine brand in the UK behind Hardys, with a sales value of £164m. Its sweeter styled Fruit Fusion sub-brand combines wine with other fruit flavours, including combinations such as strawberry and lime, raspberry and cassis and the UK’s favourite fruit fusion, Summer Berries. The Fruit Fusions range alone is worth over £60m annually.

Laurence Hinton, Brand Manager for Echo Falls, says: “We are partnering with what is probably the UK’s most talked about TV property with a huge appeal among our target audience of 18-24 year olds. Echo Falls is the second largest wine brand in the UK and this partnership allows us to tap into the fun, spontaneous side of our core consumer and engage with them on a new level. This partnership doesn’t just offer compelling airtime it translates into digital and word of mouth which is a key channel for our consumers.”

Last year’s series of Love Island was one of the biggest programmes of the summer with the final delivering ITV2’s biggest ever viewing figures.

As part of the partnership, Echo Falls will be creating co-branded bottles, and the Love Island logo will also appear on POS, in-store, social, digital and advertising. Echo Falls will be directing consumers who buy the limited-edition Love Island branded bottles to their Facebook page where they will be able to take part in a nationwide competition to win a pair of tickets to the Live Love Island final.

The brand new Echo Falls TV advertisement will also been seen across key advertising breaks around Love Island and Video On Demand around the show and other key programming, as well as featuring on the ITV Hub.

Hinton adds: “Our consumers are spontaneous and sociable and they are watching and participating in the Love Island experience which extends from broadcast to digital and generates high levels of conversation in offices, universities and homes across the country. Love Island is a perfect fit for Echo Falls as both brands attract people who have the same attitude and approach to life.”

Claire Heys, ITV Brand Partnerships and Content Director, commenst: “Love Island is one of the biggest shows on TV and I’m very pleased to welcome Echo Falls on board as a partner. We know that the start of the new series is a highly anticipated event and the success of the programme means we can offer amazing opportunities for brands to work with us.”

Accolade Wines is a major global wine business based in Australia. It began as Thomas Hardy and Sons, founded in 1853, and now has operations in North America, the United Kingdom, Ireland, mainland Europe, South Africa, Australia, New Zealand and Asia. At the beginning of April 2018, US private equity firm The Carlyle Group bought Accolade for Aus $1bn. The sellers were Australian private equity firm Champ, which owned 80% of the business, and US alcohol group Constellation, which owned the remaining 20%.

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