Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers

Increasing pressure on UK retailers to be more transparent in their pricing has seen pure price-based promotional activity drop to its lowest level for around a decade. For the retailers and suppliers involved in managing the fallout of these reduced levels of price promotions, the challenges are great.

For consumers who have become used to taking advantage of the numerous multibuys, BOGOFs and other special offers in store during their regular shop, the fact that there’s been a significant reduction in the number of items on discount in store might come as a bit of shock.

When it comes to price promotions, the most recent change we have seen in the industry is the direction encouraged by the Office of Fair Trading (OFT) back in 2012 when it set out its guidelines around the idea of pricing transparency. Since the demise of the OFT, many of its responsibilities have been taken over by the Competition and Markets Authority (CMA), including issues of pricing and how prices are communicated to consumers.

Back in 2012, the OFT raised concerns about prices being artificially inflated to make later discounts look more attractive, and stated that products should not be on promotion for longer than they are off promotion. This actually led to concerns by some retailers at the time that it would increase incidents of ‘yo-yo pricing’ rather than make it more transparent.

We’ve also seen pressures coming from other quarters, including increased competition from the main discounters, Aldi and Lidl, who have made it their mission to create a much more simplified approach to pricing than the major multiples, offering a limited range but at attractive low prices.

As a result, they have rapidly grown market share in the UK, forcing the supermarkets to rethink their strategy on ‘everyday low prices’, rather than simply relying on discounts and special offers to get shoppers through the doors.

According to a recent study by IRI on Price and Promotion (launched in August 2017), there was a 25% reduction in the number of items on discount since November 2012 (when the OFT guidelines were announced), with the proportion of items on price promotion as a percentage of all items stocked falling from 37% to 29%. The effect, it seems, is more pronounced in food categories.

During 2017, trade promotion levels were lower than they have for almost 10 years, while deal depth has been falling since early 2016. Shoppers effectively lost £3.7bn worth of offers.

This represents an 18% reduction in the overall benefit that price-based promotional offers have previously provided, although it has been offset to some extent by everyday (off-promotion) prices having been held lower than they would have been, or even going down in some cases.

For retailers and manufacturers, we are already seeing them pulling back from trade promotions, preferring to put emphasis on communicating the brand benefits rather than on consumer price promotions.

There is now increased competition for promotional slots and for off-shelf displays in stores, so in this climate of greater price transparency, it’s clear that brand owners need to know which categories are performing well and which aren’t, which deserve the highest levels of promotional support, and, most important, what effect different promotional strategies are having on different products.

The challenge of price promotions is not an easy one. It’s generally accepted that promoting products on price alone can drive short-term sales, but also eat into profit margins. Once the cost of discounts, displays and in-store marketing materials are taken into consideration, the positive effects reduce or even cease altogether.

However, there are other benefits, over and above driving short-term sales, including driving trial and penetration for both the retailer and brand, generating footfall for retailers, maintaining premium value positioning, and also augmenting the benefits of advertising, where this can be proven.

So, when prioritising promotional choices, retailers must look for categories where the effects from price promotions on the products promoted also result in a volume benefit for the category as a whole, delivering a win-win for both retailer and supplier.

Tim Eales is Strategic Insight Director of IRI, is a leading provider of big data, predictive analytics and forward-looking insights for FMCG, OTC health care, retailers and media companies.

The post Price promotions out of favour as £3.7bn in discounts vanish from shops appeared first on IPM Bitesize.

Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way.

The ‘£5-off’ fruit promotion runs from the start of January until March 28^th and will be supported with the brand’s “Have You Had Yours” TV commercial, being screened throughout January.

Weetabix has teamed up with Nisa on Weetabix 24-packs and with the Co-op and major supermarkets on 48- and 72-packs. The promotion is not running in Aldi and Lidl.

Customers who buy promotional packs during the campaign period will be able to claim 10 downloadable coupons, worth a total of £5 (€5 in the Republic of Ireland) off fruit, by going to the www.weetabix.co.uk/fruit promotional microsite and submitting the eight-digit alphanumeric Unique Reference Number (URN) printed on the inside of their promotional pack. They will also be asked to answer a multiple-choice survey question and say which retailer they bought the promotional Weetabix pack at.

The offer is open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland), Channel Islands, Isle of Man and Republic of Ireland.

The 10 coupons each have a different validity date, discount value, redeemable fruit type and unique barcode. The first coupon from the 10 received will be valid for redemption within seven days from the date that the participant downloads the discount coupons online. All the other coupons then have a specific seven-day redemption period covering the following nine weeks.

The coupons can be redeemed at participating stores, allowing customers to buy a different pack of fruit each week. Coupons will specify the discount value, the redemption validity date, the type of fruit the discount applies to, and the minimum fruit weight or minimum quantity required to purchase (for example, minimum 600g or 5-pack of bananas). The fruit the coupons can be redeemed against are pears, apples, bananas, strawberries, kiwis, blueberries, clementines, grapes, melons and raspberries, in that order.

Charlotte Hunt, senior brand manager for Weetabix, says: “Health benefits is one of the fastest-growing attributes that customers look for when choosing breakfast cereals. Our new ‘£5 off fruit’ campaign will help to further cement Weetabix as the natural choice for those looking for a healthier way to start the day. Value for money is also very important to customers and we’re really proud to offer added value with the coupons.”

Hunt adds: “Amongst a backdrop of declining sales within the cereal sector, we’ve grown 3% this year and are by a long way the nation’s favourite breakfast cereal. Last year’s ‘Weetabuddies’ campaign delivered a 14% year-on-year increase in Weetabix sales and our latest promotion will continue to inspire a new generation of cereal eaters and encourage a healthy breakfast culture for the whole family.”

Customers who do not redeem the coupons by March 28^th will still be able to enter a prize draw to win £500 towards a healthy year at www.weetabix.co.uk/fruit. The draw will be open to enter from March 29^th  to  June 30^th 2018.

The Weetabix brand is now owned by American company Post Holdings, which bought the company for £1.4 billion in July 2017 from Bright Food, a state-owned Chinese company.

The post Weetabix offers £5 free fruit in on-pack promotion appeared first on IPM Bitesize.

Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds from plush Kevin and Katie toys sold in store going to charity Teenage Cancer Trust.

Picking up from where last year’s campaign ended, Aldi’s new advert opens with Kevin as a snowman’s nose, before being dislodged by the rumbling of an approaching train. Jumping aboard, Kevin discovers this isn’t just any train, but a luxurious sleeper complete with a dining car brimming with Aldi’s amazing Christmas feast.

In the distance Kevin spots Katie, and it’s love at first sight. But he has to brave flying Champagne corks, cheese towers and giant turkeys to reach her. This year’s ad has suspense, murder, romance and sumptuous food and drink in a setting reminiscent of classic films.

Adam Zavalis, Marketing Director at Aldi UK, says: “We launched Kevin last year with the line, heroes are grown, not born. And Kevin really did grow into our hero. Our customers took him to their hearts and enjoyed watching his escapades in the run up to Christmas. We just had to bring him back again this year.”

Oscar winning actor Jim Broadbent also returns to narrate the story, backed by the Edward Scissorhands soundtrack.

Kevin and Katie will also be the stars of 14 product oriented sub-campaigns running as 20 and 30 second TV executions as well as being delivered across digital, social, outdoor, press, cinema, radio, door drop and in-store.

Plush Kevin The Carrot and Katie The Carrot soft toys be launching in stores from November 23rd for £2.99, in support of Aldi’s charity partner, Teenage Cancer Trust.

The post Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust appeared first on IPM Bitesize.

Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK food and countryside festivals, including Bristol Balloon Fiesta, and selected supermarkets.

Belvoir cordials has worked with London-based creative marketing agency whynot! Thinkpeople to design and build a bespoke droplet-shaped hot air balloon and a support mobile sampling area, where consumers can enjoy a drink of Belvoir’s products while watching the Balloon take flight.

The Little Drop of Lovely campaign will be visiting 10 festivals this summer and 12 Tesco stores for outdoor sampling. A special in-store neck collar on bottles of the elderflower cordial will carry a competition to win a luxury weekend getaway to the Bristol Balloon Fiesta, with flights in the balloon. Social media will support and celebrate the activity.

The balloon launched on the June 14 2017 from the Elderflower fields at Belvoir Fruit Farms, Bottesford, Leicestershire.

Pev Manners, Managing Director of Belvoir Fruit Farms and son of founders Lord John Manners and Lady Mary Manners, observes: “We’re so excited about finally getting our stunning new balloon airborne. We believe it will enhance our presence at a series of events and shows over the summer, and engage the consumer more fully with the Belvoir brand. We’ll interact with a larger audience wherever it is flown, really giving them something to remember us by and hopefully prompt them to enjoy more of our lovely drinks. And personally, I’m really looking forward to checking on the progress of the elderflowers from the air next year to see if they’re ready for harvest!”

Nigel Clifton, Executive Creative Director of whynot!, says: “We wanted to celebrate how Belvoir cordials can be the perfect drink at every occasion.  We wanted to put the drink into people’s hands and give them a lasting memory of that moment. Adding A Little Drop of Lovely, to their day, their festival experience and where they shop was our solution. The Belvoir balloon is the perfect visual icon to deliver that thought across the UK.”

To find out where the balloon will be appearing this summer, visit https://www.belvoirfruitfarms.co.uk/things-to-do/events/

The post The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets appeared first on IPM Bitesize.

Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as it embarks on a 38-day ‘Lagom’ tour of the country.

Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount of everything, and it’s the latest Scandi trend to hit the UK. The campaign, run by real world marketing agency Sense, will share the Lagom philosophy with visitors, while they enjoy the perfect accompaniment – the refreshingly balanced flavours of Rekorderlig.

Sophie Erskine, Brand Manager for Ciders at Molson Coors Brewing (UK), says: “Using a typically Swedish fusion of high-end design and modesty, we want to show people first hand that we’re refreshingly different and a brand you can rely on and trust. Guests to our range of experiences will also be invited to take a ‘Beautifully Swedish’ selfie and share it through their favourite social media channels. Plus, they’ll be introduced to ‘the perfect serve’ – tips on the best ways to enjoy Rekorderlig.”

The tour consists of four different types of activation. City centre sites, including London, Birmingham, Portsmouth, Brighton, Canterbury, Cardiff and Manchester, will feature a specially designed #StartTheSwedishWay Rekorderlig Swedish-style holiday hut van, while branded trikes will target a number of Tesco supermarkets and will also visit bars and pubs along the route. Finally, Rekorderlig brand ambassadors will also be visiting offices to deliver gift boxes including bottles of four of the flavours, plus a selection of fruit and ice to make the perfect refreshing summer drink.

Sense launched Rekorderlig’s experiential campaign in London in mid-June 2017, and it finishes in Glasgow at the end of July.

Sense is an award-winning marketing agency that specialises in helping brands do exciting things in the real world, to create authentic communications across the marketing spectrum. It manages campaigns from strategy to evaluation. It recently won the IPM Awards 2017 Grand Prix for its 2016 ‘Discomfort Future’ campaign for The Economist.

The post Rekorderlig cider turns the UK ‘Beautifully Swedish’ appeared first on IPM Bitesize.

We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more important than ever, says Chris Baldwin of Sodexo. PROMOTIONAL FEATURE

A loyal customer is more profitable and their value cannot be overstated; and, with so many new technologies becoming mainstream in 2016, there is a great foundation to build on and refine in 2017 when honing a strategy for loyalty.

Here are the five top loyalty trends of 2016 that should shape your strategy in 2017.

Personalisation

With 65% of marketers seeing loyalty schemes as an essential part of the marketing mix, retaining customers is imperative – and personalisation has a key part to play in keeping shoppers loyal.

Tesco have been doing it for years; you buy something in store and you’re offered Clubcard points on similar products.

As a more tech savvy generation takes over, this has evolved to include cookies and suggested ‘items to buy’ following internet shopping.

Brands need to take a leaf out of the retail playbook and take personalisation on board, making it a huge part of what they offer their consumers. Whether this is through a points system or through preferential treatment via a membership scheme or loyalty platform, it is important to remember that adding specific value to an offer makes it infinitely more attractive.

Be technologically advanced

These days, offering a coupon on promotional packaging is just one of the ways to offer consumers added value. Technology means there are now so many other avenues available to get in front of consumers.

Much of the new technology available to be used in promotions can be delivered via an app or smartphone camera, and that means that the speed at which redemption can be achieved is extraordinary.

Brands can deploy coupon and barcode scanning apps, which can recognise scanned receipts or QR codes displayed on restaurant tables offering instant-win prizes, or sophisticated 3D object recognition software which identifies products within the real world space and can then offer real-time sales promotions.

Travel experiences

Walk through any supermarket and you’ll find promotions offering luxury getaways and chances to win ‘once in a lifetime experiences’ on the shelves. With 75% of people saying they would be interested in entering a travel promotion, this trend looks set to continue. The idea of an experience as a reward isn’t new; in fact, research shows that Millennials prefer this type of reward over cash bonuses, so it is important the B2C market tap into this to reward loyal customers.

Travel is easier than ever before, and short city breaks can also hold appeal when it comes to rewarding loyalty. A price-sensitive choice becomes far less clear-cut when, for example, there is the option to renew your current insurance and potentially win a city break versus having to research a new provider for a minimal saving.

Instant rewards

Although we may have found them annoying at some point, no one can deny the effectiveness of text alerts from your favourite stores or push notifications direct to your mobile offering limited time discounts or exclusive prizes.

With Millennials coming into their own in the consumer market, the time is ripe for instant rewards. The Millennial generation question the traditional ways of doing things and are more willing to research for themselves. So for them, a push notification reminding them that their insurance is due for renewal, but with the added value of a downloadable £20 e-voucher is a very attractive prospect.

The gratification offered by an instant tangible reward helps to inspire loyalty in a generation often seen as frivolous. Marketers know that Millennials tend to have less loyalty to brands and will often chop and change to get the best deals, rewards and benefits. Therefore, it is important that rewards are not only personalised, but also readily and instantly available without the need for additional communications.

Retention is the new buzzword

On average it costs a business 5 to 10 times more to acquire a customer than it does to sell to an existing one and just a 5% increase in customer retention can lead to 25%-100% increase in profit. Current customers spend roughly 67% more than new customers so it pays to appeal to this demographic.

The autosave password function means that customers can return again and again to their favourite retailers making it prime space to host promotions rewarding loyal customers.

By encouraging customers to log in via a specific portal with enticing discounts and rewards for doing so, brands and businesses can reinforce brand recognition and loyalty simply by being convenient and offering added value. There is a great opportunity to create brand association every time they use the portal. For example, offering additional discounts on further products in the range or in partnership with other brands makes the reward not only more attractive but also more memorable.

The 21st century is fast paced, with older technology making way for the new, and a younger and savvier generation holding the purse strings. It’s more important now than ever before to keep rewards attractive for loyal customers. ‘Instantancy’ – the demand for instant rewards – and convenience are key aspects that will only become more prevalent going forward as we rely more and more on technology in our day to day lives.

The ways in which we access and interact with traditional consumer promotions continues to evolve at an alarming rate. However, with great change often comes great opportunity and the promotional marketing arena is no exception to this rule. In 20 years’ time, we may look back and regard this as the age of digital experimentation; but whilst there is so much new ground to cover, the chances for creative and exciting ways to interact with customers are yet to be fully explored.

Chris Baldwin is Director of Consumer Programs at Sodexo. The Sodexo family, which includes the Promorati brands Protravel, Filmology, Fotorama and Entice, is Headline Sponsor of The IPM Awards 2017.

The post 5 loyalty trends for 2017 appeared first on IPM Bitesize.

The ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, this time with a social media campaign aimed at getting busy office workers who can’t get away from their desks to try out some desk-based exercises.

It’s Lunchtime includes major media, promotional and trade support activity centred around the It’s Lunchtime RoadShow which runs until mid October and which should reach an estimated half-a-million shoppers, highlighting the importance of a midday day meal to health, well-being, energy levels and concentration – as well as the fact that a balanced midday meal can boost the metabolism, which in turn can help with weight loss.

Brand Belief, the agency behind the campaign, has signed up leading brands including Cathedral City cheddar, Carte Noire coffee, snack brand Nākd, biscuit brand Bahlsen PiCK UP!, spread Clover and Kallo rice cakes.

Brand Belief will also be conducting a survey to find out exactly where Britons like or tend to eat lunch, #wheredoyoueatyours.

The RoadShow will be appearing at two London mainline stations, Victoria and Waterloo, as well as 30 key Tesco and Sainsbury large format stores over four weeks. In addition to lunch-related sampling sessions, money off coupons will also be distributed.

In addition, as the majority of working adults now eat lunch at their desk or workstation, the campaign will also be promoting simple #lunchercise exercises to keep the healthy message going. Exercises include The Desk Push Up, Chair Swivel, Printer Sprinter and The Lunchbreak Hammy.

The campaign aims to reach out to 12 million people through the media, targeting 150 titles, and via social media. There will be ‘Lip-smacking Lunchbox’ giveaways via the press and online plus advice, hints, tips and recipes across social media and on the website www.itslunchtime.co.uk.

Julien Lacrampe, Trade Marketing Manager at Bahlsen, comments: “Following last year’s success, we are delighted to be involved in the ‘It’s Lunchtime’ sampling initiative again. Last year alone, more than 79,000 incremental households bought PiCK UP! biscuits and through this sampling we will drive even more consumers to the brand.”

The post ‘It’s Lunchtime’ adds #lunchercise push appeared first on IPM Bitesize.

Digital promotions and couponing can help FMCG brands build or maintain their share of supermarket shelf space, says Stuart Sankey of Quotient

The UK retail environment, particularly the grocery multiples sector, has always been fiercely competitive – historically, much of that competitiveness centered around the Big Four (Tesco, Sainsbury’s, Asda and Morrison’s,) challenging each other for increased market share, as well as Fast Moving Consumer Goods (FMCG) brand owners battling one another for shelf space for their brands.

The arrival of the German discount grocers Aldi and Lidl (in 1990 and 1994 respectively) and their rapid expansion from 2010 proved to be significant because their success was based on a different business model – a no frills approach and less variety in-store.

A typical Aldi or Lidl store stocks around 2000 items, whereas a Big Four supermarket may stock anywhere between 30,000 to 90,000 items. The undoubted success of Aldi and Lidl has caused a massive shake-up amongst the UK’s Big Four, which in practical terms means that it is now significantly more difficult for FMCG brand owners to achieve and maintain a product listing in the major supermarkets.

Some relatively well known brands have suffered the ignominy of a de-listing in a major supermarket, although it is smaller brands that are being hit hardest as smaller brands lack the marketing budget of the more established names.

What Can FMCG Brands Do To Protect Their Listing?

The Big Four supermarkets are looking for brands that can help drive footfall into their stores – and prove it! They want products that help them with their business model, and FMCG marketers who can demonstrate that their brand fits into this scenario.

Here are some ways you can support your listing:

• Drive Consumer Demand Using Digital Retailers will want to see evidence of ‘reach’ from your marketing plans – and that usually means including digital elements. Make sure that you are not just driving awareness of your products, but actually adding strong call-to-actions to your campaigns that give consumers a reason to go into the store and buy your product.
• Harness Social Media Brands that make the time to invest in Social will reap the rewards. The low barriers to entry mean that smaller FMCG brands that put resources into building a community around their products will improve their chances of driving word of mouth and awareness. If you have an audience on Social Media that you can drive in-store for a promotion or special offer this will help in your listing conversations with retailers.
• Demonstrate Demand with Data Plans and marketing calendars are great, but you will need to demonstrate with data that your promotional activity works. One way to demonstrate effectiveness is by creating consumer demand via promotional offers delivered through retailer loyalty programmes. Another way, which is retailer agnostic, national and scalable, is to use digital printable coupons in your marketing activities – when the consumer redeems them in-store they can be tracked to not only store level but right back to the individual you engaged with online, allowing you to continually drive re-purchase and loyalty cost effectively.
• New Product Launch Activation Consider extending the shelf life of new product launch promotions or campaigns by continuing to provide savings and discounts via a coupon after the in-store promotional activity has ended. This can encourage consumers to continue to buy the product, increasing the likelihood that it will become part of their regular purchase repertoire.

Stuart Sankey is European Sales Director of Quotient Technology Limited (formerly Coupons.com Limited), a leading European digital promotions and media platform that connects FMCG brands, retailers and consumers. It recently launched Shopmium  in the UK, a mobile-first proposition that enables FMCG brands to win on mobile.

The post Protect your supermarket listing appeared first on IPM Bitesize.

Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by getting outdoors to enjoy the British summer and entertain at home.

Running until late August and expected to reach over 900,000 consumers with over half a million people sampling alfresco food and drink, the country’s largest summer RoadShow tour will visit 75 Tesco and Sainsbury sites during the eight week campaign.

The Gastro Alfresco teams will also be handing out £35,000 of prizes and Money Off Next Purchase coupons worth more than £100,000 from the campaign’s brand partners. National, regional and online PR and social media channels will also promote the roadshow.

Sponsors for 2016 include: Blossom Hill wines, Davidstow cheese, Shloer, Sacla’ pestos, Percol coffee and Whitworths Shots fruit snacks.

Brian George, Managing Director of Brand Belief, says: “The Gastro Alfresco promotional roadshow has been designed to reach out to the British population at a time when we are very unsure about the future. Despite the Brexit vote, one thing at the moment we can take control of though is our lifestyle… Whilst we might not have as good weather all summer, we should grab what we can and still enjoy the Mediterranean lifestyle during the next few months. And of course, we all look better with a slight tan, and eating fresh, healthy summer foods packed of vitamins and nutrients is certainly good for us!”

A full list of Gastro Alfresco RoadShow dates and venues can be found at www.gastro-alfresco.com.

The post Gastro Alfresco ‘#Alfrexit’ vote appeared first on IPM Bitesize.

UK shoppers saved £3.3bn over the last year by using coupons and vouchers, based on new consumer research released by Valassis Limited, the UK’s largest coupon and voucher services provider.

Overall, 86% of supermarket shoppers use coupons, with 40% indicating increased use from the previous year. Half (50%) of full-time workers revealed increased coupon usage, 12 percentage points higher than the previous year.

The survey found that 45% of shoppers are looking for promotional offers more than a year ago, eight percentage points higher than the previous year’s response. Younger consumers are more likely to look for deals with 55% of 25 to 34 year olds looking for offers compared to 28% of those 65 and older.

“Consumers increasingly seek out value and from a number of sources, thus continuing a long-standing shopping skill, honed further by the recent global economic crisis. Even though the economy has returned to growth mode, shoppers are not complacent” said Charles D’Oyly, Valassis Managing Director (pictured). “While coupons received at till was the most prolific source of coupons for shoppers, the Internet and mobile channels are gaining momentum.”

Additional survey findings:

• 33% of consumers feel their personal financial situation is worse than a year ago. Last year, 28% of consumers felt this way;
• Average monthly coupon savings increased to £6.83 from £6.59 with the savings varying based on leading supermarket-specific results;
• 65% of consumers have received a coupon at till along with their receipt;
• 35% of consumers said they have downloaded a coupon from the Internet;
• 34% are shopping at discount retailers more than they did a year ago; and
• Internet coupon usage has risen 9 percentage points from last year with 25 to 34 year olds leading the way.

These findings are based on market research responses from 2,000 UK adults aged 16+ conducted by GfK from April 8^th to 11th, 2016.

Valassis Limited is the UK’s largest coupon and voucher services provider. Responsible for handling most of the UK’s coupons and vouchers, Valassis Limited is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share.

The post Coupons save UK consumers £3.3bn says Valassis appeared first on IPM Bitesize.