Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional campaign.

Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise. Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.

The Symington’s Naked brand has experienced phenomenal growth of +30% over the last 12 months and now wants its first on-pack promotion to standout on shelf and attract even more young adult shoppers to impulse buy, further boosting household penetration and sales.

The Escape the Ordinary campaign cleverly uses an instant reveal mechanic, with 205 winning tickets randomly inserted inside promotional pots. Lift the lid and find a ticket and you could win 1 of 5 trips to Asia worth £7,000 or other travel and tech prizes such as a GoPro cameras or noise cancelling wireless headphones.

Mike Benton, Head of Snacking at Symington’s comments “Escape the Ordinary is a campaign heavily influenced by insight targeting the busy lifestyles of Gen Y. We think the prizes will have huge appeal to a generation that lives life to the full, managing hectic social lives from their mobiles but with a real taste for adventure and experience.”

The on-pack promotion goes live from 18 January 2019 in supermarkets and C-stores nationally, supported by a comprehensive shopper advertising and display campaign that also includes social media and PR.

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Food company KIND Snacks UK has joined forces with creative social media agency, Media Bounty, to launch its new protein range.

London based agency, Media Bounty’s first step was to undertake a social audit for the brand. Following this, the team focused their attention to supporting the new product launch through a paid media strategy. This strategy leveraged branded content in a bid to drive awareness of the new KIND Protein range across relevant audiences on Facebook and Instagram.

KIND believe that if you can’t pronounce an ingredient, it shouldn’t go into your cupboard, let alone your body. That’s why KIND snacks are made from whole nuts, fruits and spices bound together with honey. The new KIND Protein range is handmade, with 12g of protein in each bar and is available from Amazon, Whole Foods Market and select Sainsbury’s Locals.

Media Bounty’s account director, Charlie Bennett said: “Our initial strategy work with KIND allowed us to study the brand and products. We’re delighted to now be part of the new protein range launch and to build our partnership with KIND.”

John McManus, UK Marketing Manager at KIND, added: “Media Bounty created a comprehensive media strategy around launching our new KIND Protein bars and offered their expertise at each step of the process. Their commitment, high quality delivery and creativity makes them a valuable partner for us.”

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This Christmas, the UK crisp brand is set to launch five festive flavours: Turkey & Stuffing, Pigs in Blankets, Glazed Ham and Cheese & Cranberry. Whether you love or loath them, Walkers is also bringing a controversial Christmas classic into the fold with the launch of its first ever Brussels Sprout flavour crisps.

As a staple side dish at the Christmas Dinner table, sprouts are maligned by many, but the humble vegetable also has a loyal legion of lovers, with us Brits reportedly eating more than any European country.

Launching two festive multipacks, Walkers is catering to both sprout lovers and haters with their festive flavours:

• Christmas dinner for sprout lovers includes: Brussels Sprout, Turkey & Stuffing and Pigs in Blankets flavours
• Christmas dinner for sprout haters includes: Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours

Andrew Hawkswell, Marketing Manager at PepsiCo, said: “Here at Walkers we know that Christmas isn’t Christmas without sprouts. Whether you grin or grimace at the sight of them, nothing divides the nation more at Christmas than a sprout – so we have created two Christmas Dinner multipacks, one for sprout lovers and one for haters to keep the peace this festive season.”

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From October this year, Pringles will launch a ‘Free Present with Every Can’ promotion where customers can redeem a free gift with every 200g can they purchase. Every can includes a free digital gift while giving shoppers the chance to win bigger prizes; from holidays and GoPros to movie coupons and Pringles coupons.

Chris Bates, Kellogg’s Impulse Sales Director, said: “We know what a massive sales-driver Pringles is for both big and small retailers and how important it is for shoppers to stock up on sharing snacks at Christmas.

“The instant-win mechanic on the can is a tried and tested way to generate excitement with shoppers while driving sales and we’re confident it will make snacking moments even more fun.”

The ‘Free Present’ promotion will be available from October until December 2018.

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Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer incentive is set to help symbol and independent retailers conquer the Single Serve Snacks category as well as offering the chance to win cash for their store.

To enter, retailers must simply purchase four cases of Kellogg’s owned Pringles Snack Cans or Kellogg’s Better for You Snack Bars, including PMP’s, text a photo of the invoice to 66222 and be automatically entered into a random prize draw.

As shoppers demand more from on-the-go snacking, Kellogg’s Better for You Snacks and Pringles Snack Cans aim to help retailers satisfy every shopper’s mission; from refuelling with a Special K Protein Bar to grabbing a can of Pringles on the go.

Chris Bates, Kellogg’s impulse sales director, said: “As part of our commitment to the category, we are bringing innovation to the Single Serve Snacks impulse channel, while rewarding retailers who are working hard to address the needs of shoppers.

“Not only is this a brilliant opportunity for independent and symbol retailers to win a £10,000 cash prize but the first 1,000 entrants will receive free stock from the Kellogg’s Better for You Snacks range. We’ll also have weekly winners until November, so there’s plenty of opportunity to grab some extra stock.”

Products included in the competition are: Pringles snack cans (40g and 70g) and Kellogg’s Better for You Snacks (Special K, Special K Protein Bars, Rice Krispies Squares, Nutri-Grain Bars, Cereal and Milk Bars, Nuts and More, Crunchy Nut Bars).

The first prize winner to receive £10,000 for their store will be announced in November, plus weekly winners will receive 10 x cases of a selection of Pringles Snack Cans and Kellogg’s Better For You Snacks throughout the competition.

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This summer, Devonshire snack brand Burts Chips is on a mission to help tourists and residents discover the beauty of the South West of England with adventures and activities around the area, whilst also giving shoppers the chance to win prizes.

The well-known local South West brand is helping to add some adventure to the summer season by creating ‘snackable’ experiences with ideas including everything from exploring hidden beaches to visiting National Trust and English Heritage sites.

From the 16^th July – 9^th September, by visiting www.burtschips.com consumers can find a variety of hand-picked South West adventures. By simply typing in their details, consumers will receive a grid reference which is linked to an adventure in either Devon or Cornwall and will also be entered into a prize draw to win two adventure holiday prizes.

The first prize is an family break at Watergate Bay Hotel in Cornwall (running from 16^th July – 12^th August) or a family stay at Original Cottages (running from 13^th August – 9^th September). Additionally, website visitors will be in with a chance of winning daily adventure prizes such as a waterproof speaker and Go Pro.

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Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.

The campaign, put together by creative marketing agency Space, calls on the British public to pick up a racket and get playing. Designed to encourage people of all ages and abilities to get out and play tennis this summer, it follows last year’s successful campaign which resulted in Nature Valley becoming the No. 1 protein bar brand, and the fastest growing. This year’s campaign will focus on supporting 150,000 people to get out in nature and play tennis, proactively demonstrating how you can play wherever and whenever.

Johanna Konta and Leon Smith will provide inspiration and share their top tennis tips, encouraging people to make their own court wherever they are, with whatever they have at hand, such as using a bench as a net to make a court space between two trees.

The campaign is aiming for a reach of over 500m, tripling last year’s results through an integrated approach across shopper, digital, social and PR.

To bolster its grassroots credentials and get more people playing at tennis venues as well as on improvised courts, for the first time Nature Valley is also supporting the LTA’s Great British Tennis Weekend on July 21-22, a country-wide initiative to help tennis clubs and venues attract people from the local community to come and try their local tennis facilities and have a go at the sport.

In partnership with four clubs in Eastbourne, Birmingham, Nottingham and South West London, the weekend of play aims to make tennis more accessible for families across the country, encouraging them to visit their local courts and have fun with tennis. The clubs will be holding a range of free activities to demonstrate the many ways to get into tennis, from mini tennis for youngsters, opportunities for families to play together, and showcasing fitness sessions such as Cardio Tennis. The Nature Valley activity at the London club will also welcome Johanna to the event, where she will play with members of the public and share her top tips.

To further support tennis in British, tennis fans will be able to keep their energy levels up by trying a variety of Nature Valley bars with more than 50,000 bars given away during the summer.

Arjoon Bose, Marketing Head UK & Northern Europe for Häagen-Dazs, Nature Valley and Fibre One, says: “Our ambition is for everyone in Britain to include a Nature Valley bar in their tennis kit bag. We are excited about continuing our journey with British Tennis by working with both our ambassadors and helping make tennis more accessible to people across the country. We want to demonstrate the power of sport to connect with our audience and show that tennis can be enjoyed by everyone, anywhere.”

Last year’s campaign (which won Gold in the Most Effective Sponsorship category at the IPM Awards 2018 last week) saw total brand sales grow +19% on the previous year, and generated the brand’s highest ever penetration at 15.2% – contributing 70% of total segment growth in the category. It generated a 76% lift in sales for Nature Valley’s protein line, resulting in record share and penetration.

This year’s campaign will also include bespoke initiatives with Tesco and Sainsbury’s, giving shoppers the chance to win equipment and skills such as a coaching session, tennis kit signed by Johanna Konta and professional Babolat rackets and balls. The British no. 1 will also appear in person at supermarkets in Birmingham, Eastbourne and Nottingham.

David Atkinson, Managing Partner at Space, adds: “The Court is Yours is an inspirational campaign with a true purpose. It’s a long-term and powerful platform designed to create real change for good that we can evolve year on year to align with Nature Valley’s ambitions to encourage more people to get involved with the sport by providing inspiration and practical support.”

Newly-signed brand ambassador Leon Smith has been the Great Britain Davis Cup captain since 2010, leading the team to Davis Cup victory in 2015. He coached Andy Murray during his early years and has been devoted to developing and growing the new generation of British tennis talent in his Davis Cup capacity.

Nature Valley is owned by international food group General Mills. In the UK, Nature Valley is the #1 cereal bar brand and is a major partner of British Tennis as title sponsor of the prestigious ATP and WTA grass-court tournaments of the LTA at the Nature Valley Open (Nottingham), the Nature Valley Classic (Birmingham) and the Nature Valley International (Eastbourne) with British #1 Johanna Konta as its brand ambassador. Nature Valley is also an official global partner of the season-ending ATP World Tour Finals at London O2.

The Lawn Tennis Association (LTA) is the National Governing Body for tennis in Great Britain, responsible for developing and promoting the sport, with a mission to get more people playing tennis more often. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the corner-stones of which are the premier grass court events leading up to Wimbledon: the Nature Valley Open at Nottingham, the Nature Valley Classic at Birmingham, the Fever-Tree Championships at Queens Club and the Nature Valley International Eastbourne.

Space is an award-winning integrated marketing agency which works across social, mobile, outdoor, in store, on-pack, in print, live or virtually. Clients include Heineken, Arla Foods, William Grant & Sons, General Mills, Eurostar, Sky, Coral, Bundesliga, UEFA, NBA and AELTC.

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Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a multi-brand experiential, sampling and marketing campaign which returns for the 22nd year from Monday May 28th.

The organisers say that National Barbecue Week is one of the UK’s top awareness weeks and has, since its launch in 1997, been a “catalyst for growth in the BBQ market” according to PR Week and also being “fundamental in changing consumer attitudes to BBQ” according to Mintel and The Grocer.

Launching on Spring Bank Holiday and running from 28th May until the 3rd of June, the awareness week will be incorporating a dynamic digital, PR and media focus set to reach over 25 million people. There will also be experiential sampling at the launch of London’s ‘Summer by the River’ festival from the 1st to the 3rd June, where a further 150,000 people will be exposed to the campaign.

Key sponsors for this year’s campaign are: Official Alcohol-Free Beer: Budweiser Prohibition Brew; Official Snack: Walkers Max Strong; Official Sauce: Branston; Official Cheese: Primula; and Official BBQ Restaurant: Bodean’s.

Competitions will be run through media and through social media channels including Instagram, Twitter and Facebook including the return of the BBQ Baptas. Consumers will be encouraged to send in videos of their fun barbecue or grilling technique and results, with the aim of winning a BBQ Bapta Award, a cash prize and a BarbiBox, full of product from the sponsors.

Along with the UK’s leading BBQ Website full of hints, tips, recipes and guides to ‘Being a Better BBQ’er’, there is also a Barbi Blog, with messages from the sponsors and chief GrillMaster, Brian George, founder of National BBQ Week.

George, who runs agency Grocery Gurus, says: “National BBQ Week is one of the UK’s biggest awareness weeks and has helped change consumer BBQ attitudes and usage from just 9 million in 1997 to over 130 million last year with the overall BBQ food and drink market being worth around £1.3 billion, up from just £150 million back in 1997.”

Grocery Gurus will also be organizing other multi-brand campaigns including WorldBeerathoN in October (to coincide with Octoberfest), Get Wine Wise in November, Mixorama (for at-home cocktails) in December, and National Wine Week, from 26th November to 2nd December.

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PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite football team. The ‘Power of One’ campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

PepsiCo is not an official partner of the FIFA World Cup 2018, being held in Russia this summer – arch rival Coca-Cola has partnership rights. Like many other companies, however, PepsiCo is looking to tap in to the football fever likely to take hold across the UK shortly, without infringing on any rights held by FIFA or Coca-Cola.

In the ‘Power of One’ promotion, for the chance to win prizes, shoppers need to purchase any two items from the range, register online at one of the respective brands’ dedicated websites (walkers.co.uk/perfectmatch, doritos.co.uk/perfectmatch or pepsi.co.uk/perfectmatch) and enter the codes found on-pack. Consumers can then spin the carousel to see if they can score the Perfect Match (3 matching icons) and win a prize to enjoy in front of the next game. There is a No Purchase Necessary route for consumers in Northern Ireland.

The prize pool includes 49″ LG Smart 4K Ultra HD LED TV, Walkers Snack Bowl & Pepsi Max Glasses bundles, coupons for a free pack of Walkers or Doritos or coupons for a free bottle of Pepsi Max.

Andy Hawkswell, Walkers Marketing Manager, says, “With over 80,000 prizes up for grabs, we are excited to be launching our biggest ever Power of One promotion to really help the nation get together and cheer on their favourite team. We have recruited Lionel Messi, Dele Alli and Gary Lineker who will be appearing on packs to maximise awareness and capture the nation’s love of the beautiful game.”

Global drinks and snacks company PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

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Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.

The promotion will appear on the top five snack lines in the market, Walkers Quavers, Wotsits, Monster Munch, Squares and French Fries, in multi and single-serve packs.

This exclusive discount is available with every pack and can be used on the Virgin Experience Days product range, which includes over 2,000 activities to choose from. The on-pack promotion will run up until October 14th, 2018, driving sales of the products throughout the summer.

To enter, shoppers need to visit the promotional site stated on the back of their promotional pack to register for an instant unique code. The code then allows them to book any Virgin Experience Days activity of their choice and receive a 25% discount at checkout.

Walkers says that up to 60% of people plan summer activities at least three months in advance, and its promotion will help shoppers make the most of the British summertime, whatever the weather.

Rachel Holms, Walkers Marketing Director, comments: “We’re really looking forward to kicking off our latest on-pack promotion as we will be helping Walkers fans fill their holidays with exciting activities at a reduced cost. 45% of households in the UK already buy into the Walkers snacks range and purchase on average seven times a year, so we are confident that the activity will be a success.”

The launch of the Walkers and Virgin Experience Days partnership will be accompanied by major in-store support across both grocery and impulse channels.

The Walkers brand is owned by global drinks and snacks company, PepsiCo. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

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