Samsung Electronics Co. Ltd announced a bold mission as it launches the Galaxy S10 5G into the stratosphere to give consumers the chance to get their face in space.

Through SpaceSelfie, Samsung is demonstrating the pioneering spirit of its brand and setting a new standard for the potential of mobile technology. With over 200 hours at the edge of the world’s atmosphere, the S10 5G will showcase the strength of Samsung’s innovations and how it continues to design products that make what was previously impossible, possible.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, said: “To celebrate that amazing things happen on Samsung screens we decided to take selfies to a new level and give people a chance to get their face in space, we are constantly pushing the boundaries of what is possible and with SpaceSelfie, we will show that amazing things continue to happen using Samsung technology – even from the edge of space.”

How the Samsung SpaceSelfie mission will work

A super-pressure High Altitude Balloon half the size of a basketball court (10.5m x 18m) will ascend from a launch pad in South Dakota in the U.S., carrying a bespoke payload box in which the S10 5G is held, to reach up to 64,900 ft.

The payload has been designed to ensure the best quality photos are captured by factoring in the earth’s curvature and reflective light from the sun, whose solar energy powers both the payload and the S10 5G itself.

Back on earth, consumers are in with a chance to receive a photo of their face in space by taking a selfie using their smartphone and uploading it to the Mission Control website.

Two bespoke apps were developed to facilitate SpaceSelfie. The first is a ground control app created to send and receive selfies between Mission Control and the payload.

The second is an app specifically designed for the S10 5G, which communicates with the still camera on the rig, commanding it to take the photo of a selfie displayed on the device’s screen. The S10 app then tells the ground app to send the image back to earth and from there it is delivered direct to the consumer.

Preparing the S10 5G for space travel

With the S10 5G, Samsung has created a phone so durable it can withstand the hostile conditions and pressure found at the edge of space, without insulation or casing.

The S10 5G was subjected to rigorous pre-launch testing and was able to withstand temperatures of up to -65°C. The S10 5G’s 6.7 inch Dynamic AMOLED display also proved its ability to perform in harsh environments, successfully avoiding any condensation or cracking at altitudes twice that of Mount Everest.

To date, only space travellers have ever had the opportunity to take a selfie in space. Now, with Samsung, consumers will have the chance to see themselves in space, right from the palm of their hands.

Anyone can submit their selfie via Mission Control. To get your face in space, visit www.samsung.com/spaceselfie and upload your photo.

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A new live event series, hosted by Alex Zane went live last week celebrating the world of Twitter threads and conversations.

Samsung KX presents: Thread Talks is a series of six intimate ‘in conversation’ events featuring some of the biggest names in journalism, sport, culture and comedy – taking place at Samsung KX.

Creative agency Taylor Herring devised the series of live events, curated the speakers and brokered the partnership between Samsung and Twitter. St Marks Studios is producing the events and creating promotional video and branded assets.

Samsung KX is a new experience space in Coal Drops Yard where guests can experience the latest in culture and innovation, powered by Samsung technology. Designed to give guests the ultimate immersive brand experience, Samsung KX is a place where people are invited to discover, interact with and learn new skills in a dynamic environment through a range of workshops, events and performances together with local community partners.

Each hour-long, free event will feature a celebrity performing a live reading of their favourite spats and chats from the Twittersphere, as well as an intimate question and answer session with the audience and host. A diverse array of outstanding speakers will perform at the venue’s Centre Stage in front the world’s first vertical 10metre-wide curved Samsung screen.

SAMSUNG KX PRESENTS: THREAD TALKS – 2019 PROGRAMME

• Roman Kemp – Monday 28^th October  – 7pm – 8.30pm
• Colin Murray – Monday 11^th November – 7pm – 8.30pm
• Guest speaker to be announced – Monday 25^th November – 7pm – 8.30pm
• Guest speaker to be announced – Monday 2^nd December – 7pm – 8.30pm
• Guest speaker to be announced – Monday 9^th December – 7pm – 8.30pm

Launched in association with Twitter, the first Thread Talk in the series launched on Thursday 10^th October. Influential journalist, screenwriter and renowned author Caitlin Moran joined Alex Zane on stage to chat through some of her greatest, weirdest and funniest moments on Twitter.

Celebrity guest speakers including radio and TV host, Roman Kemp and sports journalist and radio host Colin Murray will also be making their Thread Talk debuts in 2019 (additional guest speakers due to be announced in the coming weeks).

The series will celebrate the array of threads and conversations had on Twitter daily, as users connect over their shared love of entertainment, politics and culture. On average 500 million Tweets are shared every day – that’s 5,787 Tweets sent every second and over 182 billion Tweets shared each year*.

Tanya Weller, Director of Samsung Showcase, KX said: “We’re thrilled to be hosting such a diverse array of speakers and high-profile Tweeters to join us for our new Thread Talks series here at Samsung KX. The launch of our new event space allows us to open our customers up to a world of digital culture and immersive experiences, so Thread Talks is a welcome addition to our extensive calendar of events.”

David Wilding, Director of Planning at Twitter UK said: “We are seeing more and more people – as well as brands – embracing Threads as a creative way to express themselves and tell their stories on Twitter. It’s fantastic that some of these amazing conversations will be brought to life through the Thread Talks series.”

For more information and to book tickets please visit: https://www.samsung.com/uk/explore/kings-cross/whats-on/

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Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’, a male condition involving Fear Of Domestic Appliances, and 63% admit to being completely stumped when trying to work out washing machine settings and laundry care symbols.

The new Samsung campaign reinterprets famous statues, including Rodin’s The Thinker and Michelangelo’s  David, to incorporate the new QuickDrive machines. Michelangelo’s David has been recreated wearing underpants, with a shirt flung over his back, as he takes charge of the weekly wash, while Rodin’s The Thinker is deep in contemplation of a washing machine.

PR agency Taylor Herring created the new versions of the sculptures, which will be featured across Out Of Home, press, digital, mobile and social media. The creative, which was produced by St Mark’s Studios and directed by Taylor Herring, will be showcased at launch via a full screen take-over at Piccadilly Circus in central London.

The actual statues – “Domestic David” and “The Clean Thinker” – are being installed at high-footfall locations around the capital, including King’s Cross, Russell Square and Battersea Park, as part of the campaign.

Ruth Storey, Head of Marketing for Home Appliances, Samsung Electronics UK & Ireland, says: “We have updated these classic sculptures in a playful bid to remind the public that our home appliances are masterpieces of modern design. Our Home Appliance products are tested thousands of times and come with at least a 5-year warranty, underpinning our confidence in delivering products that – like the iconic statues – are built to last.”

Samsung research found that three quarters (75%) of men admitted to being clueless when it comes to using domestic appliances compared to just 39% of women, and over half of the men surveyed (51%) admitted to having put off a household task because they found the domestic appliance too confusing to use. Apparently, the washing machine instils the most fear in men, with 63% admitting to being completely stumped when trying to work out washing machine settings and laundry care symbols. In fact, when faced with the task of deciphering fabric care label symbols – such as ‘Do Not Tumble Dry’ and ‘Delicate Wet Clean’ – men scored worse than women on 9 out of 10 questions.

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Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities, including London’s Waterloo Station.

At the end of September, Waterloo Station was decked out in eye-catching images of the device encouraging commuters to “Do bigger things.” Waterloo is the busiest rail station in London with a footfall of 4,196,748 every two weeks, and contains the largest indoor advertising screen in Europe in the form of JCDecaux’s 40 x 3 metre Motion@Waterloo.

Commuters and other visitors to Waterloo were given the chance to have their image displayed on the station’s digital screens or have it emailed to them to share on social. They could also enter a competition to win the new tablet device.

Cities including Berlin, Rome, Paris, Singapore, Milan and New York have been the backdrops for a global campaign which communicates the creative possibilities powered by Samsung’s latest flagship smartphone through immersive Galaxy Note8 signage.

The campaign follows a similar one held in New York City’s Times Square on September 15^th. The iconic entertainment centre and tourist destination , which sees an estimated 380,000 visitors every day, was illuminated with S Pen-embellished portraits, animated illustrations and whimsical images of the Galaxy Note8 across 43 screens.

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Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th on the UK’s first ‘biometric stage’, powered by the Samsung Gear S3 smartwatch.

The choirs will perform at London’s famous Eros statue in Piccadilly Circus to celebrate the Gear S3 smartwatch.

London-based choirs made up of people from 24 countries, from Ireland to Bangladesh, will take to the stage each day between 1st and 24th December, forming the Gear S3 World Choir, bringing to life festive songs from around the globe.

The choirs will include: Les Fauristes Chamber Choir, the only French choir in London; the LOL Choir from Latin America; the Reggae Choir from Jamaica; and The Chopsticks Choral Society from China.

The ‘Gear S3 World Choir’ event was devised by agency Cheil London to capture the cultural heartbeat of the UK capital this Christmas. It takes place on a high-tech biometric stage that measures the heartbeat, movements and even calories burnt of each choir in real time as they perform, via the new Gear S3 smartwatch.

A select number of choristers from each performance will wear a Samsung Gear S3 smartwatch that will collect live biometric data, which will be turned into stunning real time visuals on the eight giant screens built into the stage, showing the power music has on people’s health and wellbeing. The choir’s heart rate, calories burnt and movements will be presented as a live data visualisation, created with Oscar-winning VFX studio Framestore.

Framestore Labs designed and developed the real-time reactive system powering the stage’s screens, and the stunning graphical outputs of the choirs’ biometric and audio data.  The Framestore Labs team, led by Global Head of Creative Robin Carlisle, built a string of applications to manage the chain of events involved in Samsung’s World Choir activation, incorporating live data drawn from the Gear S3 watches worn by the choristers as well as audio gathered from the stage’s microphones. The custom network generates bespoke real-time data visualisations for the duration of the choirs’ performances.

Caitlin Ryan, Executive Creative Director of Cheil London, said: “I am so excited about this project because it marks the start of a journey for Cheil London. A journey where we explore what happens when creativity and technology collide to create transformational branded experiences.   It is also a reminder that technology is not something cold and frightening and data is actually just the footprints that humans leave behind.  And this can be very beautiful.”

There will also be experiential activity taking place on site to provide visitors with Samsung product demonstrations.

The event will be running between 1.00pm and 8.00pm Monday to Saturday and from 11.00am to 6.00pm on Sundays. On Christmas Eve it will be open between 9.00am – 4.00pm.

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Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11^th 2016, the company has revealed.

The interactive experience, created for Samsung by advertising and experiential agency Cheil UK, saw Samsung take over The Atrium of the iconic shopping centre to give customers the chance to get hands on with Samsung’s latest innovative products, including its new Galaxy S7 phones, the Gear 360 camera, Gear VR headset and Samsung’s return to Windows computing, the TabPro S.

The installation is split across a number of immersive zones, including a Virtual Reality theatre compete with vibrating seats which allows people to experience skiing, ski-jumping or a VR rollercoaster.

On arrival at the studio, customers are handed a unique mission card which allows them to collect stamps in ‘the cube,’ an interactive zone where they can get hands-on with the S7 and S7 edge, Gear 360, Gear VR, Gear S2 and TabPro S. Once customers have collected all their stamps, they can trade their card in for entry to the VR Theatre; they are then automatically entered into a daily prize draw, with a chance of winning a Gear VR headset from Monday to Friday and an S7 on weekends.

Conor Pierce, Vice President of IT & Mobile, Samsung UK and Ireland, says: “There has been phenomenal interest and demand for the Galaxy S7 and S7 edge since we launched both devices and we are delighted to be at Westfield London, introducing our latest technologies to customers and showcasing the power of immersive experiences.”

Myf Ryan, Chief Marketing Officer, Westfield UK & Europe, adds: “Technology is at the forefront of today’s retail experience and as it evolves, so too does the environment we shop in and the experience the customer seeks. A recent report launched by Westfield, How We Shop Now: What’s Next, predicts that 51% of Londoners would like to use new technologies, such as virtual reality headsets, with 39% wanting enhanced assistance to transport them to a virtual setting to better understand a product. Samsung’s Galaxy Studio space takes the virtual reality trip to the next level, and the sheer volume of Westfield shoppers who have already taken part shows the appetite for this type of immersive experience in showcasing a new product. We are delighted to be able to host this thrilling experience at Westfield London and have no doubt they will involve hundreds of thousands of visitors throughout the run of the event.”

The Galaxy Studio is open until April 10th 2016 at The Atrium, Westfield White City.

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