Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer Adam Peaty and TV presenter Kirsty Gallacher.

The “Fuelling Families” campaign involves a downloadable Fuelling Families guide featuring 42 different ways to keep children active during the summer holidays. The guide is available for free from the campaign section of the Sun-Pat website (www.sunpat.co.uk/fuellingfamilies/).

Additionally, Sun-Pat is running an on-pack promotion offering families the chance to win outdoor sports kits, including an inflatable football, plastic cricket set and a skipping rope. The promotional period kicks off at the end of July and will close September 4 2017. Ten winners a day will be chosen from July 24 2017, for a total of 420 winners.

Entry is via the promotional microsite or via Sun-Pat’s official Facebook channel, www.facebook.com/SunPatOfficial/

David Atkinson, managing director for grocery at brand owner company The Hain Daniels Group, says: “We know how hard it can be for parents to find fun activities for children during the summer holidays, and our Fuelling Families Guide is here to give families inspiration. We’re giving away 420 sports kits to families all over the UK to encourage fun-filled family summers.”

Sun-Pat was first launched in 1946 and today is the UK’s favourite peanut butter brand, according to sales figures. Current owners The Hain Daniels Group acquired it in 2012 as part of its acquisition of the spreads and jellies business of Premier Foods. Premier had itself acquired the brands in 2002 after it bought Nestle’s ambient foods business; Nestle had gained ownership of Sun-Pat when it bought Rowntree’s.

Sun-Pat’s previous promotional campaign, ‘Fuel Your Dreams’, saw the peanut butter brand also teaming up with Adam Peat, along with TV and Olympic presenter Helen Skelton (see www.promomarketing.info, October 31 2016). That campaign, launched in October 2016, offered two winners the chance to share their dream experience with Adam or Helen, plus a year’s supply of Sun-Pat Peanut Butter. The winners and eight further runners up also received a £1,000 donation to a local group of their choice. To enter, consumers just had to tell Sun-Pat what they have always dreamed of doing.

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Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign, offering two winners the chance to share their dream experience with Adam or Helen, plus a year’s supply of Sun-Pat Peanut Butter

The winners and eight further runners up will also receive a £1,000 donation to a local group of their choice.

To enter, consumers just have to tell Sun-Pat what they have always dreamed of doing. It could be anything from becoming a pilot to winning their own gold medal. They can include photos to support their entries.

Entries must be made on the promotion webpage, www.sunpat.co.uk/fuelyourdreams, using the entry form, or via Sun-Pat’s official social media feeds. Entries made via Facebook must be posted on the Sun-Pat Facebook wall, while entries via Twitter or Instagram must include #SunPatDreams

Two main prize winners will receive funding from Sun-Pat to help them experience their dreams, to a value no higher than £5,000. This experience will take place in the UK and either be arranged by the Promoter and either Adam Peaty or Helen Skelton will be present (subject to availability).

The competition runs until 11.59pm on Friday 16th November 2016, and entrants must be over 18, although they can be entering on behalf of someone under 18.

Prize package will include winner travel within the UK. Winners will also receive a £1,000 donation to make to a local group of their choice and a year’s supply of Sun-Pat Peanut Butter (48 jars). Winners must be available on the 13^th or 14^th February 2017 to participate in their ‘Dream Day’ experience.

David Atkinson, Managing Director, Grocery at the Hain Daniels Group, which owns Sun-Pat, says: “The category continues to explode with the biggest growth in the whole of spreads, and the Fuel Your Dreams campaign will help raise brand awareness amongst consumers new and old. At Sun-Pat we’re passionate about making great peanut butter and encouraging people to have an active lifestyle, balanced diet and to pursue what they dream to be.”

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Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games.

The giveaway was unveiled at the Lee Valley Velopark in Stratford by Britain’s most successful Olympian and Nissan ambassador, Sir Chris Hoy, who introduced the first gold Nissan LEAF.

“It’s always exciting and nostalgic to come back to the Velopark, after winning my fifth and sixth gold medals here,” said Sir Chris. “For all of the Nissan athletes going to Rio, the 2016 Games will be a moment in their careers that they will never forget, whether they win a medal or not. But let’s hope they can do it – compete at their best and come home with gold. It would be fantastic to hand over one of these special gold Nissan LEAFs on their return.”

Chris Marsh, Nissan Motor GB Marketing Director added: “Giving our gold medal-winning Nissan athletes a gold Nissan LEAF is our way of celebrating their incredible successes. Nissan is fully behind all of the GB athletes heading to Rio but will of course be keeping a close eye out for those we have individually supported over the course of the Games’ cycle on their road to Rio 2016.”

Nissan athletes who win Gold in Rio will receive their golden LEAF on their return from Brazil. Nissan stresses that there will only be one car per athlete, no matter how many Gold medals they win.

One of the gold wrapped Nissan LEAFs will be on display at Nissan’s Innovation Station at The O2 in London from 26th July throughout the whole Games period.

Nissan is the Official Automotive Partner to Team GB and ParalympicsGB. The Gold LEAF is one of a number of other Nissan Rio related activities in the build-up to the Games, including Nissan’s Ultimate Sports Day, the Nissan Olympic fleet announcement and the Usain Bolt vs Fire campaign.

Nissan ambassadors include Team GB members Katarina Johnson-Thompson (Heptathlon); Liam Phillips (BMX Racing); Max Whitlock (Gymnastics); Becky James (Track cycling); Kat Copeland MBE (Rowing); Lynsey Sharp (800m); George Nash (Rowing); Laura Weightman (1500m); Eilish McColgan (5000m); and Ciara Horne (Cycling).

ParalympicsGB Nissan ambassadors include Richard Whitehead MBE (Athletics); David Weir CBE (Wheelchair Racing); David Stone (Cycling); Amy Marren (Swimming); Matt Wylie (Swimming); and Melissa Reid (Para-Triathlon).

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Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016, including an on-pack competition to win limited edition glasses.

The ‘Let’s Own It’ integrated campaign issues a rallying cry to the nation to get together and roar on Team GB this summer. The campaign will run across a range of media channels including TV, out of home, video on demand, radio, digital and social.

The new TV ad will run from July 14th and will kick off a six week campaign across the nation with a stirring 30-second spot that highlights the tension, excitement and elation of cheering on Team GB.

Out Of Home advertising will ignite the emotions of supporters, featuring the most captivating elements of the games; unity, tension and the thrill of being lost in the moment.

Strongbow’s British heritage and brand values of pride, unity and respect make it a perfect fit with the Team GB ethos. Whilst all eyes are on Rio, Strongbow is firmly positioning itself at the heart of the action with the fans in the UK.

Cindy Tervoort, marketing director at brand owners Heineken, said: “We want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB. The pride and enthusiasm we experienced as a nation in 2012 was incredibly special, and we anticipate that our campaign will help the nation feel it once again.”

This is the first campaign to run across all Strongbow variants which include Strongbow Original, Strongbow Dark Fruit and Strongbow Cloudy Apple. It is supported in-store with special Team GB packaging across the whole range as well as a chance for consumers to win limited edition Strongbow Cloudy Apple pint glasses.

The new TV commercial can be viewed on Strongbow UK’s YouTube channel.

Headquartered in Edinburgh, Heineken employs around 2,000 people. In addition to being Britain’s leading cider and beer business, the company owns around 1,100 pubs through its Star Pubs & Bars business. Its portfolio of brands includes Foster’s, Heineken, Strongbow, Desperados, Kronenbourg1664, John Smith’s and Bulmers, plus backed by a full range of niche and specialty brands

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Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio.

Consumers who buy a special 90g promotional pack of ‘Cadbury Wini Eggs’ and find a foil egg and a coupon inside will instantly win the trip to Rio.

By buying Wini Eggs, consumers will also be supporting the Supercharge ParalympicsGB campaign, with 2p from every pack being donated to the British Paralympic Association (BPA).

The BPA, a registered charity, has historically received some public fundraising support but the ‘Supercharge ParalympicsGB’ campaign will go further with a major drive to fundraise money to help take ParalympicsGB to Rio and beyond, claimed Mondelez.

The limited edition packs will be supported by strong in-store activation, as well as digital and PR, to help drive penetration in the bitesize category during summer months, according to Mondelez.

Declan Duggan, brand manager for Cadbury Bitesize, said: “In this Paralympic year we are delighted to be partnering with the British Paralympic Association and giving our support to ParalympicsGB while giving consumers something they constantly call for – a chance to eat their much-loved Cadbury Mini Eggs outside of its traditional season. Due to the product’s popularity in the Easter season, we believe that the launch of Wini Eggs will provide retailers with a great opportunity to drive incremental chocolate bag sales during the summer of sport with an attractive £1 offer.”

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Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with a competition offering consumer the chance to win one of five £50,000 prizes.

Müller, Official Partner of both Team GB and Team Ireland has launched an on-pack promotion across its Müller Corner, Müllerlight and Müller Rice brands, with a total prize fund of £250,000. Five Gold Medal lids have been hidden in promotional single pots and consumers who find these will win £50,000 each, or €65,000 for Republic of Ireland residents.

The promotion is also being supported with a brand new TV ad featuring British track and field legend, Kriss Akabusi.

Müller Group Chief Marketing Officer Michael Inpong said: “We are excited to offer consumers the chance to win £50k and get into the Olympic spirit with us, as proud Official Partner of Team GB and Team Ireland. It’s our aim to delight consumers and to create fantastic instore activations with our Customers, working collaboratively to help ensure the growth of the category, and having legendary sports personality Kriss Akabusi on board in our TV adverts will create a real buzz around the promotion.”

Inpong added: “Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio.”

Müller Yogurt & Desserts have Team GB and Team Ireland marketing rights across their brands, including Müller Corner, Müllerlight and Müller Rice until the end of 2016.

The Gold Lid promotion runs across promotional Müller Corner, Müllerlight and Müller Rice Singles with an RRP of 69p per pot. The promotion kicked off mid-April and runs until July 1st.

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces Cadbury-branded chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market.

Unternehmensgruppe Theo Müller’s acquisition of Dairy Crest’s dairy operations in the UK in December 2015 marked a milestone in the company’s global growth strategy and, in particular, its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.

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Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will offer Visa customers the opportunity to be at the heart of the Games of the XXXI Olympiad.

The “Heart of the Olympian” campaign is designed to drive awareness of Visa’s sponsorship and generate excitement ahead of the Games.

Visa has been the exclusive payment services sponsor and only card accepted at the Olympic Games since 1986.

The campaign centres on a film directed by Juan Cabral, following an athlete preparing to compete and depicting the journey he goes through in the build up to the ultimate moment; the competition.

A 90″ version of the film will be shown in participating cinemas in the UK. Versions will also run across a range of channels including Facebook, Twitter and YouTube, created especially for the campaign.

The athlete’s everyday life is interspersed with images of a beating heart, drawing parallels between the heart of an athlete and Visa. Visa is positioned as the beating heart of payments, always ready, always performing, whenever people need it.

Gary Twelvetree, Executive Director, Brand & Central Marketing at Visa Europe, says: “Visa’s dedication to the Olympic movement, National Olympic Committees and individual athletes has helped ensure the continued success of the Olympic Games. As an Olympic sponsor, Visa Europe can bring fans closer to the heart of the Games in Rio. Visa is the beating heart of payments – our system never stops and works whenever and wherever it’s needed. Just like the Olympians that will compete in the Games this summer, Visa is always on and ready to perform. This film is a celebration of that synergy.”

To watch the film click here: https://youtu.be/A5zFYqQWX54

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Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000 prize trip to the games.

The food giant has signed a deal giving it marketing rights across its brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.

Kellogg’s will bring the sponsorship to life throughout 2016 with a marketing and activation programme including what the company says will be “category-driving events” across multiple channels.

Consumers will have the chance to win tickets to the as part of a prize package worth in excess of £15,000 in the build up to the Games as well as being able to take part in an ‘instant win’ prize promotion during the Games which will feature on pack across Kellogg’s portfolio.

Kellogg’s will also be signing up a number of big name former and current athletes as team ambassadors to support the campaign in the coming months.

Jonathan Myers, managing director of Kellogg’s UK, says: “Kellogg’s products can be found in 8 out of 10 British households – we are a staple of the British breakfast table and synonymous with getting the nation off to a great start in the morning. We are the “champion of great starts”.”

British Olympic Association chief executive Bill Sweeney adds: “It’s great to welcome Kellogg’s back into the Team GB fold and join us on the road to the Rio 2016 Olympic Games. As an established and leading British household name, Kellogg’s is an ideal fit for Team GB and they come on board during an exciting time for our athletes, fans and partners with the Games less than 10 months away.”

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