Mando are pleased to announce two promotions within their Promotions Team with Mark Lewis and Leonie Walker joining the Senior Leadership Team.

Mark Lewis, their in-house Promotional Risk assessor, is being promoted to Director of Risk with Leonie Walker taking the position of Managing Director following her time leading the key accounts at Mando.  Having accrued a combined 30+ years of experience at Mando, they bring experience, expertise and dedication to their new roles.

 “I am delighted to see these two integral members of the team promoted to lead Mando promotions to the next level.  Mando has come a long way over the last 40 years and evolved in many ways to meet the needs of our clients. It is time to focus on Promotions and the data we have gained to ensure we develop the most effective solutions for our clients. Leonie and Mark are brilliant and the whole team at Mando support this inclusion in the leadership team.” @Becky Munday

Mando are a Promotions and Brand Partnerships Agency helping Brands and Agencies create and execute promotions and brand partnerships that get substantial results.  Mando was the third acquisition for WPP in 1986 and has since gone from strength to strength working on some of the most famous sales promotions globally captivating consumers, with promotions they can trust.  With Mando, you get brilliant promotions, every time.

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Sales promotion specialists, SPARK, are providing cinema ticket vouchers for the McDonald’s Monopoly promotion running in restaurants now. There are thousands of pairs of tickets up for grabs, all sourced through SPARK’s discount cinema ticket club, The Cinema Society.

The annual McDonald’s giveaway, played by more than twelve million people each year, is arguably the UK’s biggest brand engagement platform and is expected to reach over a third of the UK population during its 6-week run.

Winners of the cinema tickets will be given a code to validate their prize via an online redemption platform built by the digital team at SPARK. They can then redeem their vouchers in over 350+ cinemas throughout the UK.

Being part of such a renowned campaign highlights the strength of cinema rewards as a promotional mechanic. The Monopoly audience is predominantly 16-24-year-olds, a group where 88% identify as cinemagoers*, so the take-up of free tickets is expected to be high.

To find out more about SPARKs’ impactful promotions, rewards and benefits, please visit our website wearespark.

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Mando and Forthglade Pet Food have teamed up this spring to give consumers the chance to win outdoor rewards.

Consumers who purchase special packs from the Forthglade Grain-Free Wet Food range during the promotion term will have the opportunity to win prizes such as a VW California camper van worth £50,000.  Hunter wellies vouchers, National Trust backpacks and National Trust day passes are also on offer for consumers to win.

Consumers can simply enter the unique pack code at www.forthglade.com/winavw to find out instantly if they’ve won.

The promotion is running until March 2021.

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Manchester-based marketing agency, Blue Chip has been appointed Florette salads’ below the line agency, with their first activity launching this month.

Earlier this year, the leading salad brand assigned Blue Chip the goal of establishing Florette as a go-to option for inspiring and freshly prepared salads and vegetables.

To kick start the process, Blue Chip has launched the ‘Freshness Guaranteed or Your Money Back’ on-pack promotion.

The offer went live from 1^st March 2020 and will feature on-pack across all of the leading brand’s products.

Hazel Clark, Marketing Controller for Florette, said: “We have some big plans for Florette in 2020 and are really excited to work with Blue Chip to bring them to life for our shoppers.”

Jessica Harper, Group Account Director at Blue Chip, added: “Florette came to us with the challenge to break routines, to increase their share of occasions and endorse their freshness and taste positioning. Given our experience in other challenging shopper areas such as the freezer section with Quorn and McCain, we were their preferred partner to take on such a task.”

The money-back guarantee demonstrates Florette’s confidence in the freshness of their products, a key priority message for the brand to communicate this year.

Florette products are available in all major supermarkets. The full terms and conditions for Florette’s Freshness Guarantee can be found at www.florettesaladfreshnessguaranteed.co.uk.

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Mando has worked with Vodafone’s VeryMe team on their Leap Year Payday promotion on 27th February.

Vodafone VeryMe Rewards gave customers a chance to win an extra day’s pay.

Customers received a code via their VeryMe Rewards app which they had to enter on the promotional microsite to be told instantly whether they had won a day’s pay (£83.33*).

VeryMe Rewards is Vodafone’s way of thanking their millions of users with weekly rewards designed around the things they love. From free cookies to holiday giveaways, Vodafone users can access exclusive rewards, prize draws and giveaways thanks to VeryMe Rewards which change to match their interests.

Mando-Connect works closely with Vodafone to help deliver the hyper-personalised platform that they promise to their members. Through the smart use of Mando’s data and Vodafone’s vast pool of customer insights, they work to deliver the most personalised rewards platform ever.

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Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year.

As an extension of the ‘Have You Had Your Weetabix?’ messaging, the new activation is part of a wider £11m media spend and aims to drive penetration and category value by encouraging consumers to share their Weetabix creations to win the cash prize.

The limited-edition pack design will feature on all core Weetabix Original packs, including grocery multiples and PMPs. Launched this month with in-store activity and remaining on-pack till March, the  new packs feature fruit, nuts and seeds and the ‘share your creations to win £10K’ campaign graphic to encourage consumer involvement and purchase.

The campaign is the first part of a wider marketing strategy for 2020, with Weetabix aiming to triple its sizeable advertising investment between 2018 and 2020 across TV, radio and digital, with more exciting activity to be unveiled later in the year.

Charlotte Hunt, Senior Brand Manager at Weetabix, says: “We’ve gone bigger and better with Any-Which-Way-A-Bix for 2020. The amplified campaign builds on the success of last year as we aim to once again inspire and capture the attention of the nation, reinforcing Weetabix as an enjoyable, healthy and advantageous way to start the day. With striking new visuals and an exciting new on-pack proposition, we’re confident that this campaign will bring more shoppers to the cereal aisle and drive fantastic results.”

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EON Productions, Metro Goldwyn Mayer Studios (MGM), Universal Pictures International and United Artists Releasing have launched a global initiative challenging the most creative 007 fans to produce original James Bond poster artwork, ahead of the April 2020 release of No Time To Die.

Judges from the marketing teams of MGM, Universal Pictures International and United Artists Releasing, are looking for artwork that is ‘unique, eye-catching and undeniably Bond’. Inspired by the Daniel Craig Bond films, the work must celebrate the design legacy of the franchise and will be judged on creativity (30%), originality (30%) and overall understanding of the theme (40%).

Daniel Craig announced the initiative

Selected creators will receive prize money and feedback on their submission from a local creative agency, as well as career advice to encourage the next generation of artists and creatives into the industry.

Participants must submit their entries by 6pm on 16^th January 2020, with the selected creators announced early March next year. Further information can be found online at 007.talenthouse.com

No Time To Die, will be released globally from April 2, 2020 in the U.K. through Universal Pictures International and in the U.S on April 10, from Metro Goldwyn Mayer Studios via their United Artists Releasing banner.

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The campaign aims to encourage new customers to join Everyone Active on a fitness membership and reward existing customers who show commitment to their fitness goals by attending their local leisure centre at least once a week.

The promotion, which is running until 31st March, will reward ten customers with a place on the first ever wellness retreat organised by Everyone Active, in partnership with fitness apparel brand, GymPro.

The ten winners, five new customers and five existing customers, will be jetting off to the South of France on a 4-night retreat in June 2020. They will take daily restorative yoga sessions, attend fitness classes, receive personal training and go on local forest walks. During their stay they will be served plant-based meals and healthy, non-alcoholic drinks.

The campaign will be supported by a range of media including door-to-door leaflet distributions, out-of-home, airtime on regional Capital stations, social and point-of-sale materials.

Broccoli has devised the concept and the mechanic of the promotion, planned and booked all supporting media and will liaise with the prize winners and hosts.

Elese Fisher, Managing Director, said: “The service Broccoli provides to Everyone Active is unique; we combine our expertise in promotions with hand-picked media planning and buying, to reach the brand’s broad target audience. We’re delighted to bring this exciting campaign to market to drive the acquisition of new members and reward loyal customers.”

For Everyone Active, Broccoli acts both as a media and promotions agency, creating campaigns that deliver strong customer incentives and brand loyalty. With a complex target audience and in the context of a very competitive health and fitness market, Broccoli’s management of the many aspects of an integrated campaign brings measurable results and better value for its client.

Craig Allen, Regional Sales and Business Manager at Everyone Active, said: “We’ve enjoyed a fantastic, long-standing partnership with Broccoli and we’re delighted to be working with them on this exciting initiative. GymPro share the same passion as we do, which is to get everyone being more active and living a healthier lifestyle. Our shared ambition has enabled us to offer local communities a truly unique opportunity and communicate innovatively the importance of a holistic approach to health and wellbeing. We look forward to continuing our work with both companies and celebrating a successful marketing campaign.”

GymPro is Everyone Active’s fitness clothing retail partner. Adam Rai, Co-Founder of GymPro, said: “Since we started working with Everyone Active as their fitness apparel retail partner, we’ve been keen to explore opportunities that would bring a real point of difference to the market. The wellness retreat will be the perfect reward for customers and a memorable experience.”

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Energizer are helping make the spirit of Christmas last even longer by teaming up with Photobox, a market leader in personalised gifts.

Rolling out in major retailers and grocers across UK, Italy, Germany, Australia and New Zealand, the gift with purchase promotion offers every consumer buying an Energizer product £10 off personalised gifts when they spend £25 or more with Photobox.

Meanwhile, a further 18 Energizer markets across the Middle East, APAC and EU are running a retail promotion of an equally celebratory tone. Energizer’s Make A Wish campaign invites consumers purchasing any Energizer product to make a wish for a gift up to a certain value. After entering their wish via a dedicated website, consumer will be entered into a prize draw, with lucky winners having their wishes come true.

Both campaigns were developed by Energizer’s international promotions agency, Brand Culture. The agency’s previous multi-market shopper activations  have helped contribute to Energizer becoming the No1 battery brand in Europe.

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Are you a UK agency or brand running a promotion in Ireland? If so you may be transferring personal data of Irish entrants from an organisation Ireland to the UK and you will need to consider the impact of Brexit on this activity.

In summary, organisations which transfer personal data between Ireland the UK need to make preparations to ensure that personal data can continue to flow freely between organisations in Ireland and the UK in the event of no deal. However, the flow of personal data from the UK to EEA countries can continue without the need for action, as the UK Government has signalled its intention to continue current practice in the event of no deal.

Background

Under EU data protection law, personal data can be freely transferred between organisations within EEA countries without any specific measures. However, in the case of transfers of personal data to third countries – of which the UK will become one following Brexit – different rules apply under Part V of the GDPR.

One mechanism which facilitates the transfer of personal data to third countries is the EU Commission’s adequacy decision – in other words, where the EU Commission has recognised a data protection regime in a third country as being adequate and therefore further measures are not required to underpin the transfer of personal data. However, the EU Commission has confirmed that there will not be an adequacy decision in place in respect of the UK by the end of October 2019, meaning that in the event of a “no deal” Brexit, organisations must avail of one of the alternatives under Part V of the GDPR in order to transfer personal data to the UK following Brexit.

Part V of the GDPR permits personal data transfers to third countries provided appropriate safeguards are in place. The most commonly used mechanism which meets these requirements is the use of standard contractual clauses. These are model data protection clauses that have been approved by the European Commission and enable the free flow of personal data when embedded in a contract.

Impact of No Deal

Should the UK leave the EU without a deal, then following Brexit organisations which transfer personal data to the UK must do so in accordance with personal data transfers to third countries under Part V of the GDPR. While it is expected that an adequacy decision will be made by the EU Commission in due course in respect of the UK, pending such a decision organisations need to take steps to deal with personal data transfers in the event of no deal, most commonly via standard contractual clauses.

Comment

While the UK’s departure from the EU remains shrouded in uncertainty, the spectre of a “no deal” Brexit is an increasing possibility. In these circumstances, organisations should take note of the Irish Data Protection Commission’s guidance in this area which highlights one of the immediate impacts of a “no deal” Brexit. While the use of standard contractual clauses may be the solution for most organisations, in certain cases other transfer mechanisms permitted under Part V of the GDPR may be more appropriate. It is therefore vitally important that organisations which transfer personal data between the UK and Ireland address this issue as part of their contingency planning for Brexit.

By Laura Fannin, Partner, Hayes solicitors, Dublin

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