Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the Trinidad Carnival, or one of three European holidays, with tickets to the Rotterdam Carnival.

The limited-edition packs went on sale at the start of July and will be available until the end of September.

Each holiday prize includes two economy flights from the UK, accommodation in a four star hotel, transfers and spending money. There are also other prizes including official Supermalt t-shirts.

To enter, consumers have to enter 20 separate codes found on the inside of bottle caps onto the Supermalt website. They will then get a special Supermalt bottle opener and a chance to win the prizes.

Neil Lunn, trade marketing manager at Supermalt, said: “The celebrations, music and general festival themes resonate with our iconic brand and the launch of the on-pack promotion and wider site activation will help to drive this opportunity for operators. We have run summer promotions and competitions for a number of years, seeing a significant uptake particularly with the on-going ‘Live-up’ campaign. This year’s promotion is our biggest and best yet, as we are giving away some incredible prizes.”

Supermalt is non-alcoholic and caffeine free. The brand is owned by Danish drinks company Royal Unibrew, Scandinavia’s largest beverage exporter which has been specialising in the malt drink category for more than 140 years. Supermalt UK Ltd, Royal Unibrew’s UK subsidiary, markets and distributes the brand in the UK. Supermalt is extremely popular with the London Caribbean community.

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Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition rewarding the independent channel.

The multi-brand activation is designed to encourage independent retailers to buy Lucozade Energy, Lucozade Sport and Ribena stock via wholesale depots this summer. The cash competition will be available across price-marked stock of LRS’ best-selling SKUs.

Retailers just have to visit www.lrsuntory.com/win and enter the details printed on promotional shrink-wrap of participating SKUs for a chance to win.

Lauren Maddocks, Shopper Marketing Manager at Lucozade Ribena Suntory, comments: “We’re really excited to launch this LRS-first competition and give something back to our loyal independent retail customers. On average, an independent store already generates in excess of £4,400 worth of sales through our portfolio of leading brands each year, but we wanted to reward retailers with an extra cash boost. With the hottest months of the year coming up retailers should stock up now to ensure their chillers are summer-ready, not to mention the chance to win a big cash prize!”

The competition began last week and runs until September 23^rd.

Lucozade Ribena Suntory (LRS) is one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014, and is part of Suntory Beverage & Food Europe. Its brand portfolio includes Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water.

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Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83^rd consecutive year.

This year, Robinsons will support Wimbledon with a £1m marketing campaign, including limited edition merchandise and packs, sampling activity, social media support and a Robinsons pop up café, to drive even further brand exposure throughout The Championships.

With sustainability front of mind, to help reduce the amount of plastic at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year, Britvic has introduced new Robinsons personalised reusable drinks bottles. Visitors will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.

Kevin McNair, GB Marketing Director, Britvic says: “Providing consumers with reusable drinks bottles at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.”

To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range.

Robinsons Squash’d packs have also been given a makeover with a limited-edition Wimbledon pack design.

A supporting social media competition is being run around The Championships, with four pairs of ‘money can’t buy’ VIP tickets and 100 reusable drink bottles prizes given away per week for four weeks, up until July 5^th. To be in with a chance of winning, consumers have to create and name a new Fruit Creations flavour.

The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

From its beginnings as a one flavour brand, Robinsons now has six ranges in its portfolio, having launched Robinsons Fruit Creations earlier this year and Robinsons Refresh’d in 2017, which was named as the No.1 soft drinks NPD launch of 2017.

The Robinsons brand is owned by Britvic.

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Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will also feature across Sprite, Fanta and Dr Pepper for the first time.

From today (25th June) until the end of August, consumers can enter codes printed on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta and Dr Pepper (including zero and no sugar flavoured carbonate variants) to find out if they have won instantly.

Instant winners can choose from one of 10 once in a lifetime experiences, from whale watching in Iceland to a meditation trip to Italy.

With research showing that millennials increasingly value unique and personal experiences, the promotion is designed to help retailers appeal to this consumer group by linking the refreshing taste of Coca-Cola during the summer, to the feeling of trying new experience.

A new, simple and vibrant sun graphic inspired by the iconic Coca-Cola red disc and archive Coca-Cola Summer imagery will feature on promotional packs, which will be available in a wide range of formats. This includes 250ml cans of Coca-Cola Classic, 330ml cans of Coca-Cola Classic, Diet Coke and Coca-Cola Zero Sugar, 2l and 500ml bottles of the Coca-Cola portfolio, Fanta, Sprite and Dr Pepper and finally multipack cans across all of the above excluding Dr Pepper.

There will also be 15,000 POS kits for the on-trade, including posters, sun-shaped coasters and table talkers as well as promotional stickers and back bar display solutions.

The campaign will be supported by marketing activity including TV, Radio, social media, out-of-home advertising and instore activation.

Simon Harrison, customer marketing director GB at Coca-Cola European Partners, says: “Summer is a key trading period for impulse categories such as soft drinks and a big opportunity for retailers to further drive sales. The aim of this year’s promotion is to connect with consumers that really value trying something new. The once-in-a-lifetime trips and experiences on offer will drive excitement amongst consumers, keeping soft drinks front of mind during the summer months.

Harrison adds: “Our Coca-Cola summer campaigns have always been popular and our 2017 activity saw us achieve our highest ever on-pack redemption, with more than 1.5million entries. We’re back again this year with an even bigger campaign extending across our sparkling portfolio, in line with research that shows consumers purchase more brands in the warmer months.”

In the grocery and convenience channel in GB, Coca-Cola Classic is the number one soft drink, Diet Coke is the number one sugar free soft drink and Coca-Cola Zero Sugar is the fastest growing cola. Sales of the Coca-Cola family account for nearly 70% of Cola sales in this channel.

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

CCEP makes, sells and delivers the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Fuze Tea, HONEST, AdeZ, Abbey Well, glacéau smartwater, Powerade, Oasis and Appletiser. In GB, it also makes, sells or delivers Monster, Relentless and Capri-Sun.

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Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever giveaway. The top prize has been set at £50,000.

The campaign launches July 1st 2018 and will run for three months, offering consumers an opportunity to win every 60 seconds.

Carabao, which is a major football sponsor, plans to support the promotion with a £1m+ TV ad campaign that will run throughout August and September on ITV, Sky and Channel 5. There will also be on-demand ads, press ads, big screens at football stadiums and pitch-side LEDs.

To enter, consumers have to be over 18. They need to buy a promotional can, go to www.CarabaoCash.com and enter the unique code found under the ring-pull. They will find out instantly if they have won a prize.

The launch of the new prize draw comes hot on the heels of Carabao’s latest major campaign; last month’s We Are Female Fans initiative – which aimed to change negative female football fan stereotypes – as well as a stunt involving offering a helicopter service to help Southern Rail commuters get to work on time despite the timetable changes.

Carabao says its on-going investment in initiatives of this type – appealing to a mass market, inclusive adult audience – is part of outs strategy to differentiate itself from other energy drinks and drive further growth in the energy drinks category as a whole.

John Luck, Chief Marketing Officer at Carabao UK, says: “Giving away £1M is a pretty crazy thing to do, but Carabao is a drink for people leading increasingly busy and bonkers lives, so it feels entirely appropriate.”

Carabao’s energy drinks range is exclusively low or no sugar, with the promotion available in all available flavours.

Carabao was invented in Thailand by a rock star called Aed Carabao, who named himself and his band after the carabao, a local breed of buffalo. It claims to be the only energy drink brand in the UK to offer exclusively low-sugar or sugar-free product formats.

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Ribena has launched a major summer on pack promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets to a Ticketmaster event of their choice – with runner-up prizes of free music downloads and free bottles of Ribena.

The campaign was created by activation agency tbk and is its first project for the brand.

Pick Your Own Gig builds on Ribena’s musically-distinctive ‘Ribenary/Zoobydoo’ advertising, and aims to use events to build even greater relevance amongst its consumer heartland, 16 – 24 year olds. It also references the brand’s historic advertising, which traditionally emphasises the quality and provenance of the blackcurrants picked for making Ribena.

Featured on more than 20 million bottles, the fully integrated campaign is being supported through digital, Out of Home (OOH) and a national sampling campaign.

The promotion runs until August 31st 2018. The daily prize pool includes a £200 Ticketmaster egift card, two £100 Ticketmaster egift cards, five £50 Ticketmaster egift cards, 2,000 £1 Amazon egift codes and 7,993 Free Ribena 500ml Coupons. Winners will be selected through daily ‘winning moments’ prize draws, and not all prizes will necessarily be won.

Consumers in mainland UK have to buy a promotional pack and then go online to www.ribena.co.uk/win/ and enter the last four digits of the pack barcode and their personal details. There is a ‘No Purchase Necessary’ route for entry in Northern Ireland, while in the Republic of Ireland consumers have to answer a skill-based question to enter.

Ribena Marketing Controller Charlotte Flook says: “Ribena is growing up, and events offered us the perfect platform to engage with our young adult audience”.

Andrew Ryan, Head of Brand and Partnerships at tbk, adds: “Taking Ribena on a journey into the events space gave us great opportunity to contemporise the brand while still acknowledging the brand’s tremendous heritage and tradition through the language of ‘pick your own’.”

tbk is an award winning brand activation agency that works with clients including Lucozade Ribena Suntory, Krispy Kreme, TUI, Carphone Warehouse and Wickes.

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Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, has launched a new campaign featuring unified heavyweight boxing champion and Lucozade Sport brand ambassador, Anthony Joshua. The campaign will include Above The Line (ATL) advertising as well as Out Of Home (OOH), digital and in-store activity.

Since launching last August, Lucozade Sport Fitwater has become the second largest functional water brand in the UK market. This electrolyte water is made by purifying spring water then adding four key electrolytes specifically designed to help replenish what is lost in sweat.

The new ATL campaign is supported by a £3.5 million cross-channel spend. The ATL will incorporate a range of eye-catching outdoor creatives, designed to attract consumers to the still water segment and appeal to the growing demand for functional drinks to enjoy as part of an active lifestyle.

Lucy Grogut, Lucozade Sport Brand Director at Lucozade Ribena Suntory, comments: “We’ve developed Lucozade Sport Fitwater’s latest ATL campaign to grab the attention of existing sports drink consumers, while also appealing to a new audience with a drink perfect for the exercise occasion but with no sugar or calories. We’re confident that this new ATL promotion and £3.5 million investment will support the brand’s offering in the water segment and drive awareness of the product.”

Lucozade Ribena Suntory is one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014 and is part of Suntory Beverage & Food Europe. Its soft drinks brands include Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water.

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Soft drink brand Robinsons is backing the launch of two new ranges designed especially for adults, Fruit Creations and Fruit Cordials, with a pop-up named ‘Cordially Invited’, an exclusive new drinking experience in central London.

‘Cordially Invited’ will open its doors to the public on Wednesday, January 31st 2018, from 9.00am to 3.30pm at Hello Love, 64 Southampton Row, Bloomsbury, London WC1B 4AR.

Robinsons says that, for one day only, “people will be able to immerse themselves in a world of delicious fruity flavours and trick their taste buds with some fun sensory experiments.”

Fruit Creations and Fruit Cordials contain flavour combinations targeted at a more grown up palette, featuring a wide range of flavours, including Zesty Orange & Mango, Crisp Elderflower & Pressed Apple and Crushed Lime & Mint. Robinsons Fruit Creations contains no added sugar and twice the fruit of Robinsons single concentrate. Robinsons Fruit Cordials are supposed to be a sophisticated twist on squash with combinations of real fruit and botanicals flavours.

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Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available to all its retail partners nationwide.

Over 300,000 packs of Clipper’s green tea will carry a Seed and Bean branded sticker which will give consumers an opportunity to claim a free bar of Seed and Bean’s 85g dark chocolate.

There are four flavours to choose from: Extra Dark, Cornish Sea Salt, Extra Dark 72% Cocoa, Extra Dark Mint and Fine Dark Lemon and Cardamon.

To claim their free chocolate, consumers will be directed towards a dedicated micro-site to enter the unique code printed on the inside of the box. They will then be asked to choose the flavour they want, and the free bar will be sent to them.

The promotional packs are available from mid-December 2017 and will be available until stocks last.

To help introduce office workers to green tea and dark chocolate, Clipper will also deliver samples to over 500 major London businesses including Top Shop, Vogue House and Air BnB.

Finally, to inspire consumers to switch their tea break to green tea and dark chocolate, Clipper Teas has enlisted the help of expert nutritionist Libby Lemon who offers advice on the best green tea and dark chocolate pairings on Clipper’s website.

The partnership unites and strengthens the shared values of the brands including their organic and Fairtrade principles alongside their dedication for using the finest natural ingredients and delivering great-tasting products.

Adele Ward, Clipper Teas Brand Controller at Wessanen UK, says: “There is a great synergy between Clipper and Seed and Bean which has enabled us to put together a well aligned on-pack promotion and a generous offer that will attract ethical and conscious shoppers. Not only do we share the same natural, fair and organic principles, but we are also both produced in the UK and are committed to producing high quality and delicious products in beautiful packaging.

Clipper Teas and Seed and Bean will be supporting the partnership across all social media channels including which will include a collaborative social competition to win a hamper of green tea and dark chocolate.

Clipper was the UK’s first Fairtrade tea company. Founded in Dorset in 1984, Clipper manufactures an extensive variety of organic and Fairtrade teas and coffees – from everyday blends to green tea and infusions. All of Clipper’s products are made with pure ingredients from the highest-quality sources, with nothing artificial added.

Clipper brand owner Wessanen UK is a natural and organic food company with healthy brands including Clipper Teas, Kallo organic rice cakes, savoury snacks, stocks, gravies and cereals, Whole Earth organic spreads, cereals and drinks, Mrs Crimble’s gluten-free macaroons, cakes, biscuits and snacks and Almond Breeze milk alternative.

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Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the festive season, before making its final appearance at Lakeside, Essex, on December 17th.

This year, visitors will be able to snap and project their festive selfies across the side of the truck while enjoying a 150ml can of Coca-Cola Zero Sugar, Diet Coke or Coca-Cola Classic in a winter wonderland setting.

For those visiting as the sun sets, the truck comes to life with a special animation celebrating the magic Coca-Cola brings to Christmas. Every truck stop will also include a recycling call-to-action, encouraging consumers to recycle bottles and cans in line with Coca-Cola’s recent ‘Love Story’ recycling advert.

Over the last seven years, the truck tour has attracted thousands of consumers generating over 50,000 festive photos. It has travelled over 730,000 miles – the equivalent of 29 times around the world – twinkling its 8,772 fairy lights and playing the iconic ‘Holidays are Coming’ jingle.

Coca-Cola’s ‘Holidays Are Coming’ advert will return to UK screens, 22 years since first being aired. The first air takes place on November 17^th with a special Christmas twist on Channel 4.

Aedamar Howlett, marketing director for Coca-Cola Great Britain, says: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Christmas Truck Tour marks the unofficial countdown to Christmas. We can’t wait to start spreading holiday cheer and we are excited to announce a brand new route for 2017 – which brings a sprinkling of festive magic to fans across the UK.”

Full details of the Coca-Cola Christmas truck tour are available at www.cocacola.co.uk/coca-cola/trucktour-2017/. Consumers are being encouraged to get involved on Twitter using the #HolidaysAreComing emoji throughout December or by sharing a picture on Snapchat or Instagram, using the Coca-Cola festive filters.

Coca-Cola will also be collaborating with Capital FM for its 9^th annual Jingle Bell Ball, where an estimated 32,000 attendees will receive a sample of Coca-Cola Zero Sugar.

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