Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop.

As the nation’s favourite yogurt brand, continues to bring its brand to life in new and exciting ways, the business is inviting people to visit the Müller Corner Shop at Westfield Stratford City, London, which is open now until 27^th July.

Using a yogurt base of either Müller Corner, Müller Corner Plain or Müllerlight Greek Style Natural, and a choice of various fruit compotes, visitors can choose between 21 inclusions, from pumpkin seeds, milk chocolate coated digestive balls and almonds, to chocolate coated flakes and brownie pieces.

For the first time, Müller will give people the opportunity to purchase and engrave a bespoke Müller spoon, which has been designed with a corner and flat edge, to make consumption of a Müller Corner easier.

In another first for the dairy company, the business is showcasing the flexibility of yogurt by offering pre-set and create your own salads which are available with a Müller yogurt dressing. Core Müller branded yogurts, and fruit juices, water and hot drinks will also be available.

The Müller Corner Shop also incorporates a Müller Corner shaped ball pit, photobooth, and merchandise stand.

Michael Inpong, Chief Marketing Officer at Müller, said: “Opening our first ever pop up shop is a hugely exciting milestone for our brand. We want to inspire people to live happy and healthy lifestyles, and our Müller Corner Shop gives us the platform to take this to the next level. Everyone knows about the goodness of dairy, and we’re looking forward to showing off its flexibility by offering salad bowls with Müller yogurt dressing for the very first time. With up to 28,000 possible yogurt combinations, we can’t wait to see what people come up with. We’re encouraging people to share their creations using #mullerlicious which we’ll be monitoring closely as we look for our next potential limited edition.”

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Dairy company Müller has expanded its partnership with the US National Basketball Association (NBA) to offer consumers the chance to win a trip to New York for themselves and three guests, including tickets to an NBA game via two on-pack promotions across Müller Rice packs and Frijj bottles.

The activity is part of the marketing push for the NBA London game on January 11^th 2018.

In addition to the New York star prize, consumers will get redeemable on-pack codes to claim an NBA-branded mini hoop and basketball. Müller will also run an NBA-themed multimedia campaign in the lead up to the game.

Consumers will also have the chance to win four tickets to the NBA London game through promotions hosted on Müller Rice and Frijj social media channels. Taking place at The O2 on January 11^th 2018, the Philadelphia 76ers will take on the Boston Celtics in the NBA’s eighth regular-season game in London.

Müller chief marketing officer Michael Inpong says: “Last year thousands of Müller Rice consumers collected their mini hoop and basketball, and we are really excited to bring further inspiration to the category with our on-pack Frijj and Müller Rice promotions.”

The Frij promotion is live and runs until February 28^th 2018. The Muller Rice promotion goes live on November 11^th.

After purchasing a promotional pack consumers must visit the relevant promotional site and enter the unique code from the packaging, together with their full name, address (including postcode if applicable), valid email address and telephone number.

All valid entries received will be entered into the prize draw to win the trip to New York and NBA game tickets, which will take place on March 2^nd 2018. The prize includes return economy flights from a UK airport to New York, USA, transfers, four nights hotel accommodation, £200 travel allowance and insurance.

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Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.

Taking place at The O2 on January 12th 2017, the Denver Nuggets will take on the Indiana Pacers in the NBA’s seventh regular-season game in London.

Tasty B, the rapping bear which is Muller Rice’s brand character, will be at The O2 on the evening engaging with fans, alongside Müller Rice branded courtside signage and concourse sampling.

As an official marketing partner of NBA Global Games London 2017, an on-pack promotion on millions of packs of Müller Rice allows consumers to redeem codes to claim their own NBA-branded mini hoop and basketball. In addition, through a multimedia campaign, one consumer will have the opportunity to win a pair of tickets to be there on the night.

An on-pack promotion will allow consumers to redeem codes to claim their own NBA-branded mini hoop and basketball, while there will also be a prize draw offering one consumer a pair of tickets to be there on the night via a multimedia promotion.

The promotion opened at the start of October and runs until February 24th 2017. Each promotional pack contains a Unique Code; codes from four packs are worth two points and codes from six packs are worth three points. Codes can only be used once. Consumers go online to www.mullerrice.com to save their points; once they have amassed 12 points, they can redeem them for a free mini basketball hoop and ball.

Müller Chief Marketing Officer Michael Inpong says: “Our relationship with The NBA goes from strength to strength and we are delighted to be partners once again at The NBA Global Games London 2017. We believe a long term partnership with sport will help us, to empower consumers to make active and healthy lifestyle choices.”

Marc Armstrong, NBA EMEA Vice President, Global Marketing Partnerships, adds: “The NBA is pleased to announce our expanded partnership with Müller Rice as we prepare for our seventh regular-season game in London. We look forward to engaging fans in the UK and Ireland through the new Müller Rice promotional packs and other exciting marketing activities.”

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The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two — Müller and Aero – running on-pack prize promotions.

Bridget Jones’s Baby went on release in cinemas last month.

Muller, Britain’s leading yogurt and chilled desserts manufacturer, is celebrating its partnership by launching an on-pack promotion offering consumers the chance to win “A Luxurious London Break” in Bridget’s hometown.

The winner and a friend will have the opportunity to sample the best of London, staying in a 5* hotel and choosing from a range of exciting activities tailored to their preferences.

The promotion will run from August 22nd until November 14th 2016 across the Müllerlight Goodies range which includes four variants: Lemon Meringue, Strawberry Shortcake, Smooth Toffee & Coconut.

The promotional packs each contain a unique code on the inside of the outer wrapper with instructions on how to enter at mullerlight.com

The promotion is live in stores now and is being supported on TV and with shopper marketing plans.

The Aero ‘Win Bridget’s Tablet promotion offers the chance to win an iPad Air 2 Tablet every day until October 23rd 2016, with another three to be won in late draws if people buy packs after the main draw closes. There are 59 iPads to be won in total, plus covers.

To enter the draw, consumers have to buy promotional packs, find the unique codes inside wrappers and enter them at www.aerochocolate.co.uk.

Aero is made by Nestlé UK Ltd.

Bridget Jones’s Baby is being distributed by Universal Studios.

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Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with a competition offering consumer the chance to win one of five £50,000 prizes.

Müller, Official Partner of both Team GB and Team Ireland has launched an on-pack promotion across its Müller Corner, Müllerlight and Müller Rice brands, with a total prize fund of £250,000. Five Gold Medal lids have been hidden in promotional single pots and consumers who find these will win £50,000 each, or €65,000 for Republic of Ireland residents.

The promotion is also being supported with a brand new TV ad featuring British track and field legend, Kriss Akabusi.

Müller Group Chief Marketing Officer Michael Inpong said: “We are excited to offer consumers the chance to win £50k and get into the Olympic spirit with us, as proud Official Partner of Team GB and Team Ireland. It’s our aim to delight consumers and to create fantastic instore activations with our Customers, working collaboratively to help ensure the growth of the category, and having legendary sports personality Kriss Akabusi on board in our TV adverts will create a real buzz around the promotion.”

Inpong added: “Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio.”

Müller Yogurt & Desserts have Team GB and Team Ireland marketing rights across their brands, including Müller Corner, Müllerlight and Müller Rice until the end of 2016.

The Gold Lid promotion runs across promotional Müller Corner, Müllerlight and Müller Rice Singles with an RRP of 69p per pot. The promotion kicked off mid-April and runs until July 1st.

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces Cadbury-branded chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market.

Unternehmensgruppe Theo Müller’s acquisition of Dairy Crest’s dairy operations in the UK in December 2015 marked a milestone in the company’s global growth strategy and, in particular, its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.

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Müller Wiseman Dairies is teaming up with the Movember Foundation this November to launch a new on-pack promotion, MOOvember, across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk.

Consumers will be encouraged to take the MOOvember milk moustache challenge by enjoying a drink of Black & White milk, taking a selfie of their milk moustache and then uploading the shot to social media with the hashtag #milkmo.

Consumers are also encouraged to donate £2 to the Movember Foundation by texting the word MOVE00 to 70070 or to sign up to grow or MOVE for Movember, the exceptionally popular month-long campaign organised by the Movember Foundation, the leading global organisation committed to changing the face of men’s health.

The foundation challenges men to grow moustaches during November to spark conversation and raise vital funds for its men’s health programs. To date, four million moustaches have been grown worldwide and the campaign has a huge presence on social media.

Rebecca Oliver-Mooney, category and marketing controller at Müller Wiseman Dairies, says: “We are delighted to be working with the Movember Foundation to help promote a very worthy cause. MOOvember is an exciting new initiative encouraging consumers to enjoy our Black & White milk while taking part in something fun and worthwhile.

“Movember is a hugely popular campaign, but not everyone can grow a moustache! The idea of a milk moustache however is iconic and something we can all get involved in. We hope to encourage consumer selfies online with the hashtag #milkmo.”

The promotion will run across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk until the end of November 2015.

This Movember, men and women can sign up at Movember.com to grow moustaches and take on the MOVE challenge for the 30 days of Movember.

The Movember Foundation is a global charity raising funds and awareness for men’s health. These funds deliver breakthrough research and support services to help men live happier, healthier and longer lives.

Since 2003, five million have joined the Movember men’s health movement around the world and raised £400m, funding over 1,000 programmes through impact investments that focus on prostate cancer, testicular cancer, poor mental health and physical inactivity.

Müller UK & Ireland is wholly owned by the Müller Group. It has two business units: Müller Dairy and Müller Wiseman Dairies. It is the UK’s leading branded yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice, makes Cadbury-branded chilled desserts under license from Mondelez and is a leading fresh milk, cream and butter business with dairies and depots throughout the UK.

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