To celebrate the release of The LEGO Movie 2: The Second Part, The LEGO Stores in UK and Germany are taking Emmet, ‘the hero of Bricksburg,’ and main character in the upcoming animated movie, to Newcastle Metrocentre and Manchester Arndale. With official Master Builders flying in from the US, lucky LEGO fans will be able to build with them and construct a giant 8ft model of Emmet.

This in-store activation has been created by experiential agency, The Producers at PrettyGreen.

With building fun, quizzes and trivia – this free event will be live at the following times and is free to participate on a first come, first served basis:

• Newcastle Metrocentre, near The LEGO Store: 9th February (10am-6pm) & 10th February (11am – 5pm)
• Manchester Arndale, near The LEGO Store: 23rd February (10am-6pm) & 24th February (11:30am – 5:30pm

The Master Builder series will also be visiting Oberhausen and Munich in Germany:

• Central Oberhausen, near The LEGO Store: 8th February (11am – 6pm) & 9th February (11am – 6pm)
• Riem Arcaden, Munich, near The LEGO Store: 15th February (11am – 6pm) & 16th February (11am – 6pm)

Fiona McPherson, LEGO Retail Marketing Manager, The LEGO Group commented:”This will be the first time The LEGO Stores have brought our Master Builders to the UK and Germany for a long time and what better occasion than to celebrate the launch of The LEGO Movie 2. The event is free to attend and will be a fantastic experience for LEGO fans of all ages to get hands-on, build, get creative, as well as explore the new range of LEGO sets from the movie.”

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Secret Cinema will create an experience centred around James Bond – one of the most successful British film franchises ever. For the very first time, Secret Cinema will present the critically-acclaimed film Casino Royale (2006) directed by Martin Campbell and starring Daniel Craig as James Bond. Opening on 19th June 2019 and running into the summer, a secret London location will be transformed into the glamorous and action-packed world of the iconic British spy. Blurring the lines between fiction and reality, the experience will bring to life awe-inspiring scenes and locations.

Secret Cinema Presents Casino Royale will see audience members recruited as part of ‘Operation Wild Card.’ New recruits will join either Q Branch or M Branch. Prior to their mission, they will receive an alias, dress code and training suggestions to help them prepare for a night of high stakes, sophistication and deception.

Founded by Fabien Riggall, Secret Cinema has thrilled audiences for over a decade with its ground-breaking event format that combines film, music, art, and theatre through the prism of iconic and beloved films. This production will be the largest and most ambitious indoor event that Secret Cinema has ever produced, with an audience of 1,500 taking part in the show each night.

Angus Jackson, Creative Director of Secret Cinema presents Casino Royale said: “We’re thrilled to have the opportunity to bring-to-life such an iconic film franchise and character. Casino Royale is a rich territory for us to explore from the characters to the plot and locations. Our audience will be given the opportunity to understand what it takes to embody modern espionage – bringing them closer to the Bond experience than ever before.”

Martin Campbell, Director of Casino Royale said: “I’m excited that Casino Royale is going to be brought to life by Secret Cinema. I hear it’s a wonderful immersive experience, and judging by its past reactions, it’s going to present the film in a way that it’s never been seen before. I can’t wait!”

Tickets will go on sale at 12:00 (GMT) on 6th December 2018. The experience will run between Wednesday – Sunday each week, with tickets priced between £40 – £175 plus booking fees.

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Blockbuster Video recently made a nostalgic return to the British high street this month thanks to Ryan Reynolds’ wisecracking superhero Deadpool. A brand new Blockbuster Video store opened for two days in Shoreditch on Monday 17th September to celebrate Deadpool 2’s Digital Download and Blu-ray release, with the ribbon cut and first customers served by Deadpool 2 fan Lorraine Kelly.

The store was an exact recreation of the original chain that first opened in 1989, but only one movie graced the shelves…. Deadpool 2. With every single shelf stacked with thousands of copies of Deadpool 2, the pop-up promised a free copy to any fan able to track down their original Blockbuster Video membership card, enabling them them to queue jump and claim a limited-edition VHS case containing a digital download code for the film.

Those unable to track down their blue and yellow laminated membership card had another chance to claim a copy – by queuing up at the East London pop-up and displaying their superpower to the cashier, inspired by the film’s X Force audition scenes. This entitled them to a Superhero Edition membership card and a copy of Deadpool 2.

At its peak Blockbuster Video was a global behemoth with 9,000 stores worldwide and 528 in the UK alone but the rise of digital formats saw almost all stores shut from 2010 onwards,
with the last UK store shutting in December 2013. One sole Blockbuster Video remains in the world today, in Bend Oregon, a town where many residents struggle to get internet, with the store recently becoming something of a tourist attraction.

The temporary return of Blockbuster Video to London was welcomed with open arms by a nostalgia-loving generation.

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Vodafone recently launched the #VodafonePocketCinema, which invited shoppers at the Birmingham Bullring to take a seat in giant comfy deck chairs, devour some popcorn and enjoy great content on a cinema screen made from over 100 mobile phone handsets. The experience was delivered by creative agency, Haygarth, in order to encourage visitors to learn about Vodafone’s new Red Entertainment Plan.

From August 16th to 19th, brand ambassadors offered phone demos and encouraged visitors to use the bespoke photobooth. Anyone that shared their photo online using #VodafonePocketCinema was in with a chance to win prizes from a pair of on-ear Bluetooth headphones to a Bluetooth Speaker. Additionally, Vodafone offered free popcorn to anyone that brought a cinema popcorn box from the stand into the nearby Vodafone store.

The epic cinema screen is an exciting first for Vodafone. Haygarth partnered with Syndicut to seamlessly play 105 cuts of content to create one epic viewing experience for visitors to the stand.

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In partnership with Coca-Cola European Partners and Vue Entertainment, integrated agency LIFE has launched the ‘Coca-Cola Chill Zone,’ a fully immersive experience for teen cinema goers. The experience is designed using assets from the new Disney’s Marvel Studios film, Ant-Man and the Wasp and will run in Westfield White City’s Vue Cinema until the end of the summer.

The interactive pre-film hang-out features a wall-mounted screen playing the Ant-Man and the Wasp trailer and featurettes. Additionally, a branded movie-wall complete with giant salt shaker and tiny skyscraper lets guests share pictures of themselves ‘in’  the movie and an Ant-Man quiz can be accessed by scanning a Facebook Messenger code, providing further fun on the stand.

Teens are also encouraged to ‘swap the small screen for the big screen’ and put their phones down for the duration of the movie. A promotion with digital detox app HOLD allows guests to claim a free Coca-Cola Zero Sugar with their next film if they recharge their phones in one of the 24 mobile charging chambers during the movie.

Omar Sadiq-Baig, Marketing Manager at Coca-Cola European Partners commented: “LIFE have been a fantastic partner to work with in delivering this project. They’ve been able to turn my creative thinking into a really clear vision of what would engage a teen audience and how to make the Marvel Studios assets come to life within the Vue Cinema foyer space. The team have showed a real enthusiasm from the start and we’re looking forward to working together on further campaigns in the future.”

Chris Walker, Managing Partner at LIFE added: “It has been really exciting to launch this experience in partnership with Coca-Cola European Partners, Disney and Vue Cinemas. Given that the cinema trip is often the first opportunity for teens to go and hang out independently with their friends, the ‘Coca-Cola Chill Zone’ is the perfect space for making these moments even more of a fun and shareable experience.”

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