Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13^th.

Manchester-based marketing agency Blue Chip has created an on-pack promotion for Plenty which runs across two million Plenty ‘The Stylish One ‘packs. The activity aims to recruit younger families into the category by offering the chance to instantly win one of 10,000 Incredibles 2 plush toys. Plus there is a prize draw to win an adventure holiday for a family of five to visit Queenstown, New Zealand.

To enter, consumers must visit www.plentywins.co.uk/incredibles2 and provide their full name, contact telephone number and a genuine email address along with the unique code found on the inside of every promotional pack. There are 10,000 Disney∙Pixar Incredibles 2 plush toys to be won instantly online. The toys are around 7 inches tall and represent the main characters of the Incredibles 2 film – Bob Parr (Mr Incredible), Helen Parr (Elastigirl), and their children Dash, Violet and Jack Jack.

Winner selection is via ‘winning moments’.

In addition to the instant win, everyone who enters their unique code online at the microsite, whether they have won a toy or not, will be put into a random prize draw to win a holiday to Queenstown, New Zealand for a family of five.

There is a No Purchase Necessary entry route for Northern Ireland. In the Republic of Ireland, where the law requires that brands operating prize draws where consumers have to buy a product to enter must partner with a charity which has been granted a lottery license, Plenty is working with LauraLynn Children’s Hospice.

The promotion went live this week and will be supported with a full media campaign including TV, social and in-store throughout the summer months.

Jess Harper, Account Director at Blue Chip, says: “This promotion will really inject some fun and excitement into the Household Towel category, not only by adding value with every pack, but also through recruiting younger families into the category and ultimately driving incremental volume.”

The release of the Incredibles 2 film sees Helen (voiced by Holly Hunter) being called on to help bring Supers back, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home. Meanwhile, a new villain hatches a brilliant and dangerous plot that only the Incredibles, working together, can overcome.

Consumers can enter on the microsite until 30^th November 2018. All valid entrants will be submitted into the prize draw for the holiday prize, the winner of which will be drawn on 3^rd December 2018.

The Plenty brand is owned by Essity, formerly part of SCA, the giant Swedish paper products group. Other Essity brands include Cushelle paper towels and the TENA range of personal hygiene products.

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Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting recyclable plastic as payment, and will serve a zero-waste menu from eco-chef Tom Hunt.

It will be kitted out with a stylish upcycled décor inspired by eco-designer Max McMurdo and consumers will be invited to learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps everyone can make to reduce, reuse and recycle plastic.

The Rubbish Café celebrates the arrival of Ecover’s new washing-up liquid range which comes in a new 100% recycled and 100% recyclable bottle. Free re-fills of washing-up liquid will be available – consumers simply have to bring along any old bottle.

The menu created by Tom Hunt, eco-chef and author of The Natural Cook includes:

• The Revolution Bowl – Spelt and rye grains with red kale, cranberries, hazelnuts, beetroot soya-yoghurt, roasted rhubarb and a pickled hen’s egg;
• The Mother Nature Bowl – Wild turmeric rice, cauliflower and leaves, golden sultanas, coriander, chaat masala, coconut (vegan);
• The Rubbish Bowl – Puy lentil salad with sprouting broccoli, dried apple, wild garlic pesto, pink peppercorns, feta and seaweed;
• Banana bread – made from saved bananas.

The vegetarian and vegan bowl food options will be served on a first come, first serve basis to ensure nothing goes to waste.

Consumers will also be able to swap their plastic for a coffee provided by Over Under.

Ecover says it is waging a war against plastic pollution. It believes that using plastic for a single-use is fundamentally wrong. In 2016 less than half of all plastic bottles were collected for recycling and only 7% of those were turned into new bottles. The resulting impact on waterways and marine life is horrifying with an estimated 12.7 million tonnes ending up in oceans each year.

Ecover’s mission is to challenge the perception that ‘rubbish’ has no value, encouraging people to consider their own plastic use and how they can make small positive changes to reduce their impact on the environment.

Ecover also leads by example – the Rubbish Café marks the launch of Ecover’s first 100% post-consumer recycled and 100% recyclable plastic washing-up liquid bottle, which has a 70% lower carbon footprint than a virgin plastic bottle.

Tom Domen, Global Innovation Lead at Ecover says: “We’ve been fighting for a greener clean at Ecover for the past 40 years. We believe that single-use, throwaway plastic culture has had its day. So, we’ve given our plastic packaging a serious rethink. Our new washing-up liquid bottle is 100% recycled and 100% recyclable – with a commitment that all our bottles will go this way by 2020. The Rubbish Café is part of our Clean World Revolution… to show the public the incredible value of putting plastics back into the recycling system to help close the loop on plastic production, minimising the amount of new plastic that is created. So besides serving up fantastic sustainable food at The Rubbish Cafe, we’ll be revealing small steps we can all make to benefit our environment so more can pledge to #LiveClean”.

Ecover is one of the largest producers of ecological cleaning products in Europe. Founded 39 years ago in Malle, Belgium, Ecover was among the first to put phosphate-free washing powder on the market which were only banned in 2013. With a rebellious spirit, experience and clever science, Ecover has developed vegan-friendly cleaning products with plant-based and mineral ingredients that help consumers clean their homes with great efficiency and minimal impact on our environment. These products are available in around 40 countries and Ecover’s contribution to the environment over time has been recognised by Time Magazine and the United Nations Environment Programme.

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Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’ marketing platform with ‘Get Out Here’, a Digital Out Of Home (DOOH) activation delivering content triggered by the weather in real-time.

Running on Ocean’s full motion Eat Street screen at Westfield London, the campaign uses live weather data to trigger video content allowing the display to show current temperatures, weather conditions and the walking distance to Holland Park, their nearest source of outdoor fun.

Families can connect to the screen’s Wi-Fi to access a map and directions to the park, which is a short walk from the shopping centre.

Get Out Here reflects Persil’s commitment to get families outdoors and embrace dirt. The brand cites consumer research which reveals that dogs are five times more likely to be taken out to the park than children – and that only one in three kids has ever climbed a tree.

Created by MullenLowe London, Get Out Here was one of the commercial winners of Ocean Outdoor’s eighth annual digital creative competition, which aims to reward great creative concepts that push the boundaries of digital out of home (DOOH) advertising.

Video footage on the screen will also include a dynamic count of fun activities families can enjoy in the 22.5 hectare park, including the number of birds to count, muddy puddles to jump in and snowmen to build.

The idea is that families will break out of the urban jungle to experience the freedom of the real outdoors like kids used to, playing on Persil’s 10th anniversary of “Dirt is Good.” The campaign broke on March 1st 2018 and runs for two weeks.

Jennifer King, Senior Brand Manager for Persil UK, says: “Families love getting outdoors but we know that life can get in the way. This is an innovative way to nudge us all to embrace the outdoors and make more happy memories.”

Alex Okada, Global Executive Creative Director for Dirt is Good, adds: “Sometimes we are so immersed in our busy lives, distracted by the always on digital world that we don’t stop to think how close and accessible nature is to us. The idea is to use technology and data in order to remind and inspire people to enjoy the outdoors. Not having enough time outdoors is not a only problem for kids, but also a problem for all of us.”

Ocean Outdoor head of marketing Helen Haines comments: “Get Out Here is a really simple idea that actually works in all sorts of environments and out of home locations. It’s a fun execution and a wonderful way to encourage more families to go play and get messy. That’s why it was chosen as an Ocean competition winner.”

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Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional pack.

Every purchase of a pack of Marigold Extra Life Kitchen gloves entitles the shopper to claim a gift; to find out what they have won, they need to visit the promotional site, freegift.marigold.co.uk, and enter a unique code from the pink promotional sticker on-pack. Gifts on offer include five spa days for two, worth £400, 1,000 manicures, 43,000 Nails Inc nail polishes and just under two million three month memberships to the Fabyouless Card scheme  offering 25% or 2-for-1 discounts at salons, spas and gyms nationwide.

The promotional period opened on March 1st 2017 and claims can be made until June 30th, although Marigold is advising consumers promotional packs will be most widely available from March until May.

The promotion was created for brand owner Freudenberg HP by Manchester-based promotional marketing agency Zeal Creative. Freudenberg and Zeal won a Gold trophy in the IPM Awards 2016 for the Vileda Cinderella Magical Mops promotion.

Marigold has also commissioned a social historian, Seren Evans-Charrington, to look at how cleaning has evolved since 1947 as part of the campaign.

Marigold product manager, Laura Burrows, says: “We’re very proud of our heritage from our launch in Gloucester in 1947 with our first gloves, to where we are today with a wide-range of products used by generations, making Marigold a household name across the country. We wanted to celebrate this anniversary by looking back at how things have changed in cleaning over those 70 years. We’re rolling out the main elements of the research to media across the year and we’ve launched our first ever national on-pack promotion to celebrate the anniversary.”

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Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum cleaner.

The TomTom Spark GPS fitness watch can accurately monitor physical activity, performance and heart rate and is also an MP3 music player, so consumers can listen to their favourite tracks while cleaning the house.

The campaign was put together for Bosch by London-based promotional agency, TLC Marketing UK.

Rebecca Ness, Trade Marketing Manager at Bosch, says: “This is a great example of how we make consumers lives easier and turn everyday tasks into pleasant and fun experiences while simultaneously tapping into current health trends.”

Martin Covill, Business Director at TLC Marketing, adds: “The Bosch Athlet TomTom Spark promotion is an innovative way to attract Bosch customers. Brands are starting to take advantage of the current digital health trend and so we wanted to reward Bosch customers with a high-quality gift they can use any time, for any activity. As the Athlet is cordless, the TomTom Spark will accurately track your performance while doing the vacuuming, making housework that little more rewarding.”

The campaign will be communicated through POS and runs until the end of October 2016.

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P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house, and is running a series of dance-related competitions with Magic Radio.

In association with P&G’s household brands Fairy, Flash, Viakal and Febreze, the campaign aims to inspire the nation to dance their way through dirt, grease and grime during the year’s spring clean. P&G’s Dance Your Place Clean with Kimberly Wyatt video can be viewed here: https://www.youtube.com/watch?v=hXskTvuQbDE

Mariella Mariotti, Surface Care Assistant Brand Manager at P&G UK & Ireland, says: “With the spring cleaning season now in full swing, we’re encouraging consumers to follow Kimberly’s easy dance moves to make household chores a more enjoyable task. We have conducted a study which reveals that Brits will go to great lengths to make cleaning more fun, and the spring cleaning-inspired dance moves do just that.”

All campaign images and videos featuring Kimberly Wyatt can be viewed on P&G’s online consumer platform www.supersavvyme.co.uk.

The campaign is supported by a Magic Radio competition to win a selection of music-themed prizes such as a seven night family Flamenco holiday to Madrid, tickets to a London West End musical or £150 in music vouchers. Consumers enter the competition via http://creative.bauermedia.co.uk/pg/.

There will be eight weekly draws with three names selected at random each week to win the three prizes – the holiday, the musical tickets and the vouchers.

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Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12^th year running, and has teamed up with The Saturdays’ Rochelle Humes to raise funds through the charity’s annual Bake-A-Wish competition.

Humes headed the judging panel for the baking challenge, which culminated in a giant bake sale taking place at Westfield, London (Shepherd’s Bush) last weekend (November 20^th to November 22^nd).

The fundraising campaign called for passionate bakers from across the country to submit the recipes for their favourite festive cake.  The entries were whittled down to five finalists. The winner was unveiled at Westfield on Saturday, with the winning recipe used to make cakes which were then sold at the bake sale, fronted by Humes, to shoppers in return for a £1 donation.

Fairy matched every plate washed over the weekend as a result of the bake sale with a £10 donation, and was aiming to serve 12,000 slices, with all the plates being washed with just one 780ml bottle of Fairy liquid.

The funds raised will go towards Make-a-Wish, the charity that grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions.

Rochelle Humes says: “I’m so glad that I get to be involved in such a great charity initiative. Make-A-Wish UK do fantastic work.”

Emily Williams, Brand Manager for Fairy UK, adds: “We’ve been working with Make-A-Wish UK for 12 years now. The aim of the event in Westfield is to not only raise funds for Make-A-Wish UK but demonstrate the power of the bake sale and encourage people up and down the country to host their own Bake-A-Wish event.”

Fairy, P&G’s signpost brand, has just been announced as one of the 10 most trusted brands in a report published by the British Brands Group.

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