Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition rewarding the independent channel.

The multi-brand activation is designed to encourage independent retailers to buy Lucozade Energy, Lucozade Sport and Ribena stock via wholesale depots this summer. The cash competition will be available across price-marked stock of LRS’ best-selling SKUs.

Retailers just have to visit www.lrsuntory.com/win and enter the details printed on promotional shrink-wrap of participating SKUs for a chance to win.

Lauren Maddocks, Shopper Marketing Manager at Lucozade Ribena Suntory, comments: “We’re really excited to launch this LRS-first competition and give something back to our loyal independent retail customers. On average, an independent store already generates in excess of £4,400 worth of sales through our portfolio of leading brands each year, but we wanted to reward retailers with an extra cash boost. With the hottest months of the year coming up retailers should stock up now to ensure their chillers are summer-ready, not to mention the chance to win a big cash prize!”

The competition began last week and runs until September 23^rd.

Lucozade Ribena Suntory (LRS) is one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014, and is part of Suntory Beverage & Food Europe. Its brand portfolio includes Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water.

The post Lucozade Ribena Suntory runs £60,000 cash retailer competition appeared first on IPM Bitesize.

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a crane driver, the Sweeter Together Challenge requires two consumers to work together to operate a model crane to grab a giant McVitie’s ‘prize’ Nibble, to instantly win prizes that are ‘sweeter when enjoyed together’.

pladis has appointed promotional marketing agency whynot! think people to deliver the interactive challenge, which will be appearing at Westfield Stratford City between until April 23rd April. It then moves to the Manchester Arndale Centre between April 25th and May 1st before finishing at the Cardiff St. David’s mall from May 4th to 7th. It will also be appearing at key London railway stations, including Waterloo, Paddington, Victoria and Euston.

The activity, which will also see the distribution of 800,000 samples of the  Nibbles product, is part of the re-launch of the McVitie’s brand, which is being backed with a £12m multi-media Masterbrand campaign, exploring the importance of real human connections and showing how the simple act of sharing a biscuit has the power to bring people together. It launched in mid March with the 60-second animated TV ad, titled ‘Crane’, showing a tower crane operator going about his work dozens of metres above the ground. Below him, he sees his colleagues enjoying the camaraderie of a tea break, complete with McVitie’s biscuits. He waves but is not seen.

As the day wears on, the operator becomes gloomy, craving some company – even if it’s only from passing birds. When he is convinced that everyone’s forgotten about him he gets a surprise: the latest steel beam he lifts has been loaded with a cup of tea and some McVitie’s biscuits. He looks down and sees his colleagues waving and smiling at him and his mood instantly lifts. The ad ends with a simple message: “Sometimes the little things are actually the really big things”.

A second TV ad will air later this year. Social and in-store activity also features as part of the integrated campaign.

Sarah Heynen, Marketing Vice President, pladis UK & Ireland, says: “whynot! think people have done an incredible job of bringing both the fun sharing attributes of Nibbles, and our Sweeter Together campaign, to life.  The challenge element physically executes our new brand purpose – enabling everyday moments of real human connections. We are confident that this brand experience will tap into our consumers’ love for our brands as well as supporting our efforts to drive penetration and repeat purchase of our Nibbles range.”

David Ryan, Creative Director, whynot! think people, adds: “Our Nibble twist on the iconic crane game is the perfect fit for a legendary brand such as McVitie’s. The Sweeter Together Challenge brings to life the new brand purpose, not only visually but by bringing people together to enjoy moments of sharing, the sweet spot for Nibbles.”

The Sweeter Together Challenges will be filmed and edited, with content featuring on outward facing TV screens at the events, as well as being used as part of a social media campaign to amplify the activation, extending campaign reach and driving footfall to future events.

The post McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling appeared first on IPM Bitesize.

Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of driving excitement and sales by offering consumers a chance to win one of 102 prizes, ranging from £50 up to a whopping £5,000.

Consumers can win by simply unwrapping Trebor packs and finding a ticket revealing if they’ve won a cash prize. For retailers who stock Trebor and display the Get Minted POS, Mondelēz International will match the value of each cash prize in stores where winning packs are purchased.

Get Minted was launched last year and succeeded in both exciting shoppers and driving sales with an increase of 8.5% in Independent and Symbol stores during the promotional period. This year’s promotion will be extended to include 2017’s new launches, Trebor Softmints Pots 100g and Trebor Sugar Free Mighties Megapack 44.5g.

Retailers will also be able to find advice on how to boost mints sales further on the Mondelez trade website, deliciousdisplay.co.uk.

Carly Sharpe, Brand Manager for Trebor, says: “Trebor is the UK’s number one mint brand and its single rollpacks sell faster than all other mints. Our latest competition will create excitement that will encourage consumers to purchase Trebor in store to give themselves, and the retailer, a chance to win big.”

Prize coupons will be hidden within selected wrappers of the following Trebor products: Extra Strong Peppermint, Extra Strong Spearmint, Softmints Peppermint, Softmints Spearmint, Softmints Peppermint, Softmints Spearmint, Mighties Mint, Mighties Berry Mint, Mighties Mint and Mighties Berry Mint.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

The post Trebor relaunches ‘Get Minted’ retailer and shopper promotion appeared first on IPM Bitesize.

Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.

This year, retailers will also have access to bespoke social assets to drive further excitement in their community ahead of Easter.

Kinder was a key driver of growth for brand owner Ferrero over Easter in 2017, with its Kinder Seasonal range being the fastest growing brand amongst the top 10, reaching almost £20m. Kinder attributes this success at least in part to its Kinder Easter Egg Hunt is back.

To enter the competition, retailers must complete the form online at https://www.yourperfectstore.co.uk/  Entries opened from 9th March and winners will be announced towards the end of March, ahead of the activation of the Kinder Easter Egg Hunts between March 30th and April 1st – over the Easter Weekend.

Levi Boorer, Customer Development Director, Ferrero, says: “We’re keen to help our retailers give back to their local community, especially during the Easter period. Last year’s Easter Egg Hunt activity was a great success as retailers saw an increase in their Easter sales year-on-year, as well as increased basket spend compared to the previous week of trading. We are looking forward to seeing the results achieved this year and to spread a little joy this Easter.”

Ferrero is a leading family-owned global company and is the fourth-largest player in the global confectionery market. Its brand portfolio includes: Nutella, Ferrero Rocher, tic tac, Kinder, Kinder Bueno, and Thorntons.

The post Kinder runs Easter retailer promotion appeared first on IPM Bitesize.

pladis-owned snacks brand McVitie’s has launched a brand-new Masterbrand campaign, ‘Sweeter Together’. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together.

The £9.7m campaign launches with a TV ad campaign bringing to life the significant role the humble biscuit plays in everyday lives. A second ad will air later this year. Social and in-store activity will also feature as part of this integrated campaign.

As part of the launch, a major in-store promotion will be running across all McVitie’s Biscuits. Consumers will have the opportunity to win prizes including dream family holidays, weekend breaks and family days out. To enter, shoppers must buy any packet of McVitie’s biscuits and text ‘SWEETERTOGETHER’ to 66644 to find out if they have won.

The 60-second animated TV ad, titled ‘Crane’, shows a tower crane operator going about his work dozens of metres above the ground. Below him, he can see his colleagues enjoying the camaraderie of a tea break, complete with McVitie’s biscuits. He waves but is not seen.

As the day wears on, the operator becomes gloomy, craving some company – even if it’s only from passing birds. When he is convinced that everyone’s forgotten about him he gets a surprise: the latest steel beam he lifts has been loaded with a cup of tea and some McVitie’s biscuits. He looks down and sees his colleagues waving and smiling at him and his mood instantly lifts.

The ad ends with a simple message: “Sometimes the little things are actually the really big things”.

Sarah Heynen, Vice President of Marketing at pladis UK & Ireland, the global snacking company behind McVitie’s, said: “We know that despite being more connected than ever before digitally, we’re drifting further away from those real human connections that can mean the most. That’s why we’re so excited about our new ‘Sweeter Together’ campaign; because it has a very real message about the importance of togetherness. And we truly believe McVitie’s enables these moments every day.”

A second TV ad, ‘Brows’, will air later this year as part of the Sweeter Together campaign, telling the tale of a woman feeling nervous during her first day in a new job. Her sense of isolation disappears, however, when a new colleague breaks the ice with a joke and a packet of McVitie’s Jaffa Cakes is shared around.

The campaign has also been extended to convenience retailers, offering them a chance to win £1000. Retailers must first request a ‘Win Big Together’ POS kit from betterbiscuits@pladisglobal.com. They must then build a high-impact display that makes buying easy for shoppers and send images of the display back with a chance to win. In wholesale depots, the campaign will be executed through high impact displays and point of sale driven by the Field Sales team at pladis.

Pladis was established in January 2016 after Turkish conglomerate Yıldız Holding merged food companies United Biscuits, Ulker, Godiva Chocolatier and DeMet’s Candy Company into one global business. pladis is now one of the world’s leading snacking companies with brands including McVitie’s, Ulker and Godiva Chocolatier. pladis delights consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy. pladis has a 26,000-strong global workforce in 34 factories in 13 countries, with annual revenues of £2.2 billion.

The company has already delivered a series of successful product innovations in the biscuit and chocolate categories since the group was created, which include Godiva for retail, McVitie’s Nibbles and McVitie’s Chocolate Digestive Thins – products which have fast become firm favourites in pladis’ anchor markets.

The post pladis launches new McVitie’s ‘Sweeter Together’ campaign appeared first on IPM Bitesize.

To celebrate Mother’s Day on Sunday 11^th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering them the chance to treat the mother in their lives to a spa day.

Hosted on brand owner Ferrero’s trade website, Your Perfect Store, all retailers need to do to enter is to visit the ‘Your Rewards’ page on Your Perfect Store, fill out the application form and tell Thorntons why (in no more than 50 words) the special mother figure in their life deserves a spa day.

The winner will receive a spa day for two, to make Mother’s Day special, as well as a spa hamper and box of Thorntons Continental. In addition, five runners up will also receive a spa hamper and a box of Thorntons Continental.

Levi Boorer, Customer Development Director at Ferrero, says: “With this competition, we wanted to ‘Pass the Love on’ to our valued retailer community and Thorntons Continental Collection is the perfect gift for the Mother’s Day occasion.”

The competition opened at the beginning of February and runs until February 28^th.

Ferrero is the fourth-largest player in the global confectionery market and has been present in the UK since 1966. Ferrero’s brand portfolio includes Nutella, Ferrero Rocher, tic tac, Kinder, Kinder Bueno, and Thorntons. Ferrero’s multi-million pound acquisition of Thorntons in 2015 was part of its continued investment in the competitive UK market.

The post Thorntons launches ‘Pass The Love On’ Mother’s Day promo for retailers appeared first on IPM Bitesize.

As part of the latest version of its Stay Smooth campaign, Whyte & Mackay whisky is taking a “wry and witty look at the real folk of both Glasgow and Edinburgh” that have helped shape the brand’s smooth taste and character, and is again working with award-winning Scottish photographer, David Boni.

The campaign, which launched earlier this month, sees the creation of a series of quirky and fun posters of real people and a coffee-table magazine, which will be distributed on streets and in key bars across both cities, plus new POS kits and promotional scratch cards for the on trade. There is also an instant win competition with 5,000 free drams as prizes and a text to win competition with the star prize of the chance for one fan to create their own whisky.

The magazine and accompanying poster campaign feature innovative AR technology, bringing to life four of the featured characters.  The campaign will also see a number of giant static mirrors located in selected bars and prime outdoor street spots in each city, providing people with a glimpse of their own reflection and reminding them to ‘Stay Smooth’. Whyte & Mackay is promoting the activity via social media including Twitter.

Whyte & Mackay mirrors and the accompanying poster campaign will be running in city centre locations, with the magazines and on-trade promotion kits available in nearly 100 bars across Glasgow and Edinburgh.

To enter the competition, people have to buy a Whyte & Mackay at a participating outlet and text in to tell the brand what makes them Surprisingly Smooth in 10 words or less. The most original entry, as judged by Whyte & Mackay, will win.

The star prize includes return train travel to Glasgow from any UK mainland railway station for two people, one night’s accommodation, £250 spending money and a whisky blending and tasting session.

For the ‘instant Win’ promotion, people will get scratchcards when they buy a whisky at participating venues – the prizes come in the form of vouchers to be redeemed for a single measure of Whyte & Mackay Scotch Whisky.

The Scotch whisky brand also announced earlier this month that it will be the new headline sponsor of Glasgow’s International Comedy Festival for 2018. The long-running festival will from next year be known as the Whyte & Mackay Glasgow International Comedy Festival. Big names from the stand-up comedy world including David Baddiel, Bridget Christie, Des Clarke, Tommy Tiernan, Katherine Ryan and Rob Delaney have already been signed up to feature in 2018.

Finally, Whyte & Mackay is also running a trade promotion offering retailers or bar owners who buy any mix of three cases of brands including Claymore, Vladivar, Whyte & Mackay, Glayva, Tamnavulin or Jura in one transaction the chance to enter a competition to win a Peugeot van and £500 of Whyte & Mackay stock. At least two of the cases must be of price marked packs. The trade promotion is running until the end of January 2018 at participating cash & carry depots.

The post Whyte & Mackay Launches New Phase In ‘Stay Smooth’ Campaign appeared first on IPM Bitesize.

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new research.

The independent study of 2,000 British adults, commissioned by 360 Insights, a global leader in ‘Software as a Service’ platforms for marketers, found that 17% of consumers said their purchase decision was driven by a promotion, the same amount that identified product quality as the reason for their purchase.

The only factor deemed more important to consumers was product price, with 23% of respondents pinpointing cost as the main factor. The report also found that the internet is the most common place for consumers to find out about promotions and incentive programmes attached to home and kitchen appliances. 55% of respondents said that they heard about promotions online, as oppose to only 29% that had discovered them instore.

John Bird, UK General Manager at 360insights, says: “This research shows that rewards programmes are at the forefront of a consumer’s mind when purchasing home and kitchen appliances. With customers willing to substitute product quality for a reward, brands not offering an incentive programme run a serious risk of losing customers to rival brands that do.”

Bird adds: “This is worrying for brands that are spending considerable budget getting a customer to the point of purchase, just for that customer to switch to a competitor offering a promotion or reward. The brand is, effectively, spending money in creating demand that a rival company ends up benefiting from.”

360 Insights argues that with UK consumers’ main consideration being price, then promotions, a good price point in the market combined with a well-thought-out reward programme really will influence the buying decision of the customer.

360 Insights is a global Cloud-based provider of channel management software, incentive and promotional analytics and insights. UK clients include Bosch, Siemens, Neff, Stoves, Belling, Zanussi, Electrolux and Dimplex.

The post Promotions as important as quality for UK consumers buying white goods, research says appeared first on IPM Bitesize.

Jack Daniel’s Tennessee Honey, from Bacardi Brown-Forman Brands, is launching an off-trade engagement campaign in over 200 grocery, cash and carry and managed convenience stores across the UK, with the star prize of a once-in-a-lifetime trip to the Jack Daniel’s distillery in Tennessee to attend an intimate gig on the site.

The campaign aims to educate consumers on its core serve – Jack Daniel’s Tennessee Honey over ice – as well as the relaxing occasions in which it can be enjoyed for example at home with friends.

Jack Daniel’s Tennessee Honey will offer unique honeycomb ice-ball packs across all grocers until the end of September, which will include an ice ball mould and 70cl bottle to encourage consumers to enjoy Jack Honey chilled over ice, at home. The packs will be available at an RRP of £20 and will be given extra visibility with gondola ends in Morrisons and Tesco, along with hot spot activity in selected Asda stores.

Jack Daniel’s Tennessee Honey will also support trade days taking place at cash and carry stores until the end of October, with promoters setting up a Jack Daniel’s area at the depot, where they will offer customers deals on products, such as price marked packs in 70cl and 35cl format and other fractionals such as 20cl, 10cl and 5cl. To increase visibility further, the brand will also give out 300 Jack Daniel’s Tennessee Honey POS kits, which will include posters, shelf glorifier and fridge vinyls, for cash and carry stores to giveaway to shop owners.

In the convenience channel, where the brand is running the holiday prize promotion, 52,000 competition advertorial posters offering have been distributed across Nisa and SPAR stores, along with 360,000 Jack Daniel’s Tennessee Honey bottles with neck tags.

Crispin Stephens, Head of Commercial Planning and Activation for BBFB, commented: “We’re looking forward to engaging with key grocery and convenience partners as well as across the UK through our off -trade campaign. We hope to capture the attention of shoppers to encourage sales, whilst educating them on how best to enjoy Jack Daniel’s Tennessee Honey; chilled, over ice.”

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is available in more than 160 countries around the world and is the most valuable spirits brand in the world, as recognized by brand valuation experts Interbrand.

Brown-Forman Corporation is a global spirits company which, in addition to Jack Daniel’s, owns  Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide.

The post Jack Daniel’s Tennessee Honey launches UK off-trade campaign appeared first on IPM Bitesize.

William Grant & Sons UK is running two separate promotions, one targeting convenience retailers and the other shoppers.

The ‘Get your sales on the move’ trade promotion aims to get convenience retailers to stock up on premium brands such as Glenfiddich, Grant’s, Russian Standard, Sailor Jerry and Three Barrels in the run-up to Christmas. It offers retailers the chance to win several instant prizes as well as entry into a prize draw.

The main prize will see one retailer win William Grant & Sons UK stock for a year (up to 70 cases), and is supported by several instant win and prize draw competition pools. William Grant & Sons UK will also have a team to merchandise and sell-in the campaign.

To be in with a chance of winning, retailers must display the free POS kit provided when they purchase one of William Grant & Sons UK’s premium brands, and claim their prizes via a unique code printed on each case.

To drive rate-of-sale at convenience store level, every promotional bottle includes an on-pack consumer competition, ‘For Whatever the Night Brings’, offering shoppers the chance to win 1 of 10 ultimate party experiences with a group of friends, plus 1000s of other prizes. To be in with a chance of winning, shoppers must enter a unique code found on a bottle neck tag onto a competition website. The 10 winners will be assigned a ‘party planner’ who will help tailor their luxury weekend party experience, for eight people. Other prizes on offer from the £1million prize pool include home party kits and branded glassware.

Martin Silver, customer marketing manager at William Grant & Sons UK, said: “This campaign allows us to build on our existing relationships with our convenience partners, and increase the distribution of our portfolio in the run up to Christmas, a major period for both brands and retailers. The activity also supports a trend identified in the 2017 William Grant & Sons UK Market Report, which shows that consumers are increasingly looking to host at home and are searching for premium ‘home-entertainment’ experiences.”

The post William Grant & Sons UK runs trade and shopper promotions appeared first on IPM Bitesize.