Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

The partnership encourages consumers to buy a pack in store, take a selfie of themselves holding up the back of the cereal box and then share it on the Kellogg’s Facebook page, Instagram or Twitter with the hashtag #KelloggsCerealDater.

UK and Irish consumers are being offered the chance to win a two day trip to Mallorca plus a pair of tickets to the poolside Love Island live final, with additional limited edition Love Island fridge magnet sets available for runners up.

The on pack promotion will be available on Kellogg’s Corn Flakes and Crunchy Nut and aims to drive engagement with consumers in store and brand awareness on social media.

Niamh Cribbin, Senior Marketing Manager for Kellogg’s Europe, says: “Love Island was one of last year’s most talked about TV shows. The partnership allows us and the retailers to tap into consumers who wouldn’t necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales and brand awareness, by tapping into a younger and trends influenced shopper.”

The offer runs until July 31^st.

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Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the network claims, the world’s first Augmented Reality (AR) pet.

Three has teamed up with the Pug Café, UK’s leading pop-up event provider for pugs, to create an immersive experience for dog owners and admirers alike. A limited number of tickets are available, priced at £5, which entitles the holder to one 75-minute brunch slot including one main breakfast dish, bottomless pastries, prosecco and coffee or tea, as well as food for their dog, if they bring one.

All proceeds from the event will be donated to the Pug Dog Welfare & Rescue Association.

The pop-up ‘All You Can Pug’ brunch, which will take place on Saturday May 12th, follows the recent announcement that Three has added Snapchat to its range of services offered as part of Go Binge, allowing customers to snap, chat and share without using their data allowance. Three also unveiled the new star of its ad campaign, Puggerfly, a squishy-faced, purple-winged pug, created, according to the network, to embody all things social and fun.

Puggerfly allows users to access different consecutive Snapchat lenses across seven days, letting them nurture and love their Puggerfly as he grows from a ball-chasing, rainbow-pooping puppyfly right through to a fully-fledged flying Puggerfly. Snap’s 12 million UK daily active users can interact with the animated dog, no matter what network they are on. Users can feed Puggerfly treats, play ball with it, enjoy sloppy dog kisses and even watch it twerk to dance music. The seven lenses launched on April 26th, one per day; after the seven days are up, they will be available to Snapchat users via Snapcodes that will be incorporated into Three’s UK wide advertising and media campaign.

The Pug Brunch was created and managed by Three’s PR agency, W Communications.

Three’s ‘All You Can Pug Brunch’ will take place simultaneously in London and Liverpool, with dog owners and admirers invited to head to Covent Garden Grind in London and Love Thy Neighbour in Liverpool for bottomless brunch dishes and the chance to pet pugs. Guests also have the opportunity to capture photos of themselves with Puggerfly’s giant rainbow poo statue (recently seen roaming London’s capital’s streets), dress up their pampered pooches as Puggerfly, or sample all seven Puggerfly Snap codes.

Consumers can book tickets for the one day pop-up pug cafes via https://www.eventbrite.co.uk/Liverpool/ and https://www.eventbrite.co.uk/London/.

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Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the festive season, before making its final appearance at Lakeside, Essex, on December 17th.

This year, visitors will be able to snap and project their festive selfies across the side of the truck while enjoying a 150ml can of Coca-Cola Zero Sugar, Diet Coke or Coca-Cola Classic in a winter wonderland setting.

For those visiting as the sun sets, the truck comes to life with a special animation celebrating the magic Coca-Cola brings to Christmas. Every truck stop will also include a recycling call-to-action, encouraging consumers to recycle bottles and cans in line with Coca-Cola’s recent ‘Love Story’ recycling advert.

Over the last seven years, the truck tour has attracted thousands of consumers generating over 50,000 festive photos. It has travelled over 730,000 miles – the equivalent of 29 times around the world – twinkling its 8,772 fairy lights and playing the iconic ‘Holidays are Coming’ jingle.

Coca-Cola’s ‘Holidays Are Coming’ advert will return to UK screens, 22 years since first being aired. The first air takes place on November 17^th with a special Christmas twist on Channel 4.

Aedamar Howlett, marketing director for Coca-Cola Great Britain, says: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Christmas Truck Tour marks the unofficial countdown to Christmas. We can’t wait to start spreading holiday cheer and we are excited to announce a brand new route for 2017 – which brings a sprinkling of festive magic to fans across the UK.”

Full details of the Coca-Cola Christmas truck tour are available at www.cocacola.co.uk/coca-cola/trucktour-2017/. Consumers are being encouraged to get involved on Twitter using the #HolidaysAreComing emoji throughout December or by sharing a picture on Snapchat or Instagram, using the Coca-Cola festive filters.

Coca-Cola will also be collaborating with Capital FM for its 9^th annual Jingle Bell Ball, where an estimated 32,000 attendees will receive a sample of Coca-Cola Zero Sugar.

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Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.

The activity will see thousands of Sky Mobile-branded phone cases distributed to the public, as well as offering the chance to win prizes on the spot through a ‘Photo Pod’ selfie experience.

tpf is managing the distribution of Sky Mobile-branded phone cases to commuters at London’s Waterloo, Victoria and Liverpool Street stations, and the agency has also created ‘Photo Pods’ to immediately reward on the spot winners to celebrate the launch of the network.

The Photo Pods were designed by independent agency tpf, and feature a bespoke algorithm that randomly select winners throughout the eight-day activation. To be in with a chance of winning a prize, entrants are encouraged to take a selfie in one of the photo pods showing off their new Sky Mobile phone case.

The campaign began on Friday March 31st and will last until Friday April 7th.

In addition to the station activations, roaming brand ambassadors will be handing out more free branded Sky Mobile phone cases to businesses in London.

tpf has managed the project from conceptualisation through to on-the-day organisation, planning the logistics of activity which runs across 96 hours it total, with more than 2,000 prizes to be won, including iPhones, Samsung Galaxy S7 Edges, Sky Q Packages and Sky Mobile sweets.

Bob Suppiah, Director of Promotions and Partnership Marketing at Sky UK, says: “The activity is a great example of all our agencies working together across media planning, outdoor, and promotions; with tpf instrumental in pulling this together for the live experiential activity.”

Dan Meiland, Director, tpf, adds: “Helping with the launch of Sky Mobile is an exciting and ambitious project for the company, and we’re pleased to lead the campaign on the ground with activity that will raise awareness amongst a very large and engaged audience. The Photo Pods will allow Sky to communicate key messaging to consumers in an interactive and fun way and signal the launch of Sky Mobile on a grand scale.”

The project follows on from tpf’s similar promotional activations with Sky, including the launch of Sky Q, Sky One drama Lucky Man, Sky Broadband Minions and Sky Cinema Christmas campaigns.

tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment, visit tpf.london for further information.

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As part of the Smarter Working Initiative, leading conference call provider Powwownow has launched a social media campaign challenging people to take selfies of themselves working flexibly and post them on Instagram and Twitter using the campaign hashtag #Flexie – short for flexible working selfie.

The campaign, which will launch on 18^th July, encourages workers around the country working to show themselves working in a way or location that suits them best. The company says locations could be anything from the beach to the bedroom, so long as the photos capture individuals getting their work done.

The #Flexie campaign will run for two weeks until August 1^st 2016 with the #Flexie posts that best epitomise flexible working giving their creators the chance to win one of 10 flexible working mystery boxes.

The Smarter Working Initiative sees British businesses unite to showcase flexible working in the UK and how it benefits both the businesses and staff alike. Businesses involved include RED Driving School, Purplebricks.com and luxury fashion retailer Orlebar Brown. Other companies are being invited to sign up to test flexible working – which will be celebrated with its own day on July 25^th, 2016, the first official day of holidays for schools in the UK – at www.smarterworkinginitiative.com

Simon Prince, Marketing Director at Powwownow, says: “We’re encouraging workers that are lucky enough to be offered flexibility in their job to post pictures of how and where they work best. All individuals have different ideal working conditions whether this be in a silent room with no one else around or outside drawing inspiration from nature and their surroundings and we hope these images will capture that and prove that work can get done outside of the office and away from the desk.”

More information about Powwownow’s #Flexie competition can be found here.

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Mind, the mental health charity, and media agency MEC have launched a new campaign enlisting celebrities to encourage people to open up about what is making them anxious.

The social media driven campaign, #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the country confirm that they will support the campaign, with CBBC presenter Ben Shires the first to take part.

Shires says: “It’s just so important for us to talk about the things that worry us. The team at Mind do such an amazing job supporting people across the country, and the least that I could do is open up just a little to share something that makes me anxious, and I know my friends and family will also be following suit by taking up the challenge.”

The new social campaign, developed by MEC for Mind, invites people to take a piece of paper, post-it-note or tape and write on it the one thing that makes them most anxious. They are then invited to take a selfie with the message over their mouth, then post that selfie to social media with the message: “Don’t be silenced! #TakeOffTheTape Text TAPE to 70660 and donate to @MindCharity www.mind.org.uk/tape.”

The tape over people’s mouths is being used as a symbol of everything that prevents people from talking about what makes them stressed or anxious.

Mind points out that despite many strong campaigns around mental health, the subject remains highly misunderstood. People are still reluctant to be open when they’re struggling to cope because of the reaction they fear from their friends and peers.

Ruth Richards at Mind says: “At some point, there are problems that everyone is likely to face. Whether it’s worry about work, money, our image, health, a loved one, exams – stress and anxiety are emotions we all encounter. If we don’t speak out and seek support, these feelings can build and start to impact on our quality of life, our relationships and our health. By encouraging everyone to talk more honestly about things being tough, we can help people feel more comfortable about admitting that they need some support.”

One in four people will experience a mental health problem in any given year, but Mind’s research shows that four out of five 18-34 year olds admitting to putting on a brave face when they are anxious. A quarter of 18-34 year olds also admitted to feeling that to show their emotions is a sign of weakness, even though one in five said they had cried in the past week because of anxiety. “With a better understanding of mental health, we hope more people will seek support early, before things become too much,” added Richards.

To find out more about the #TakeOffTheTape challenge, visit www.mind.org.uk/tape

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