Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

The Jaguar Land Rover Top Trumps app is available for iOS and Android from July 9th, and players will be able to compete against each other for a ranking on a live leaderboard as well as the chance to win daily prizes including trip for two to the Ice Drive Academy in Sweden, including flights, tuition and luxury accommodation, year’s membership of a David Lloyd Club for two or £200 to spend in the Jaguar Land Rover boutique.

Visitors to the Festival will receive a Super Top Trumps card (a card that can be added to a Top Trumps pack) when they enter. This card will encourage them to go to the Top Trumps area situated within the JLR stand and download the app via Wi-Fi to receive their exclusive JLR pack of Top Trumps. They can also book test drives and order brochures, while JLR will use the opportunity to capture data on interested visitors.

The app has two games, a single player mode called the Goodwood Challenge and, a Multi-player Shootout.

The Goodwood Challenge will feature a live leader board, with the highest ranked players in line to win the daily prizes. Players will also have the opportunity of boosting their leader board scores by viewing JLR’s cars on the stand and in the paddock.

The Multi-player Shootout enables players to challenge other players randomly or by username.

JLR worked with the owner of the Top Trumps brand, games company Winning Moves, which owns IP rights to a number of classic games in the UK, Europe, South Africa, North America and Australasia. As well as owing the hugely popular Top Trumps brand, Winning Moves has a license from Hasbro which allows it to create special versions of games such as Monopoly, Cluedo, Trivial Pursuit, Connect 4 and Guess Who, which are often used in promotional campaigns. Winning Moves has worked with companies including Shell, Sky News, McDonald’s, Kerry Foods, Ferrero, Mirror Group Newspapers, Singapore Airlines, BMW, Peugeot, BT TV, Hovis, British Gas, Merlin Entertainment, Metro Group, Cadbury’s, Nestlé Purina, Coca-Cola and Weetabix.

Located alongside the Jaguar Land Rover stand will be Jaguar’s F-TYPE Drift Experience, allowing fans to see, hear and feel the raw performance of a Jaguar sports car drifting in the hands of a professional driver. The experience will be running throughout the show, accessed from the Jaguar Land Rover stand.

Jeremy Hicks, Jaguar Land Rover UK Managing Director, says: “This year at Goodwood Festival of Speed we’re celebrating everything that the modern Jaguar brand is about; stunning design, innovation, heritage and incredible performance. From F-PACE SVR roaring up the hill and F-TYPE on the drift track to the XJ50 and all-electric I-PACE on the Jaguar Land Rover stand, we’re looking forward to putting on an astonishing show for all Festival of Speed visitors.”

The 5.0-litre supercharged V8 F-PACE SVR will be tackling the Goodwood hillclimb at its UK debut, as will the most powerful Jaguar ever – the 600PS XE SV Project 8 and the Invictus GT4 Racing F-TYPE SVR. Festival of Speed visitors will also have their first opportunity to see the Jaguar XJ50, a special-edition model designed to celebrate 50 years of the iconic XJ saloon. The XJ50 will appear alongside Jaguar’s revolutionary new I-PACE all-electric SUV on the Jaguar Land Rover stand, as part of the brand’s largest ever presence at Festival of Speed. The company is also celebrating the 70th birthday of the Land Rover.

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Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle brand’s positioning as ‘the perfect partner for cheese’.

The activity will amplify the success of the brand’s ‘Please The Cheese’ campaign and bring Mr. Cheddar, the down to earth hero of the TV ad, to life. At each event, Mr. Cheddar will greet consumers with samples and tap into the nation’s love affair with cheese by encouraging them to pose and upload photos on Instagram using the #PleaseTheCheese hashtag.

The tour will take place at 11 events and 12 supermarkets and comprises of 39 live activities across the UK from now until the end of the year. Key dates include Lambeth Country Show in London (21-22 July), Bristol Balloon Fiesta (9-12 August) and Bournemouth Air Festival (30 August-2 September).

At the events, consumers will be able to try different products from the Branston pickle and chutney ranges, accompanied by Cathedral City cheese and Jacob’s crackers from the Branston sampling van. With up to 5,000 samples distributed per day, Branston’s sampling activity aims to reach more than two million consumers in total and recruit a new generation of pickle lovers by reminding them of the delicious taste combination of cheese and pickle.

Branston lunchboxes, key rings and goodie bags will be handed out and consumers will also be given recipe cards, Branston dip pots and money off coupons for Branston pickle.

Nisha George, senior brand manager at brand owner Mizkan, says: “We wanted to bring this association to life in an impactful way to reconnect with our loyal customers, engage a host of new ones and to invigorate the pickle category nationwide.”

The Branston brand is owned by Mizkan Euro, the European subsidiary of Mizkan, a privately-owned Japanese business started in 1804, which is the number one Sushi seasoning supplier in the world. Mizkan is a global business with over 210 years’ experience in producing high quality products. Mizkan Euro brands include Branston Pickle, Hayward’s Pickled Vegetables, Sarson’s Vinegar and Dufrais vinegar.

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Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83^rd consecutive year.

This year, Robinsons will support Wimbledon with a £1m marketing campaign, including limited edition merchandise and packs, sampling activity, social media support and a Robinsons pop up café, to drive even further brand exposure throughout The Championships.

With sustainability front of mind, to help reduce the amount of plastic at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year, Britvic has introduced new Robinsons personalised reusable drinks bottles. Visitors will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.

Kevin McNair, GB Marketing Director, Britvic says: “Providing consumers with reusable drinks bottles at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.”

To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range.

Robinsons Squash’d packs have also been given a makeover with a limited-edition Wimbledon pack design.

A supporting social media competition is being run around The Championships, with four pairs of ‘money can’t buy’ VIP tickets and 100 reusable drink bottles prizes given away per week for four weeks, up until July 5^th. To be in with a chance of winning, consumers have to create and name a new Fruit Creations flavour.

The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

From its beginnings as a one flavour brand, Robinsons now has six ranges in its portfolio, having launched Robinsons Fruit Creations earlier this year and Robinsons Refresh’d in 2017, which was named as the No.1 soft drinks NPD launch of 2017.

The Robinsons brand is owned by Britvic.

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Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Creating, storing, distributing and activating point of sale and marketing materials for the world’s biggest brands including Heineken, Coca-Cola, Mars, Unilever, Diageo and Mercedes-Benz, mda, which recently celebrated 30 years of business, becomes part of a £250m Europe-wide fulfilment group with operations across France, Spain, Germany, Italy, Poland, BeNeLux and now the UK.

Wayne Chapman, mda Managing Director, says: “This is genuinely fantastic news for our clients and teams and we’re extremely excited about the years ahead. We’ve operated from the UK for 30 years, but in the last 24 months we’ve seen clients’ desire to operate facilities in multiple European territories under a single contract significantly increase.”

Mda, which currently has turnover of £5m a year, has 350 employees at five fulfilment centres across the UK.

Staci is the European leader in the B2B retail logistics segment for a large group of networks: retail, GMS and GSS, oil companies, agribusiness, hotel and restaurant chains, banks, insurance companies, operators telephone companies, car manufacturers, the pharmaceutical and cosmetics industry and the public sector.

Prior to the mda acquisition, Staci had 35 sites in Germany, Belgium, Spain, France, Italy and the Netherlands with a workforce of 1,550 employees.

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Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its biggest-ever integrated campaign, celebrating its sponsorship of the FIFA World Cup 2018.

The marketing activity kicked off this week in more than 50 countries, with the unveiling of the beer brand’s new global advertising campaign, “Light Up the FIFA World Cup”, featuring drones delivering Budweiser to fans around the world. The TV ad goes live in the UK on May 13th during the football Premier League Final.

Every beer at official 2018 FIFA World Cup stadiums will be served in a Budweiser Red Light Cup. For fans in the UK, the Red Light Cups will be given away at Budweiser viewing parties and events, and in special Budweiser packs in ASDA stores nationwide, as well as being available via on-pack competitions.

In the UK, Budweiser’s “Light Up the FIFA World Cup” will have a significant TV presence through Budweiser’s partnership with ITV, which has exclusive broadcast rights to half of all FIFA World Cup games, including the opening match on June 14th, and England’s final group game against Belgium. Through this, Budweiser will have direct TV ad presence in and around the live games, driving prime brand association with the tournament.

The ad shows thousands of drones carry bottles of the FIFA World Cup tournament’s Official Beer from its brewery in St. Louis, Missouri, where Budweiser has been brewed since 1876. The journey of the drones comes to an end when bottles of Budweiser are delivered directly into the hands of spectators across the globe; the UK’s footage shows football fans celebrating in the local pub, since current UK law bans alcohol from being consumed in stadia.

Brian Perkins, VP Global Marketing at Budweiser, said: “As the most watched sporting event on the planet, the FIFA World Cup is the ultimate opportunity for Budweiser, the world’s most enjoyed beer, to connect with billions of passionate football fans globally. Our campaign is the largest in our company’s history, and it demonstrates how we are bringing together fans from around the world over a beer and their shared passion for football… [it] captures the celebratory, upbeat and premium experience of the Budweiser brand, and fans will continue to see this come to life through our ongoing activations for the 2018 FIFA World Cup.”

In the UK, Budweiser will be deploying a Chatbot –named the Bud Bot – to provide the ultimate FIFA World Cup guide for the UK’s football fans, driving meaningful relationships between consumers and Budweiser over the course of the tournament.

The Bud Bot will create a hub for avid football fans, offering a platform to vote for the official Man of the Match and enter once-in-a-lifetime competitions, signposting Budweiser-stocking bars and stores, and offering home deliveries of Budweiser to enjoy while watching games.

As part of celebrating euphoric moments on and off the pitch for the tournament, Budweiser has created the Bud Boat, which will be cruising down London’s River Thames hosting screening parties, DJs, bars and more. Fans are being invited to apply for tickets for the boat.

Sascha Cordes, Senior Brand Manager at Budweiser UK, observes: “Football, the beautiful game, is more than just a sport – and the 2018 FIFA World Cup is more than just an event. It’s an epic global party that promises to bring not just the nation, but the world together. We’ve been more ambitious than ever with our ‘Light Up the FIFA World Cup 2018’ campaign and want to celebrate the unrivalled energy of our football fans with unmissable experiences and surprises throughout. We can’t wait to get the celebration started!”

Fans can engage with the “Light Up the FIFA World Cup” campaign through Budweiser’s social channels. Twitter: @BudweiserUK, Instagram: @budweiser, Facebook: @BudweiserUK or https://www.budweiser.co.uk/.

Budweiser has a strong commitment to football globally, having served as official beer sponsor of the FIFA World Cup for over 25 years. It has an ongoing commitment through the 2018 and 2022 tournaments.

While Budweiser will serve as the official beer of the 2018 FIFA World Cup Russia, Anheuser-Busch InBev will leverage its high-quality portfolio of beers around the world by once again extending local sponsorship rights to its leading brands in select football markets, including, but not limited to, Brahma (Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The Netherlands), Siberian Crown (Russia), Hasseröder (Germany) and Beck’s (Italy), among others.

Anheuser-Busch InBev, which owns the Budweiser brand, is a publicly traded company based in Belgium with 2017 sales of $56.4 billion. It has a diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden and Leffe; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona and Skol. Its brewing heritage dates back more than 600 years.

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Hovis, the iconic British bread brand, is running a Christmas on-pack promotion on its Best of Both loaves offering consumers the chance to win a Grand Prize of a family holiday to Lapland plus winter experiences or one of 1,000 Hovis Christmas egg cup and toast cutter sets.

Most ‘family holiday’ prizes are for two adults and two children aged 12 and under; however, for this promotion, Hovis has taken the unusual step of specifying in the terms and conditions that only the entrant needs to be over 18; if they win, then the second traveller can be of any age and the third and fourth travellers must be 17 or under. This allows for a much wider range of family groups to enjoy the prize. Anyone under 16 will have to have written parental consent to be allowed to travel.

Just under six and a half million promotional packs featuring a temporary Christmas pack design went live in store mid-November. To enter, UK mainland consumers have to buy a promotional pack, visit the www.hovischristmas.com website and enter their details and the 10 digit code found on the best before tag. They will then be entered into a draw to win either the Grand Prize or the branded egg cups and toast cutters.

There is a No Purchase Necessary entry route for consumers who live in Northern Ireland or the Republic of Ireland.

The Grand Prize is a five-night trip to Lapland, Finland, for up to four people, plus flights, travel insurance, £1,000 spending money and up to three activities, such as a husky safari, a Northern Lights viewing tour and a reindeer farm visit by snowmobile, including a reindeer sled ride and Lappish dinner. Activities are dependent on time of year and weather conditions.

The Grand Prize cannot be taken during Christmas and New Year (23rd December 2018 – 2nd January 2019), Easter Sunday (1st April 2018) and Bank Holiday periods in the UK (30th March, 2nd April, 7th May, 28th May and 27th August 2018); aside from these dates, however, it appears there are no exclusion for school holidays.

Hovis has a long history of promotional campaigns – in fact, the product’s name was the result of a competition run in 1887; a London student won £25 for his suggestion, which is a contraction of the Latin phrase hominis vis – “the strength of man”. The Hovis brand is now owned 51% by global private equity company, The Gores Group, and 49% by Premier Foods.

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Almost 80% of people receiving a branded gift feel ‘appreciated’, according to new research published by the promotional product industry’s trade body, the BPMA (British Promotional Merchandise Association) to coincide with this year’s Promotional Products Week (PPW) which runs until October 6^th.

This year’s PPW campaign is asking people to reflect their liking of promotional gifts by saying ‘Thank You’ and sharing pictures of their favourite products on social media with the handle #ThankYouPPW.

The PPW campaign, now in its fourth year, is designed to raise the profile and use of branded promotional products. This year’s PPW is also raising funds for the Alzheimer’s Society through a range of activities by BPMA members.

Gordon Glenister, director general of the BPMA, said: “I am delighted to be launching our campaign again, to remind buyers of how important promotional products are in the marketing mix. I am also very pleased to be supporting the fight against Alzheimer’s, a dreadful condition for millions of people.”

The BPMA is asking its members, promotional buyers, and anybody who wants to support PPW to upload their videos or photos showing a branded product, tagged with #ThankYouPPW, and to donate to the Alzheimer’s Society.

BPMA members will be arranging and running their own campaigns and events on the back of the Thank You campaign. In addition, the BPMA is running a unique event at the Conrad Hotel in London on October 4^th. The Night of Luxury Brands aims to inspire buyers with a range of high-end merchandise options to incentivise and reward in style.

The UK promotional products market is worth close to £1bn. BPMA research, conducted this year, found that 92% of those polled have at least one branded product on their desk right now, and nearly half of those asked have more than four promotional products.

When it comes to the most popular desktop items, reliable favourites dominate the top five, which are pens, notebooks, mugs, mousemats and coasters. Asked about the most effective promotional product, respondents named pens and USB sticks as the top two.

Buyers see usefulness as the number one reason for a successful promotional product. The number one use is for trade show giveaways, accounting for 67% of the total polled. A further 52% name customer recognition as the key use for products, and 37% use them for sales incentives.

When recipients were asked for their priorities when buying promotional products, product usefulness led the way followed by price and relevance to a campaign.

Promotional Products Week is organised by the BPMA (The British Promotional Merchandise Association), the governing body for the industry. For more information, visit www.promotionalproductsweek.co.uk

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Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28^th July.

The Nerf Test Centre sees the shipping container which Nerf has used for previous promotional roadshows transformed to feature a never-before-seen photo opportunity area with suspended cars.

Consumers can try out the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology, while car-crazy children will be able to try out the latest Nitro MotoFury blaster, a brand-new range of Nerf guns which shoot miniature toy vehicles instead of darts.

Those entering the Nerf Test Centre will be able to learn about the evolution of Nerf, discover fun Nerf facts and will have the opportunity to test out vintage Nerf products. All consumers will leave the Nerf Test Centre experience with their own Nerf wristbands, driving licenses and sticker sets.

The brand experience was created for Nerf by award-winning brand experience agency, i2i Marketing.

The tour will visit six locations nationwide, including: Wimbledon Piazza (July 28^th – 29^th), Smithy Row, Nottingham (August 3^rd – 5^th), Bristol Balloon Fiesta (August 10^th – 13^th), Briggate, Leeds (August 18^th – 20^th), Trafford Centre, Manchester (August 22^nd – 28^th) and The Bullring, Birmingham (September 1^st – 3^rd).

Lucinda Taylor, Senior Account Manager at i2i Marketing, says: “We are very excited to be continuing our great work with Nerf. This year, we have given the shipping container its biggest revamp yet and have added some great assets to make it an open 360° experience for our consumers.”

i2i Marketing is a multi-award-winning boutique brand experience agency that specialises in connecting brands and people through memorable shared experiences. Founded in 2000, i2i’s clients include Philips, Hasbro, Genius, AG Barr, and R&R Ice Cream.

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Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer Adam Peaty and TV presenter Kirsty Gallacher.

The “Fuelling Families” campaign involves a downloadable Fuelling Families guide featuring 42 different ways to keep children active during the summer holidays. The guide is available for free from the campaign section of the Sun-Pat website (www.sunpat.co.uk/fuellingfamilies/).

Additionally, Sun-Pat is running an on-pack promotion offering families the chance to win outdoor sports kits, including an inflatable football, plastic cricket set and a skipping rope. The promotional period kicks off at the end of July and will close September 4 2017. Ten winners a day will be chosen from July 24 2017, for a total of 420 winners.

Entry is via the promotional microsite or via Sun-Pat’s official Facebook channel, www.facebook.com/SunPatOfficial/

David Atkinson, managing director for grocery at brand owner company The Hain Daniels Group, says: “We know how hard it can be for parents to find fun activities for children during the summer holidays, and our Fuelling Families Guide is here to give families inspiration. We’re giving away 420 sports kits to families all over the UK to encourage fun-filled family summers.”

Sun-Pat was first launched in 1946 and today is the UK’s favourite peanut butter brand, according to sales figures. Current owners The Hain Daniels Group acquired it in 2012 as part of its acquisition of the spreads and jellies business of Premier Foods. Premier had itself acquired the brands in 2002 after it bought Nestle’s ambient foods business; Nestle had gained ownership of Sun-Pat when it bought Rowntree’s.

Sun-Pat’s previous promotional campaign, ‘Fuel Your Dreams’, saw the peanut butter brand also teaming up with Adam Peat, along with TV and Olympic presenter Helen Skelton (see www.promomarketing.info, October 31 2016). That campaign, launched in October 2016, offered two winners the chance to share their dream experience with Adam or Helen, plus a year’s supply of Sun-Pat Peanut Butter. The winners and eight further runners up also received a £1,000 donation to a local group of their choice. To enter, consumers just had to tell Sun-Pat what they have always dreamed of doing.

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Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.

The stand and related marketing activity was put together for Maximuscle by award-winning promotional and experiential specialists Circle Agency.

Following the success of the deadlift challenge at last year’s event, Circle Agency introduced a Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner.

Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition. Ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye spurred on competitors and a male and female leaderboard on the stand kept track of the best performers each day.

Also on the stand was a digital photo studio which created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition. Those who signed up to any of the on-stand activities were given a Maximuscle goody bag which included a branded shaker packed with product samples.

Maximuscle also retailed on the stand with exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower.

Neil Hooper from Circle Agency says: “Following a successful event last year, we ensured we pulled no punches when activating the Maximuscle stand at BodyPower Expo 2017.  We created three targeted on-stand activations to entice people onto the stand and encourage people to sample the new range of products and flavours being showcased for the first time. The stand was a big success with hundreds of people taking part in the bench press challenge and animated photo booth, with participants sharing their experiences on social media which allowed us to reach people far beyond the event.”

BodyPower Expo has grown into the biggest fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

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