Mando and Forthglade Pet Food have teamed up this spring to give consumers the chance to win outdoor rewards.

Consumers who purchase special packs from the Forthglade Grain-Free Wet Food range during the promotion term will have the opportunity to win prizes such as a VW California camper van worth £50,000.  Hunter wellies vouchers, National Trust backpacks and National Trust day passes are also on offer for consumers to win.

Consumers can simply enter the unique pack code at www.forthglade.com/winavw to find out instantly if they’ve won.

The promotion is running until March 2021.

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Mando has worked with Vodafone’s VeryMe team on their Leap Year Payday promotion on 27th February.

Vodafone VeryMe Rewards gave customers a chance to win an extra day’s pay.

Customers received a code via their VeryMe Rewards app which they had to enter on the promotional microsite to be told instantly whether they had won a day’s pay (£83.33*).

VeryMe Rewards is Vodafone’s way of thanking their millions of users with weekly rewards designed around the things they love. From free cookies to holiday giveaways, Vodafone users can access exclusive rewards, prize draws and giveaways thanks to VeryMe Rewards which change to match their interests.

Mando-Connect works closely with Vodafone to help deliver the hyper-personalised platform that they promise to their members. Through the smart use of Mando’s data and Vodafone’s vast pool of customer insights, they work to deliver the most personalised rewards platform ever.

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Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year.

As an extension of the ‘Have You Had Your Weetabix?’ messaging, the new activation is part of a wider £11m media spend and aims to drive penetration and category value by encouraging consumers to share their Weetabix creations to win the cash prize.

The limited-edition pack design will feature on all core Weetabix Original packs, including grocery multiples and PMPs. Launched this month with in-store activity and remaining on-pack till March, the  new packs feature fruit, nuts and seeds and the ‘share your creations to win £10K’ campaign graphic to encourage consumer involvement and purchase.

The campaign is the first part of a wider marketing strategy for 2020, with Weetabix aiming to triple its sizeable advertising investment between 2018 and 2020 across TV, radio and digital, with more exciting activity to be unveiled later in the year.

Charlotte Hunt, Senior Brand Manager at Weetabix, says: “We’ve gone bigger and better with Any-Which-Way-A-Bix for 2020. The amplified campaign builds on the success of last year as we aim to once again inspire and capture the attention of the nation, reinforcing Weetabix as an enjoyable, healthy and advantageous way to start the day. With striking new visuals and an exciting new on-pack proposition, we’re confident that this campaign will bring more shoppers to the cereal aisle and drive fantastic results.”

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Elevator Promotions, has launched an on pack promotion to celebrate the 20^th anniversary of leading Irish catfood brand, Cat Club.

Cat Club is the number 1 Irish made cat food brand and is produced by leading family-owned petfood manufacturer, Mackle Petfoods who also produce Brandy and Naturo dog food.

The promotional 6 packs will be sold in multiples and independent retailers  in Northern Ireland and Republic of Ireland, offering a free Cat Club cat collar in return for 3 x 6-pack purchases.  PLUS consumer can also enter an online draw for the chance to win 1 of 20 Cat Club Celebration Hampers .

The free mail in offer requires customers to register their details online and then send in 3 tokens from promotional packs of Cat Club to claim their free Cat Club cat collar, while no purchase is necessary to enter the free prize draw online at www.catclub20.com.

The promotion runs until 31.01.20 and will be supported through in store POS and a programme of social media and key account activity.

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Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated Fish ranges. Kicked off this week, more than 4000 Ocean Explorer ceramic plates and informative Ocean passports will be available to be won – one every 15 minutes between 8am and 8pm until the 24th of November. Families will also be invited to find out more about sustainable fishing through the Birds Eye Fish Provenance Tool – a tool that follows the journey of a fish from the ocean to their plates. The activation will be supported with a multi-channel TTL campaign, spanning TV, digital and PR.

The Ocean Explorer prize is a vibrant depiction of Captain Birds Eye’s sustainable world, created by children’s illustrator Gareth Lucas and features Cod, Haddock, Pollock, and other marine life. The plate will also come with an Ocean Passport that provides more information about sustainable fishing and MSC in an engaging and child-friendly format.

Steve Challouma, Marketing Director at Birds Eye, said “As the biggest brand in the UK, when it comes to certified sustainable and responsible seafood sourcing, our Follow the Fish campaign forms part of our on-going mission to drive awareness around the importance of responsible fishing. Our work with the Marine Stewardship Council (MSC) has never been more important in future proofing our oceans and the marine life that lives within them, and winning the MSC Frozen Brand of the year award for the sixth consecutive year demonstrates our global commitments. We’ve realised our aim of having 100% of our fish portfolio in the UK MSC labelled or ASC labelled, and we really want consumers – who are increasingly concerned about sourcing transparency – to feel inspired by our own commitment. We’re also encouraging shoppers to use our Fish Provenance tool to follow their fish through its journey, learning more about where it came from as well as sharing information on how we safeguard and protect the world’s oceans and source fish and seafood responsibly.”

The promotional packs will be available in all major retailers – more information and terms & conditions can be found here: http://www.birdseyeplate.co.uk/.

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Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion.

With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get ‘peeling’ by reminding fans to play again this year, and giving people who don’t often play a reason to get involved.

Tapping into the innate truth that people don’t want to miss out on what their friends are doing, the integrated campaign touches upon on the social isolation experienced by people who miss out on what friends, colleagues and family are all aware of when using the universal ‘Peely Peely’ code.

The campaign follows the story of Jon and the day he realises just how out of the loop he is with this new social phenomenon.  Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign.

Prior to launch, McDonald’s capitalised on the online excitement around the game’s return by flooding their social channels with Peely Peely GIFs and social stickers with the GIFs already clocking over 1.3 million views. This was amplified by influencer activation from RED consultancy from 14^th March as the nation gets Peely Peely.

Officially launching on 20th March, the fully integrated campaign developed in collaboration with The Marketing Store, OMD & Armadillo will bring the Peely Peely story to life through television, cinema, OOH, digital outdoor, press, social, in-restaurant, consumer PR and e-CRM.

The campaign will also be delivered though immersive binaural radio – a first for McDonald’s.

Throughout the campaign, there will be close-to-real time dynamic data feed updates, showing the total number of prizes won on a regional and national level across digital outdoor, local press, digital, social and a bespoke TV spot during a Britain’s Got Talent ad break.

Luke Boggins, Creative Director at Leo Burnett London, said: “It’s that time of year again.  Monopoly’s back at McDonald’s… It’s Peely Peely time and we’re making sure that Monopoly is the only thing you want to do next lunch break…”

Ben Fox, Marketing Director of Brand & Experience at McDonald’s, said:  “Monopoly is a well-established and much loved promotion with our customers. As a responsible business, this year we have removed the ‘go large’ incentive, increasing the number of stickers provided for a medium Extra Value Meal to ensure customers receive the same opportunity to win regardless of their order. In addition, for the first time, customers will receive Monopoly stickers on carrot bags and side salads as well as our Big Flavour Wraps.

Peely Peely gives fans a chance to share their love, and reminds those who know Monopoly, but haven’t played in a while, not to miss out. We’re excited to see this come to life across all platforms especially with our first ever binaural radio ad as well as a social campaign that brings our customers into the storyline. Do you Peely Peely?”

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Etihad Holidays has launched a new website that’s powered by a smart algorithm, to offer holiday bookers the best packages at the best prices, guaranteed. To promote it, the MullenLowe Open team in Abu Dhabi have built a sci-fi, steampunk style machine that will be at London’s Paddington station on January 22nd and 23rd, 2019.

Commuters will be invited to experience the great destinations Etihad Holidays can take them to, plus see how much they can save if they book with Etihad Holidays. During the activation, Etihad Holidays will be giving away prizes to every single person who comes and interacts with the Holiday Machine – from 5% off their first booking, to free holidays to Abu Dhabi.

This activation is the launch of a fully integrated campaign going live internationally throughout Q1. The campaign will include digital, press, social, content, CRM, sponsorship events, and activation.

Louise Roberts, managing director at MullenLowe Open, Abu Dhabi said: “We are thrilled to be working on such an exciting launch, and look forward to using our challenger thinking and creativity to develop the Etihad Holiday’s brand internationally.”

Ryan Dunlap, head of customer engagement at Etihad said: “We know that customers are looking for clear and cost-effective solutions when booking packages for their holidays. In an effort to embody our new Choose Well brand positioning, we’ve recently launched a new Etihad Holiday platform that now gives customers the opportunity to choose the best holiday packages at the best prices.”

“That’s why we are excited to see the Etihad Holiday Machine campaign going live as the embodiment of the ideals we strive to achieve, helping all of our customers make the right choices for their travel needs with Etihad.”

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Topshop has launched an interactive seasonal snow globe at the brand’s Oxford Circus flagship store.

From 12-20th December, customers making a purchase will have the chance to play inside the larger-than-life snow globe. Customers will be able to attempt to catch gold tokens in a whirlwind of metallic confetti to win prizes.

Topshop are ensuring that everyone is a winner, with each player entered into a lucky dip to win-on-the-spot prizes ranging from gift cards and beauty treats through to a £1000 Personal Shopping spree.

A camera positioned inside the globe will ensure that every participant will be able to share their experience on social media by tagging #TopshopHoliday or #TopmanHoliday.

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Carlsberg UK have launched an innovative new “Snap Pack” – bonding cans together with glue technology instead of the traditional plastic rings.

To support the UK launch, LIFE developed an experiential campaign exclusively for Tesco, offering shoppers the chance to make a Snap Pledge to use less plastic and win a £50 Tesco voucher.

Alana Daly, Customer Marketing Manager at Carlsberg UK commented: “ The new Snap Pack packaging is a hugely exciting development for Carlsberg and will reduce our plastic waste globally by more than 1,200 tonnes a year — the equivalent of 60 million plastic bags. The work LIFE Agency have done is bringing this initiative to the attention of UK shoppers and encouraging them to think about their own plastic usage.”

The experiential stands ran in 20 stores from 16^th – 27^th October across the UK.

“We are thrilled to be playing a part in this exciting new launch” said Chris Walker, Managing Partner at LIFE Agency.  “Our agency proposition is focused on ‘Making Brands Famous for Good Reasons’ and there can be little better than working with our clients to take steps to help the planet”.

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Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo

The world’s a crowded place, isn’t it?

Think about it. What was your last trip really like? What really stood out for you? It may have been the giant cruise ship that suddenly sailed into town, emptying its hold of minions armed with selfie sticks, cluttering up cafés and restaurants in their wake.

It may have been the daily fight for a sunbed by the pool.

Or it may have been a seemingly endless traffic jam to nowhere. Too much? Well, it seems UK holidaymakers are putting busy touristy destinations behind them and looking closer to home for more bespoke travel experiences. And they’ve got one thing in common: they want a great experience.

We’ve just published a report –  our ‘2018 Sodexo UK Exploring Travel’ e-book – which reveals that promotional marketing expectations are at an all-time high and the competition for consumer attention is fiercer than ever before. It’s up to marketers to deliver on these expectations to create maximum stand out.

If you put experiences at the heart of your campaign, you can engage consumers and truly take your brand places.

In fact, ‘experience’ is driving customer engagement in brand marketing like never before. For this reason, travel promotions can give marketers the edge they need to help their offering stand out in an increasingly noisy and saturated world. But they need to be unique and they need to be immersive.

So how can you beat the crowds and take your consumers on a brand journey they’re unlikely to forget in a hurry?

Unexpected experiences a marketing necessity

According to the British Tourism and Travel Show, not only do “33% of consumers put ‘exploring new places’ as their main motivator for travelling,” but “93% of Destination Marketing Officers consider experiences ‘important’ or ‘vital’ to consumer decisions.”

It’s not enough for UK travellers to want to go to see a new city. They want to book an experience to shout about while they’re there, too.

For marketers who wish to influence behaviour change, it means looking beyond the obvious. If you’re thinking about a standard giveaway that on paper seems reasonable enough, you need to look again.

It’s about doing something different, creating a promotion that reaches the right audience, at the right time, and stopping consumers in their tracks.

If you’re beginning to perspire with anticipation, please don’t fret.

An ‘unexpected’ travel prize incentive doesn’t have to break the bank. Long gone are the days when only a beautiful Caribbean beach would cut the billboard. Today’s holidaymakers are a more varied bunch.

Now it’s all about what you do, not where you do it.

The West Country – but not as you know it

Perhaps it’s down to the fact that many of us have long been accustomed to making the most of cheap no-frills air carriers, but domestic tourism is facing somewhat of a renaissance. ABTA is even reporting that UK demand is set to grow even more this year.

In fact, as Sodexo’s research reveals, “84% of people are considering, planning or have already taken a UK overnight break outside of their home county in 2018.”

Smart marketers can use this thinking to create an affordable and impactful promotional campaign that taps into our love of experiences and a desire to stay closer to home. So, where to next? Now that’s a question.

Our research reveals that while “London may be the number one UK destination for International visitors… it’s the South West of England that ranks highest for domestic tourists (Barclays).” Ah, we can almost smell the pasties.

The off-season is now the on-season, promising quieter towns, villages and roads, along with a less stressful experience for those seeking to get away from it all.

So-called summer destinations such as St Ives boasts indoor cultural treats such as The Tate St Ives; Penzance offers the all year round wild cookery school ‘Fat Hen’ and vibrant arts city Falmouth offers fantastic festivals every month of the year.

UK consumers may love the West Country, but if you can tie your travel prize incentives into latest trends coming from that part of the world, you’ll turn heads more than, say, offering a singular surfing trip in Newquay might do.

And on that note, is now a good time to mention targeting? Think about who you want to impress and you’ll find there’s a whole world of possibilities available.

All about the bragging rights

Whatever it is, it seems consumers are looking for something a bit different. They’re looking at new destinations, perhaps to beat the crowds and find their own way when it comes to holiday planning.

There’s big head-turning kudos for brands who actively engage consumers by helping them to boost those all-important bragging rights.

If you can create the feeling that your promotion is something new, something unheard of, you’ll do well to create maximum stand out.

Our report says ABTA nods to several major cultural anniversaries and events which are set to help cement the UK as the most popular destination [for Brits] overall for holidays in 2018:

• Bristol hosts the 40th anniversary of its world-famous Balloon Fiesta.
• Liverpool will mark 10 years since its successful bid to become European Capital of Culture.
• Several cities including Manchester, Oxford, London and Leeds have gallery take overs and other cultural events to mark the centenary of the Women’s Vote.

By building travel incentives in around events such as these, brands can find ways to tie their marketing ideas in via timely, eye-catching creative and thoughtful messaging.

Five go mad off the beaten track

Here are five more off-the-beaten-track UK travel ideas for weird, wacky and wonderful weekend breaks that may whet even the most seasoned traveller’s appetite and won’t burn the promotional budget – but don’t try them all at once, kids:

• Cheese Rolling in Gloucestershire

Who wouldn’t want to chase a rolling cheese wheel down a hill for a laugh? Well, maybe not all of us, but adrenaline junkies will love it. And for spectators, the event is guaranteed to be a memorable one. Just imagine the cheesy craic in the local taverns and inns afterwards.

• Oyster Festival in Whitstable

A foodie break to the seaside town of Whitstable is a mouth-watering delight. Throw in a quirky overnight stay in alternative accommodation such as the Fisherman’s Huts, and you’ve got a veritable feast for the senses.

http://www.kentonline.co.uk/whitstable/news/oyster-festival-dates-revealed-157394/

• The Highland Games, Braemar

If you can’t wait for Tokyo 2020, how about the UK’s answer to the Olympics instead? The Highland Games take place every summer – think kilts, cabers and ceilidhs. Add in a trip to a whisky distillery or see where all the action from James Bond’s Skyfall took place.

• The Night Carnival, Glastonbury

Somerset plays host to a wonderful and wacky night carnival every November. Like something out of a picture book, this type of event will seriously capture your audience’s imaginations. Attract customers with a night at nearby hot spot, Babington House, or a hotel and spa in beautiful Bath.

• The Green Man Festival, Brecon

Nothing says fun like a fabulous festival, but with so many out there, it’s important you align your brand with a high-quality, absorbing experience. The Green Man is Times’ columnist Caitlin Moran’s festival of choice and one that boasts something for everyone. Dial up the experience with a bell tent and hot tub and you’ll have instant promotional success.

The best incentive for social media marketing

We could go on. We won’t. The point is, if you take your brand promotion to the lesser known parts of well-loved locations, you’ll not only surprise and inspire your audience, but you’ll start some fantastic conversations – which hopefully will be shared on social media.

Travel incentives, such as an unusual, fun-filled weekend away, are perfect for social media, and your bespoke travel prize draw could be the perfect complement to fast-moving promotional platforms such as Instagram and Pinterest.

Ultimately, wherever you decide to take your consumer campaigns, the ‘experience economy’ is where it’s at. Take it out of the mundane and into the wild, unexpected, authentic and unusual, and you’ll entice customers by the bucket and spadeful.

After all, it’s the road less travelled that’s leading to travel promotion gold. Keep that front of mind and you’ll soon be creating customer engagement that’s well and truly worth the ride.

Amy Nield, Head of Prize at Sodexo. Part of Sodexo Employee and Consumer Engagement, Sodexo’s Neon solutions drive consumers to your brand – and keep them coming back. As consumer engagement specialists, we know how to influence behaviour. From building brand awareness to driving consumer loyalty, our unique mix of expertise means we can transform the way people interact with your brand.

The ‘2018 Sodexo UK Exploring Travel’ report can be downloaded for free from the Sodexo site.

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