<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>prize promotions Archives - IPM Bitesize</title>
	<atom:link href="https://www.promomarketing.info/tag/prize-promotions/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.promomarketing.info/tag/prize-promotions/</link>
	<description>The Institute of Promotional Marketing</description>
	<lastBuildDate>Thu, 17 Sep 2020 10:00:34 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.7.5</generator>

<image>
	<url>https://www.promomarketing.info/wp-content/uploads/2019/11/cropped-Bitesize-Favicon-32x32.png</url>
	<title>prize promotions Archives - IPM Bitesize</title>
	<link>https://www.promomarketing.info/tag/prize-promotions/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Nature Valley inspires UK to #visitnature with Tripadvisor</title>
		<link>https://www.promomarketing.info/nature-valley-inspires-uk-visitnature-tripadvisor/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Thu, 17 Sep 2020 10:00:34 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Incentive]]></category>
		<category><![CDATA[Prize promotion]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[on-pack promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=6583</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2020/09/NVxTA_lead-image-1-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.promomarketing.info/wp-content/uploads/2020/09/NVxTA_lead-image-1-150x150.png 150w, https://www.promomarketing.info/wp-content/uploads/2020/09/NVxTA_lead-image-1-45x45.png 45w" sizes="(max-width: 150px) 100vw, 150px" /><p>Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand[1] teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. &#160; The promotion, which will see Nature Valley become the [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/nature-valley-inspires-uk-visitnature-tripadvisor/">Nature Valley inspires UK to #visitnature with Tripadvisor</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2020/09/NVxTA_lead-image-1-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.promomarketing.info/wp-content/uploads/2020/09/NVxTA_lead-image-1-150x150.png 150w, https://www.promomarketing.info/wp-content/uploads/2020/09/NVxTA_lead-image-1-45x45.png 45w" sizes="(max-width: 150px) 100vw, 150px" /><p>Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand<a href="https://mail.google.com/mail/u/0/#m_7083268814940344192__ftn1"><sup>[1]</sup></a> teaming up with <a href="https://www.tripadvisor.co.uk/">Tripadvisor</a>, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign.</p>
<p>&nbsp;</p>
<p>The promotion, which will see Nature Valley become the first ever FMCG brand to partner with Tripadvisor in Europe, will run from 14<sup>th</sup> September for six weeks.</p>
<p>&nbsp;</p>
<p>Nature Valley-curated travel guides and bespoke trips, all designed to boost UK tourism by showcasing the stunning locations our country has to offer, will feature across the Tripadvisor site.</p>
<p>&nbsp;</p>
<p>The content will be promoted via a raft of media activity, created by Space, which includes social media (Facebook, Instagram and Pinterest) and digital advertising, directing people to Nature Valley and Tripadvisor bespoke guides, inspiring them to book their next adventure. The campaign is also supported by TV.</p>
<p>&nbsp;</p>
<p>The campaign takes its cues from the tourism industry&#8217;s advertising language and imagery, and inspires consumers to explore the nature on their doorsteps, supporting the brand’s global mission to encourage everyone to simply ‘get out more’. Nature-inspired scenes and Imagery featured in the campaign creative is sourced from Tripadvisor reviews of the locations, and activities featured in three Nature Valley-themed guides.</p>
<p>&nbsp;</p>
<p>#visitnature also includes a competition, running across Facebook and Instagram, that encourages consumers to upload a photograph they have taken while outdoors, enjoying nature, tagging #visitnature and @naturevalley.  The winners will bag an ultimate trip to nature for four people, including Tripadvisor-recommended activities, and will see their images included as part of the campaign.</p>
<p>&nbsp;</p>
<p><strong>Helene Henderson, Brand Manager, Nature Valley, said: </strong>“With limited travel options in the coming months, we’re encouraging people across the country to fall in love with UK nature and enjoy the exact same escapism that a trip abroad can offer.</p>
<p>&nbsp;</p>
<p>“Space has delivered a first-of-its-kind partnership for Nature Valley, and an exciting evolution of our Get Out More campaign which further highlights our tasty range of Nature Valley snack bars as the ideal accompaniment for an outdoor adventure.”</p>
<p>&nbsp;</p>
<p><strong>Sean Kelly, Associate Director, Space, said: </strong>“The lockdown restrictions in the UK have seen so many people begin to appreciate the joys of discovering the local beauty spots and attractions on their doorstep, and we want to encourage them to do this more. Tripadvisor was the perfect partner to join with Nature Valley’s mission to get everybody out more, providing guides and suggestions based on real reviews and experiences supporting our unique tourism theme.”</p>
<p><strong> </strong></p>
<p>The #visitnature initiative is part of a whopping £10 million marketing investment by Nature Valley-owner General Mills, the #1 manufacturer in Better For You Snacks<a href="https://mail.google.com/mail/u/0/#m_7083268814940344192__ftn2"><sup>[2]</sup></a>, to support its three leading brands: Nature Valley, Fibre One and LÄRABAR.</p>
<p>&nbsp;</p>
<p>The new campaign is expected to reach 5.6million people within Nature Valley’s target audience. Retailers are encouraged to stock up on the brand’s wide range of snack bars to meet increased demand.</p>
<p>&nbsp;</p>
<p><sup>[1]</sup> Nielsen last 52 Weeks | Currency: USD | Market: Total Coverage including Discounters</p>
<p><sup>[2]</sup> Nielsen total coverage Latest 4 weeks</p>
<p>The post <a href="https://www.promomarketing.info/nature-valley-inspires-uk-visitnature-tripadvisor/">Nature Valley inspires UK to #visitnature with Tripadvisor</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Plenty launches on-pack activation for guaranteed rewards</title>
		<link>https://www.promomarketing.info/plenty-launches-pack-activation-guaranteed-rewards/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Tue, 29 Jan 2019 14:01:32 +0000</pubDate>
				<category><![CDATA[Campaign of the Week]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[on-pack]]></category>
		<category><![CDATA[on-pack promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[retail]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=4300</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/01/week-5-2019-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.promomarketing.info/wp-content/uploads/2019/01/week-5-2019-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2019/01/week-5-2019-45x45.jpg 45w" sizes="(max-width: 150px) 100vw, 150px" /><p>Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello Fresh, kid’s tablets and the chance to win a trip to Florida. From January to June, partners across the UK will take part in the Plenty rewards on-pack [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/plenty-launches-pack-activation-guaranteed-rewards/">Plenty launches on-pack activation for guaranteed rewards</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/01/week-5-2019-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2019/01/week-5-2019-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2019/01/week-5-2019-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><a href="http://www.plenty.co.uk/"><span style="color: #0000ff;">Plenty </span></a>is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello Fresh, kid’s tablets and the chance to win a trip to Florida.</p>
<p>From January to June, partners across the UK will take part in the Plenty rewards on-pack promotion, with millions of rewards available to claim. Partners offering discounts on experiences and services include HelloFresh, Forest Holidays, Kids Pass, Rakuten TV and Green Thumb Lawn Treatment and there are thousands of physical rewards to claim, such as VR headsets, kid’s tablets, Bluetooth sound bars, TV streaming devices, mini trampolines, paddling pools, baking equipment and more. The rewards on-pack promotion is in line with Plenty’s mission to help families spend more quality time together, without the extra cost.</p>
<p>Shoppers are guaranteed a reward when they purchase a Plenty rewards promotional pack and they can also enter into a prize draw to win a family holiday to Orlando, Florida. This prize draw runs until 30th June and will be drawn on 1st July, followed by another prize draw until 30th October, for valid late entries, with the chance to win more prizes from the partners.</p>
<p>Plenty rewards promotional packs will be available to buy in Asda, Tesco, Morrisons, Co-op, Sainsbury’s, Ocado and Waitrose and the promotion will be supported by a radio campaign and a partnership with Channel Mum.</p>
<p>Sian Dixon, Brand Manager for Plenty said: “We hope that the promise of a guaranteed reward with the purchase of every Plenty Rewards promotional pack will help families free up all-important quality time together, while also helping them save money”.</p>
<p>“As the UK’s no.1 household towel brand*, Plenty’s renowned performance quality will also help families save valuable time on cleaning – so there’re more time for fun days out together”.</p>
<p>Rewards from partners include:</p>
<p>• Forest Holidays &#8211; 10% off an escape plus a £10 spending voucher (plus, one £650 holiday in the valid late entries prize draw).<br />
• Hello Fresh &#8211; 60% off first 2 boxes (plus, 1 x 3 months free offer in the valid late entries prize draw).<br />
• Kids Pass &#8211; a free 3 months Kids Pass (plus, 1 free 12 months Kids Pass in the valid late entries prize draw).<br />
• Green Thumb Lawn Treatment Service &#8211; £10 off your lawn treatment.<br />
• Rakuten TV &#8211; 50% off your first 3 film rentals.</p>
<p>The post <a href="https://www.promomarketing.info/plenty-launches-pack-activation-guaranteed-rewards/">Plenty launches on-pack activation for guaranteed rewards</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Quaker Oats offers consumers the chance to win a Nuffield Health package</title>
		<link>https://www.promomarketing.info/quaker-oats-offer-consumers-chance-win-nuffield-health-package/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Tue, 22 Jan 2019 09:28:34 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Partnership Marketing]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[oats]]></category>
		<category><![CDATA[on-pack]]></category>
		<category><![CDATA[on-pack promotion]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[wellbeing]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=4263</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/01/Quaker-oats-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2019/01/Quaker-oats-150x150.png 150w, https://www.promomarketing.info/wp-content/uploads/2019/01/Quaker-oats-45x45.png 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January. This promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health pillars: Gut Health, Heart [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/quaker-oats-offer-consumers-chance-win-nuffield-health-package/">Quaker Oats offers consumers the chance to win a Nuffield Health package</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/01/Quaker-oats-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2019/01/Quaker-oats-150x150.png 150w, https://www.promomarketing.info/wp-content/uploads/2019/01/Quaker-oats-45x45.png 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><a href="https://www.quakeroats.com/"><span style="color: #0000ff;">Quaker Oats</span></a> is has announced a new on-pack campaign in partnership with <a href="https://www.nuffieldhealth.com/"><span style="color: #0000ff;">Nuffield Health</span> </a>which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January.</p>
<p>This promotion continues on from Quaker’s <em>I owe it to Oats </em>campaign focusing on three key health pillars: Gut Health, Heart Health and Kickstart to the day. With many consumers hoping to start 2019 on a health kick, the partnership will help retailers capitalise on the increased demand. The promotion will appear across the Quaker Oat So Simple range for ten weeks and includes a heavy-weight TV, digital and broadcast marketing plan meaning that Quaker will be front of mind for shoppers looking for options to kick start their day this New Year.</p>
<p>Steph Okell, Quaker Senior Marketing Manager at PepsiCo, comments: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go. That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”</p>
<p>Launching this month, the partnership offers a free Nuffield Health day pass with every pack and in addition gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000.</p>
<p>To find out if they have won, consumers will simply need to enter the unique code from the promotional pack online at <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://www.quaker.co.uk">www.quaker.co.uk</a></span>.</p>
<p>The post <a href="https://www.promomarketing.info/quaker-oats-offer-consumers-chance-win-nuffield-health-package/">Quaker Oats offers consumers the chance to win a Nuffield Health package</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Naked Noodle and lastminute.com launch new holiday on-pack</title>
		<link>https://www.promomarketing.info/naked-noodle-lasminute-com-launch-new-holiday-pack/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Tue, 15 Jan 2019 10:15:42 +0000</pubDate>
				<category><![CDATA[Campaign of the Week]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[on-pack]]></category>
		<category><![CDATA[on-pack promotion]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[partnership marketing]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[savoury snacks]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[win]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=4238</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/01/week-3-2019-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2019/01/week-3-2019-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2019/01/week-3-2019-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional campaign. Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise. Plus every promotional pack unlocks [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/naked-noodle-lasminute-com-launch-new-holiday-pack/">Naked Noodle and lastminute.com launch new holiday on-pack</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/01/week-3-2019-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2019/01/week-3-2019-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2019/01/week-3-2019-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><a href="https://naked-noodle.com/"><span style="color: #0000ff;">Naked Noodle</span></a>, the leading authentic snack pot brand has joined forces with IPM Members, <a href="https://www.lastminute.com/"><span style="color: #0000ff;">lastminute.com</span></a> and <span style="color: #0000ff;"><a href="https://www.brassagency.com/">Brass</a> </span>agency<span style="color: #0000ff;">,</span> to create its biggest ever promotional campaign.</p>
<p>Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise. Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.</p>
<p>The Symington’s Naked brand has experienced phenomenal growth of +30% over the last 12 months and now wants its first on-pack promotion to standout on shelf and attract even more young adult shoppers to impulse buy, further boosting household penetration and sales.</p>
<p>The Escape the Ordinary campaign cleverly uses an instant reveal mechanic, with 205 winning tickets randomly inserted inside promotional pots. Lift the lid and find a ticket and you could win 1 of 5 trips to Asia worth £7,000 or other travel and tech prizes such as a GoPro cameras or noise cancelling wireless headphones.</p>
<p>Mike Benton, Head of Snacking at Symington’s comments “Escape the Ordinary is a campaign heavily influenced by insight targeting the busy lifestyles of Gen Y. We think the prizes will have huge appeal to a generation that lives life to the full, managing hectic social lives from their mobiles but with a real taste for adventure and experience.”</p>
<p>The on-pack promotion goes live from 18 January 2019 in supermarkets and C-stores nationally, supported by a comprehensive shopper advertising and display campaign that also includes social media and PR.</p>
<p>The post <a href="https://www.promomarketing.info/naked-noodle-lasminute-com-launch-new-holiday-pack/">Naked Noodle and lastminute.com launch new holiday on-pack</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Mulberry unveils a pop-up smart vending machine for Christmas</title>
		<link>https://www.promomarketing.info/mulberry-unveils-pop-smart-vending-machine-christmas/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Mon, 19 Nov 2018 13:54:19 +0000</pubDate>
				<category><![CDATA[experiential]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[in-store]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[vending machine]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=4042</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/11/mulberry-lights-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/11/mulberry-lights-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/11/mulberry-lights-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Mulberry is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour, shapes and people come together to create a modern British Christmas. The series began this month in London with an immersive pop-up light installation, drinks and live music at 100 Regent Street. [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/mulberry-unveils-pop-smart-vending-machine-christmas/">Mulberry unveils a pop-up smart vending machine for Christmas</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/11/mulberry-lights-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/11/mulberry-lights-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/11/mulberry-lights-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><a href="https://www.mulberry.com/gb/"><span style="color: #0000ff;">Mulberry</span></a> is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour, shapes and people come together to create a modern British Christmas.</p>
<p>The series began this month in London with an immersive pop-up light installation, drinks and live music at 100 Regent Street. In a partnership with innovation consultancy, <a href="https://www.thecurrentglobal.com/"><span style="color: #0000ff;">TheCurrent</span></a>, Mulberry is inviting visitors to explore and share their lights-inspired images with #MulberryLights, which grants them instant access to the prizes from Mulberry&#8217;s in-store Gift Vending Machine. The smart vending machine ensures that everyone is a winner, with one lucky player wining the top prize of a £1000 gift card every day.</p>
<p>After London, #MulberryLights will continue with the festive vending machine travelling to Leeds from 22nd to 25th November; Manchester from 26th to 28th November and finally to Edinburgh from 29th to 2nd December.</p>
<p>The post <a href="https://www.promomarketing.info/mulberry-unveils-pop-smart-vending-machine-christmas/">Mulberry unveils a pop-up smart vending machine for Christmas</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The golden rule of successful promotions: know your customer</title>
		<link>https://www.promomarketing.info/golden-rule-successful-promotions-know-customer/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Thu, 18 Oct 2018 15:54:24 +0000</pubDate>
				<category><![CDATA[industry]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[on-pack]]></category>
		<category><![CDATA[on-pack promotion]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[prize draw]]></category>
		<category><![CDATA[prize draws]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=3878</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/chris-baldwin-1-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/chris-baldwin-1-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/chris-baldwin-1-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of thousands of brands out there, all fighting for the attention of the same key audience: loyal and dedicated consumers. It’s a tall order to be at the forefront of these customers’ [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/golden-rule-successful-promotions-know-customer/">The golden rule of successful promotions: know your customer</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/chris-baldwin-1-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/chris-baldwin-1-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/chris-baldwin-1-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><em><strong>Chris Baldwin, Director of Consumer Promotions and Loyalty at <span style="color: #0000ff;"><a href="https://sodexoengage.com/">Sodexo Engage</a>,</span> details the keys to success when running consumer promotions.</strong></em></p>
<p>There are hundreds of thousands of brands out there, all fighting for the attention of the same key audience: loyal and dedicated consumers. It’s a tall order to be at the forefront of these customers’ minds 24/7, but many brands have learned that creative, well-timed consumer promotions can certainly help.</p>
<p>There’s one important caveat to remember though: a brand can only run a successful promotion if it has a solid, consistent identity. And it’s easy to see why. It’s much easier to develop a sense of loyalty among consumers if a company has a well-established image and ethos. Just think about the reverse for a second: a brand that’s constantly changing its look and feel will clearly struggle to retain the same audience time and time again.</p>
<p><strong>Know your audience</strong></p>
<p>Building a strong brand is only half the battle when it comes to successful promotions though – companies also need to keep up with their customers’ fast-changing preferences and demands. Today’s consumers are far less predictable than they used to be and now expect much more from the brands they interact with. This combination means that businesses have to work harder than ever before to create promotions that resonate with their target audience.</p>
<p>On top of this, the astronomical rise in social media adds yet another element to the mix. Over the last five years alone, the number of Facebook users worldwide has jumped by <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/">a huge 1.14 billion</a></span>. With this rapid growth comes huge opportunities for brands to develop new kinds of promotions. For example, it’s now easier than ever for customers to enter competitions via social media. This shift not only gives the customer a chance to win a prize that they value, but also encourages them to share the company’s social media content far and wide; a win-win for both sides.</p>
<p>Brands should be careful of going exclusively digital though. There’s still a lot to be said for simple on-pack and money off promotions. It goes back to knowing who the company is trying to target. Older generations are often more likely to go for promotions that offer them a high value reward, but far less chance of winning. By contrast, smartphones have conditioned younger generations to expect immediate gratification, so they’re more likely to go for an easy entry, instant win option.</p>
<p><strong>Know your promotion</strong></p>
<p>Even with all of this knowledge to hand, implementing a successful promotion can still be a tough nut to crack. Consumer behaviour will continue to change and evolve at a rapid pace, so it’s essential to stay on the front foot. By constantly gathering and updating information about their customers, brands can make sure they have the information they need to offer engaging experiences that keep customers coming back for more.</p>
<p><strong> </strong>For their part, brands need to be very clear on the purpose of the promotion itself. Is it to increase customer loyalty, change buying habits or to boost sales? The answer to this question will have a major impact on how the promotion is run. For example, encouraging customers to share their own content via social media may help to boost a brand’s followers, but offering a discount for this activity could influence buying behaviour more directly.</p>
<p>Whatever promotions retailers choose, in today’s market there’s no room for bland and boring. Consumers can be a fickle bunch and lose interest in the blink of an eye. The good news is that brands can keep them engaged by making the whole process quick and easy and by making the vast majority of promotions ‘win-able’ in order to draw the highest amount of attention.</p>
<p><strong>Know the latest trends</strong></p>
<p>The more a brand knows about its target customer, the more it’ll be able to create a promotion that hits all the right notes. Engaged and happy customers click more, buy more and shout louder about a good deal. These are the people who will really sell the promotion and boost the brand – often without even realising it.</p>
<p>In an increasingly digital world, this means exploiting social media and the smartphones that are seemingly glued to every customer’s hands. When people have come to expect instant replies and answers, immediate gratification is an attractive prospect when it comes to promotions too. If a brand knows its customer inside out and makes promotions relevant, engaging and easy to enter, they can’t go too far wrong.</p>
<p><strong><em>Founded in 1966 by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organisational performance. Operating in 80 countries, we serve 75 million consumers each day through our unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services.</em></strong></p>
<p><em><strong>Part of the Benefits and Rewards division, here in the UK <a href="https://sodexoengage.com/"><span style="color: #0000ff;">Sodexo Engage</span></a> specialises in employee and consumer engagement, with over 50 years’ heritage in creating award-winning experiences. From growing employee culture and inspiring success in workplaces, to driving consumer engagement with brands, Sodexo gives businesses the tools to create lasting change through transforming behaviours, engagement and performance in people. They believe in bringing people and business together through creativity and excellent service, with their long-standing mission of improving the quality of life of everyone they work with.</strong></em></p>
<p>The post <a href="https://www.promomarketing.info/golden-rule-successful-promotions-know-customer/">The golden rule of successful promotions: know your customer</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Why the road less travelled is best for your next travel incentive</title>
		<link>https://www.promomarketing.info/road-less-travelled-best-next-travel-incentive/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Thu, 11 Oct 2018 10:03:10 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[behaviour change marketing]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitions]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[consumer insights]]></category>
		<category><![CDATA[experience prizes]]></category>
		<category><![CDATA[family holiday]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[holiday prize]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[incentive]]></category>
		<category><![CDATA[incentive & motivation]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[money can't buy prizes]]></category>
		<category><![CDATA[prize]]></category>
		<category><![CDATA[prize draw]]></category>
		<category><![CDATA[prize draws]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[travel incentives]]></category>
		<category><![CDATA[travel industry]]></category>
		<category><![CDATA[travel promotions]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=3849</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Sodexo-travel-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Sodexo-travel-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Sodexo-travel-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s a crowded place, isn’t it? Think about it. What was your last trip really like? What really stood out for you? It may have been the giant cruise [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/road-less-travelled-best-next-travel-incentive/">Why the road less travelled is best for your next travel incentive</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Sodexo-travel-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Sodexo-travel-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Sodexo-travel-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><span style="color: #000000;"><strong><em>Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://sodexoengage.com/">Sodexo</a></span></em></strong></span></p>
<p>The world’s a crowded place, isn’t it?</p>
<p>Think about it. What was your last trip really like? What really stood out for you? It may have been the giant cruise ship that suddenly sailed into town, emptying its hold of minions armed with selfie sticks, cluttering up cafés and restaurants in their wake.</p>
<p>It may have been the daily fight for a sunbed by the pool.</p>
<p>Or it may have been a seemingly endless traffic jam to nowhere. Too much? Well, it seems UK holidaymakers are putting busy touristy destinations behind them and looking closer to home for more bespoke travel experiences. And they’ve got one thing in common: they want a great experience.</p>
<p>We’ve just published a report –  our ‘2018 Sodexo UK Exploring Travel’ e-book – which reveals that promotional marketing expectations are at an all-time high and the competition for consumer attention is fiercer than ever before. It’s up to marketers to deliver on these expectations to create maximum stand out.</p>
<p>If you put experiences at the heart of your campaign, you can engage consumers and truly take your brand places.</p>
<p>In fact, ‘experience’ is driving customer engagement in brand marketing like never before. For this reason, travel promotions can give marketers the edge they need to help their offering stand out in an increasingly noisy and saturated world. But they need to be unique and they need to be immersive.</p>
<p>So how can you beat the crowds and take your consumers on a brand journey they’re unlikely to forget in a hurry?</p>
<p><strong>Unexpected experiences a marketing necessity</strong></p>
<p>According to the British Tourism and Travel Show, not only do “33% of consumers put ‘exploring new places’ as their main motivator for travelling,” but “93% of Destination Marketing Officers consider experiences ‘important’ or ‘vital’ to consumer decisions.”</p>
<p>It’s not enough for UK travellers to want to go to see a new city. They want to book an experience to shout about while they’re there, too.</p>
<p>For marketers who wish to influence behaviour change, it means looking beyond the obvious. If you’re thinking about a standard giveaway that on paper seems reasonable enough, you need to look again.</p>
<p>It’s about doing something different, creating a promotion that reaches the right audience, at the right time, and stopping consumers in their tracks.</p>
<p>If you’re beginning to perspire with anticipation, please don’t fret.</p>
<p>An ‘unexpected’ travel prize incentive doesn’t have to break the bank. Long gone are the days when only a beautiful Caribbean beach would cut the billboard. Today’s holidaymakers are a more varied bunch.</p>
<p>Now it’s all about what you do, not where you do it.</p>
<p><strong>The West Country – but not as you know it</strong></p>
<p>Perhaps it’s down to the fact that many of us have long been accustomed to making the most of cheap no-frills air carriers, but domestic tourism is facing somewhat of a renaissance. ABTA is even reporting that UK demand is set to grow even more this year.</p>
<p>In fact, as Sodexo’s research reveals, “84% of people are considering, planning or have already taken a UK overnight break outside of their home county in 2018.”</p>
<p>Smart marketers can use this thinking to create an affordable and impactful promotional campaign that taps into our love of experiences and a desire to stay closer to home. So, where to next? Now that’s a question.</p>
<p>Our research reveals that while “London may be the number one UK destination for International visitors… it’s the South West of England that ranks highest for domestic tourists (Barclays).” Ah, we can almost smell the pasties.</p>
<p>The off-season is now the on-season, promising quieter towns, villages and roads, along with a less stressful experience for those seeking to get away from it all.</p>
<p>So-called summer destinations such as St Ives boasts indoor <a href="http://www.tate.org.uk/visit/tate-st-ives">cultural treats such as The Tate St Ives</a>; Penzance offers the <a href="http://www.fathen.org/courses-events/discover/">all year round wild cookery school ‘Fat Hen’</a> and <a href="https://www.visitcornwall.com/places/falmouth">vibrant arts city Falmouth offers fantastic festivals</a> every month of the year.</p>
<p>UK consumers may love the West Country, but if you can tie your travel prize incentives into latest trends coming from that part of the world, you’ll turn heads more than, say, offering a singular surfing trip in Newquay might do.</p>
<p>And on that note, is now a good time to mention targeting? Think about who you want to impress and you’ll find there’s a whole world of possibilities available.</p>
<p><strong>All about the bragging rights</strong></p>
<p>Whatever it is, it seems consumers are looking for something a bit different. They’re looking at new destinations, perhaps to beat the crowds and find their own way when it comes to holiday planning.</p>
<p>There’s big head-turning kudos for brands who actively engage consumers by helping them to boost those all-important bragging rights.</p>
<p>If you can create the feeling that your promotion is something new, something unheard of, you’ll do well to create maximum stand out.</p>
<p>Our report says ABTA nods to several major cultural anniversaries and events which are set to help cement the UK as the most popular destination [for Brits] overall for holidays in 2018:</p>
<ul>
<li>Bristol hosts the 40th anniversary of its world-famous Balloon Fiesta.</li>
<li>Liverpool will mark 10 years since its successful bid to become European Capital of Culture.</li>
<li>Several cities including Manchester, Oxford, London and Leeds have gallery take overs and other cultural events to <a href="https://www.theguardian.com/travel/2018/jan/31/centenary-votes-for-women-anniversary-events-parades-exhibitions-suffragette-pankhurst">mark the centenary of the Women’s Vote</a>.</li>
</ul>
<p>By building travel incentives in around events such as these, brands can find ways to tie their marketing ideas in via timely, eye-catching creative and thoughtful messaging.</p>
<p><strong>Five go mad off the beaten track</strong></p>
<p>Here are five more off-the-beaten-track UK travel ideas for weird, wacky and wonderful weekend breaks that may whet even the most seasoned traveller’s appetite and won’t burn the promotional budget – but don’t try them all at once, kids:</p>
<ul>
<li><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://radseason.com/event/coopers-hill-cheese-rolling-gloucester-united-kingdom/">Cheese Rolling in Gloucestershire</a></strong></span></li>
</ul>
<p>Who wouldn’t want to chase a rolling cheese wheel down a hill for a laugh? Well, maybe not all of us, but adrenaline junkies will love it. And for spectators, the event is guaranteed to be a memorable one. Just imagine the cheesy craic in the local taverns and inns afterwards.</p>
<ul>
<li><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="http://www.kentonline.co.uk/whitstable/news/oyster-festival-dates-revealed-157394/">Oyster Festival in Whitstable</a></strong></span></li>
</ul>
<p>A foodie break to the seaside town of Whitstable is a mouth-watering delight. Throw in a quirky overnight stay in alternative accommodation such as the Fisherman’s Huts, and you’ve got a veritable feast for the senses.</p>
<p>http://www.kentonline.co.uk/whitstable/news/oyster-festival-dates-revealed-157394/</p>
<ul>
<li><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://www.visitscotland.com/see-do/events/highland-games/">The Highland Games, Braemar</a></strong></span></li>
</ul>
<p>If you can’t wait for Tokyo 2020, how about the UK’s answer to the Olympics instead? The Highland Games take place every summer – think kilts, cabers and ceilidhs. Add in a trip to a whisky distillery or <a href="https://www.visitscotland.com/see-do/attractions/tv-film/skyfall/">see where all the action from James Bond’s Skyfall</a> took place.</p>
<ul>
<li><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://www.theguardian.com/travel/2016/oct/30/glastonbury-other-festival-carnival-of-lights-west-country">The Night Carnival, Glastonbury</a> </strong></span></li>
</ul>
<p>Somerset plays host to a wonderful and wacky night carnival every November. Like something out of a picture book, this type of event will seriously capture your audience’s imaginations. Attract customers with a night at nearby hot spot, Babington House, or a hotel and spa in beautiful Bath.</p>
<ul>
<li><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="http://www.greenman.net/line-up/2018/">The Green Man Festival, Brecon</a></strong></span></li>
</ul>
<p>Nothing says fun like a fabulous festival, but with so many out there, it’s important you align your brand with a high-quality, absorbing experience. The Green Man is Times’ columnist Caitlin Moran’s festival of choice and one that boasts something for everyone. Dial up the experience with a bell tent and hot tub and you’ll have instant promotional success.</p>
<p><strong>The best incentive for social media marketing</strong></p>
<p>We could go on. We won’t. The point is, if you take your brand promotion to the lesser known parts of well-loved locations, you’ll not only surprise and inspire your audience, but you’ll start some fantastic conversations – which hopefully will be shared on social media.</p>
<p>Travel incentives, such as an unusual, fun-filled weekend away, are perfect for social media, and your bespoke travel prize draw could be the perfect complement to fast-moving promotional platforms such as Instagram and Pinterest.</p>
<p>Ultimately, wherever you decide to take your consumer campaigns, the ‘experience economy’ is where it’s at. Take it out of the mundane and into the wild, unexpected, authentic and unusual, and you’ll entice customers by the bucket and spadeful.</p>
<p>After all, it’s the road less travelled that’s leading to travel promotion gold. Keep that front of mind and you’ll soon be creating customer engagement that’s well and truly worth the ride.</p>
<p><strong><em>Amy Nield, Head of Prize at Sodexo. Part of Sodexo Employee and Consumer Engagement, Sodexo&#8217;s Neon solutions drive consumers to your brand – and keep them coming back. As consumer engagement specialists, we know how to influence behaviour. From building brand awareness to driving consumer loyalty, our unique mix of expertise means we can transform the way people interact with your brand.</em></strong></p>
<p><span style="color: #0000ff;"><em><strong><a style="color: #0000ff;" href="https://marketing.sodexoengage.com/exploring-travel-free-ebook?_ga=2.186252330.2095462540.1539244848-233850619.1539244848">The ‘2018 Sodexo UK Exploring Travel’ report can be downloaded for free from the Sodexo site.</a></strong></em></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://www.promomarketing.info/road-less-travelled-best-next-travel-incentive/">Why the road less travelled is best for your next travel incentive</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes</title>
		<link>https://www.promomarketing.info/trebor-win-small-offers-thousands-of-consumers-the-chance-to-win-cash-prizes/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Thu, 11 Oct 2018 09:12:13 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Prize promotion]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[cash prize]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitions]]></category>
		<category><![CDATA[confectionery]]></category>
		<category><![CDATA[convenience channel]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Mondelez]]></category>
		<category><![CDATA[on-pack]]></category>
		<category><![CDATA[on-pack promotion]]></category>
		<category><![CDATA[on-pack promotions]]></category>
		<category><![CDATA[prize draw]]></category>
		<category><![CDATA[prize draws]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[sweets]]></category>
		<category><![CDATA[Trebor]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=3843</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Trebor_Small_Wins_Poster_1600-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Trebor, the UK’s number one mint brand, is offering thousands of consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Trebor_Small_Wins_Poster_1600-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Trebor_Small_Wins_Poster_1600-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small. Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/trebor-win-small-offers-thousands-of-consumers-the-chance-to-win-cash-prizes/">Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Trebor_Small_Wins_Poster_1600-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Trebor, the UK’s number one mint brand, is offering thousands of consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Trebor_Small_Wins_Poster_1600-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Trebor_Small_Wins_Poster_1600-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Trebor, the <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://eu.mondelezinternational.com/">Mondelez</a></span>-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.</p>
<p>Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that while a small cash prize may not change someone’s life, it will put a smile on their face. There are 10,800 cash sums available to be won, and the total potential prize pot is £100,000.</p>
<p>Consumers win by unwrapping Trebor packs and finding a ‘YOU’VE WON’ message inside with a code. If they do, then they need to go online to the competition website and enter the code to find out what they have won and how to claim it. All claims must be made by 5.00pm on March 31<sup>st</sup>, 2019.</p>
<p>Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and delivered a sales increase of 6.8% in Independents and Symbols during the promotional period, according to Mondelez, which owns Trebor.</p>
<p>Amy Lucas, Brand Manager for Trebor, says: “Trebor has a market share nearly double that of its nearest competitor, and currently holds the top three mint SKUs in the impulse category. Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”</p>
<p>The Get Minted prize draw, which was exclusive to the convenience channel, ran from April 1st until June 17th 2018 and offered consumers a chance to win prizes ranging from £50 up to a £5,000. At the same time, retailers who stocked Trebor and displayed the Get Minted POS won the value of any cash prizes claimed by consumers who bought winning packs in their store.</p>
<p>The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.</p>
<p>The post <a href="https://www.promomarketing.info/trebor-win-small-offers-thousands-of-consumers-the-chance-to-win-cash-prizes/">Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Kiddylicious creates new mobile game</title>
		<link>https://www.promomarketing.info/kiddylicious-promotes-wafers-new-mobile-game/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Thu, 11 Oct 2018 09:10:34 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Prize promotion]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[baby food]]></category>
		<category><![CDATA[baby products]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitions]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Kiddylicious]]></category>
		<category><![CDATA[marketing to families]]></category>
		<category><![CDATA[marketing to mums]]></category>
		<category><![CDATA[marketing to women]]></category>
		<category><![CDATA[prize draw]]></category>
		<category><![CDATA[prize draws]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[Ready]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=3846</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Kiddylicious-Wafer-Wipeout-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Kiddylicious-Wafer-Wipeout-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Kiddylicious-Wafer-Wipeout-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy Crush-style game was originally launched last year to raise awareness of the brand’s range of Wafer products amongst parents of young babies. Wafer Wipeout challenges players to smash through [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/kiddylicious-promotes-wafers-new-mobile-game/">Kiddylicious creates new mobile game</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Kiddylicious-Wafer-Wipeout-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Kiddylicious-Wafer-Wipeout-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Kiddylicious-Wafer-Wipeout-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Baby and toddler food brand <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://kiddylicious.com/">Kiddylicious </a></span>has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy Crush-style game was originally launched last year to raise awareness of the brand’s range of Wafer products amongst parents of young babies.</p>
<p>Wafer Wipeout challenges players to smash through rows and columns of Wafer packs and ingredients. For a period following the launch of the updated app, those who manage to hit the magic number of 1,000 points in 60 seconds could enter their details for the chance to win a range of prizes, including high chairs, plate sets and weaning kits.</p>
<p>Kiddylicious Wafers are designed to be the ideal first solid food for babies. Each Wafer is the perfect size for little hands to hold, and are crumb-free, which makes them a great weaning snack for little ones. They come in four flavours – strawberry, blueberry, carrot and banana – and contain no allergens, added preservatives or artificial colours.</p>
<p>The agency behind the campaign is Bath-based <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://weareready.com">Ready</a></span>, specialists in promotional and tactical campaigns for consumer brands.</p>
<p>Ready’s creative director Jake Xu says: “We had brilliant feedback from parents on the original Wafer Wipeout game. So it seemed only natural to give it a makeover and offer a fresh range of great prizes to be won. With several new parents in the Ready office, we know first-hand how great Wafers are during the weaning stage. On that front, we are also working with Kiddylicious on a range of informative content to support parents during the weaning stage. So we’re excited to reveal this very soon.”</p>
<p>The post <a href="https://www.promomarketing.info/kiddylicious-promotes-wafers-new-mobile-game/">Kiddylicious creates new mobile game</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw</title>
		<link>https://www.promomarketing.info/coke-backs-cinnamon-capital-jingle-bell-ball-link/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Tue, 09 Oct 2018 13:38:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Partnership Marketing]]></category>
		<category><![CDATA[Prize promotion]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[Capital Radio]]></category>
		<category><![CDATA[Capital Radio Jingle Bell Ball]]></category>
		<category><![CDATA[carbonated beverages]]></category>
		<category><![CDATA[CCEP]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coca-Cola European Partners]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitions]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment marketing]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music festivals]]></category>
		<category><![CDATA[on-pack]]></category>
		<category><![CDATA[on-pack promotion]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[partnership marketing]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[prize draw]]></category>
		<category><![CDATA[prize draws]]></category>
		<category><![CDATA[prize promotion]]></category>
		<category><![CDATA[prize promotions]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[soft drinks]]></category>
		<category><![CDATA[sponsorship]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=3839</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Coca-Cola-Cinnamon-on-pack-Oct-2018-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Coca-Cola-Cinnamon-on-pack-Oct-2018-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Coca-Cola-Cinnamon-on-pack-Oct-2018-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p>Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes. Available in a 1.25l PET pack format, the Coca-Cola zero sugar Cinnamon variant will combine one of [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/coke-backs-cinnamon-capital-jingle-bell-ball-link/">Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2018/10/Coca-Cola-Cinnamon-on-pack-Oct-2018-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2018/10/Coca-Cola-Cinnamon-on-pack-Oct-2018-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2018/10/Coca-Cola-Cinnamon-on-pack-Oct-2018-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.ccep.com/">Coca-Cola European Partners</a></span> is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.capitalfm.com/">Capital Radio</a></span>’s annual <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.capitalfm.com/events/jingle-bell-ball/">Jingle Bell Ball</a></span> music event as prizes.</p>
<p>Available in a 1.25l PET pack format, the Coca-Cola zero sugar Cinnamon variant will combine one of Great Britain’s top festive flavours with the sugar-free taste of Coca-Cola zero sugar. The limited-edition festive packs will feature a bespoke red and gold design to highlight the premium new flavour and specialness of the Coca-Cola brand.</p>
<p>As with the other Coca-Cola zero sugar variants – Vanilla, Cherry and Peach – the Cinnamon version will be exempt from the UK’s Soft Drinks Industry Levy (SDIL), commonly knows as the Soft Drinks Tax. Under the tax, companies pay 18p per litre in tax if the drink has five grams of sugar or more per 100ml, or 24p per litre if the drink has 8g of sugar or more per 100ml.</p>
<p>In tandem with the new flavour launch, CCEP will be running an on-pack prize draw offering consumers the chance to win tickets to Capital Radio’s annual Jingle Bell Ball which takes place in December.</p>
<p>The on-pack offer will be running across on-the-go packs of Coca-Cola original taste, Diet Coke and Coca-Cola zero sugar for five weeks from mid-October.</p>
<p>To enter, consumers have to enter a unique code found on promotional packs on the brand’s website, to be entered into a draw to win a pair of tickets every day. There will be 100 pairs of tickets available to be won. According to a link on Coca-Cola GB’s Facebook page, consumers will be able to input their codes from October 15<sup>th</sup> 2018.</p>
<p>Coca-Cola sponsored the Jingle Bell Ball in 2013, and from 2015 to date.</p>
<p>Simon Harrison, customer marketing director at Coca-Cola European Partners, says: “We’re confident that with the early arrival of our great tasting Cinnamon variant and Capital’s Jingle Bell Ball on-pack, the festive season will get off to a flying start for our customers. We’ll be back in November with even more activity that will keep Coca-Cola at the centre of Christmas celebrations for both consumers and retailers.”</p>
<p>Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.</p>
<p>CCEP makes, sells and delivers the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Fuze Tea, HONEST, AdeZ, Abbey Well, glacéau smartwater, Powerade, Oasis and Appletiser. In GB, it also makes, sells or delivers Monster, Relentless and Capri-Sun.</p>
<p>The post <a href="https://www.promomarketing.info/coke-backs-cinnamon-capital-jingle-bell-ball-link/">Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
